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Adverty Continues Rapid Expansion With Appointment Of Global Director Of Business Development
Johanna Nymberg to bring Adverty’s seamless in-game offering to more game developers and publishers worldwide
Leading in-game advertising platform, Adverty, has announced the hire of Johanna Nymberg as Director of Business Development, to spearhead further growth for the innovative company. This follows on the back of the launch of new offices across Europe and APAC and a raft of senior hires earlier this year.
Adverty’s mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology built for gaming.
Nymberg will be responsible for driving publisher revenue globally for Adverty. With extensive experience in the digital media sector, she was most recently Senior Publisher Growth Manager at AdColony, one of the largest mobile advertising platforms in the world, working from both London and Singapore.
She will work alongside Niklas Wallgren and Christian Atack to liaise with publishers and game developers globally, widening access and awareness of Adverty’s unique In-Play enabled in-game advertising SDK.
“Adverty’s formats are a great advantage to brands and publishers. As it is still a new ad monetisation format, this makes the role even more exciting. Adverty is genuinely setting a new standard for generating revenue and I will be driving new game integrations and expanding the use of the platform via high-value deals and strategic, long-term partnerships, further establishing Adverty as the leading in-game advertising company,” says Johanna.
“We are delighted to welcome yet another industry heavyweight to the team,” adds Niklas Bakos, CEO and founder of Adverty. “Johanna is a well-respected leader with deep experience in the gaming space and excellent contacts within the publishing industry, and always at the forefront of industry developments.”
The expansion of the business follows ever-increasing numbers of advertisers looking for in-game advertising at scale, and for publishers who want to monetise their gaming inventory with unobtrusive brand advertising.
“In-game brand advertising is currently experiencing significant growth worldwide and Adverty’s formats are super exciting compared to traditional banners and display”, adds Johanna. “Game developers are keen to seek out new ways to work with brands and drive revenue, without reverting to intrusive formats that are detrimental to the gaming experience. Adverty’s offering represents the future of in-game monetisation, in one of the most unchartered frontiers of the media world.”
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Canada
CasinoCanada announces partnership with FortuneJack casino
CasinoCanada.com has established a partnership with FortuneJack crypto casino to support brand visibility and drive traffic to the platform across non-regulated Canadian markets.
CasinoCanada will create and publish informational content highlighting FortuneJack’s features and gaming portfolio. The content will be integrated into CasinoCanada’s review and comparison sections to expand coverage and improve user navigation.
CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “Our objective is to provide users with structured information about FortuneJack’s platform and support consistent traffic development. With crypto casinos rapidly growing in popularity and becoming an increasingly important segment of the iGaming industry, we see strong potential in this direction and aim to help users navigate it with clarity and confidence.”
Established in 2012, FortuneJack is an online cryptocurrency casino platform offering over 3,500 games, including more than 2,700 slot titles. The platform features providers such as Pragmatic Play, Yggdrasil, Betsoft Gaming, Red Tiger, GameArt, and PG Soft.
FortuneJack’s live casino section includes up to 135 games, along with betting options across 50 sports. FortuneJack is operated by PlayWave SRL, registered and licensed under Anjouan laws.
Sally Betanishvili, Brand Manager at FortuneJack commented: “At FortuneJack, Since 2014 our priority is staying at the forefront of the iGaming evolution by offering a premier crypto-gaming experience. Partnering with CasinoCanada allows us to bring our extensive portfolio of over 6000+ games to a wider Canadian audience that values transparency and variety. We are excited to work with a partner that shares our commitment to helping players navigate the exciting world of crypto casinos with confidence.”
The partnership will focus on ongoing content development, increased platform visibility, and user acquisition initiatives across CasinoCanada’s media channels.
The post CasinoCanada announces partnership with FortuneJack casino appeared first on Americas iGaming & Sports Betting News.
Coco Rush
Million Games Releases its Latest Video Slot Coco Rush
Million Games has released Coco Rush, a feature-driven video slot combining Cash Collect mechanics, RushReel bonuses and fixed jackpot functionality.
Developed in collaboration with Million Stars partner studio Yugo Workshop, Coco Rush introduces a vibrant island theme centred around the Golden Mask, a character that reflects the game’s dynamic and unpredictable gameplay.
The title is built on a 5×3 reel layout with 20 paylines and low volatility, offering accessible gameplay supported by strong feature frequency.
At the core of the game is the Mystery Mask mechanic, where all Mask Symbols transform at the end of each spin into either matching paying symbols or Coins and Collector symbols that trigger the Cash Collect Feature.
The Cash Collect Feature includes three fixed jackpots:
• Mega – 1000x base bet
• Major – 200x base bet
• Mini – 50x base bet
An additional RushReel feature can unlock during spins, awarding multipliers or extra Mask Symbols that enhance both base game and bonus payouts.
“Coco Rush is a great example of how our Million Stars partners continue to evolve and push their craft,” said Thomas Nimstad, CEO of Million Games.
“Yugo Workshop has taken proven mechanics and refined them into something that feels both familiar and fresh, witha clear focus on player engagement and repeat play. It’s exactly the kind of progression we want to support and bring to market.”
Coco Rush offers a maximum win potential of 5000x the bet and is now available for operators and aggregators via the Million Games distribution network.
The post Million Games Releases its Latest Video Slot Coco Rush appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Himmel & Hölle
Hölle Games Releases its Latest Video Slot Himmel & Hölle
Hölle Games has released its latest video slot Himmel & Hölle.
This 3×3 title positions an Angel on one side, and a Demon on the other with a tight 5 paylines for that medium-high volatility. A couple of nifty features are included too: players can win Respins with the Expanding Wilds feature. Land either of the Angel or Demon Wilds to trigger an expansion, and then a wheel game. That wheel game pays out up to 500x the bet, and there are also Ladder and Gamble mini-games available, for the more diabolical volatility hunters.
The game also features a thumping Eurodance styled soundtrack.
Lucifer the Light-Bringer and landlord of hell himself, said: “The team have blended two cosmological themes into one beautiful canvas – with top notch graphical fidelity and a very well balanced paytable, I could play this for eternity.”
Hölle Games is a fully independent “Made in Germany” video slots studio. With licences for MGA, Sweden, Greece, UK and ISO 27001 certification, they not only focus on providing “Classic” games German players love, such as Fruits, Bells XL and Höllische Sieben, but also produce a “Premium” series of slots with unique artwork and cutting-edge game concepts. These often carry distinctive German product names that most Germans will instantly recognise, such as “Holla die Waldfee”. Furthermore, Hölle Games has produced a new and unique game mechanic called “Bonus Spin”, a player friendly and compliant solution for the German tax regulation, which they have invited other studios to freely use.
The post Hölle Games Releases its Latest Video Slot Himmel & Hölle appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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