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Relax Gaming launches with Gamesys Group plc in major UK deal

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Relax Gaming, the igaming aggregator and supplier of unique content, has gone live with Gamesys Group plc, bolstering its UK presence and market reach.

Relax’s broad portfolio of quality slot games are now available across the operator’s online casino and bingo brands, including popular sites Jackpotjoy, Starspins, Virgin Games, Monopoly Casino and Heart Bingo.

The supplier’s wide-ranging collection of third-party studio and aggregated games has been seamlessly integrated at the highest speed, together with its popular proprietary portfolio, with headline titles Money Train 2, Temple Tumble and Snake Arena among the line-up.

Relax Gaming’s UK market penetration has increased significantly in 2020 with the company having signed several landmark agreements with some of the biggest names in igaming.

This latest integration with Gamesys, Relax’s first partner in Gibraltar, increases the supplier’s reach in the UK, as well as other key European markets where the operator is active, and cements its position as a go-to aggregation platform for top tier online casinos.

Daniel Eskola, Relax Gaming CCO, said: “With Gamesys’ impressive brand portfolio and reach, this partnership significantly raises our profile among players in the UK and further reinforces our footprint in Europe’s largest market.

“Our platform offers a high level of quality and variety to suit different player preferences, meeting Gamesys’ requirements for gaming content that appeals to a diverse range of customer profiles.”

Simon Mizzi, Marketing Director at Gamesys, said: “Relax Gaming has quickly made a name for itself in the UK market as a result of its popular proprietary slots, strong selection of aggregated games, and straight forward business partnerships.

“Partnering with Relax will add to the diversity of content available with titles that are proven to perform well in the UK.”

Now celebrating its 10th year of serving the industry’s leading online casino operators, Relax Gaming provides its partners with a broad portfolio of over 1000 slot and casino games that is consistently improved upon with new proprietary titles and third-party content.

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Vegangster Launches а Native PvP Mechanic as a New GGR Driver

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Vegangster has introduced a native PvP mechanic, a platform-level feature designed to create competitive player interactions while generating additional revenue for operators.

Fully embedded into the platform, the mechanic can be customised to match any operator’s theme, visual identity, and positioning, making it easy to integrate into existing casino experiences

Unlike third-party game integrations, the PvP mechanic is built directly into the Vegangster platform. Operators can place it in prominent areas such as the casino homepage or other high-visibility lobby sections, ensuring players can easily discover and join active rounds. The feature is available for a fixed fee, allowing operators to generate additional GGR without relying on revenue-share models or external providers.

How the PvP Mechanic Works

  • A player starts a round by placing the first bet, creating an open battle visible to others
  • Other players join by adding their bets to the pool, with a minimum of two participants required
  • If no one joins, the initiating player automatically receives their bet back
  • Once players join, a short countdown begins before the round resolves
  • A random roll determines the winner, with probability weighted by bet size

With each round requiring multiple participants, the mechanic introduces a visible, social layer inside the casino lobby. Players are encouraged to join ongoing rounds, react in real time, and compete for shared prize pools.

The structure is designed for short, repeatable sessions, increasing player activity and creating continuous engagement loops across the platform.

Casino lobbies rarely show players interacting with each other,” said Michael Oziransky, Chief Product Officer at Vegangster. “This mechanic introduces real-time competition directly into the lobby. Players can see activity, react to it, and challenge each other instantly. Combined with chat, it turns the lobby into a more social, responsive space while creating an additional, low-cost revenue stream for operators.”

The feature is already live on JoyCasino, one of Vegangster’s operator partners, where players can experience it directly within the lobby. For this deployment, the PvP mechanic was fully adapted to JoyCasino’s visual identity and brand guidelines, demonstrating how easily the feature can be tailored to different themes, styles, and player environments without requiring structural changes to the platform.

The launch continues Vegangster’s strategy of developing platform-native engagement mechanics that complement traditional casino content. Following the introduction of native lootboxes earlier this year, the company plans to further expand its catalogue of session-based and social features.

Press contact:

Romans Kozlovskis

[email protected]

The post Vegangster Launches а Native PvP Mechanic as a New GGR Driver appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AS Roma Announces Multi-year Partnership with Eurobet.live

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AS Roma has announced a multi-year agreement with Eurobet.live, which becomes the Club’s new Main Sponsor.

Starting this season and until the 28/29 season, the Eurobet.live brand will appear on the First Team jerseys, marking the beginning of a strategic collaboration between two entities that share the same DNA, forged on passion, resilience and a constant pursuit of excellence.

The agreement represents an important step in the Club’s commercial growth and demonstrates the desire to develop innovative fan-focused projects, further strengthening the relationship between Roma, its partners, and the sports community. For Eurobet.live, the collaboration with AS Roma represents a genuine connection with the world of football and sport, as tools capable of generating social, cultural and regional value.

“We share with Eurobet.live the ambition to develop a series of digital initiatives designed to engage fans across all our platforms. By combining the global reach and passion of our fan base with Eurobet.live’s expertise in infotainment and digital, we are confident that this partnership will create new and innovative ways for fans to connect with the club,” said Vice President Ryan Friedkin.

“We are proud to launch this collaboration with AS Roma, one of the most iconic clubs in Italian and European football. This partnership—which represents an important step in our growth and consolidation in the world of sports—goes far beyond a commercial agreement: it is a promise of long-term development and innovation, aimed at enhancing sports culture at all levels and strengthening our ties with the local community,” said Andrea Faelli, CEO of Eurobet Italia.

The post AS Roma Announces Multi-year Partnership with Eurobet.live appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BETBY Appoints Gonzalo Navarro as Senior Business Development Manager

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BETBY, the Tier 1 B2B sportsbook supplier, has reinforced its commitment to Latin America with the appointment of Gonzalo Navarro as Senior Business Development Manager.

Navarro joins BETBY with a strong commercial background in the iGaming and technology sectors, bringing extensive experience in B2B sales, strategic partnerships, and business development across Latin America. Prior to joining BETBY, he held senior commercial roles at Vibra Gaming and Control F5, where he was responsible for driving growth initiatives, expanding market presence, and developing relationships with key operators and partners throughout the region.

With deep knowledge of the Latin American iGaming landscape and an established network across the industry, Navarro will focus on expanding BETBY’s footprint in the region, strengthening partnerships, and identifying new growth opportunities as the provider continues its global expansion.

In his new role, Navarro will work closely with BETBY’s commercial team to further accelerate the supplier’s presence in LATAM, supporting operators with BETBY’s award-winning sportsbook solution and innovative product offering.

Gonzalo Navarro, Senior Business Development Manager at BETBY, said: “I’m thrilled to be joining BETBY at such an exciting stage of its growth. The company has built a truly impressive sportsbook product, and LATAM is a region full of opportunities. I look forward to working with the team to strengthen BETBY’s presence and build long-term partnerships with operators across the region.”

Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Gonzalo’s experience and deep understanding of the Latin American market make him a valuable addition to our commercial team. His strong industry relationships and proven track record in business development will play an important role as we continue to expand our presence across LATAM.”

The post BETBY Appoints Gonzalo Navarro as Senior Business Development Manager appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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