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Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck as a New Strategic Advisor

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The world’s leading in-game advertising platform Anzu.io today announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at Activision Blizzard in various globally operating roles. During his tenure there, Ruben led marketing operations for the industry-leading Call of Duty franchise, was in charge of commercial operations for the breakthrough kids video game franchise Skylanders, and owned strategic partnerships with key industry partners, including PlayStation, Xbox, and Nintendo.

Dehouck joins an impressive group of strategic advisors for Anzu, including David Sable, Takuya Banno, and Jamie Gutfreund. The vast experience that Dehouck brings will contribute to Anzu’s overall gaming strategy and strengthen the company’s position specifically within the AAA gaming segment. Asked about his perspective on the exciting future Anzu is creating, Dehouck said, “In-game advertising offers developers and publishers a compelling new revenue stream, but only if it’s done right. Anzu’s cutting-edge tech solution ensures non-intrusive, blended real-world advertising in video game ecosystems. It’s a solution that understands and respects gamers’ expectations. I’m excited to help drive in-game advertising to new heights and leverage the enormous appetite of leading global advertisers to build meaningful relationships with the ever-growing, 3 billion plus global video game audience.”

Anzu has already launched campaigns with global brands, including Vodafone and Samsung and game companies such as Ubisoft. And the in-game advertising company continues to focus on its commitment to bringing innovative changes to the ecosystem. Its partnership with CHEQ provides the first-ever ad verification solution for console gaming, while its partnership with Kantar’s project Moonshot enables brands to measure advertising campaign effectiveness accurately. Additionally, advertisers and game developers can feel confident when working with Anzu as it is the first company of its kind to earn an ISO 27001 Certification.

Anzu, the winner of this year’s ESI Clutch Digital competition, has also attracted the attention of those in the esports arena. A few months ago, Anzu signed a partnership deal with Berlin-based esports venue developer VERITAS. More recently, the company expanded its exclusive partnership with Axis Games to bring the first-ever programmatic in-game ads to a live esports tournament.

As the company continues to carve out its path, Dehouck will be a key advisor. Anzu Co-founder and CEO Itamar Benedy said, “We are thrilled to have Ruben on board. He brings a wealth of experience, and his knowledge, which sits at the intersection of gaming, advertising, and strategic partnership development, will be invaluable to us as we move forward.”

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1win Named Crypto Casino of the Year and Takes Top Honors at BWIGA

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Global iGaming platform 1win has been named “Crypto Casino of the Year 2026” at the Belgrade Web3 & iGaming Awards (BWIGA Awards), a leading event uniting experts from Web3, blockchain, and iGaming industries. 1win Partners also received additional recognitions for “Best Affiliate Program” and “Best CMO,” highlighting its growing influence in the global crypto iGaming ecosystem.

The award recognizes 1win’s focus on building a high-performance platform designed for the crypto-friendly generation. Since its launch in 2016, 1win has been refining the balance between premium entertainment and blockchain technology, offering a product where speed, privacy, and accessibility are built into the core experience. As a Curaçao-licensed casino, 1win provides a globally accessible platform with multi-language support and seamless performance across devices, including native iOS and Android applications.

At the heart of its offering is a crypto-first approach. The platform supports a wide range of digital assets, including BTC, ETH (ERC-20), TRX (TRC-20), BSC (BEP-20), TON, SOL, DOGE, DASH, and XRP, allowing users to move funds efficiently across networks. In line with its focus on crypto users, 1win offers an enhanced bonus system, with up to 600% on crypto deposits.

Commenting on the recognition, Mike Danshin, CMO 1win Crypto, said: “Today, the market is no longer competing on bonuses or traffic, it is competing for attention. In crypto iGaming, players are exposed to similar offers across platforms, and the real difference comes from how well a brand understands its audience and builds trust. At 1win, we focus on being a truly crypto-native product. This means clear positioning, tailored communication for different player segments, and a scalable marketing ecosystem that combines global brand presence with local relevance. Receiving this award as the best crypto casino is a strong validation of our approach.”

