Latest News
Adverty Continues Rapid Expansion With Appointment Of Global Director Of Business Development
Johanna Nymberg to bring Adverty’s seamless in-game offering to more game developers and publishers worldwide
Leading in-game advertising platform, Adverty, has announced the hire of Johanna Nymberg as Director of Business Development, to spearhead further growth for the innovative company. This follows on the back of the launch of new offices across Europe and APAC and a raft of senior hires earlier this year.
Adverty’s mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology built for gaming.
Nymberg will be responsible for driving publisher revenue globally for Adverty. With extensive experience in the digital media sector, she was most recently Senior Publisher Growth Manager at AdColony, one of the largest mobile advertising platforms in the world, working from both London and Singapore.
She will work alongside Niklas Wallgren and Christian Atack to liaise with publishers and game developers globally, widening access and awareness of Adverty’s unique In-Play enabled in-game advertising SDK.
“Adverty’s formats are a great advantage to brands and publishers. As it is still a new ad monetisation format, this makes the role even more exciting. Adverty is genuinely setting a new standard for generating revenue and I will be driving new game integrations and expanding the use of the platform via high-value deals and strategic, long-term partnerships, further establishing Adverty as the leading in-game advertising company,” says Johanna.
“We are delighted to welcome yet another industry heavyweight to the team,” adds Niklas Bakos, CEO and founder of Adverty. “Johanna is a well-respected leader with deep experience in the gaming space and excellent contacts within the publishing industry, and always at the forefront of industry developments.”
The expansion of the business follows ever-increasing numbers of advertisers looking for in-game advertising at scale, and for publishers who want to monetise their gaming inventory with unobtrusive brand advertising.
“In-game brand advertising is currently experiencing significant growth worldwide and Adverty’s formats are super exciting compared to traditional banners and display”, adds Johanna. “Game developers are keen to seek out new ways to work with brands and drive revenue, without reverting to intrusive formats that are detrimental to the gaming experience. Adverty’s offering represents the future of in-game monetisation, in one of the most unchartered frontiers of the media world.”
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Brazil
DEGEN Studios brings its full catalogue and upcoming releases to Superbet
DEGEN Studios has gone live with Superbet across Brazil, bringing its diverse games catalogue to one of the industry’s most recognisable sports betting and gaming brands. Superbet is the leading commercial brand of global entertainment powerhouse Super Technologies and a top three ranked operator in Brazil.
The rollout gives Superbet players access to DEGEN Studios’ existing games, with future titles also set to join the roster as the studio continues to build out its roadmap. The launch brings DEGEN’s growing portfolio to Brazilian players through Superbet, pairing one of the market’s most recognisable brands with a catalogue designed to cut through busy casino lobbies.
Among the titles included are Plague City, where Cluster Pays, Sticky Wild multipliers and evolving Free Spins create a clear path towards a 10,000x max win, alongside the upcoming Howl N’ Huff, which combines persistent house upgrades, cash reveals and tiered Free Spins into a progression-led gameplay experience. Both titles reinforce DEGEN Studios’ approach to building games around visible progression, volatility and engaging max win chases.
For DEGEN Studios, the partnership is about more than distribution. It puts the studio’s existing and future releases in front of Brazilian players in a market where entertainment, speed and content differentiation matter.
Danny Gordon, Head of Studio at DEGEN Studios, said: “Superbet is exactly the kind of brand we want to partner with. It has built a strong audience in Brazil and a reputation for delivering entertainment-led experiences. That is the type of stage our games are made for.”
“DEGEN titles are not background noise. They are sharp, loud and built to make players take notice, from the games already live to the next releases coming through. Taking that into Brazil with Superbet is a big moment for us.”
Caterina Chatzipantazi, Director of Commercial Partnerships – Gaming at Super Technologies, added: “We always explore new ways to thrill our customers, and this partnership exemplifies this mindset. DEGEN Studios brings a very different energy to the casino mix. Their games have a clear sense of identity, with worlds and mechanics that feel distinct from more conventional content. For us, this partnership adds something novel to the player experience, building on a strong portfolio of proven games while introducing innovations that can potentially shape the future of entertainment.”
The post DEGEN Studios brings its full catalogue and upcoming releases to Superbet appeared first on Americas iGaming & Sports Betting News.
Betnacional
RubyPlay accelerates Brazil presence with Betnacional partnership
RubyPlay, a provider of premium content and platform-level engagement tools for the global iGaming industry, has significantly strengthened its foothold in Brazil’s regulated iGaming market through a new partnership with Flutter-owned brand Betnacional.
