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Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck as a New Strategic Advisor

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The world’s leading in-game advertising platform Anzu.io today announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at Activision Blizzard in various globally operating roles. During his tenure there, Ruben led marketing operations for the industry-leading Call of Duty franchise, was in charge of commercial operations for the breakthrough kids video game franchise Skylanders, and owned strategic partnerships with key industry partners, including PlayStation, Xbox, and Nintendo.

Dehouck joins an impressive group of strategic advisors for Anzu, including David Sable, Takuya Banno, and Jamie Gutfreund. The vast experience that Dehouck brings will contribute to Anzu’s overall gaming strategy and strengthen the company’s position specifically within the AAA gaming segment. Asked about his perspective on the exciting future Anzu is creating, Dehouck said, “In-game advertising offers developers and publishers a compelling new revenue stream, but only if it’s done right. Anzu’s cutting-edge tech solution ensures non-intrusive, blended real-world advertising in video game ecosystems. It’s a solution that understands and respects gamers’ expectations. I’m excited to help drive in-game advertising to new heights and leverage the enormous appetite of leading global advertisers to build meaningful relationships with the ever-growing, 3 billion plus global video game audience.”

Anzu has already launched campaigns with global brands, including Vodafone and Samsung and game companies such as Ubisoft. And the in-game advertising company continues to focus on its commitment to bringing innovative changes to the ecosystem. Its partnership with CHEQ provides the first-ever ad verification solution for console gaming, while its partnership with Kantar’s project Moonshot enables brands to measure advertising campaign effectiveness accurately. Additionally, advertisers and game developers can feel confident when working with Anzu as it is the first company of its kind to earn an ISO 27001 Certification.

Anzu, the winner of this year’s ESI Clutch Digital competition, has also attracted the attention of those in the esports arena. A few months ago, Anzu signed a partnership deal with Berlin-based esports venue developer VERITAS. More recently, the company expanded its exclusive partnership with Axis Games to bring the first-ever programmatic in-game ads to a live esports tournament.

As the company continues to carve out its path, Dehouck will be a key advisor. Anzu Co-founder and CEO Itamar Benedy said, “We are thrilled to have Ruben on board. He brings a wealth of experience, and his knowledge, which sits at the intersection of gaming, advertising, and strategic partnership development, will be invaluable to us as we move forward.”

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BetVictor

ThrillTech-powered jackpot produces first millionaire as Scottish BetVictor player wins £1.7m

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A BetVictor player from Scotland has turned a small 10p jackpot side bet into an incredible £1,744,000 payout.

The lucky customer hit the top-tier Epic jackpot while playing the slot Magnificent Power Spartan, transforming a minimal wager into a life-changing prize.

The win was made possible through The Jackpots, an exclusive in-house jackpot product powered by ThrillTech, a global provider of side-bet jackpot technology for iGaming operators.

ThrillTech’s ThrillPots system was rolled out across the portfolio of gaming brands operated by BVGroup in December last year. The feature allows any qualifying spin to randomly trigger one of four progressive jackpots. In this case, a simple 10p side bet was enough to unlock the seven-figure Epic jackpot.

The Scottish BetVictor customer, who has chosen to remain anonymous, triggered the highest prize tier available—demonstrating that every spin carries the potential for a massive reward. The win has since been fully verified, and the payout is being processed in line with the operator’s standard verification and payment procedures.

Eoin Ryan, Director of Sportsbook & eGaming at BVGroup, said:
“We’re absolutely delighted to congratulate our first newly created millionaire.

This life-changing win perfectly showcases how The Jackpots system works, where any qualifying spin can trigger any of the available jackpots, including the Epic pot. We’re excited to deliver many more unforgettable moments for our customers throughout the year.”

Ben Bradtke, Co-Founder of ThrillTech, added:
“Seeing a 10p side bet turn into a £1.7 million win is exactly the kind of moment we designed ThrillPots to create. From the very beginning, our vision was to provide operators with a jackpot solution that genuinely excites players, where every qualifying spin carries real potential regardless of stake size. This win is a powerful example of that principle in action.

Working with BVGroup to launch The Jackpots across the BetVictor portfolio has been a fantastic collaboration. Their team understands how to integrate jackpot mechanics in a way that enhances the overall player experience while maintaining the highest standards of compliance and player protection.

We’re incredibly proud to see our technology deliver such a life-changing outcome and look forward to powering many more memorable jackpot moments for operators and players worldwide.”

The post ThrillTech-powered jackpot produces first millionaire as Scottish BetVictor player wins £1.7m appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games

Booming Games’ Trollfufu Bonanza Bursts Onto the Scene

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Booming Games, a top supplier of high-quality gaming content, has officially released Trollfufu Bonanza, an exciting new slot game with a contemporary flair. The game features a 6×5 reel with Scatter Pays and offers a maximum win potential of 6,500x. Situated in the playful realms of Trollfufu filled with tricky creatures and sweet icons, the game offers an exciting adventure for gamers desiring intense competition.

Trollfufu Bonanza enables players to trigger a stream of victories with each spin, generating continuous thrill. Aligning one or more symbols anywhere on the display activates cascading reels, while players gathering Bonus symbols in the Capsule Machine will activate the Free Spins bonus feature, maintaining the rapid-paced excitement.

To improve the gaming experience, Free Spins may be activated at any time. Random Multipliers, varying between 2x and 100x, add the real enchantment and can enhance payouts on each cascade. Retriggers extend the excitement of Free Spins, while multipliers accumulate to offer significant payout opportunities. By choosing to buy the bonus feature, players can dive directly into the most exciting parts of the game whenever they wish.

Craig Asling, Director of Games at Booming Games, said: “We are committed to providing the ultimate gameplay experience, maximising choice and entertainment. We’re confident that players will love this latest edition to the Booming Games family. Watch as cascading wins and massive multipliers turn every spin into a wild, unpredictable adventure. Step into the mischievous world of Trollfufu Bonanza now!”

The post Booming Games’ Trollfufu Bonanza Bursts Onto the Scene appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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B2B iGaming

Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports

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Logifuture, a leading B2B provider of virtual sports and instant gaming solutions, has announced a strategic partnership with BetConstruct AI, a global iGaming platform powering hundreds of operators worldwide. This collaboration integrates Logifuture’s flagship products, Zoom Sports and Simulate, into BetConstruct AI’s platform, significantly expanding access to innovative engagement tools for operators.

Expanding Global Reach

The partnership enables operators to offer next-generation virtual sports and instant betting solutions, enhancing player activity and generating incremental revenue.

  • Zoom Sports delivers ultra-realistic virtual football and tennis events in both full-length and turbo formats, offering thousands of daily betting opportunities.

  • Simulate allows players to instantly simulate the outcome of betslips, removing waiting times and creating immediate engagement.

These tools extend player retention, increase betting activity beyond live events, and create cross-sell opportunities across the BetConstruct AI network.

Innovation at the Core

Both Logifuture and BetConstruct AI prioritize innovation and product differentiation, helping operators stand out in a highly competitive market.

Niccolò Cassettari, Chief Business Development Officer at Logifuture, commented:
“Partnering with BetConstruct AI is a major step forward. Their global reach makes them the ideal partner to scale Zoom Sports and Simulate worldwide. This collaboration is just the beginning of a long-term partnership to deliver new experiences and stronger operator performance.”

Looking Ahead

The partnership will focus on expanding distribution, delivering new gaming experiences, and introducing innovative products to keep players engaged while helping operators grow revenue worldwide.

The post Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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