The Belgrade Web3 & iGaming Awards is one of the key industry platforms in the region, recognizing companies that demonstrate innovation, scalability, and impact across emerging digital ecosystems. The recognition further reinforces 1win’s position as a major player shaping the future of crypto-powered online entertainment.

About 1win

Founded in 2016, 1win is a crypto platform in the global gaming industry. Operating across Asia, Latin America, and Africa, 1win offers a wide range of services adapted to regional audiences. In 2024, 1win partnered with actor Johnny Sins as its brand ambassador. In 2025, MMA legend Jon Jones joined 1win as its global ambassador. American professional wrestler and mixed martial artist, Gable Steveson, stepped into the 1win global ambassador team earlier this year.

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ACR Poker $10M Dual Mystery Bounty Venoms

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ACR Poker is igniting the spring poker season with the Dual Mystery Bounty Venoms Special High Five Edition, offering an astonishing $10 million in guaranteed prize pools alongside the return of its celebrated High Five Series.

From April 12 to April 28, 2026, the special edition will feature two marquee events running simultaneously — an $8 million GTD No‑Limit Hold’em (NLH) and a $2 million GTD Pot‑Limit Omaha (PLO) tournament — promising some of the most thrilling online poker action of the year.

Players buy in for $2,650 and compete for massive mystery bounties, with the NLH event offering up to $500,000 for a single knockout and the PLO event featuring a top bounty of $200,000. Every knockout on Day 2 guarantees at least $5,000 in bounty rewards.

With five Day 1 flights, participants can enter multiple times and build competitive stacks for Day 2’s showdown. Qualifiers begin April 7th through Venom Fever satellites, providing hundreds of seats — some even free — via Direct, Mega, or Beast satellite events.

All players who make it to Day 2 on April 27th at 1:05 pm ET are already in the money. The climactic final table to crown this special edition’s champions will take place on April 28th at 4:05 pm ET.

ACR Pro Chris Moneymaker says the High Five edition builds on the momentum of earlier high‑stakes events like the $50 Million OSS XL, combining huge guarantees with broad access and big bounty potential for players of all bankrolls.


Featured Reference

For a similar take on this major online poker series and its prize pools, check out this article from Poker.org on ACR Poker’s dual mystery bounty events and their massive guaranteed prizes:
🔗 ACR Venom $10M GTD Tournaments – Poker.org

The post ACR Poker $10M Dual Mystery Bounty Venoms appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BOS releases report on the prevalence of gambling addiction in Sweden

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Sweden has seen a long‑term decline in gambling addiction over the past 25 years, despite rapid growth in online gambling availability, advertising, and mobile gaming.

Economist Ola Nevander’s research for the Swedish Trade Association for Online Gambling (BOS) shows that the prevalence of problem gambling has steadily fallen since the early 2000s, even as the market expanded. This trend emerged even with the widespread adoption of digital gaming products and 24/7 access on smartphones.

According to the findings, the proportion of Swedes classified as problem gamblers (based on the Problem Gambling Severity Index) dropped from about 2.2 % in 2008–09 to around 1.3 % by 2021, marking a significant reduction in overall gambling harm.

Gustaf Hoffstedt, Secretary General of BOS, emphasizes that this decline suggests Sweden’s regulatory and industry efforts are moving in the right direction. While the transformation from traditional physical gambling venues to digital platforms has raised concerns, online tools such as responsible gaming technologies and AI‑assisted safeguards are helping reduce problem gambling rates.

However, Hoffstedt cautions that much work remains, because expanded game offerings and persistent advertising mean ongoing responsibility is crucial to maintain and deepen the downward trend.

Report available in full at: Problem Gambling_ENG_20260327[2]

👉 For a similar perspective on gambling addiction prevalence trends in Sweden, see this article:
🔗 Sweden problem gambling falls but still ‘scope for improvement’ — iGamingBusiness.com Sweden problem gambling trend report (IgamingBusiness)

The post BOS releases report on the prevalence of gambling addiction in Sweden appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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