Latest News
Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck as a New Strategic Advisor
The world’s leading in-game advertising platform Anzu.io today announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at Activision Blizzard in various globally operating roles. During his tenure there, Ruben led marketing operations for the industry-leading Call of Duty franchise, was in charge of commercial operations for the breakthrough kids video game franchise Skylanders, and owned strategic partnerships with key industry partners, including PlayStation, Xbox, and Nintendo.
Dehouck joins an impressive group of strategic advisors for Anzu, including David Sable, Takuya Banno, and Jamie Gutfreund. The vast experience that Dehouck brings will contribute to Anzu’s overall gaming strategy and strengthen the company’s position specifically within the AAA gaming segment. Asked about his perspective on the exciting future Anzu is creating, Dehouck said, “In-game advertising offers developers and publishers a compelling new revenue stream, but only if it’s done right. Anzu’s cutting-edge tech solution ensures non-intrusive, blended real-world advertising in video game ecosystems. It’s a solution that understands and respects gamers’ expectations. I’m excited to help drive in-game advertising to new heights and leverage the enormous appetite of leading global advertisers to build meaningful relationships with the ever-growing, 3 billion plus global video game audience.”
Anzu has already launched campaigns with global brands, including Vodafone and Samsung and game companies such as Ubisoft. And the in-game advertising company continues to focus on its commitment to bringing innovative changes to the ecosystem. Its partnership with CHEQ provides the first-ever ad verification solution for console gaming, while its partnership with Kantar’s project Moonshot enables brands to measure advertising campaign effectiveness accurately. Additionally, advertisers and game developers can feel confident when working with Anzu as it is the first company of its kind to earn an ISO 27001 Certification.
Anzu, the winner of this year’s ESI Clutch Digital competition, has also attracted the attention of those in the esports arena. A few months ago, Anzu signed a partnership deal with Berlin-based esports venue developer VERITAS. More recently, the company expanded its exclusive partnership with Axis Games to bring the first-ever programmatic in-game ads to a live esports tournament.
As the company continues to carve out its path, Dehouck will be a key advisor. Anzu Co-founder and CEO Itamar Benedy said, “We are thrilled to have Ruben on board. He brings a wealth of experience, and his knowledge, which sits at the intersection of gaming, advertising, and strategic partnership development, will be invaluable to us as we move forward.”
Powered by WPeMatico
bet365
Octoplay launches with bet365 in the UK
Octoplay has gone live with bet365 in the United Kingdom, adding the operator to its roster of tier-one partners in the regulated UK market.
The supplier said the bet365 rollout follows recent UK launches with Virgin Bet and BetVictor as it expands distribution with major local brands.
Outside the UK, Octoplay pointed to recent go-lives with Paf in Finland, PokerStars in Spain and Italy, and Superbet in Brazil.
“Our partnership with bet365 represents another step in our accelerating UK expansion,” says Ralitsa Georgieva, CEO at Octoplay. “Working with one of the industry’s most recognized operators validates our approach and builds on the momentum we’ve established through successful integrations with leading UK brands throughout 2025.”
“We are pleased to partner with Octoplay and introduce their game portfolio to our UK players,” says Clement Le Scanff, Head of Gaming at bet365. “Their focus on quality content and player engagement aligns with our commitment to providing the best entertainment to our customers.”
Octoplay said it holds active licenses in 17 jurisdictions, including the United Kingdom, Malta, Romania, Sweden, Slovakia, Italy, Belgium, Denmark, the Netherlands, Greece, Spain, Finland, Brazil, New Jersey, Michigan, Ontario, and Georgia.
The post Octoplay launches with bet365 in the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Barcelona Technology Campus
Zitro Achieves ISO 27001 Recertification at its Barcelona Technology Campus
Zitro has successfully renewed its ISO 27001 certification for the Information Security Management System (ISMS) at its Barcelona Technology Campus. This achievement, framed within the company’s ESG (Environmental, Social and Governance) commitments, reinforces its ongoing commitment to cybersecurity and ensuring the confidentiality, integrity and availability of sensitive customer and employee data.
ISO 27001 is part of the ISO 27000 family of international standards for information security. This framework enables organisations to identify risks, implement effective controls and ensure information protection in line with global best practices, while also ensuring compliance with applicable legal and regulatory requirements.
For Zitro, this recertification confirms the rigorous and continuous work the company carries out in the field of information security. The Barcelona Technology Campus—dedicated to the development of software and hardware for the gaming industry—maintains the highest standards, and this recognition reflects the level of commitment embedded across all its processes.
The post Zitro Achieves ISO 27001 Recertification at its Barcelona Technology Campus appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances
Kazakhstan authorities have moved to tighten controls on illegal online gambling payments after uncovering schemes that use mobile phone balances to fund unlicensed casino activity.
The Financial Monitoring Agency (FMA) issued instructions to telecom providers to strengthen monitoring and introduce systems to detect and block suspicious transactions.
According to the FMA, mobile operators including Tele2, Altel, Beeline, Kcell and Activ were called to a working meeting where regulators demonstrated how illicit payment flows to online casinos are being processed.
To verify the issue, the FMA carried out test purchases across 10 illegal online casino websites using services from all major mobile operators. The tests confirmed that payments via mobile balances were possible.
The agency stated that the goal is to cut off financial access to illegal operators and reduce public exposure to unregulated platforms. Further enforcement actions are expected as monitoring continues.
Meanwhile, Kazakhstan is preparing to significantly tighten rules on the promotion of illegal gambling. A group of senators is advancing an initiative to introduce criminal penalties for influencers who advertise online casinos and organise “giveaways.”
In related developments, a Kazakhstani influencer has recently been arrested in Vietnam on suspicion of running an illegal gambling operation.
Furthermore, the country is also restricting citizens’ access to legal gambling options, indicating a broader anti-gambling stance towards locals while still pursuing gambling tourism.
Lawmakers introduced rules restricting access to casinos, slot machine halls and betting venues in several regions to foreign nationals only. The changes will take effect on 17 May.
In March, President Tokayev signed a law establishing four new gambling zones for foreigners in the country.
The post Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
apuestas7 days agoBrasil: gobierno prohíbe los mercados de predicción, avanzan las reformas de integridad y crece el debate publicitario
-
Africa4 days agoSpringbok Casino Presents “Wild Galaxy Month” with 25 Free Spins on Prosperity Pots
-
Asia4 days agoNOVOMATIC to Debut New Linked Progressive Innovations and Expanded Portfolio at G2E Asia 2026
-
Baltics4 days agoKanggiten: From B2C Insight to B2B Performance in iGaming
-
affiliate marketing4 days agoCasinoCanada partners with FortuneJack to expand crypto casino coverage
-
Alex Fonseca4 days agoSuperbet expands football presence with naming rights deal at Bahia-based club
-
Canada4 days agoCasinoCanada announces partnership with FortuneJack casino
-
BGaming4 days agoBGaming launches Clash of Gods: Anubis vs Hades slot with Golden Goat Gaming



