Latest News
Relax Gaming prepares for major expansion following landmark commercial year
Relax Gaming, the igaming aggregator and supplier of unique content, is in the process of opening seven new offices over the next 12 months to accommodate its rapidly increasing workforce as the company continues on its forecasted growth trajectory.
The supplier has recently opened an office in Gibraltar after receiving a B2B gaming licence from the Licensing Authority and is soon to establish a base in Stockholm to complement its Malmö office and further cement its presence in the Swedish market.
It’s also increasing capacity across existing headquarters in Vaasa, Helsinki, Malmö, Malta and Tallinn, the latter of which will include space for around 100 employees and is planned to open next summer.
Relax will move into the new Malta HQ this month, with the team there having grown by 30% since January, owing to the expansion of the partner, commercial, and operational teams.
Despite it being a challenging year for the industry and mindful of the disruption caused by the Covid-19 pandemic, Relax has continued to recruit new team members, having hired 37 employees across all offices since March.
The expansion follows a year of substantial commercial success, with the supplier securing major deals with the industry’s biggest brands. In the last six months alone, it has partnered with Paf, Veikkaus, Paddy Power Betfair, GVC and Svenska Spel.
Relax has long promoted an ethos to hire where the talent is and a willingness to open offices to facilitate this standpoint.
Tommi Maijala, Relax Gaming CEO, said: “It’s been an incredible year for Relax Gaming with significant commercial achievements across the business, none of which would have been possible without the hard work, passion and talent of our entire team. People are our biggest asset and when good people are let go elsewhere, we make it a point to see if they can find a home at Relax and help us achieve our goals faster.
“The fact that we’ve continued to hire throughout this challenging time demonstrates the health of our business and is a testament to our technical excellence, commercial appeal and our constant strive for progress.
“As we reach another milestone in our company history, I want to say thank you again to all of Relax’s employees and I look forward to expanding the team with more fantastic individuals.”
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Fortune Factory Studios
Games Global and Fortune Factory Studios launch Gold Blitz Fortune Tower Fusion
Games Global has launched Gold Blitz Fortune Tower Fusion
in collaboration with its exclusive partner Fortune Factory Studios, the companies said on 25th June 2026. The new title expands the Gold Blitz
franchise and introduces the Wild Fusion multiplier tower.
In the base game, the slot features bi-directional Pays. The companies said landing a collect icon on reel three alongside Prize Activators triggers the Fortune Tower
, awarding prizes up to 15x for purple activators and 1,000x for blue activators.
Games Global said Gold Blitz
tokens and wilds are collected in separate pots during base play and can randomly activate one of two bonuses. Landing three bonus symbols triggers a bonus game where players choose between the Gold Blitz Fortune Tower
and Wild Fusion Fortune Tower
features.
The Gold Blitz Fortune Tower
uses the franchise’s Cash Collect mechanic, with Above Reel Interaction awarding prizes from the Fortune Tower
. In the Wild Fusion Fortune Tower
, cash values convert to multipliers of up to 20x, applying to wins containing wilds.
Alexander Monsma, Team Manager, Game Sales at Games Global, said: “Each new iteration of the Gold Blitz
franchise aims for subtle differentiation while staying true to its roots. This release pairs two Fortune Tower
bonuses and Prize Activators, adding a distinct twist on the Cash Collect mechanic.” Dave Reynolds, Director of Games Strategy and Partner Management at Games Global, added: “Gold Blitz
is one of the most versatile and recognisable game brands across the industry, and Fortune Factory continues to find exciting ways to extend its lifecycle. Gold Blitz Fortune Tower Fusion
marks another milestone in one of Games Global’s best-performing series.”
The post Games Global and Fortune Factory Studios launch Gold Blitz Fortune Tower Fusion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
Toucan report: Casino.org leads AI search visibility among US iGaming affiliates
Casino.org ranks as the most visible US-facing iGaming affiliate across major AI platforms, according to a new AI Search Visibility report from Toucan International. The study tested 100 iGaming-related consumer prompts across ChatGPT, Gemini, Claude and Perplexity.
