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GLMS welcomes Cyprus Sports Organization as its first Sport Associate Member

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The Global Lottery Monitoring System (GLMS) announced that the sports confederation of Cyprus, also co-ordinator of the Cypriot National Platform against manipulations of sports competitions, has become the first Sport Associate Member of GLMS since the launch of its updated Statutes.

As the highest sport authority in the country, Cyprus Sport Organization is a semi-governmental non-profit organization established in 1969 and its main objectives are, among others, the development of sports outside schools, the coordination of sport life in the country, the cultivation of the Olympic ideas, and the promotion of Cyprus sports on the international sport scene.

Associate membership with GLMS will support the intensive work undertaken by CSO since the last decade to fight manipulations of sports competitions in Cyprus. CSO has already collaborated with GLMS through related projects and is now looking to benefit directly from the various education, prevention and operation services that GLMS has to offer, including collaboration with the lotteries.

Commenting on this development, GLMS President, Ludovico Calvi stated, “We are delighted to wel­come CSO as our first Sport associate member of GLMS since the launch of our updated Statutes. Having members such as CSO on board means enhancing the effectiveness of GLMS engagement against the phenomenon of sports competition manipulations, which since the pandemic outbreak has seen a spike in cases and a window of oppor­tu­ni­ties for criminal organizations and for fraudsters seeking to exploit weaknesses and take advantage of this moment of vulnerability of the ecosystem in the “new normal”.

Dr. Costas Solomou, National Coordinator for issues related to sports manipulations at CSO, added ‘’Cyprus has worked extremely hard over the last few years to bring a co-ordinated approach to our fight against sports manipulations, by working with all relevant stakeholders – working with GLMS and its member lotteries is another big step in this di­rec­tion. The consistent and evolving work of GLMS operationally and with regard to education and prevention to protect the integrity of sports and to encourage trans-sectorial exchange is vital. We are very proud to join the growing GLMS asso­ci­ate family and strengthen our commitment to main­taining the highest standards of sports integrity.”

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Alchemy of Passion

WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement

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The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign

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The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alchemy of Passion

WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement

Published

on

winspirit-launches-alchemy-of-passion:-a-birthday-campaign-combining-gamification,-rewards,-and-player-engagement

This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.

Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.

Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.

From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.

The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.

This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.

While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.

The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.

The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on Americas iGaming & Sports Betting News.

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