Latest News
Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck as a New Strategic Advisor
The world’s leading in-game advertising platform Anzu.io today announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at Activision Blizzard in various globally operating roles. During his tenure there, Ruben led marketing operations for the industry-leading Call of Duty franchise, was in charge of commercial operations for the breakthrough kids video game franchise Skylanders, and owned strategic partnerships with key industry partners, including PlayStation, Xbox, and Nintendo.
Dehouck joins an impressive group of strategic advisors for Anzu, including David Sable, Takuya Banno, and Jamie Gutfreund. The vast experience that Dehouck brings will contribute to Anzu’s overall gaming strategy and strengthen the company’s position specifically within the AAA gaming segment. Asked about his perspective on the exciting future Anzu is creating, Dehouck said, “In-game advertising offers developers and publishers a compelling new revenue stream, but only if it’s done right. Anzu’s cutting-edge tech solution ensures non-intrusive, blended real-world advertising in video game ecosystems. It’s a solution that understands and respects gamers’ expectations. I’m excited to help drive in-game advertising to new heights and leverage the enormous appetite of leading global advertisers to build meaningful relationships with the ever-growing, 3 billion plus global video game audience.”
Anzu has already launched campaigns with global brands, including Vodafone and Samsung and game companies such as Ubisoft. And the in-game advertising company continues to focus on its commitment to bringing innovative changes to the ecosystem. Its partnership with CHEQ provides the first-ever ad verification solution for console gaming, while its partnership with Kantar’s project Moonshot enables brands to measure advertising campaign effectiveness accurately. Additionally, advertisers and game developers can feel confident when working with Anzu as it is the first company of its kind to earn an ISO 27001 Certification.
Anzu, the winner of this year’s ESI Clutch Digital competition, has also attracted the attention of those in the esports arena. A few months ago, Anzu signed a partnership deal with Berlin-based esports venue developer VERITAS. More recently, the company expanded its exclusive partnership with Axis Games to bring the first-ever programmatic in-game ads to a live esports tournament.
As the company continues to carve out its path, Dehouck will be a key advisor. Anzu Co-founder and CEO Itamar Benedy said, “We are thrilled to have Ruben on board. He brings a wealth of experience, and his knowledge, which sits at the intersection of gaming, advertising, and strategic partnership development, will be invaluable to us as we move forward.”
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Latest News
Atlaslive Integrates Altenar Sportsbook to Expand Platform Capabilities for Operators
The B2B iGaming platform provider adds an award-winning sportsbook solution to its technology ecosystem, giving operators more flexibility ahead of the 2026 FIFA World Cup.
Atlaslive announces the integration of Altenar’s fully managed sportsbook into its platform ecosystem. The partnership brings one of the industry’s most established sportsbook providers into Atlaslive’s technology stack, expanding the range of sportsbook configurations available to operators across the LATAM region.
Altenar is an award-winning sportsbook provider operating across more than 50 regulated jurisdictions, with licences from the UKGC, MGA, AGCO, and other major regulators. Most recently, the company was named Best Online Sportsbook Provider at the SiGMA South America Awards 2026 in São Paulo—building on its Sportsbook Supplier of the Year recognition at the SBC Awards Latinoamérica 2024.
The integration gives Atlaslive powered operators the option to deploy Altenar’s sportsbook technology alongside Atlaslive’s existing platform infrastructure. Operators can select the sportsbook configuration that best matches their market positioning, regulatory requirements, and player acquisition strategy, rather than being limited to a single-stack approach.
The timing is deliberate. With the 2026 FIFA World Cup approaching, demand for high-performance, scalable sportsbook solutions is set to peak. For operators, the tournament window is one of the highest-traffic periods in the sports betting cycle, and the ability to choose a battle-tested sportsbook within a familiar platform environment reduces both technical risk and time to market.
“Giving operators real choice in how they build their sportsbook is a competitive advantage—for them and for us. Altenar’s track record across regulated markets and their depth in risk management and trading make them the right partner to start with,” said Volodymyr Taftai, Country Director for Brazil, Atlaslive. “We’re expanding our platform into a multi-sportsbook ecosystem because that’s what operators in today’s market need: flexibility without compromise on quality.”
Frederico Caputi, Senior Sales Manager at Altenar, added: “We are pleased to partner with Atlaslive to bring our sportsbook technology to their operator network. This integration allows us to reach new markets through a platform built for scale, while giving operators access to our fully managed sportsbook product, including live betting, risk management, and a deep sports content offering.”
Atlaslive provides a proprietary iGaming platform built to optimize the operations of sportsbook and casino businesses. The company is built around long-term operator partnerships, product-led growth, and full-stack platform delivery.
iGaming
Inspired rolls out five soccer-themed iGaming slots across North America, UK and Malta
Inspired Entertainment, Inc. (NASDAQ: INSE) has launched five new soccer-themed iGaming slot titles across regulated jurisdictions in North America, plus the UK and Malta iGaming markets.
The releases are Bigger Piggy Bank Soccer
, Cops ’n Robbers Bigger Big Money Soccer
, Wolf It Up! Again Soccer
, Kong It Up! Large Soccer
and World Soccer Grand Chance
. The company said the lineup adapts established game brands with soccer-themed visuals and feature sets aimed at the international soccer season.
Bigger Piggy Bank Soccer
features Cash Bank
and is positioned as a soccer-themed version of Bigger Piggy Bank
, including its bonus wheel and “growing Piggy Bank” mechanic. Cops ’n Robbers Bigger Big Money Soccer
reworks the original’s theme while retaining modifiers, a progressive Free Spins trail, and cash collection features, according to Inspired.
Wolf It Up! Again Soccer
and Kong It Up! Large Soccer
also feature Cash Bank
, adding soccer-themed symbols, bonus wheel elements, and enhanced Free Spins opportunities, the supplier said. The fifth title, World Soccer Grand Chance
, is described as a soccer reimagining of Golden Winner Grand Chance
, combining collector mechanics, reel modifiers, volatility choice, and progressive-style rewards.
Claire Osborne, Managing Director of Interactive at Inspired Entertainment, said: “Soccer has an incredible ability to bring energy, excitement, and entertainment to audiences around the world, and we wanted to capture that spirit across some of our most successful game brands. Each of these titles combines themes players instantly recognise with proven mechanics including the much-loved Cash Bank, alongside engaging feature sets that we know resonate strongly across multiple markets. We’re excited to give operators a fun and timely content lineup that can help drive engagement throughout the international soccer season and beyond.”
The post Inspired rolls out five soccer-themed iGaming slots across North America, UK and Malta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Content
R. Franco Digital launches Crash Raiders grid-based crash game
R. Franco Digital has launched Crash Raiders, a new crash-style game that uses a grid format instead of traditional reels and paylines.
In Crash Raiders, players move across a grid to uncover prizes while avoiding traps that end the run. Each successful step increases the prize pot, and players can choose to cash out at any point or continue for a higher return.
The game includes four modes. Normal Mode lets players customise grid size, prizes and traps. Turbo Mode uses pre-selected routes for faster play, while Mystery and Mystery Turbo Modes apply full randomness to routes and outcomes.
Crash Raiders also adds an Extra Life mechanic that allows a player to revive once per game after hitting a trap, keeping accumulated winnings in play.
Javier Sacristán Franco, International Business Director at R. Franco Digital, said: “With Crash Raiders, we set out to create a highly engaging hybrid experience that blends strategy with high volatility gameplay. By giving players control over risk and path selection, we deliver a dynamic format that captures the excitement of every decision.”
The post R. Franco Digital launches Crash Raiders grid-based crash game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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