Toucan said it ranked 146 affiliates using four measures: the number of times a brand was cited, the number of prompts it was cited in, the total number of times the brand was mentioned, and the number of prompts mentioned in. Casino.org scored 96.8 out of 100, driven by 198 citations across 61 of the 100 prompts—giving it a 19-point lead over BettingUSA.com.
BettingUSA.com placed second with an overall score of 77.6. Toucan noted the affiliate had the most “times mentioned” (27) and “prompts mentioned in” (23), but appeared in fewer “prompts cited in” (50), which the report weighted most heavily. SportsLine ranked third with a score of 74.4, leading the study on “prompts cited in” with 64 and recording 178 total citations.
Covers.com (72.2) and RotoWire (69.8) rounded out the top five. Toucan said the top three affiliates accounted for 37% of citations from a total of 1,755 across the dataset, with the remaining 143 affiliates comprising the rest.
George Webb, Organic Search Director at Toucan International, said: “What the findings reveal is that there is a clear dominance among some of the top affiliates, there is a reasonably broad ecosystem, and dominance isn’t a foregone conclusion.
“We gave the number of prompts a brand is cited in the highest weighting, at 40 per cent, because it’s the best measure of authority in AI Search. Total citations tell you how often a brand shows up, but those can stack up inside a handful of answers. The number of prompts you’re cited in tells you how many different questions the AI trusts you to answer, and that breadth is much harder to earn and much harder for a rival to take off you. It’s also where the commercial value sits: the wider the range of prompts you appear in, the more of the real search demand you’re exposed to.
“Casino.org’s leadership in the report stems almost entirely from citation volume (198) rather than prose mentions (26), meaning it appears as a referenced source rather than a naturally embedded recommendation, whereas BettingUSA.com punches above its citation weight (94) by securing 27 prose mentions, suggesting more organic integration into AI reasoning.
“What I would express to the brands looking to make gains in AI search is that the results are not random and that best practice in terms of how you present onsite content, technical setup and targeting backlinks and coverage from the sources that LLMs are trained on, through Digital PR, can see you improve.”
The post Toucan report: Casino.org leads AI search visibility among US iGaming affiliates appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
game-launch
Kendoo adds 4 Fire Rockets to 4 Pots slot portfolio
Kendoo has launched 4 Fire Rockets, a new slot added to its 4 Pots portfolio, the supplier said on 25th June 2026. The title is now available for demo and real-money play across Kendoo partner platforms.
According to the company, 4 Fire Rockets builds on Hold & Win gameplay with an “upgraded 4 Pots system” and adds a Collect feature, random multipliers, a Life feature and a Double Reels mechanic. The Hold & Win bonus triggers by landing one or more Bonus symbols, locking values while players get a series of respins.
Kendoo said Multiplier symbols can apply 2x, 3x or 5x boosts to Bonus values, while Double Reels duplicates the entire bonus board so play continues across two sets of reels. The Collect symbol can appear during the bonus to gather the values of a specific type of Bonus symbol and remains locked until the round ends.
The Life feature may trigger when respins are running out, adding an extra Bonus symbol and refreshing the counter. Kendoo also highlighted four jackpot tiers from Mini to Grand, with the Grand paying up to 1,000x total bet; with Double Reels active, the company said players can potentially land two Grand Jackpots in a single bonus.
Olga Mugliett, Commercial Director at Kendoo, said: “When we introduced 4 Pots, the response from players showed there was real appetite for a format that offers multiple things to chase at once. With 4 Fire Rockets, we wanted to build on that while making every bonus round feel less predictable.
“The combination of Double Reels, Collect feature, Multiplier feature and the possibility of extending the action through Life creates plenty of moments where a feature can suddenly take a different direction. Those twists are often what players remember most, and that’s something we focused on heavily throughout development.”
The post Kendoo adds 4 Fire Rockets to 4 Pots slot portfolio appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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