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Relax Gaming launches with Gamesys Group plc in major UK deal

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Relax Gaming, the igaming aggregator and supplier of unique content, has gone live with Gamesys Group plc, bolstering its UK presence and market reach.

Relax’s broad portfolio of quality slot games are now available across the operator’s online casino and bingo brands, including popular sites Jackpotjoy, Starspins, Virgin Games, Monopoly Casino and Heart Bingo.

The supplier’s wide-ranging collection of third-party studio and aggregated games has been seamlessly integrated at the highest speed, together with its popular proprietary portfolio, with headline titles Money Train 2, Temple Tumble and Snake Arena among the line-up.

Relax Gaming’s UK market penetration has increased significantly in 2020 with the company having signed several landmark agreements with some of the biggest names in igaming.

This latest integration with Gamesys, Relax’s first partner in Gibraltar, increases the supplier’s reach in the UK, as well as other key European markets where the operator is active, and cements its position as a go-to aggregation platform for top tier online casinos.

Daniel Eskola, Relax Gaming CCO, said: “With Gamesys’ impressive brand portfolio and reach, this partnership significantly raises our profile among players in the UK and further reinforces our footprint in Europe’s largest market.

“Our platform offers a high level of quality and variety to suit different player preferences, meeting Gamesys’ requirements for gaming content that appeals to a diverse range of customer profiles.”

Simon Mizzi, Marketing Director at Gamesys, said: “Relax Gaming has quickly made a name for itself in the UK market as a result of its popular proprietary slots, strong selection of aggregated games, and straight forward business partnerships.

“Partnering with Relax will add to the diversity of content available with titles that are proven to perform well in the UK.”

Now celebrating its 10th year of serving the industry’s leading online casino operators, Relax Gaming provides its partners with a broad portfolio of over 1000 slot and casino games that is consistently improved upon with new proprietary titles and third-party content.

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B2B iGaming

Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports

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Logifuture, a leading B2B provider of virtual sports and instant gaming solutions, has announced a strategic partnership with BetConstruct AI, a global iGaming platform powering hundreds of operators worldwide. This collaboration integrates Logifuture’s flagship products, Zoom Sports and Simulate, into BetConstruct AI’s platform, significantly expanding access to innovative engagement tools for operators.

Expanding Global Reach

The partnership enables operators to offer next-generation virtual sports and instant betting solutions, enhancing player activity and generating incremental revenue.

  • Zoom Sports delivers ultra-realistic virtual football and tennis events in both full-length and turbo formats, offering thousands of daily betting opportunities.

  • Simulate allows players to instantly simulate the outcome of betslips, removing waiting times and creating immediate engagement.

These tools extend player retention, increase betting activity beyond live events, and create cross-sell opportunities across the BetConstruct AI network.

Innovation at the Core

Both Logifuture and BetConstruct AI prioritize innovation and product differentiation, helping operators stand out in a highly competitive market.

Niccolò Cassettari, Chief Business Development Officer at Logifuture, commented:
“Partnering with BetConstruct AI is a major step forward. Their global reach makes them the ideal partner to scale Zoom Sports and Simulate worldwide. This collaboration is just the beginning of a long-term partnership to deliver new experiences and stronger operator performance.”

Looking Ahead

The partnership will focus on expanding distribution, delivering new gaming experiences, and introducing innovative products to keep players engaged while helping operators grow revenue worldwide.

The post Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Infingame Launches Enhanced Tournaments and Challenges for Player Retention

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Infingame, a leading game aggregator, has rolled out major upgrades to its Tournaments and Challenges promotional tools, offering operators advanced ways to engage and retain players.

Instead of introducing new products, Infingame focused on refining its most popular gamification features, enhancing flexibility, performance, and campaign management. These improvements cater to operators increasingly prioritizing long-term player engagement over acquisition.

Enhanced Competitive Tournaments

Infingame’s Tournaments tool transforms regular gameplay into competitive experiences, boosting interaction through real-time progression. Optimized for web and mobile, the tool now allows operators to:

  • Customize tournaments with brand-specific banners

  • Segment players for whitelist participation

  • Add timed promotions like Happy Hours

  • Select from five tournament formats: bet race, win race, multiplier race, highest multiplier, and highest win

The updated reward system supports monetary and non-monetary prizes, free spins, optional wagering requirements, and automated payouts, reducing operational workload while maintaining campaign flexibility.

Challenges for Mission-Based Engagement

The Challenges tool guides player activity with structured tasks and rewards, creating mission-based engagement journeys. The upgrade enhances flexibility and precision, supporting:

  • Short-term promotional boosts

  • Recurring engagement strategies

  • Daily and long-term challenges for consistent player activity

This approach helps operators sustain engagement across the entire player lifecycle, creating meaningful, repeatable experiences.

Operator-Driven Development

Jana Filagina, Head of Commercial at Infingame, commented:
“The goal wasn’t to reinvent Tournaments and Challenges but to make them more powerful and user-friendly. Operators need tools that drive engagement continuously while keeping operational complexity low.”

Fully integrated into Infingame’s aggregation platform, the updated tools can be deployed instantly across thousands of games via a single API, enabling a unified ecosystem where content, analytics, and engagement mechanics work seamlessly together.

The upgrades reflect a broader industry trend toward gamified, retention-focused strategies, helping operators maximize player activity while simplifying management.

The post Infingame Launches Enhanced Tournaments and Challenges for Player Retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Canadian iGaming market

Hugo Casino Teams Up with CasinoCanada to Expand in Canada

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Hugo Casino, a popular online gaming platform operated by Kawaii Partners, has officially partnered with CasinoCanada.com to strengthen its presence in the Canadian market. The collaboration will focus on editorial coverage, analytical reviews, and SEO-optimized content tailored for Canadian players.

Under this partnership, CasinoCanada will produce detailed reviews, comparison guides, and data-driven insights, aimed at delivering transparent, research-based evaluations of Hugo Casino’s platform. The content strategy is designed to attract high-quality, search-driven traffic, helping players make informed decisions while enhancing Hugo Casino’s digital visibility.

Eugene Ravdin, Head of PR at SEOBROTHERS, which operates CasinoCanada, commented:
“Partnering with Hugo Casino aligns with our strategy of working with operators who prioritize compliance, security, and quality user experiences. Hugo Casino has a strong operational foundation and clear product vision. Our goal is to provide objective, data-driven content that drives sustainable long-term traffic and measurable results.”

Hugo Casino operates under a Curacao license and offers a wide portfolio of online entertainment, including slots, table games, and a fully immersive Live Casino. Security is a priority, with advanced encryption safeguarding players’ personal and financial information. Customer support is available 24/7 via Live Chat and email.

Players can access over 10,000 casino games, featuring top titles from leading providers such as Pragmatic Play, Play’n GO, and Yggdrasil. Hugo Casino supports 10 fiat payment options and 12 cryptocurrencies, making deposits and withdrawals simple and convenient.

Kawaii Partners, launched in 2023, also operates Spinzen Casino, expanding its portfolio in the online gaming and affiliate marketing space.

This partnership with CasinoCanada highlights Hugo Casino’s commitment to transparency, high-quality content, and a growing Canadian audience.

The post Hugo Casino Teams Up with CasinoCanada to Expand in Canada appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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