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Adverty Continues Rapid Expansion With Appointment Of Global Director Of Business Development

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Johanna Nymberg to bring Adverty’s seamless in-game offering to more game developers and publishers worldwide

Leading in-game advertising platform, Adverty, has announced the hire of Johanna Nymberg as Director of Business Development, to spearhead further growth for the innovative company. This follows on the back of the launch of new offices across Europe and APAC and a raft of senior hires earlier this year.

Adverty’s mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology built for gaming.

Nymberg will be responsible for driving publisher revenue globally for Adverty. With extensive experience in the digital media sector, she was most recently Senior Publisher Growth Manager at AdColony, one of the largest mobile advertising platforms in the world, working from both London and Singapore.

She will work alongside Niklas Wallgren and Christian Atack to liaise with publishers and game developers globally, widening access and awareness of Adverty’s unique In-Play enabled in-game advertising SDK.

“Adverty’s formats are a great advantage to brands and publishers. As it is still a new ad monetisation format, this makes the role even more exciting. Adverty is genuinely setting a new standard for generating revenue and I will be driving new game integrations and expanding the use of the platform via high-value deals and strategic, long-term partnerships, further establishing Adverty as the leading in-game advertising company,” says Johanna.

“We are delighted to welcome yet another industry heavyweight to the team,” adds Niklas Bakos, CEO and founder of Adverty. “Johanna is a well-respected leader with deep experience in the gaming space and excellent contacts within the publishing industry, and always at the forefront of industry developments.”

The expansion of the business follows ever-increasing numbers of advertisers looking for in-game advertising at scale, and for publishers who want to monetise their gaming inventory with unobtrusive brand advertising.

“In-game brand advertising is currently experiencing significant growth worldwide and Adverty’s formats are super exciting compared to traditional banners and display”, adds Johanna. “Game developers are keen to seek out new ways to work with brands and drive revenue, without reverting to intrusive formats that are detrimental to the gaming experience. Adverty’s offering represents the future of in-game monetisation, in one of the most unchartered frontiers of the media world.”

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Spintec Shines at ICE Barcelona 2026 with Innovative Electronic Table Games and Jackpots

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Spintec took center stage at this year’s ICE Barcelona, captivating visitors with a stunning array of electronic table games, interactive experiences, and high-impact jackpots under The Merkur Group’s motto: “Spin with Power. Shine in Color.”

As one of the largest exhibitors, Merkur consistently drew large crowds, showcasing their latest innovations with entertaining presentations and immersive gaming setups.

Charisma Eye: Multi-Game Entertainment for 12 Players

Spintec’s Charisma Eye setting stole the spotlight, designed for up to 12 players. This versatile setup combines a roulette wheel and a dice shaker, allowing players to enjoy roulette, SicBo, and Craps simultaneously or individually. Enhanced with varied payouts, multipliers, and two thrilling jackpots—Galactic Jackpot on roulette and Dragon Jackpot on SicBo—Charisma Eye delivers nonstop excitement for both casual players and high rollers.

Galactic Spin: Three Roulette Games in One

Another major highlight was Galactic Spin, Spintec’s flagship roulette game. This year, the latest version integrates three game modes: classic roulette, Hot Spot, and Galactic Spin. Players can easily switch between modes, all designed to offer highly immersive and engaging gameplay.

Enhanced User Interface for Multi-Game Play

To elevate the player experience further, Spintec introduced a new touchscreen interface that splits the display, allowing players to monitor up to four games simultaneously. When one game becomes particularly engaging, it can expand to full screen, giving players complete control over their gaming experience.

Bestsellers That Continue to Impress Globally

ICE attendees also explored Spintec’s best-selling table games:

  • Charisma Amphitheatre: Ideal for live tournaments, this setting offers a wide variety of games playable at the same time, enhanced with vibrant graphics tailored for LED walls.
  • Charisma Stand-Alone: Perfect for individual players, featuring game selector buttons for smooth transitions and fully independent operation.
  • Charisma Blackjack (5 Play Stations): Brings the thrill of live blackjack to multiple players with five innovative side bets, capable of multiplying winnings up to 320x.
  • Charisma Roulette (8 Players): Spintec’s proven global bestseller, featuring Galactic Spin, GLI-certified technology, high visibility of the roulette wheel, and a two-sided LED animated topper for added flair.

Spintec at ICE 2026: Innovation Meets Player Engagement

From multi-player roulette and blackjack to immersive interfaces and high-value jackpots, Spintec reinforced its position as a leader in electronic table games. ICE Barcelona 2026 offered visitors the chance to experience firsthand the combination of player comfort, dynamic gameplay, and innovative design that continues to set Spintec apart in the global gaming industry.

The post Spintec Shines at ICE Barcelona 2026 with Innovative Electronic Table Games and Jackpots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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GoldenRace and Spinmatic Partner with Lynon in Global iGaming Distribution Deal

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GoldenRace and Spinmatic, both part of Softquo Holding, have entered into a global distribution partnership with Lynon, an all-in-one iGaming platform, to integrate their full portfolios of Virtual Sports and Slots into the Lynon ecosystem.

The strategic agreement significantly expands Softquo’s global reach, making GoldenRace’s industry-leading Virtual Sports and Spinmatic’s innovative slot games available to a broader international audience. Under the terms of the deal, Lynon will gain access to the entire game libraries of both providers, enabling operators and players worldwide to benefit from high-performance, market-ready betting and gaming solutions.

