Eastern Europe
SIS agrees 24/7 Live Betting Channel deal with Georgia’s Betlive
Agreement covers over 30,000 live horse races and 38,000 live greyhound races
SIS (Sports Information Services), the leading multi-channel supplier of betting services, has secured an agreement with Betlive to deliver its 24/7 Live Betting Channel to the leading Georgia operator.
The 24/7 Live Betting Channel will feature a mix of leading horse and greyhound racing, interspersed with market-leading virtual racing, to provide the Georgian operator with profitable short-form content throughout the day across online and retail, with a betting event taking place every 3 minutes.
The company’s live 24/7 service will provide live pictures and data from over 30,000 horse races and 38,000 greyhound races. Premium exclusive live UK and Irish horse racing will be available, with international horse racing from Australia, Dubai, Latin America, and Korea, as well as UK and Irish greyhound racing.
SIS will distribute the channel to Betlive’s retail outlets in Georgia, as well as online, with the deal highlighting the global appeal of racing content in driving betting turnover for operators in emerging territories.
Paul Witten, Commercial Director at SIS, said: “This is an important move for us as we continue to extend our international customer base, and it represents the first time that SIS has partnered with a Georgian operator.
“We are delighted to have secured this agreement with Betlive, whose customers, both online and in-store, will be able to enjoy a betting experience second to none through our 24/7 Live Betting Channel and its unrivalled offering.”
Giorgi Khuroshvili, Head of Sportsbook at Betlive, said: “We are extremely excited to be working with SIS to bring first-rate horse racing, greyhound racing and virtual racing content to bettors in Georgia.
“We are confident that SIS’s 24/7 Live Betting Channel will provide our customers with a premium betting experience, while helping us to increase our revenues thanks to a significant number of new betting opportunities throughout the day.”
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Central Europe
Habanero goes live on Favbet Romania
Deal adds Habanero’s slots and table games to Favbet.ro as the supplier targets further growth in CEE regulated markets.
Habanero has gone live with Favbet Romania, rolling out its slots and table games portfolio on the operator’s locally focused platform in Romania’s regulated online market.
Under the agreement, Favbet Romania players gain access to Habanero’s full catalogue. The companies positioned the launch as part of Habanero’s wider push to add regulated operator partners across Central and Eastern Europe.
Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Favbet Romania is a well-respected brand in Europe and exactly the kind of partner we look to work with as we deepen our presence in the market. Romania players have a strong appetite for our content and we are confident our games will resonate well with their audience.
“Romania is an important market for us, and going live with this operator is another strong step in our continued European expansion across high-growth regulated markets.”
Cristian Sapovici, Head of Casino, Favbet Romania, said: “The collaboration between Favbet Romania and Habanero has been strong from the very beginning, and this co-branded collaboration agreement marks an important step in strengthening our strategic partnership.
“Our shared objective is to deliver a more integrated gaming experience for players in Romania, supported by consistent visibility, dedicated campaigns, and a stronger presence of Habanero content within the Favbet.ro ecosystem.”
Habanero said it is now live in 22 European regulated markets, and counts operators including Entain, Sisal and Betway among its partners.
The post Habanero goes live on Favbet Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform
The Ukrainian gambling regulator, PlayCity, has rolled out a new digital complaints platform that’s intended to streamline how the public can report illegal gambling advertisements. The complaints form is now live in the “For Citizens” section of PlayCity’s website, giving Ukrainian citizens a direct channel to help monitor and curb illegal gambling advertising.
The system enables citizens to flag suspected violations across multiple formats, including social media, websites, television, radio, outdoor billboards and other public spaces. Users submitting a complaint must identify the platform type, provide a direct link to the advertisement and attach supporting evidence such as screenshots or video clips.
The system is designed to automatically archive submissions and capture ephemeral content like social media “stories” so regulators can review material even after it disappears. PlayCity staff will screen each complaint to assess whether the content breaches Ukraine’s advertising rules.
If violations are confirmed, the regulator can request removal of content from platforms such as Meta, Google, TikTok, YouTube, Viber and Twitch. PlayCity said it could also seek to block social media accounts that repeatedly share unlawful gambling promotions, fine responsible parties or escalate cases to law enforcement when identities cannot be verified.
The statutory fine for illegal gambling advertising stands at cca. €100,900.
The new enforcement framework stems from Law No.9526d, the same legislation that abolished the previous gambling regulator KRAIL.
The post Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Eastern Europe
Soft2Bet launches Zinx iGaming and sportsbook brand in Romania
Soft2Bet has launched Zinx in Romania, rolling out a new digital platform that combines online casino content and sports betting for local players.
Soft2Bet said Zinx was built with localisation in mind, with product design and marketing tailored to Romanian player preferences. The company positioned the brand around “safe, transparent play,” but did not share launch timing beyond the announcement or provide performance targets.
The platform includes a retention mechanic called MEGA Round, a prize-wheel feature integrated into Soft2Bet’s MEGA gamification engine. Soft2Bet said players can earn spins through deposits, with prizes awarded at random.
Yoel Zuckerberg, CPO at Soft2Bet, stated, “With Zinx, we are bringing an incredibly competitive and relevant digital product to Romania, perfectly balancing thrilling, electric gameplay with safe and transparent operations. Our powerful dragon mascot and the innovative MEGA Round gamification engine help define the Zinx experience across both casino and sports betting. We are confident Zinx will set a new benchmark for Romanian players seeking a modern, diverse and secure entertainment platform.”
Soft2Bet said the Romania launch supports its broader strategy of building localised iGaming brands that combine product features with targeted local marketing.
The post Soft2Bet launches Zinx iGaming and sportsbook brand in Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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