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Soft2bet partners with PartnerMatrix to boost sportsbook acquisition
Global operator group integrates Agent System solution to support sports betting brands
Casino and sportsbook platform provider Soft2bet has struck a deal with PartnerMatrix to enhance its acquisition tools, predominantly for its sports betting brands and partners.
The PartnerMatrix Agent Management System has now gone live across the Soft2bet network, which will allow the group’s various brands to broaden its customer base via the use of agent networks.
These customisable networks will target the millions of offline players who have yet to experience Soft2bet’s premium casino and sportsbook offerings, with the operator group able to control risk of acquisition through real-time management tools.
Soft2bet has seen great success of its sports betting brands in recent years, with the likes of CampoBet and Rabona using the latest in gamification tools to attract a new generation of bettor across a number of territories.
Boris Chaikin, CEO of Soft2bet, said: “Our sports betting platform and brands have gone from strength to strength of late, attracting thousands of new users every month. This deal with PartnerMatrix will allow us to build on this momentum with access to a much broader global audience.
“The Agent Management System has proven its credentials as a driver of acquisition and we’re looking forward to reaping the benefits of greater traffic coming through our various points of sale in the coming months.”
Levon Nikoghosyan, CEO of PartnerMatrix, said: “We pride ourselves at PartnerMatrix on having solutions across a number of channels, for operators and networks of all needs, and this partnership with Soft2bet demonstrates just that.
“We’re looking forward to assist with Soft2bet’s ambitious growth strategy, with our agent system the ideal solution for a multi-brand group looking for additional marketing resource.”
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Andrew Cochrane
Soft2Bet Wins in Two Categories at the EGR B2B Awards 2026
Soft2Bet has won two major honours at the EGR B2B Awards 2026. The igaming company took home titles for Innovation in Mobile and Innovation in Casino Software.
The awards recognise Soft2Bet’s ability to turn product development into practical growth tools for operators, from native mobile apps and platform migration to MEGA and back-office control. Its technology is shaped by local market needs, partner strategy and strict compliance standards, helping operators launch securely, adapt quickly and grow in competitive markets.
The Innovation in Casino Software award highlights Soft2Bet’s casino platform, back-office tools and MEGA, its Motivational Engineering Gaming Application. The platform brings casino, sportsbook, CRM, CMS, KYC, payments, risk, promotions and player engagement into a single operating setup, giving operators greater control and reducing the need to manage multiple suppliers.
MEGA adds gamification engines to casino and sportsbook journeys through missions, challenges, rewards, segmentation and player progression. For operators, this supports stronger retention, higher LTV and clearer commercial performance. Recent network performance figures show 190% year-on-year Casino Games GGR growth, 173% year-on-year Sportsbook GGR growth, more than 200 million game rounds processed each day and 99.99% platform uptime.
Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: “Recognition from EGR is a strong endorsement of the product development our teams are delivering across mobile, casino software and gamification. Operators want technology that helps them compete, retain players and improve performance without adding unnecessary complexity. These awards support that direction and give us added momentum as we bring MEGA and our platform to more partners.”
The Innovation in Mobile award highlights Soft2Bet’s native app delivery and mobile-first design. Its edge-optimised mobile architecture supports fast load times, stable gameplay, simple one-thumb navigation, haptic feedback, adjustable text sizes and voice-enabled navigation.
Recent mobile work across Betinia and Swiper shows how Soft2Bet creates distinct app journeys for different brands and markets. Betinia reached No. 1 in Sweden and Denmark, and QuickCasino Sweden recorded a 30% improvement in conversion following an App Store Product Page test.
Soft2Bet’s two wins at the EGR B2B Awards 2026 add further recognition to 10 years of building iGaming technology for operators. The company continues to expand its B2B turnkey offering for operators seeking platform migration, native mobile apps and support for new market launches.
Each project is shaped around local player behaviour, partner strategy and strict compliance standards, helping operators enter markets securely and reduce operational complexity. MEGA, Soft2Bet’s API-based gamification product for casino and sportsbook, adds missions, rewards, segmentation and player progression, supporting stronger engagement, retention, LTV and long-term commercial performance.
