Connect with us

Latest News

Adverty Continues Rapid Expansion With Appointment Of Global Director Of Business Development

Published

on

Reading Time: 2 minutes

 

Johanna Nymberg to bring Adverty’s seamless in-game offering to more game developers and publishers worldwide

Leading in-game advertising platform, Adverty, has announced the hire of Johanna Nymberg as Director of Business Development, to spearhead further growth for the innovative company. This follows on the back of the launch of new offices across Europe and APAC and a raft of senior hires earlier this year.

Adverty’s mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology built for gaming.

Nymberg will be responsible for driving publisher revenue globally for Adverty. With extensive experience in the digital media sector, she was most recently Senior Publisher Growth Manager at AdColony, one of the largest mobile advertising platforms in the world, working from both London and Singapore.

She will work alongside Niklas Wallgren and Christian Atack to liaise with publishers and game developers globally, widening access and awareness of Adverty’s unique In-Play enabled in-game advertising SDK.

“Adverty’s formats are a great advantage to brands and publishers. As it is still a new ad monetisation format, this makes the role even more exciting. Adverty is genuinely setting a new standard for generating revenue and I will be driving new game integrations and expanding the use of the platform via high-value deals and strategic, long-term partnerships, further establishing Adverty as the leading in-game advertising company,” says Johanna.

“We are delighted to welcome yet another industry heavyweight to the team,” adds Niklas Bakos, CEO and founder of Adverty. “Johanna is a well-respected leader with deep experience in the gaming space and excellent contacts within the publishing industry, and always at the forefront of industry developments.”

The expansion of the business follows ever-increasing numbers of advertisers looking for in-game advertising at scale, and for publishers who want to monetise their gaming inventory with unobtrusive brand advertising.

“In-game brand advertising is currently experiencing significant growth worldwide and Adverty’s formats are super exciting compared to traditional banners and display”, adds Johanna. “Game developers are keen to seek out new ways to work with brands and drive revenue, without reverting to intrusive formats that are detrimental to the gaming experience. Adverty’s offering represents the future of in-game monetisation, in one of the most unchartered frontiers of the media world.”

Powered by WPeMatico

Continue Reading
Advertisement

Latest News

Blueprint Gaming upgrades Super Graphics Upside Down for Lottomart exclusive

Published

on

blueprint-gaming-upgrades-super-graphics-upside-down-for-lottomart-exclusive

The updated slot launches on Lottomart for UK players on 23rd July with a new bonus wheel and higher max win.

Blueprint Gaming is releasing an upgraded version of Super Graphics Upside Down exclusively on Lottomart from 23rd July, giving Lottomart’s UK players early access to the title.

Originally launched in 2021, Super Graphics Upside Down is being re-released with a new bonus wheel feature and an increased max win potential, rising from 250X to 3000X, according to the companies.

Chris Ruddock, Commercial Director at Lottomart, said:

“Securing an early release exclusive on the new Super Graphics Upside Down is another exciting milestone for Lottomart. Blueprint Gaming has upgraded a fantastic game with engaging new features and bigger win potential, and we’re delighted to offer this game exclusively to our UK players.”

Elliott Kyne, Account Manager at Blueprint Gaming, said:

“We’re delighted to support Lottomart with the exclusive UK launch of Super Graphics Upside Down. It’s also pleasing to see our partnership continue to go from strength to strength, and Lottomart’s impressive growth and UK focus has made them a match made in heaven for Blueprint’s content. We’re SUPER excited to bring this latest release to their players.”

The companies said the launch is part of their ongoing partnership, with Blueprint Gaming providing exclusive content as Lottomart expands its UK presence.

The post Blueprint Gaming upgrades Super Graphics Upside Down for Lottomart exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

app analytics

AppsFlyer: UK app activity spikes on every goal during England knockout games

Published

on

appsflyer:-uk-app-activity-spikes-on-every-goal-during-england-knockout-games

Data tracks the semi-final loss to Argentina and third-place win over France, showing rising spend even on goals against England.

