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Push Gaming expands in UK with Gamesys Group plc content deal
Top-tier brands JackpotJoy, Monopoly and Virgin to gain access to chart-topping catalogue
B2B gaming supplier, Push Gaming, has signed a partnership with top UK operator, Gamesys Group plc in a content deal which will take its entire suite of titles live with the operator’s roster of brands.
Under the agreement, Push Gaming is set to integrate titles such as Joker Troupe, Jammin’ Jars and its latest hit release, Mystery Museum, directly into Gamesys’ network via the supplier’s UKGC-licensed platform.
Recognised as one of the UK’s most popular operators, the supplier’s latest deal is set to incorporate Gamesys casinos, including JackpotJoy, Monopoly, and Virgin.
Push Gaming’s catalogue is highly sought after by UK players, with the supplier live across the majority of tier one operators, including GVC, The Rank Group, and William Hill.
Commenting on the deal, Fiona Hickey, Head of Sales at Push Gaming said: “Partnering with companies that share our values is of the upmost importance to us, and Gamesys’ reputation for delivering high quality entertainment makes its brands the perfect home for our cutting-edge games portfolio.
“Our slots are designed to entertain players, and striking deals with top-tier partners, such as Gamesys, is testament to our ever-increasing popularity with players from all around the globe.”
Christel Marioni, Commercial Relationship Manager at Gamesys Group plc, added: “Offering the ultimate gaming experience to our customers is what has kept us in the vanguard of the UK gambling industry, and we’re thrilled to be joining forces with Push Gaming.
“With a such a diverse and innovative slots portfolio, we know our customers will be delighted with the latest addition to our top-tier offering.”
Founded in 2010, Push Gaming has established itself as one of the industry’s most exciting game developers thanks to its winning combination of great graphics, intelligent math, and state of the art mechanics.
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casino
Silver Strike slot machines at the Plaza Hotel & Casino to offer new coins
Committed to creating a vintage Vegas gaming experience, the Plaza Hotel & Casino has long been a home for Silver Strike slot machines that dispense specialty collector coins.
Beginning this month, the Plaza’s Silver Strike machines will dispense new $20 silver-clad coins to winners betting $1.50.
As casino floors evolved over the years, Silver Strike slot machines became less prevalent as more high-tech machines were added. Now considered a historic game with a limited number of machines still in existence, Silver Strike has a growing and dedicated fan base, many of whom are loyal Plaza customers.
Due to their popularity, the Plaza refurbished two Silver Strike slot machines in 2020 and added two more in the years since. The machines resemble those of a bygone era, and now three of the machines will award winning players one of three newly designed $20 silver-clad collector coins. The fourth machine will continue to award the previous $10 Jonny Rockets and BINGO coins until it runs out and will then be filled with the new $20 coins.
The new coins feature one of three different motifs: a pack of Plaza playing cards encircled with the Plaza’s current tagline “The Place To Be Downtown;” a vintage Vegas scene with the Plaza logo and 1971 to celebrate the year the property opened; and the North Tower of the Plaza with a miner and the tagline “Where Vegas Began.”
Players can decide whether to keep the Plaza collector coin to win the complete set or cash it in, each with a value of $20.
“Offering a retro gaming experience and highly sought-after collector coins, Silver Strike has been immensely popular at the Plaza since we brought it back in 2020,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “The new silver coins beautifully pay homage to the Plaza and its history, and no doubt will keep players excited to win so they can collect the set.”
The post Silver Strike slot machines at the Plaza Hotel & Casino to offer new coins appeared first on Americas iGaming & Sports Betting News.
euphoria lab
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
casino summer campaign
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
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