Founded in 2021, Betnacional has firmly established itself as one of the leading online betting brands in Brazil and this latest launch is set to propel RubyPlay’s studio content to a brand-new audience.
The strategic partnership was facilitated by Flutter Brazil, the recently formed Brazilian arm of global giant Flutter Entertainment. Established following the acquisition of the NSX Group, the original creators of Betnacional, Flutter Brazil seamlessly combines deep local roots and management with world-class global expertise.
As one of the country’s most prominent regulated operators, the partnership represents an important milestone in RubyPlay’s ongoing expansion strategy across LatAm.
The operator is now live with a variety of top-performing titles from the provider’s studio ecosystem, elevating its casino offering with a diverse range of game themes and mechanics.
This includes the integration of fan-favourite RubyPlay Studio games, Brilliant Gems and Gummy Giga Match®, which have proven highly engaging with players in Brazil already.
Betnacional also benefits from the addition of slots developed by Koala Games, including Voltage Blitz® Zeus Up, one of the studio’s strongest-performing titles in Brazil, alongside additional releases from the popular Voltage Blitz® series.
As one of the fastest growing studios in RubyPlay’s ecosystem, Koala Games delivers highly unique and impactful experiences that are growing in popularity amongst LatAm players.
Together with additional content in the pipeline from its localised Brazilian studio, Mad Hat Games, as well as the xSlots and Firerose studios, RubyPlay’s layered ecosystem continues to enable operators to access a broader portfolio of market-focused experiences tailored to different player preferences.
Launching with Betnacional reaffirms RubyPlay’s strong reputation for supplying high-performing, localised content to operators in Brazil and beyond, while showcasing the speed-to-market capabilities enabled by its studio ecosystem.
Dima Reiderman, Chief Commercial Officer at RubyPlay, said: “Betnacional is a major player in Brazil’s regulated market, and this partnership represents an important milestone in our continued growth across LatAm. Partnering with one of Brazil’s leading operators further strengthens our position in one of the industry’s most dynamic regulated markets and reinforces our commitment to delivering content that resonates with local audiences.
“Our layered studio ecosystem allows us to combine speed to market, localised content and a broad range of player experiences, making us a strong long-term content partner for leading operators such as Betnacional.”
Frederico Cunha, Head of Games at Flutter Brazil, added: “We are always looking for opportunities to enhance our casino proposition and diversify the content available on our platform.
“Bringing RubyPlay’s games to Betnacional supports that goal and provides our players with access to additional entertainment options.”
The post RubyPlay accelerates Brazil presence with Betnacional partnership appeared first on Americas iGaming & Sports Betting News.
eSports
PUBG MOBILE confirms 31 teams for Esports Nations Cup 2026 in Riyadh
124 countries and territories registered for selection; the 32nd “Solidarity” Wildcard slot is still to be confirmed.
PUBG MOBILE has confirmed 31 of the 32 national teams for PUBG MOBILE at the Esports Nations Cup 2026, scheduled for November 3-8 in Riyadh. The publisher said 124 countries and territories registered and submitted official rosters for the selection process. The event will play for a $1.32 million USD prize pool.
The confirmed lineup includes 14 teams advancing from nine regional qualifiers: Indonesia, Cambodia, Hong Kong, Kyrgyzstan, Uzbekistan, Jordan, KSA, France, Italy, Mexico, Colombia, Chile, Mauritania and Madagascar.
A further 12 teams are invited via ENC Rankings: Türkiye, Mongolia, Brazil, Pakistan, Myanmar, Vietnam, Thailand, Nepal, South Africa, United States, Ukraine and Argentina. Four Special Invite teams—China, South Korea, India and Japan—also join the Group Stage.
Two Wildcard slots are listed: Kuwait as the Host Region representative, and one “TBD (Solidarity)” team still to be confirmed. From November 3, teams will be split into four groups of eight for a round-robin Group Stage, with the top four from each group advancing to the Grand Finals.
The Esports Nations Cup was announced in August 2025 as a multi-title national-team competition, with future international iterations planned, according to the company. PUBG MOBILE also claimed it is the “#1 game title at the Esports Nations Cup in terms of participating countries and territories,” citing the 124 registered countries and territories for its selection process.
The post PUBG MOBILE confirms 31 teams for Esports Nations Cup 2026 in Riyadh appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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