Latest News
New football simulator Football for Friendship World to be released on World Football Day
Gazprom International Children’s Social Programme Football for Friendship announced the release date of the Football for Friendship World game. The global release is scheduled for December 10, 2020 – the World Football Day. The new multiplayer football simulator is based on the most important values of the programme, such as friendship, peace, and equality.
100 unique sets of football merchandise and football kits from the Football for Friendship programme and the Football Union of Russia (FUR) will be given to some of the first registered users. The sets will be delivered to the winners to any location in the world.
For the first time, users in different countries will be able to participate in games according to the rules of Football for Friendship united into international teams. The players will be able to play in real time with other footballers from all around the world, create and manage teams, become fans and support their friends’ teams in the stands. Football for Friendship World will be promoted with a motto “Uniting friends, uniting the world!”.
Two weeks before the official launch of the game, the Football for Friendship eWorld Championship will be held on the platform. The Football for Friendship eWorld Championship will unite young athletes 10-14 years old from over 100 countries into 32 Teams of Friendship. They will play a total of 55 matches. The final of the Championship will be broadcast live. The football legend Roberto Carlos is the Global Ambassador of the programme. To participate and enter the first-ever Football for Friendship eWorld Championship, apply at http://participants.footballforfriendship.com/. The winners of the Championship will receive tickets to the 2021 UEFA Champions League Final in Istanbul.
AGT Communications Group is the Global Operator of Gazprom’s Football for Friendship programme. The international team of the DataArt company is developing the game. The game will be available for free for first users.
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AI in gaming
ZingBrain AI Boosts Hondubet Engagement
ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation
ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.
By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.
Significant Performance Gains Across Player Segments
Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:
- A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
- A 10% rise in total bets placed by returning users
- A 25% boost in the number of unique games explored across the player base
These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.
From Manual Management to Intelligent Automation
Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.
The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.
Smarter Player Experiences Through AI Innovation
Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.
Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.
Aligning Commercial Goals with User Experience
Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.
Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.
A New Standard for iGaming Personalisation
The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.
As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.
The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
AGS Interactive Announces Launch of Cash Cow Bonus Wheel
AGS yesterday announced the launch of Cash Cow Bonus Wheel
marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.
The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.
“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”
The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.
Additionally, Cash Cow Bounty Board
will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.
For more information, visit newsroom.playags.com.
©2026 AGS LLC. All® notices signify marks registered in the United States. All
notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.
The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.
Latest News
N1 Partners at Search iGaming Conference 2026 in Limassol
The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.
The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.
At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.
The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.
Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!
In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.
Why meet the N1 Partners team at the Search iGaming Conference 2026?
In Limassol, the N1 Partners team will show how partners scale traffic and increase revenue.
Key advantages include:
- 10+ GEO Tier-1
- CPA up to €700 | RevShare up to 45% for top partners
- Reg2Dep up to 70%
- Top personal offers
- Insights from analysts
Book a meeting with N1 Partners in Limassol!
Wanna get the most out of the intense Search iGaming Conference? Book a meeting with the N1 Partners team in advance.
Discover the exclusive terms of cooperation and engage with the expert team in person — guaranteed insights await!
N1 Partners team contacts:
- Oleksandr Havrylov — Affiliate Manager
- Aleksandrs Ohtins — Account Manager
- Victoria Sokolenko — Affiliate Manager
Start working with N1 Partners — become number one!
The post N1 Partners at Search iGaming Conference 2026 in Limassol appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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