Latest News
Gaming Innovation Group signs platform agreement with Bet Seven Online Ltd.
Gaming Innovation Group Inc. (GiG) has today signed a long-term agreement with Bet Seven Online Ltd for the provision of GiG’s platform, frontend development and managed services to launch its first brand, SuperSeven. The agreement is based on a fixed fee model and has a duration of minimum three years with automatic extension for an additional two plus one years.
Bet Seven Online Ltd. is a privately owned company operated by a team that have achieved great success in both offline and online casino operations. The company’s first brand, SuperSeven, will be launched with the aim of providing an instant, immediate and meaningful reward engine alongside an unparalleled level of service to its customers. SuperSeven will look to utilise proven elements of gamification that enhances the core gameplay whilst allowing customers to use their skills and perception to win significant prizes for themselves and others.
The casino offering is expected to launch in H1 2021, and this partnership is expected to make a positive contribution to GiG’s revenues from H2 2021 onwards. SuperSeven will be operating under their own license.
Christopher de Lima, Chief Executive Officer of Bet Seven Online says, “I am so very pleased with the process in working with GIG who are clearly the best platform for our requirements. Recruiting Tim Parker as Chief Operations Officer has been pivotal with our aim in developing the right culture with initially a small team who are all highly regarded in the online industry.”
Tim Parker, Chief Operations Officer for Bet Seven Online says, “We had a very specific product aim and end-user experience in mind when we started to search the market for a platform. It became clear very early on that GiG could provide not only the platform, but the tools and service set that we would need to build a truly unique offering that will be new, exciting and stand out from an increasingly crowded marketplace. I am really looking forward to launching SuperSeven on the GiG platform and working closely with them to achieve a market-leading position.”
Richard Brown, Chief Executive Officer of GiG says, “Bet Seven Online Ltd has a team of proven, industry veterans driving its business, whose concepts and attention to detail around customer experience and player safety compliment GiG’s own values. I am delighted that they have chosen our platform, frontend technology and managed services for their new casino brand. We are looking forward to a long term and successful relationship with our new partner.”
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Casino Content
Groove says its casino content library passes 20,000 games
Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.
The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.
Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”
Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”
The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content-aggregation
Octoplay integrates with Lottomart to expand UK distribution
Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.
Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.
Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”
Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”
The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Commercial Gaming
Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval
Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.
The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.
Scott Burton, Chief Operating Officer, Momentum Group, said:
“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”
Conor Grant, President, Fanatics Gaming, said:
“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”
Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.
The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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