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Soft2bet partners with PartnerMatrix to boost sportsbook acquisition

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Global operator group integrates Agent System solution to support sports betting brands

 Casino and sportsbook platform provider Soft2bet has struck a deal with PartnerMatrix to enhance its acquisition tools, predominantly for its sports betting brands and partners.

The PartnerMatrix Agent Management System has now gone live across the Soft2bet network, which will allow the group’s various brands to broaden its customer base via the use of agent networks.

These customisable networks will target the millions of offline players who have yet to experience Soft2bet’s premium casino and sportsbook offerings, with the operator group able to control risk of acquisition through real-time management tools.

Soft2bet has seen great success of its sports betting brands in recent years, with the likes of CampoBet and Rabona using the latest in gamification tools to attract a new generation of bettor across a number of territories.

Boris Chaikin, CEO of Soft2bet, said: “Our sports betting platform and brands have gone from strength to strength of late, attracting thousands of new users every month. This deal with PartnerMatrix will allow us to build on this momentum with access to a much broader global audience.

“The Agent Management System has proven its credentials as a driver of acquisition and we’re looking forward to reaping the benefits of greater traffic coming through our various points of sale in the coming months.”

Levon Nikoghosyan, CEO of PartnerMatrix, said: “We pride ourselves at PartnerMatrix on having solutions across a number of channels, for operators and networks of all needs, and this partnership with Soft2bet demonstrates just that.

“We’re looking forward to assist with Soft2bet’s ambitious growth strategy, with our agent system the ideal solution for a multi-brand group looking for additional marketing resource.”

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AC Sparta Praha

AC Sparta Praha Becomes the Second Club Globally to Receive the Access Champions Certificate

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The certification recognises AC Sparta Praha and Betano’s joint efforts in turning the epet ARENA into a more accessible stadium and creating inclusive matchday experiences for all fans.

AC Sparta Praha has received the Access Champions certificate from AccessibAll, the international organisation that evaluates accessibility standards in football stadiums. Betano, AC Sparta Praha’s main sponsor, played a key role in this distinction by funding the initial accessibility report that guided the club’s improvements and helped shape its long-term inclusion strategy. This recognition makes AC Sparta Praha one of only two clubs in the world that have earned this award, following Atlético Madrid.

Before the match against Teplice, AC Sparta Praha and Betano representatives received the Access Champions certificate from the international organisation AccessibAll. The certificate recognises excellence in accessibility for fans with disabilities.

As part of the event, AC Sparta Praha and Betano presented a cheque for 500.000 CK to the non-profit organisation Znakovárna z. s., which provides Czech Sign Language interpreting for the club. Starting with the match against Teplice, AC Sparta Praha, Betano and Znakovárna will begin a long-term cooperation on creating and regularly publishing pre-match programme videos interpreted into Czech Sign Language for every home game of the first team.

“The AccessibAll award confirms that we are on the right path. We focus on concrete steps that bring immediate benefits to our fans. We thank Betano for their support and cooperation — without it, many of these measures would not have been implemented to the extent and quality they are today. Our vision is for every fan, regardless of their needs, to feel comfortable and safe at our stadium,” said AC Sparta Praha’s CSR Manager, Irena Smetanová.

“We are glad that, together with AC Sparta Praha, we are making the football experience accessible to all fans with disabilities. We rely on practical solutions that truly make a difference in the stadium — from navigation beacons to expanded barrier-free areas and enhanced matchday services. Our ambition is for every fan to fully enjoy the game,” added Adam Srb, Marketing Manager for Betano in the Czech Republic.

In recent seasons, AC Sparta Praha, together with Betano, has implemented a number of improvements to enhance accessibility at the epet ARENA for fans with disabilities. The stadium has been equipped with audio navigation beacons for visually impaired fans. Wheelchair platforms have been expanded, with increased capacity for visiting wheelchair-using fans. The club has also adapted its digital environment to be clear and user-friendly for fans with specific needs. Since autumn, regular stadium tours have been held — for blind and visually impaired fans in odd months, and for deaf fans in even months. For blind supporters, the club provides audio descriptive commentary through individual receivers in cooperation with Livesport. The pre-match programme on the big screens now includes subtitles, and a summary of the programme is interpreted into sign language.

The Access Champions programme comprehensively assesses clubs. It covers stadium infrastructure, fan and community engagement, digital accessibility, matchday services for home and away fans with disabilities, as well as leadership and awareness in the field of inclusion.

“Access Champions certification was created with the real needs of fans in mind. We evaluate how a club thinks about accessibility, how it implements it in practice, and how it maintains high standards throughout the season. AC Sparta Praha has demonstrated a systematic and consistent approach across all areas — from infrastructure to matchday services and community engagement. This award confirms that accessibility is part of the club’s culture,” said AccessibAll CEO Olivier Jarosz.

AC Sparta Praha and Betano will continue to develop their cooperation with community organisations and international partners, expand the use of sign-language interpreting and closed captioning, continuously improve the digital environment, and strengthen matchday services. The goal is to make accessibility a permanent standard of the club environment.

The post AC Sparta Praha Becomes the Second Club Globally to Receive the Access Champions Certificate appeared first on European Gaming Industry News.

