Yggdrasil Gaming strikes strategic affiliate partnership with Game Lounge

Yggdrasil Gaming, the leading global publisher of online gambling content, has entered into a Strategic Affiliate Partnership agreement with online marketing expert Game Lounge in a deal that will ensure a wider reach of Yggdrasil’s content.

The deal will see Game Lounge manage the commercial elements of Yggdrasil’s affiliate site, Yggdrasil Casino. Yggdrasil Casino shares official insights about all the titles in Yggdrasil’s games portfolio such as slot RTP, default bet size, max wins, bet ranges and slot volatility, and also guides players to the best online casinos to play the games. Game Lounge will use its SEO expertise to ensure that Yggdrasil’s unique games and content reach an even wider audience of players.

Founded in 2015, Game Lounge has established itself as an industry leader in SEO marketing and currently operates more than 150 sites across thirteen markets, including the US, Nordics, Germany, UK, and Japan.

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Fredrik Elmqvist, CEO of Yggdrasil, said: “Our partnership with leading affiliate company Game Lounge will strengthen our affiliate site, Yggdrasil Casino, by expanding our capabilities with a world-class affiliate sales team and SEO talent. We are strong ambassadors in playing to each other’s strengths and this deal demonstrates just that.

“Our gaming expertise combined with Game Lounge’s lead generation skills will enable us to bring a truly unique asset to the affiliate space, including unique game IP to customers and operators alike.”

Jonas Cederholm, Founder of Game Lounge, said: “We are thrilled to partner with such a strong supplier as Yggdrasil and to help them further push their brand and exciting games portfolio. With their unique products and our vast knowledge and access to numerous markets we are certain this will be a successful collaboration benefiting all parties.”