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Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck as a New Strategic Advisor

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The world’s leading in-game advertising platform Anzu.io today announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at Activision Blizzard in various globally operating roles. During his tenure there, Ruben led marketing operations for the industry-leading Call of Duty franchise, was in charge of commercial operations for the breakthrough kids video game franchise Skylanders, and owned strategic partnerships with key industry partners, including PlayStation, Xbox, and Nintendo.

Dehouck joins an impressive group of strategic advisors for Anzu, including David Sable, Takuya Banno, and Jamie Gutfreund. The vast experience that Dehouck brings will contribute to Anzu’s overall gaming strategy and strengthen the company’s position specifically within the AAA gaming segment. Asked about his perspective on the exciting future Anzu is creating, Dehouck said, “In-game advertising offers developers and publishers a compelling new revenue stream, but only if it’s done right. Anzu’s cutting-edge tech solution ensures non-intrusive, blended real-world advertising in video game ecosystems. It’s a solution that understands and respects gamers’ expectations. I’m excited to help drive in-game advertising to new heights and leverage the enormous appetite of leading global advertisers to build meaningful relationships with the ever-growing, 3 billion plus global video game audience.”

Anzu has already launched campaigns with global brands, including Vodafone and Samsung and game companies such as Ubisoft. And the in-game advertising company continues to focus on its commitment to bringing innovative changes to the ecosystem. Its partnership with CHEQ provides the first-ever ad verification solution for console gaming, while its partnership with Kantar’s project Moonshot enables brands to measure advertising campaign effectiveness accurately. Additionally, advertisers and game developers can feel confident when working with Anzu as it is the first company of its kind to earn an ISO 27001 Certification.

Anzu, the winner of this year’s ESI Clutch Digital competition, has also attracted the attention of those in the esports arena. A few months ago, Anzu signed a partnership deal with Berlin-based esports venue developer VERITAS. More recently, the company expanded its exclusive partnership with Axis Games to bring the first-ever programmatic in-game ads to a live esports tournament.

As the company continues to carve out its path, Dehouck will be a key advisor. Anzu Co-founder and CEO Itamar Benedy said, “We are thrilled to have Ruben on board. He brings a wealth of experience, and his knowledge, which sits at the intersection of gaming, advertising, and strategic partnership development, will be invaluable to us as we move forward.”

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Fortnite Championship Series Major 1 Summit heads to Düsseldorf for the first time

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Epic Games and BLAST have today announced that the first Fortnite Championship Series (FNCS) LAN of the year is heading to Düsseldorf, Germany for the very first time.

The Fortnite Major 1 Summit will take place live inside the PSD Bank Dome on May 30 and 31, 2026. In the heart of Western Germany, Fortnite will take over the state-of-the-art PSD Bank Dome Arena, home of the Düsseldorfer EG hockey team, for two days of thrilling Fortnite action.

The top duos from all seven regions will battle live to be crowned Fortnite Major 1 Summit champions, take home a share of the $1,000,000 prize pool, and secure a spot at the Fortnite Global Championship later this year.

As one of Europe’s largest gaming markets and a frequent host of international esports tournaments, Germany has long played a central role in the global competitive scene. Located in the country’s most populous state and one of its most connected regions, Düsseldorf provides a fitting backdrop for the first FNCS LAN of the competitive season.

Tickets go on general sale March 2 at 4 AM ET / 10 AM CET on Eventim. More ticket information can be found here: Eventim Fortnite Major 1 Summit

The post Fortnite Championship Series Major 1 Summit heads to Düsseldorf for the first time appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alex Green Vice President Games at ZEAL

Wunderino Adds ZEAL’s Premium Slots as Partnership Kicks Off

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ZEAL Instant Games, part of the ZEAL Group and an online gaming provider, has initiated a new partnership with Wunderino, a prominent online slot brand in Germany. As a part of the collaboration, Wunderino is enhancing its entertainment portfolio with a forthcoming increasing range of ZEAL slots. The initial titles are now active and accessible to players on Wunderino.de.

Increased diversity for gamers – enhanced exposure for premium titles.

The new collaboration brings evident benefits for both firms: Wunderino is boosting its online gaming selection with ZEAL content, further solidifying its status as an innovation-focused provider in the German iGaming sector. Simultaneously, ZEAL Instant Games leverages Wunderino’s robust brand visibility and influence, reaching new audiences.

At launch, well-known titles like “The Bookmaker,” “Treasure Volcano,” and “Vegas Blaze” are included in the first batch of games already offered. The objective is to enhance the portfolio by adding more new games in the upcoming months.

Comments regarding the partnership

“With Wunderino, we are gaining a partner that has stood for entertainment, dynamism, and a strong brand identity for many years,” says Alex Green, Vice President Games at ZEAL. “Integrating our titles into one of the most popular platforms in Germany is another important step in making our portfolio accessible to even more players and driving our strategic expansion.”

Wunderino adds: “ZEAL Instant Games stands for creative content, high quality, and reliable performance – all values that perfectly match our brand,” says Susanne Forsman, Group Chief Gaming Officer at Wunderino. “The new ZEAL slots will help enrich our offerings and provide our users with additional exciting experiences. We are very excited about the joint launch and what lies ahead.”

The post Wunderino Adds ZEAL’s Premium Slots as Partnership Kicks Off appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hubster AI

Vegangster’s Hubster AI Enables Brands to Launch Without a Single Support Ticket

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Vegangster has introduced Hubster AI, a built-in conversational assistant designed to simplify platform setup and daily operations for operators. The tool allows clients to ask practical questions about platform features and receive instant, structured, step-by-step guidance.

Unlike traditional support models that rely on account manager availability and ticket queues, Hubster AI operates 24/7 and supports all major languages. Operators can configure features, adjust settings, and navigate workflows independently—without waiting for working hours.

Hubster AI provides detailed operational guidance across the entire platform, including:

  • Player Account Management

  • Bonus and promotion setup

  • Game and lobby management

  • CRM workflows

  • CMS and content updates

  • Reporting and analytics

Each response delivers clear instructions and, where relevant, direct access to pre-recorded video walkthroughs demonstrating the exact process.

Several brands have already completed onboarding and platform configuration without submitting setup tickets, relying entirely on Hubster AI for operational guidance.

“My idea is to make complex things simple,” said Tatjana Danevica, Product Operations Specialist at Vegangster. “Operators should not deeply need technical expertise or constant support interaction to launch and manage a brand. Hubster AI turns platform knowledge into an always-available guide, removing friction and allowing teams to move.”

Hubster AI forms part of Vegangster’s broader strategy to eliminate the skill barrier in iGaming by turning complex platform knowledge into instant, practical guidance operators can use in real time.

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey and white-label solutions integrate casino content, payments, CRM, compliance, and engagement tools into a single mobile-first system.

Press Contact
Romans Kozlovskis
[email protected]

The post Vegangster’s Hubster AI Enables Brands to Launch Without a Single Support Ticket appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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