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Yggdrasil Gaming strikes strategic affiliate partnership with Game Lounge

Published

6 years ago

November 4, 2020

Reading Time: < 1 minute

Yggdrasil Gaming, the leading global publisher of online gambling content, has entered into a Strategic Affiliate Partnership agreement with online marketing expert Game Lounge in a deal that will ensure a wider reach of Yggdrasil’s content.

The deal will see Game Lounge manage the commercial elements of Yggdrasil’s affiliate site, Yggdrasil Casino. Yggdrasil Casino shares official insights about all the titles in Yggdrasil’s games portfolio such as slot RTP, default bet size, max wins, bet ranges and slot volatility, and also guides players to the best online casinos to play the games. Game Lounge will use its SEO expertise to ensure that Yggdrasil’s unique games and content reach an even wider audience of players.

Founded in 2015, Game Lounge has established itself as an industry leader in SEO marketing and currently operates more than 150 sites across thirteen markets, including the US, Nordics, Germany, UK, and Japan.

Fredrik Elmqvist, CEO of Yggdrasil, said: “Our partnership with leading affiliate company Game Lounge will strengthen our affiliate site, Yggdrasil Casino, by expanding our capabilities with a world-class affiliate sales team and SEO talent. We are strong ambassadors in playing to each other’s strengths and this deal demonstrates just that.

“Our gaming expertise combined with Game Lounge’s lead generation skills will enable us to bring a truly unique asset to the affiliate space, including unique game IP to customers and operators alike.”

Jonas Cederholm, Founder of Game Lounge, said: “We are thrilled to partner with such a strong supplier as Yggdrasil and to help them further push their brand and exciting games portfolio. With their unique products and our vast knowledge and access to numerous markets we are certain this will be a successful collaboration benefiting all parties.”

cfo

Scientific Games CFO Nick Negro to depart May 15; Ray Anderson named interim

Published

3 hours ago

May 13, 2026

Wladimir P.

scientific-games-cfo-nick-negro-to-depart-may-15;-ray-anderson-named-interim

Anderson has served as interim CFO since May 4 as Scientific Games begins a search for a permanent finance chief.

Scientific Games said May 12 that Chief Financial Officer Nick Negro will leave the company on May 15, ending a three-year tenure. The company said Negro is departing for an opportunity based in Chicago to be closer to family.

Scientific Games has appointed Ray Anderson as interim Chief Financial Officer, effective May 4, while it searches for a permanent CFO.

“Nick has been a strong member of our leadership team and an advocate for the potential of Scientific Games,” said Pat McHugh, Chief Executive Officer for Scientific Games. “During his time with the company, he significantly strengthened our financial and procurement organizations and helped position Scientific Games for continued growth. We thank Nick for his contributions and wish him all the best.”

Anderson is a CPA with more than 30 years of global experience, including senior roles at KPMG across the U.S., Europe and Asia. Most recently, he served as a Global Lead Partner advising Fortune 500 companies on audit, capital markets and regulatory strategy, and previously led KPMG’s Pacific Southwest audit practice for six years.

“Ray is a highly respected finance leader with extensive global experience advising large, complex organizations,” said McHugh. “We are confident in his ability to support the business and our Finance organization during this transition.”

The post Scientific Games CFO Nick Negro to depart May 15; Ray Anderson named interim appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Scientific Games Announces CFO Transition

Published

3 hours ago

May 13, 2026

GamingAmericas.com

scientific-games-announces-cfo-transition

Scientific Games announced today that Chief Financial Officer Nick Negro will be leaving the company on May 15 after three years of success in the role leading the company through three years of growth.

Negro is departing for an opportunity based in Chicago that allows him to be closer to family.

To ensure continuity during the transition, Scientific Games has appointed Ray Anderson as interim Chief Financial Officer, effective May 4, as the company begins the search for a permanent CFO.

Anderson is a seasoned finance leader and CPA with more than 30 years of global experience, including senior leadership roles at KPMG across the U.S., Europe and Asia. Most recently, he served as a Global Lead Partner, advising Fortune 500 companies on audit, capital markets and regulatory strategy, and working closely with boards and executive teams. Immediately prior to this role, he led KPMG’s Pacific Southwest audit practice for six years.

Serving 150 lotteries in 50 countries, Scientific Games is the world’s largest lottery games company, fastest growing lottery systems provider and a leading provider of digital lottery solutions.

The post Scientific Games Announces CFO Transition appeared first on Americas iGaming & Sports Betting News.

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Scientific Games completes systems conversion for New Mexico Lottery

Published

4 hours ago

May 13, 2026

Wladimir P.

scientific-games-completes-systems-conversion-for-new-mexico-lottery

Modernization adds Momentum ecosystem tools and rolls out new terminals and self-service machines to 1,000+ retailers statewide.

Scientific Games has completed a technology systems conversion for the New Mexico Lottery, modernizing lottery operations with a new gaming system and rolling out retail technology to more than 1,000 locations across the state. The update went live May 11, 2026, according to the company.

Scientific Games said the new system now powers the Lottery’s draw-based and Scratchers’ sales and is designed to simplify product management for retailers. The conversion also includes the launch of the Scientific Games Enhanced Partnership (SGEP) instant game management program, which the company said combines analytics, logistics, retail optimization and product strategy.

“The New Mexico Lottery is officially live with new, modern technology systems that work together to enhance all aspects of our operations and ensure we are well-positioned for our next era of growth,” said David Barden, CEO of the New Mexico Lottery. “We’ve strategically planned every step of this holistic modernization effort with Scientific Games to intelligently operate our retail network, making our Scratchers games easier for retailers to manage in their stores and easily accessible to our valued players.”

Scientific Games said the conversion was developed over the past year and is built on its Momentum ecosystem. Components cited include an advanced central gaming system, the SciTrak instant game distribution system, the gem | intelligence retailer licensing and management portal and the INFUSE business intelligence platform. The company said WAVE clerk-operated terminals and PlayCentral self-service machines will be deployed to retailers in planned phases.

“Congratulations to the New Mexico Lottery for building upon our long-standing instant scratch game partnership, embracing innovation for the future,” said John Schulz, President of Americas & Global Instant Products for Scientific Games. “We are proud to serve as the Lottery’s full-line partner and help drive maximum proceeds for New Mexico college students.”

The post Scientific Games completes systems conversion for New Mexico Lottery appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.