Latest News

Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck as a New Strategic Advisor

Published

6 years ago

October 14, 2020

Reading Time: 2 minutes

The world’s leading in-game advertising platform Anzu.io today announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at Activision Blizzard in various globally operating roles. During his tenure there, Ruben led marketing operations for the industry-leading Call of Duty franchise, was in charge of commercial operations for the breakthrough kids video game franchise Skylanders, and owned strategic partnerships with key industry partners, including PlayStation, Xbox, and Nintendo.

Dehouck joins an impressive group of strategic advisors for Anzu, including David Sable, Takuya Banno, and Jamie Gutfreund. The vast experience that Dehouck brings will contribute to Anzu’s overall gaming strategy and strengthen the company’s position specifically within the AAA gaming segment. Asked about his perspective on the exciting future Anzu is creating, Dehouck said, “In-game advertising offers developers and publishers a compelling new revenue stream, but only if it’s done right. Anzu’s cutting-edge tech solution ensures non-intrusive, blended real-world advertising in video game ecosystems. It’s a solution that understands and respects gamers’ expectations. I’m excited to help drive in-game advertising to new heights and leverage the enormous appetite of leading global advertisers to build meaningful relationships with the ever-growing, 3 billion plus global video game audience.”

Anzu has already launched campaigns with global brands, including Vodafone and Samsung and game companies such as Ubisoft. And the in-game advertising company continues to focus on its commitment to bringing innovative changes to the ecosystem. Its partnership with CHEQ provides the first-ever ad verification solution for console gaming, while its partnership with Kantar’s project Moonshot enables brands to measure advertising campaign effectiveness accurately. Additionally, advertisers and game developers can feel confident when working with Anzu as it is the first company of its kind to earn an ISO 27001 Certification.

Anzu, the winner of this year’s ESI Clutch Digital competition, has also attracted the attention of those in the esports arena. A few months ago, Anzu signed a partnership deal with Berlin-based esports venue developer VERITAS. More recently, the company expanded its exclusive partnership with Axis Games to bring the first-ever programmatic in-game ads to a live esports tournament.

As the company continues to carve out its path, Dehouck will be a key advisor. Anzu Co-founder and CEO Itamar Benedy said, “We are thrilled to have Ruben on board. He brings a wealth of experience, and his knowledge, which sits at the intersection of gaming, advertising, and strategic partnership development, will be invaluable to us as we move forward.”

Africa

African iGaming Alliance names SPRIBE a Platinum Supplier Member

Published

2 hours ago

June 18, 2026

Wladimir P.

african-igaming-alliance-names-spribe-a-platinum-supplier-member

The African iGaming Alliance (AiA) has signed a strategic partnership with iGaming supplier SPRIBE, with SPRIBE joining the pan-African industry association as a Platinum Supplier Member.

AiA said the partnership will focus on regulatory engagement, industry research, responsible gaming initiatives, policy advocacy and stakeholder engagement aimed at strengthening regulated gaming markets across African jurisdictions.

According to AiA, the collaboration will also support efforts to promote effective regulation, combat illegal gambling, improve market channelisation and encourage evidence-based policymaking.

Peter Emolemo Kesitilwe, Chief Executive Officer of the African iGaming Alliance (AiA), said:

“SPRIBE’s decision to join the African iGaming Alliance as a Platinum Supplier Member represents a significant endorsement of our vision for a sustainable and well-regulated African gaming industry. As one of the industry’s leading technology innovators, SPRIBE brings valuable expertise, insight, and global experience that will strengthen our efforts to support regulators, governments, operators, and other stakeholders across the continent. We look forward to working closely together to promote responsible gaming, regulatory best practice, and long-term industry sustainability.”

The post African iGaming Alliance names SPRIBE a Platinum Supplier Member appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Digital Wallets

Neosurf partners with Mercado Pago to add betting deposits in Mexico

Published

2 hours ago

June 18, 2026

Wladimir P.

neosurf-partners-with-mercado-pago-to-add-betting-deposits-in-mexico

Neosurf has announced a partnership with Mercado Pago to expand wallet-based funding options for online betting customers in Mexico.

Under the integration, Mercado Pago wallet holders will be able to use their Mercado Pago balance to fund online betting accounts via the Neosurf wallet. Neosurf said the rollout is initially focused on the Mexican market and supports transfers to participating sports betting operators.

Mercado Pago described itself as Latin America’s leading fintech platform with more than 56 million active monthly users. Neosurf positioned the deal as part of broader growth in digital wallet adoption across Latin America, with customers seeking mobile-first payment experiences.

Sue Page, Neosurf CEO Americas, said: “Mexico represents a major growth market for both digital payments and online betting, and we’re incredibly excited to partner with Mercado Pago. This partnership creates a new, easy way for Mercado Pago wallet holders to use their balance to fund their online sports betting accounts through the Neosurf wallet. It reinforces our commitment to delivering secure, compliant and player focused payment solutions throughout Latin America.”

The post Neosurf partners with Mercado Pago to add betting deposits in Mexico appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

game launches

Pragmatic Play releases Mahjong Wins Triple Pot with 100,000x bonus prize

Published

2 hours ago

June 18, 2026

Wladimir P.

pragmatic-play-releases-mahjong-wins-triple-pot-with-100,000x-bonus-prize

Pragmatic Play has launched Mahjong Wins Triple Pot, a new online slot release, the supplier said on 18th June 2026. The title introduces “golden reels” and bonus coin symbols with values of up to 100,000x.

The game uses a 4-5-5-5-4 grid with tumble mechanics. Pragmatic Play said consecutive tumble wins trigger a progressive multiplier trail that increases payouts by 2x, 3x and 5x until the end of the spin.

The supplier added that random symbols on reels 2-4 can be marked gold and then transform into a wild on the subsequent tumble if they form part of a winning combination.

Three scatter types (blue, red and purple) are collected into pots above the middle three reels and can randomly trigger a bonus with eight free spins. Pragmatic Play said the feature marks the full reel below in gold and can award an instant cash prize of up to 100,000x, with boosted multipliers during the bonus.

Pragmatic Play positioned the release as a follow-up to Mahjong Wins Super Scatter.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Mahjong Wins Triple Pot builds on the classic tile game theme with the chance to win up to 100,000x when triggering the bonus game. It is an exciting, golden addition to our portfolio inspired by the East Asian pastime.”

The post Pragmatic Play releases Mahjong Wins Triple Pot with 100,000x bonus prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.