Strengthening Lynon’s iGaming ecosystem

By adding GoldenRace and Spinmatic content, Lynon enhances its offering with some of the most advanced Virtual Sports and Slots products currently available. The integration further positions Lynon as a comprehensive iGaming platform capable of delivering diverse, engaging content to regulated markets across multiple regions.

The partnership also reinforces the market leadership of GoldenRace and Spinmatic, whose combined expertise spans data-driven Virtual Sports, immersive slot mechanics, and scalable global distribution.

“Teaming up with Softquo allows us to deliver a double-edged competitive advantage to our partners,” said Sona Grigoryan, Partnership Manager at Lynon. “By combining GoldenRace’s Virtual Sports expertise with Spinmatic’s creative slot excellence, we are significantly enhancing the value of the Lynon ecosystem on a global scale.”

Expanding Softquo’s international footprint

Softquo CEO and Founder Martin Wachter highlighted the agreement as a reflection of growing global demand for the group’s products and technology.

“Our teams are working incredibly hard to ensure we keep growing worldwide and bringing our top-tier products to players in every corner of the globe,” Wachter said. “This agreement with Lynon shows that leading industry platforms recognise the value of our portfolio. We are delivering the best tools to help our partners engage players and drive sustainable growth, and we are pleased to see our international footprint continue to expand.”

Global demand for Virtual Sports and Slots

The partnership underscores the increasing worldwide appetite for Virtual Sports and premium slot content, as operators look to diversify offerings and improve player engagement. By aligning with Lynon, GoldenRace and Spinmatic further strengthen Softquo’s position as a global supplier of innovative, high-quality iGaming content.

The post GoldenRace and Spinmatic Partner with Lynon in Global iGaming Distribution Deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BMM Testlabs Secures Minas Gerais License, Expanding iGaming and Sports Betting Certification in Brazil

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BMM Testlabs, the world’s longest-established gaming test laboratory, has been officially granted approval and accreditation as a Testing and Certification Laboratory in the Brazilian state of Minas Gerais, significantly expanding its regulated footprint in one of Latin America’s fastest-growing gaming markets.

The authorization, issued under the state’s formal lottery regime Loteria do Estado de Minas Gerais, allows BMM Testlabs to test and certify fixed-odds iGaming and sports betting products, including online sports wagering and instant games offered through LotoMinas.bet. The approval marks another key milestone in BMM’s long-term expansion strategy across Brazil’s evolving regulatory landscape.

Strategic expansion in Brazil’s second-largest state

Minas Gerais is Brazil’s second-largest state, home to more than 21 million residents and a major economic center in the country’s southeast region. Entry into this jurisdiction positions BMM Testlabs to support regulators, operators, and suppliers as the state develops its regulated online gaming and sports betting ecosystem.

With the Minas Gerais license, BMM Testlabs is now fully authorized to test and certify regulated gaming products across five Brazilian jurisdictions, including:

  • Federal-level accreditation in Brazil
  • State-level accreditation in Minas Gerais
  • State-level accreditation in Paraná
  • State-level accreditation in Maranhão
  • State-level accreditation in Rio Grande do Norte

This expanding portfolio reinforces BMM’s role as a trusted compliance partner in Brazil’s rapidly formalizing gaming sector.

Supporting regulators and sustainable market growth

Marzia Turrini, President of iGaming & Cybersecurity at BMM Testlabs, said the approval underscores the company’s commitment to supporting Brazil’s regulators and licensed suppliers with independent, high-quality testing services. “As the Brazilian market continues to evolve, regulators and suppliers require testing partners with deep technical expertise, global experience, and strong local knowledge,” Turrini said. “We are proud to support Minas Gerais with independent testing and certification services that help protect players, strengthen regulatory confidence, and enable sustainable market growth.”

Global experience with deep local reach

Founded in 1981, BMM Testlabs is the longest-standing private independent gaming certification laboratory in the world. The company has spent more than four decades testing and certifying a full range of gaming products, including land-based gaming systems, online and iGaming platforms, sports betting, lottery solutions, and emerging digital wagering technologies.

BMM has been recognized for its regulatory leadership, winning the Vixio Global Regulatory Award for Testing Service or Solution Provider of the Year in both 2024 and 2025. The company authored the first independent gaming standards in 1992 and the first online gaming standards in 2001, helping shape modern compliance frameworks worldwide.

Innovation, cybersecurity, and global scale

In addition to traditional testing and certification services, BMM operates the BMM Innovation Group (BIG), which delivers advanced technology solutions focused on cybersecurity through BIG Cyber and professional training through RG24seven Virtual Training.

BMM Testlabs employs more than 800 professionals across 16 global locations and holds more than 700 licenses worldwide, enabling it to support regulators and gaming suppliers across mature and emerging markets. The company’s global headquarters are in Las Vegas, with offices throughout the Americas, Europe, Africa, Asia, and Australia, including a growing presence in Brazil.

With its new Minas Gerais accreditation, BMM Testlabs continues to solidify its position as a leading testing and certification authority for Brazil’s regulated iGaming and sports betting market.

The post BMM Testlabs Secures Minas Gerais License, Expanding iGaming and Sports Betting Certification in Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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