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Adverty Continues Rapid Expansion With Appointment Of Global Director Of Business Development
Johanna Nymberg to bring Adverty’s seamless in-game offering to more game developers and publishers worldwide
Leading in-game advertising platform, Adverty, has announced the hire of Johanna Nymberg as Director of Business Development, to spearhead further growth for the innovative company. This follows on the back of the launch of new offices across Europe and APAC and a raft of senior hires earlier this year.
Adverty’s mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology built for gaming.
Nymberg will be responsible for driving publisher revenue globally for Adverty. With extensive experience in the digital media sector, she was most recently Senior Publisher Growth Manager at AdColony, one of the largest mobile advertising platforms in the world, working from both London and Singapore.
She will work alongside Niklas Wallgren and Christian Atack to liaise with publishers and game developers globally, widening access and awareness of Adverty’s unique In-Play enabled in-game advertising SDK.
“Adverty’s formats are a great advantage to brands and publishers. As it is still a new ad monetisation format, this makes the role even more exciting. Adverty is genuinely setting a new standard for generating revenue and I will be driving new game integrations and expanding the use of the platform via high-value deals and strategic, long-term partnerships, further establishing Adverty as the leading in-game advertising company,” says Johanna.
“We are delighted to welcome yet another industry heavyweight to the team,” adds Niklas Bakos, CEO and founder of Adverty. “Johanna is a well-respected leader with deep experience in the gaming space and excellent contacts within the publishing industry, and always at the forefront of industry developments.”
The expansion of the business follows ever-increasing numbers of advertisers looking for in-game advertising at scale, and for publishers who want to monetise their gaming inventory with unobtrusive brand advertising.
“In-game brand advertising is currently experiencing significant growth worldwide and Adverty’s formats are super exciting compared to traditional banners and display”, adds Johanna. “Game developers are keen to seek out new ways to work with brands and drive revenue, without reverting to intrusive formats that are detrimental to the gaming experience. Adverty’s offering represents the future of in-game monetisation, in one of the most unchartered frontiers of the media world.”
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Bettors in Arizona wagered approximately $822 million on sports and events in December 2025, according to a recent report from the Arizona Department of Gaming (ADG).
This total reflects an approximate 3% year-over-year decrease compared to December 2024, marking a slight pullback in betting activity.
Despite the decrease in handle, the report highlights that the state collected roughly $6.6 million in privilege fees during December, contributing to Arizona’s continued revenue from regulated event wagering. Since launching legal sports betting in 2021, bettors in the state have wagered more than $31 billion, generating over $165 million in privilege fees to date.
For the fiscal year 2026 year-to-date, regulated event wagering and fantasy sports have generated about $33 million in privilege fees, including $32.3 million from sports betting and $774,167 from fantasy sports activity.
Jackie Johnson, Director of the Arizona Department of Gaming, noted that the December figures conclude the 2025 calendar year, during which Arizona sports bettors wagered more than $9 billion on sports and events, further demonstrating the size and scale of the state’s regulated betting market.
The Department’s monthly reports detail wagering and fantasy sports revenue figures from licensed operators, offering transparency into the evolving sports betting landscape in Arizona.
Disclaimer: December figures are self-reported by operators and may be adjusted after audit.
Full report available at gaming.az.gov/resources/reports
The post Arizona Department of Gaming Releases December Sports Betting Figures appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bettors in Arizona wagered approximately $822 million* on sports and events in December of 2025, according to a newly released report by the Arizona Department of Gaming (Department). This represents an approximate three percent decrease year-over-year when compared to December of 2024.
“Today’s report closes out the 2025 calendar year for Arizona sports betting figures, with the year exceeding nine billion dollars in event wagering activity,” said Jackie Johnson, Department Director. “Additionally, legal, regulated event wagering allowed the state of Arizona to collect more than $53 million in privilege fees for the calendar year.”
The state collected approximately $6.6 million in privilege fees for the month of December. Since the launch of legal sports betting in Arizona, people have wagered over $31 billion, generating over $165 million in event wagering privilege fees for the state.
For fiscal year 2026 year-to-date, regulated event wagering and fantasy sports have generated approximately $33 million in privilege fees, including $32.3 million from event wagering and $774,167 from fantasy sports.
The Department publishes monthly Event Wagering and Fantasy Sports Revenue Reports on its website, reflecting figures from operators licensed by the Department. The full December reports are available at: gaming.az.gov/resources/reports
* Disclaimer: These numbers are self-reported by the operators; as such, these numbers are subject to adjustments after audit and review by the Arizona Department of Gaming (“Department”). The Department makes no assurances regarding the accuracy of these numbers.
The post Arizona Department of Gaming Releases December Sports Betting Figures appeared first on Americas iGaming & Sports Betting News.
5x3 video slot
PokerStars Casino joins forces with Games Global and Oros Gaming for New The Slotlist Launch ‘Magnificent Power Leprechaun’
PokerStars Casino has expanded its exclusive The Slotlist portfolio with the launch of Magnificent Power Leprechaun, a St Patrick’s Day-themed online slot developed in partnership with Games Global and Oros Gaming.
The new 5×3 video slot delivers a fast-paced Irish-inspired adventure led by a mischievous leprechaun character, combining dynamic gameplay mechanics with engaging bonus features designed to maximize player interaction and win potential.
Key Features of Magnificent Power Leprechaun
The game is powered by three core mechanics:
- Magnificent Power feature
- Cash Collect mechanic, where the leprechaun gathers coins and gold for instant rewards
- Wheel Bonus with retriggerable free spins
The slot’s continuous motion design ensures a high level of engagement, with frequent feature triggers and momentum-driven gameplay. According to Oros Gaming CEO Ryan Cuddy, the title focuses on maintaining a constant sense of action through coin drops, wheel spins and animated bonus sequences.
Expanding The Slotlist Portfolio
Since its launch, PokerStars Casino’s curated The Slotlist collection has attracted over 200,000 players and generated more than 100 million spins, reinforcing its strategy of spotlighting one premium slot release each month.
Magnificent Power Leprechaun joins previous featured titles including 12 Burning Baseballs, Chicken Blast, Olympus Storm, Piggy Heist and Ice Wolf 2, all selected for innovation, visual appeal and immersive mechanics.
St Patrick’s Day Promotion & Rewards
To celebrate the launch, PokerStars Casino is offering a promotional campaign where players earn double reward points for every $50 staked on Magnificent Power Leprechaun and other Slotlist games. Participants are also entered into prize draws featuring:
- Casino cash bonuses
- Satellite tournament tickets
- Two Emerald Passes to the Irish Open
This limited-time promotion enhances player engagement during the seasonal launch period.
Magnificent Power Leprechaun is now available to play on PokerStars Casino across supported markets.
The post PokerStars Casino joins forces with Games Global and Oros Gaming for New The Slotlist Launch ‘Magnificent Power Leprechaun’ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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