The post Soft2Bet Wins in Two Categories at the EGR B2B Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet
Amusnet Brings Football Passion to New Heights with Stoichkov #8 Crash Edition
Feel the intensity of the stadium lights and the thrill of split-second decisions with Stoichkov #8 Crash Edition, a high-energy crash game from Amusnet where football excitement and rising multipliers collide. Inspired by legendary football icon Hristo Stoichkov, this adrenaline-fuelled experience places players right at the heart of the action, where instinct, timing and courage define every round.
From kickoff, the tension builds fast. Players place their wager and watch as the multiplier begins climbing higher and higher, increasing with every passing second. The challenge is simple but intense: cash out before the multiplier crashes. Wait too long, and the opportunity disappears in an instant.
Adding a strategic twist to the gameplay, the 50% Cash Out feature allows players to secure half of their progress mid-round while leaving the rest in play. It creates a dynamic balance between cautious play and daring ambition, turning every decision into a defining moment on the virtual pitch.
Driven by a Provably Fair algorithm, every round delivers transparent gameplay and unpredictable excitement, ensuring that each multiplier rise feels authentic and engaging. Combined with energetic visuals, football-inspired design and the unmistakable presence of the football legend Hristo Stoichkov himself, the game captures the emotion and pressure of a decisive match moment.
Fast-paced, competitive and packed with atmosphere, Stoichkov #8 Crash Edition transforms every round into a battle of nerves where football spirit meets high-voltage crash action. The whistle has blown, the crowd is roaring and the next legendary moment is only seconds away.
Multipliers
The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.
50% Cash Out
Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Brings Football Passion to New Heights with Stoichkov #8 Crash Edition appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Daniel Fischer
Fennica Gaming Goes Live in Germany with Lotto Baden‑Württemberg
Fennica Gaming, a leading provider of innovative lottery entertainment, announced the successful launch of its first interactive games with Lotto Baden‑Württemberg, a trusted state lottery serving millions of players in southwest Germany. The collaboration marks for Fennica a significant step in bringing a modern and player‑centric experience to the German lottery market while maintaining the highest regulatory standards.
The rollout of the interactive game takes Lotto Baden‑Württemberg’s digital product portfolio to the next level. Until now, Lotto Baden‑Württemberg has successfully offered digital versions of its popular instant products; with Fennica Gaming, the portfolio now expands to include engaging content designed to meet today’s players’ preferences.
“We are happy moving forward with our strategic market expansion. This partnership adds another major German lottery to Fennica Gaming’s growing European footprint. We have had good connections with Lotto Baden-Württemberg for a long time and now it led to this mutually desired outcome,” said Joni Hovi, SVP Customers & Marketing at Fennica Gaming.
The cooperation was characterised by close alignment and efficient joint execution between teams. Fennica Gaming’s flexible architecture enabled a straightforward rapid technical onboarding, enabling Lotto Baden‑Württemberg to broaden its portfolio quickly and responsibly.
“With this cooperation, we are strengthening our digital portfolio and laying the foundation for continuous development across all platforms. Our top priority is to ensure that our offerings meet the highest standards of player protection, transparency, and regulatory compliance. In Fennica Gaming, we have found a strong partner who meets both our own requirements and those of our customers, enabling us to provide a secure and reliable gaming experience for the long term,” said Daniel Fischer, Product Manager Instants at Lotto Baden‑Württemberg.
“We’re proud to partner with Lotto Baden‑Württemberg, a highly respected and innovative German lottery. Together we’ll deliver a modern, entertaining player experience with rapid time‑to‑market, compliant operations, and simple integration. We are welcoming the Lotto Baden-Württemberg’s approach to meet the players there where they are,” said Marcus Bischoff, Sales Director Europe at Fennica Gaming.
The post Fennica Gaming Goes Live in Germany with Lotto Baden‑Württemberg appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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