Latest News
Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck as a New Strategic Advisor

The world’s leading in-game advertising platform Anzu.io today announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at Activision Blizzard in various globally operating roles. During his tenure there, Ruben led marketing operations for the industry-leading Call of Duty franchise, was in charge of commercial operations for the breakthrough kids video game franchise Skylanders, and owned strategic partnerships with key industry partners, including PlayStation, Xbox, and Nintendo.
Dehouck joins an impressive group of strategic advisors for Anzu, including David Sable, Takuya Banno, and Jamie Gutfreund. The vast experience that Dehouck brings will contribute to Anzu’s overall gaming strategy and strengthen the company’s position specifically within the AAA gaming segment. Asked about his perspective on the exciting future Anzu is creating, Dehouck said, “In-game advertising offers developers and publishers a compelling new revenue stream, but only if it’s done right. Anzu’s cutting-edge tech solution ensures non-intrusive, blended real-world advertising in video game ecosystems. It’s a solution that understands and respects gamers’ expectations. I’m excited to help drive in-game advertising to new heights and leverage the enormous appetite of leading global advertisers to build meaningful relationships with the ever-growing, 3 billion plus global video game audience.”
Anzu has already launched campaigns with global brands, including Vodafone and Samsung and game companies such as Ubisoft. And the in-game advertising company continues to focus on its commitment to bringing innovative changes to the ecosystem. Its partnership with CHEQ provides the first-ever ad verification solution for console gaming, while its partnership with Kantar’s project Moonshot enables brands to measure advertising campaign effectiveness accurately. Additionally, advertisers and game developers can feel confident when working with Anzu as it is the first company of its kind to earn an ISO 27001 Certification.
Anzu, the winner of this year’s ESI Clutch Digital competition, has also attracted the attention of those in the esports arena. A few months ago, Anzu signed a partnership deal with Berlin-based esports venue developer VERITAS. More recently, the company expanded its exclusive partnership with Axis Games to bring the first-ever programmatic in-game ads to a live esports tournament.
As the company continues to carve out its path, Dehouck will be a key advisor. Anzu Co-founder and CEO Itamar Benedy said, “We are thrilled to have Ruben on board. He brings a wealth of experience, and his knowledge, which sits at the intersection of gaming, advertising, and strategic partnership development, will be invaluable to us as we move forward.”
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Cryptocurrency
Slotland Entertainment Rolls out Dazzling New Slot, 8 Crystals, Across Multiple Brands with new Cryptocurrency Integration

Slotland Entertainment is raising the stakes for online casino players with the launch of their dazzling new slot game, 8 Crystals. Available across three major platforms – Slotland, CryptoSlots, and CryptoWins – this visually striking 3×3 Mega Matrix slot with 9 paylines has an array of enticing features, including Free Spins with Wilds, Double Wilds, and a Bonus Game which is triggered by hitting just one Free Spins scatter.
The game’s mesmerizing design features vibrant glowing purple and blue backgrounds, swirling nebula-like clouds, and geometric crystal shapes, immersing players in a world of luxurious, cosmic beauty.
“As a bonus for the launch, Slotland, CryptoSlots and CryptoWins are offering up to 88% Match Bonuses on deposits until April 4th, 2025. Players can also take advantage of a $15 FREE CHIP and other promotions to make their gaming experience even more rewarding!” says Michael Hilary, Slotland Manager.
To celebrate the release of 8 Crystals, Slotland.eu is making waves with its expanded cryptocurrency options. Players can now use Ether (ETH), USD Coin (USDC), and Tether (USDT) to deposit and withdraw funds, making crypto transactions faster, more secure, and incredibly flexible.
- Ether (ETH): As the second-largest cryptocurrency after Bitcoin, Ethereum provides popularity and availability across the crypto world, though transactions can be slower and more expensive.
- USD Coin (USDC): This stablecoin is pegged 1:1 to the US dollar, offering low-cost, fast, and predictable transactions, ensuring a smooth experience for players without the worry of price fluctuations.
- Tether (USDT): With higher liquidity, Tether is widely accepted, making it easy for players to convert or cash out across multiple exchanges.
8 Crystals is sure to be a must-play for any casino enthusiast, so don’t miss out on these incredible bonuses.
The post Slotland Entertainment Rolls out Dazzling New Slot, 8 Crystals, Across Multiple Brands with new Cryptocurrency Integration appeared first on European Gaming Industry News.
Latest News
GoldenRace Launches New Virtual Football for Retail

If you thought GoldenRace had already created the best Virtual Football in the industry, you weren’t wrong. But the game never stands still, and neither do they. GoldenRace, leading provider of award-winning Virtual Sports and betting solutions, has taken the world’s most played Virtual Football and made it even better. After the release of their next Ballon d’Or of Virtual Football for online – Big5 – now it’s the moment for Retail operators.
Among the features of the upgraded Virtual Football for Retail you will find the brand-new KinelaX market, which lets players bet on draws, and win based on how many they get right. Players will have more ways to bet, more strategies to explore and more reasons to stay.
Also, comes with a refreshed and modern 9+1 all-goal visor display to transform outcomes into a more interactive experience. Players will be able to track every match in real time, with instant goal replays in miniature. By shifting the focus from just outcomes to a more visual approach, GoldenRace makes bettors get more involved, fueling the adrenaline and the likelihood to continue playing.
Beyond these, the new Retail Virtual Football brings sharper graphics, smoother animations and a level of detail that makes every match feel real. Meanwhile, major technical improvements and customisable panels on the back office provide operators greater control, allowing for tailored configurations and efficient management.
Players will enjoy this new format across all Goldenrace’s leagues, whether they’re betting on the English Premier League, the Kenya League, the Colombia League or the one they like best. And very soon the Retail upgrade will be available for GoldenRace’s Single matches and Tournaments.
The post GoldenRace Launches New Virtual Football for Retail appeared first on European Gaming Industry News.
Latest News
Holland Casino Appoints New Director for its Online Division

Holland Casino has named Jan Paul van Heemskerck van Beest as the director of its online division.
Jan Paul van Heemskerck van Beest, currently director of guest & product development, will be responsible for Holland Casino Online as of April 1. He will take over the tasks of current Director Digital Transformation Jeroen Verkroost who will leave Holland Casino Group as of the same date.
The transition of Holland Casino Online from Verkroost to Van Heemskerck van Beest is the result of a restructuring at the Holland Casino head office. The management has also changed. The current position of Director Digital Transformation has been eliminated.
In addition to Holland Casino Online, Jeroen Verkroost was also responsible for IT. This department will be placed with director Casino Technology & Operations Support Pieter Boers.
Jan Paul van Heemskerck van Beest has been director at Holland Casino since September 2022. Pieter Boers has worked in various roles at Holland Casino since 1998, including in the IT department.
The post Holland Casino Appoints New Director for its Online Division appeared first on European Gaming Industry News.
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