AppsFlyer on July 22, 2026 published new UK app activity data tied to England’s knockout-stage matches in 2026’s biggest global football tournament: a 1-2 semi-final loss to Argentina and a 6-4 win over France in the third-place match.

The company said the UK stood out in its seven-market study as the only market to show app activity spikes in response to its own team scoring during the knockout stage. “England fans lived two entirely different matches on their phones within a week. In the semi-final, activity spiked when England scored, the only time we saw a market react to its own team’s goal in the knockout stage, but the mood shifted fast once Argentina hit back, with fans clearly cooling as the game slipped away. In the third-place match, mobile surged and dipped with every goal in a high-scoring game, keeping engagement elevated throughout. Same fans, same phones, two completely different stories,” said Lex Nakad, GM, EMEA West, AppsFlyer.

AppsFlyer reported that Gordon’s opener in the semi-final drove app activity 21% above normal. Engagement peaked at half-time at 47% above normal, then Argentina’s equalizer triggered a 19% spike. By the time Argentina scored a stoppage-time winner, the reaction had dropped to 6%, which AppsFlyer said indicated deflating interest as the match turned.

In the third-place match, AppsFlyer said activity “surged and dipped with every goal” throughout the ten-goal game, including a 37% spike at the hydration break and a 25% lift “across the goals,” which it attributed to the volume of match action rather than a single moment.

On monetisation, AppsFlyer said purchases increased in both matches: up 31% in the semi-final and 59% in the third-place match. Per-app spend peaked at half-time (19%) in the semi-final and spiked again on Argentina’s late goals (18% to 20% on the equalizer, and 15% on the winner). Streaming was the top-performing category, up 183%. The company also said food delivery behaviour diverged by kickoff time, with activity up 11% pre-kickoff and peaking at 17% at half-time for the 8pm semi-final, but dropping 39% during the 10pm third-place match.

AppsFlyer said the analysis spans seven markets (US, Mexico, Canada, UK, France, Spain, Argentina) and 18 app categories, comparing match-day activity with a matched regular-day baseline at the same local-clock minute. The company noted the underlying app-market data is the United Kingdom (not an “England-only” cut), and that it is not quoting revenue or order size due to outliers.

The post AppsFlyer: UK app activity spikes on every goal during England knockout games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Contributors Program

Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice

Published

on

gamblers-connect-names-gali-hartuv-as-seventh-2026-contributors-program-voice

The Playa strategic advisor will publish on VIP operations, segmentation and retention, starting with an anonymous VIP Operations Survey 2026.

Gamblers Connect has confirmed Gali Hartuv, Strategic Advisor at The Playa, as the seventh voice to join its 2026 Contributors Program.

The independent B2B iGaming media platform said the programme will reveal one senior industry voice per month throughout 2026, with contributors publishing under the Gamblers Connect Contributor Editorial Code.

Gamblers Connect said Hartuv has more than 15 years’ experience in VIP management, including designing and optimising VIP programmes across more than 50 operator brands, and training “hundreds of professionals” now working in VIP roles across the industry.

Hartuv will publish across four areas: building VIP programmes that drive long-term value; AI-powered VIP identification and player segmentation; hyper-personalisation and retention strategy; and scaling VIP operations across different markets and cultures. His first contribution is a VIP Operations Survey 2026, an anonymous survey intended to benchmark how VIP teams work across iGaming operators, including portfolio sizing, tools, qualification thresholds, workflow standards and where time is spent during the week.

Partnerships and Operations Lead, Luka Dimitrijevic, said: “VIP management is where a great deal of an operator’s value is won or lost, and very few people can speak to it with Gali’s depth. He has spent his career turning high value player relationships into a discipline rather than guesswork, and he is refreshingly candid about what works and what does not. Through the Contributors Program he will share practical insight on VIP strategy, retention, and the smart use of AI, with content grounded in real results rather than recycled best practices.”

The post Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania