Latest News
Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck as a New Strategic Advisor
The world’s leading in-game advertising platform Anzu.io today announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at Activision Blizzard in various globally operating roles. During his tenure there, Ruben led marketing operations for the industry-leading Call of Duty franchise, was in charge of commercial operations for the breakthrough kids video game franchise Skylanders, and owned strategic partnerships with key industry partners, including PlayStation, Xbox, and Nintendo.
Dehouck joins an impressive group of strategic advisors for Anzu, including David Sable, Takuya Banno, and Jamie Gutfreund. The vast experience that Dehouck brings will contribute to Anzu’s overall gaming strategy and strengthen the company’s position specifically within the AAA gaming segment. Asked about his perspective on the exciting future Anzu is creating, Dehouck said, “In-game advertising offers developers and publishers a compelling new revenue stream, but only if it’s done right. Anzu’s cutting-edge tech solution ensures non-intrusive, blended real-world advertising in video game ecosystems. It’s a solution that understands and respects gamers’ expectations. I’m excited to help drive in-game advertising to new heights and leverage the enormous appetite of leading global advertisers to build meaningful relationships with the ever-growing, 3 billion plus global video game audience.”
Anzu has already launched campaigns with global brands, including Vodafone and Samsung and game companies such as Ubisoft. And the in-game advertising company continues to focus on its commitment to bringing innovative changes to the ecosystem. Its partnership with CHEQ provides the first-ever ad verification solution for console gaming, while its partnership with Kantar’s project Moonshot enables brands to measure advertising campaign effectiveness accurately. Additionally, advertisers and game developers can feel confident when working with Anzu as it is the first company of its kind to earn an ISO 27001 Certification.
Anzu, the winner of this year’s ESI Clutch Digital competition, has also attracted the attention of those in the esports arena. A few months ago, Anzu signed a partnership deal with Berlin-based esports venue developer VERITAS. More recently, the company expanded its exclusive partnership with Axis Games to bring the first-ever programmatic in-game ads to a live esports tournament.
As the company continues to carve out its path, Dehouck will be a key advisor. Anzu Co-founder and CEO Itamar Benedy said, “We are thrilled to have Ruben on board. He brings a wealth of experience, and his knowledge, which sits at the intersection of gaming, advertising, and strategic partnership development, will be invaluable to us as we move forward.”
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Casino Content
Habanero launches Raiden Shogun slot with 259 ways and stacked multipliers
Habanero has launched Raiden Shogun, a Japanese-themed 5×5 slot built around a samurai-triggered Wild mechanic and a stacked multiplier system.
The game runs on 259 Connected Ways across a 5×5 grid. Habanero said the samurai can trigger at random, cutting through bamboo on reels 1, 3 and 5 to reveal stacked Wilds.
A free spins feature is triggered by scatters, with three, four or five scatters awarding 8, 18 or 38 free spins respectively. During free spins, the bamboo reveals multipliers that continue to stack “without resetting,” according to the supplier.
Raiden Shogun also supports Habanero’s Jackpot Race
and Buy Feature. Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Raiden Shogun is a game built around a clear mechanical identity. The samurai Wild reveal is visually impressive and immediately communicates what the game is about while the non-resetting multiplier system gives the free spins genuine weight.
“We continue to focus on creating games that balance distinctive design with top performance, and this is a title that we’re confident will connect well with both players and operators.”
The post Habanero launches Raiden Shogun slot with 259 ways and stacked multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blueprint Gaming
Blueprint’s Fishin’ Frenzy™ Lure ‘Em In: Tackle Boxes Set the Reels Ablaze
Blueprint Gaming
revisits its famed lakeside setting in Fishin’ Frenzy
Lure ‘Em In, where unique tackle boxes lead to rewarding features in bonus rounds, alongside the opportunity to secure a maximum win of 10,000x.
With launches from the acclaimed franchise regularly topping the UK studio’s best performers, the newest installment is poised to enhance the impressive momentum, providing operators’ lobbies with an engaging, feature-packed enhancement.
At the center of the activity are three colored tackle boxes that gather corresponding blue, red, and green scatters when they appear during a spin. Guaranteed entry to the bonus game occurs if three bonus scatter symbols appear with at least one modifier in effect.
Activating the bonus game through the blue tackle box will enable the Cast and Catch modifier. In the round, the appearance of wilds will ensure a respin, with wilds and prize symbols staying in position while the other symbols are respun.
When the Golden Catch modifier is triggered through the red tackle box, unique golden wild symbols appear on the reels, collecting all visible cash prize symbols and enhancing the overall win with a multiplier of as much as 5x.
The Take the Bait upgrade, activated by the green tackle box, introduces unique cash prize symbols to the reels, depicted by a can of worms. When a can of worms icon appears, all visible cash prize amounts are gathered by any fisherman symbol.
In a significant increase to winning possibilities, as many as three Lure ‘Em In upgrades can operate simultaneously during the bonus round, with two active tackle boxes ensuring super free games, and three leading to the mega free game, where the opportunity to achieve the 10,000x maximum prize becomes available.
Immersive trails have become a staple in Blueprint bonus games, and the studio has continued this popular trend with its latest release. Every four fisherman symbols that are collected during the feature will award five additional free spins, with the standard cash prize value in place increased to a maximum of 50x.
For those with an eye on a particular catch to remember, the Express Bet can be triggered at any time during gameplay for 0.5x the base stake, doubling the chances of triggering the bonus game.
Following hot on the heels of Game of Thrones
, Fishin’ Frenzy
Lure ‘Em In
reinforces Blueprint’s ability to cleverly craft fresh-themed, bountiful titles for players to enjoy worldwide.
Jo Purvis, Director of Marketing, PR and Events, said: “Fishin’ Frenzy
remains one of our most iconic and best-performing franchises, and with Lure ‘Em In, we have introduced exciting new mechanics to elevate the experience even further. The addition of dynamic tackle box modifiers and the ability to combine multiple enhancements brings greater variety and anticipation to the bonus.
“We are confident this latest instalment will resonate strongly with operators and players, continuing the franchise’s legacy as a standout performer.”
The post Blueprint’s Fishin’ Frenzy™ Lure ‘Em In: Tackle Boxes Set the Reels Ablaze appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
3 Oaks Gaming
3 Oaks Gaming releases Lucky Apple x1000 slot with multipliers up to x1000
3 Oaks Gaming has released Lucky Apple x1000, a 6×5 scatter pays slot with cascading reels and multipliers up to x1000.
Wins trigger when eight matching symbols land anywhere on the reels. The game uses a Cascading Reels mechanic, removing winning symbols and dropping new ones in place. Red Apple Symbols can appear randomly or be “assisted by the character,” revealing multipliers from x2 to x1000. Any multipliers in view combine and are applied to the total win after the cascade.
The slot also includes a Free Spins feature where multipliers from winning spins contribute to a growing Total Multiplier during the feature, according to the company.
In certain markets, 3 Oaks Gaming said players can access a Bonus Shop with two Free Spins options, including an upgraded round where multipliers range from x10 to x1000.
Krasimir Pankovski, Sales Director at 3 Oaks Gaming, said: “Lucky Apple x1000 highlights our approach to combining strong themes with proven mechanics that resonate with players. By bringing together cascading reels, high-value multipliers and a cumulative Free Spins model, we’ve created a title designed for both engagement and longevity.
“The addition of the Bonus Shop adds further flexibility, supporting player choice while helping operators maximise performance as we continue to grow a competitive portfolio.”
The post 3 Oaks Gaming releases Lucky Apple x1000 slot with multipliers up to x1000 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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