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American gambling industry

Gaming Americas Weekly Roundup – November 3-9

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Petroglyph Development Group (PDG), a wholly owned corporation of Snuneymuxw First Nation (Snuneymuxw), and Great Canadian Entertainment announced that they have entered into definitive agreements for the purchase by PDG from Great Canadian Entertainment of two casino businesses, River Rock Casino Resort and Chances Maple Ridge. Upon closing and subject to regulatory and other approvals, PDG is expected to become one of the largest casino operators by revenue in British Columbia, and anticipates being the largest Canadian Indigenous owned gaming operator by revenue in Canada, cementing Snuneymuxw as a leading force in the province’s gaming industry. Building on PDG’s recent acquisitions of Casino Nanaimo and Elements Casino Victoria earlier this year, these transactions demonstrate the strength of the collaboration between PDG and Great Canadian Entertainment and the momentum of PDG’s growing gaming platform.

Churchill Downs Incorporated (CDI) has announced the promotion of Michael Meagher to Senior Vice President of Gaming Operations, effective November 3, 2025. Meagher succeeds Maureen Adams, whose retirement was announced earlier this year. He will oversee operations at all gaming and HRM locations throughout the CDI portfolio, along with corporate gaming functions, including analytics, marketing and product performance. Meagher will report directly to Bill Mudd, President and Chief Operating Officer of CDI. Meagher has served as Vice President of Gaming Operations since 2022, where he oversaw nine gaming properties across CDI’s portfolio, including the development and successful grand opening of Terre Haute Casino Resort. In this role, he was instrumental in driving operational performance, enhancing guest experiences and supporting the Company’s continued growth in regional gaming markets.

Partnerships

Zoomd Technologies Ltd has announced that it has entered into a strategic partnership with E2-Quadrat communications GMBH (E2), a global leader in digital marketing and technology solutions for the sports and betting industry. With over two decades of experience in the industry, E2 has established itself as a trusted partner to some of the most prominent names in the sector. The privately owned company operates a broad international network of offices enabling it to serve clients on a truly global scale. This partnership is expected to enable E2’s current and future clients worldwide to benefit from Zoomd’s advanced user acquisition (UA) technologies and performance marketing expertise and aligns with Zoomd’s strategic focus on expanding its impact across high-growth verticals.

MyPrize, the fastest growing social gaming business in the US, has announced a strategic partnership with Crypto.com | Derivatives North America (CDNA), a CFTC-registered exchange and clearinghouse and an affiliate of Crypto.com, to launch MyPrize Markets, a first of its kind product allowing users to access social gaming and prediction markets for the first time in one unified platform. As Crypto.com’s first social gaming partner, MyPrize will leverage the company’s enterprise-grade infrastructure to deliver an engaging and intuitive prediction market experience to its massive global user base, now numbering over 1 million+. This strategic partnership continues MyPrize’s explosive growth in 2025 and further cements its market position as the leading social gaming and entertainment platform.

The post Gaming Americas Weekly Roundup – November 3-9 appeared first on European Gaming Industry News.

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Behind the Gloves

GR8 Tech Delivers Heavyweight Performance at SiGMA Central Europe 2025

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GR8 Tech stepped into SiGMA Central Europe (November 3–6, Rome) and left the ring with the strongest sales performance on record. Fueled by the boxing-themed Platform for Champions experience, the collaboration with Behind The Gloves, and demos of ULTIM8 Sportsbook, the Heavyweight Club energy translated directly into standout sales performance.

Platform for Champions, Proven in the Arena

Over three days, GR8 Tech logged 140 qualified meetings, which included sessions with existing clients that opened new opportunities and first-time conversations with operators and potential clients. The team also closed a deal on day 3 and advanced a high-potential MENA operator to late-stage discussions.

“SiGMA was incredibly successful for GR8 Tech, which confirms we’re on the right track and proves how our Platform for Champions stands out in a crowded field. Our Heavyweight Lounge became the meeting place for operators who want to go deep on strategy, margins, and market moves with purposeful, energetic, outcome-focused conversations,” said Sergey Ghazaryan, Chief Revenue Officer at GR8 Tech.

SiGMA Central Europe showcased the Heavyweight Club philosophy, inspired by GR8 Tech’s partnership with Ready To Fight by Oleksandr Usyk: champions create champions. By pairing athlete-grade preparation with operator-grade technology, GR8 Tech has grown a community of operators aligned by a code: launch first, perform under pressure, and compound advantage through the right partner.

Big Stage Energy from Behind The Gloves Experience

During the three-day conference, over 50 visitors participated in 15-minute pad-work sessions led by Lee McFarland, a British military veteran and iGaming consultant. The short power workouts transformed the GR8 Tech stand into a hub of energy that converted into productive business conversations.

“Performance is something you live, so we built an environment where attendees could experience it. Bringing Behind The Gloves to our booth embodied the discipline and drive we build into our technology,” said Yevhen Krazhan, Chief Sales Officer at GR8 Tech.

GR8 Tech’s team left Rome with disciplined follow-through and a full calendar of next steps. The Lounge and “Behind The Gloves” drove high-quality conversations, and the company will continue to improve the experience for champions at future events.

Ready to fight for greatness? Connect with GR8 Tech and step into the ring.

The post GR8 Tech Delivers Heavyweight Performance at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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