Latest News

Adverty Continues Rapid Expansion With Appointment Of Global Director Of Business Development

Published

6 years ago

November 2, 2020

George Miller

Reading Time: 2 minutes

Johanna Nymberg to bring Adverty’s seamless in-game offering to more game developers and publishers worldwide

Leading in-game advertising platform, Adverty, has announced the hire of Johanna Nymberg as Director of Business Development, to spearhead further growth for the innovative company. This follows on the back of the launch of new offices across Europe and APAC and a raft of senior hires earlier this year.

Adverty’s mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology built for gaming.

Nymberg will be responsible for driving publisher revenue globally for Adverty. With extensive experience in the digital media sector, she was most recently Senior Publisher Growth Manager at AdColony, one of the largest mobile advertising platforms in the world, working from both London and Singapore.

She will work alongside Niklas Wallgren and Christian Atack to liaise with publishers and game developers globally, widening access and awareness of Adverty’s unique In-Play enabled in-game advertising SDK.

“Adverty’s formats are a great advantage to brands and publishers. As it is still a new ad monetisation format, this makes the role even more exciting. Adverty is genuinely setting a new standard for generating revenue and I will be driving new game integrations and expanding the use of the platform via high-value deals and strategic, long-term partnerships, further establishing Adverty as the leading in-game advertising company,” says Johanna.

“We are delighted to welcome yet another industry heavyweight to the team,” adds Niklas Bakos, CEO and founder of Adverty. “Johanna is a well-respected leader with deep experience in the gaming space and excellent contacts within the publishing industry, and always at the forefront of industry developments.”

The expansion of the business follows ever-increasing numbers of advertisers looking for in-game advertising at scale, and for publishers who want to monetise their gaming inventory with unobtrusive brand advertising.

“In-game brand advertising is currently experiencing significant growth worldwide and Adverty’s formats are super exciting compared to traditional banners and display”, adds Johanna. “Game developers are keen to seek out new ways to work with brands and drive revenue, without reverting to intrusive formats that are detrimental to the gaming experience. Adverty’s offering represents the future of in-game monetisation, in one of the most unchartered frontiers of the media world.”

bet365

Octoplay launches with bet365 in the UK

Published

2 hours ago

May 8, 2026

Wladimir P.

Octoplay has gone live with bet365 in the United Kingdom, adding the operator to its roster of tier-one partners in the regulated UK market.

The supplier said the bet365 rollout follows recent UK launches with Virgin Bet and BetVictor as it expands distribution with major local brands.

Outside the UK, Octoplay pointed to recent go-lives with Paf in Finland, PokerStars in Spain and Italy, and Superbet in Brazil.

“Our partnership with bet365 represents another step in our accelerating UK expansion,” says Ralitsa Georgieva, CEO at Octoplay. “Working with one of the industry’s most recognized operators validates our approach and builds on the momentum we’ve established through successful integrations with leading UK brands throughout 2025.”

“We are pleased to partner with Octoplay and introduce their game portfolio to our UK players,” says Clement Le Scanff, Head of Gaming at bet365. “Their focus on quality content and player engagement aligns with our commitment to providing the best entertainment to our customers.”

Octoplay said it holds active licenses in 17 jurisdictions, including the United Kingdom, Malta, Romania, Sweden, Slovakia, Italy, Belgium, Denmark, the Netherlands, Greece, Spain, Finland, Brazil, New Jersey, Michigan, Ontario, and Georgia.

The post Octoplay launches with bet365 in the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Barcelona Technology Campus

Zitro Achieves ISO 27001 Recertification at its Barcelona Technology Campus

Published

2 hours ago

May 8, 2026

Wladimir P.

zitro-achieves-iso-27001-recertification-at-its-barcelona-technology-campus

Zitro has successfully renewed its ISO 27001 certification for the Information Security Management System (ISMS) at its Barcelona Technology Campus. This achievement, framed within the company’s ESG (Environmental, Social and Governance) commitments, reinforces its ongoing commitment to cybersecurity and ensuring the confidentiality, integrity and availability of sensitive customer and employee data.

ISO 27001 is part of the ISO 27000 family of international standards for information security. This framework enables organisations to identify risks, implement effective controls and ensure information protection in line with global best practices, while also ensuring compliance with applicable legal and regulatory requirements.

For Zitro, this recertification confirms the rigorous and continuous work the company carries out in the field of information security. The Barcelona Technology Campus—dedicated to the development of software and hardware for the gaming industry—maintains the highest standards, and this recognition reflects the level of commitment embedded across all its processes.

The post Zitro Achieves ISO 27001 Recertification at its Barcelona Technology Campus appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Asia

Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances

Published

2 hours ago

May 8, 2026

Wladimir P.

kazakhstan-orders-telecom-providers-to-block-illegal-online-casino-payments-via-mobile-balances

Kazakhstan authorities have moved to tighten controls on illegal online gambling payments after uncovering schemes that use mobile phone balances to fund unlicensed casino activity.

The Financial Monitoring Agency (FMA) issued instructions to telecom providers to strengthen monitoring and introduce systems to detect and block suspicious transactions.

According to the FMA, mobile operators including Tele2, Altel, Beeline, Kcell and Activ were called to a working meeting where regulators demonstrated how illicit payment flows to online casinos are being processed.

To verify the issue, the FMA carried out test purchases across 10 illegal online casino websites using services from all major mobile operators. The tests confirmed that payments via mobile balances were possible.

The agency stated that the goal is to cut off financial access to illegal operators and reduce public exposure to unregulated platforms. Further enforcement actions are expected as monitoring continues.

Meanwhile, Kazakhstan is preparing to significantly tighten rules on the promotion of illegal gambling. A group of senators is advancing an initiative to introduce criminal penalties for influencers who advertise online casinos and organise “giveaways.”

In related developments, a Kazakhstani influencer has recently been arrested in Vietnam on suspicion of running an illegal gambling operation.

Furthermore, the country is also restricting citizens’ access to legal gambling options, indicating a broader anti-gambling stance towards locals while still pursuing gambling tourism.

Lawmakers introduced rules restricting access to casinos, slot machine halls and betting venues in several regions to foreign nationals only. The changes will take effect on 17 May.

In March, President Tokayev signed a law establishing four new gambling zones for foreigners in the country.

The post Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.