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Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck as a New Strategic Advisor

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The world’s leading in-game advertising platform Anzu.io today announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at Activision Blizzard in various globally operating roles. During his tenure there, Ruben led marketing operations for the industry-leading Call of Duty franchise, was in charge of commercial operations for the breakthrough kids video game franchise Skylanders, and owned strategic partnerships with key industry partners, including PlayStation, Xbox, and Nintendo.

Dehouck joins an impressive group of strategic advisors for Anzu, including David Sable, Takuya Banno, and Jamie Gutfreund. The vast experience that Dehouck brings will contribute to Anzu’s overall gaming strategy and strengthen the company’s position specifically within the AAA gaming segment. Asked about his perspective on the exciting future Anzu is creating, Dehouck said, “In-game advertising offers developers and publishers a compelling new revenue stream, but only if it’s done right. Anzu’s cutting-edge tech solution ensures non-intrusive, blended real-world advertising in video game ecosystems. It’s a solution that understands and respects gamers’ expectations. I’m excited to help drive in-game advertising to new heights and leverage the enormous appetite of leading global advertisers to build meaningful relationships with the ever-growing, 3 billion plus global video game audience.”

Anzu has already launched campaigns with global brands, including Vodafone and Samsung and game companies such as Ubisoft. And the in-game advertising company continues to focus on its commitment to bringing innovative changes to the ecosystem. Its partnership with CHEQ provides the first-ever ad verification solution for console gaming, while its partnership with Kantar’s project Moonshot enables brands to measure advertising campaign effectiveness accurately. Additionally, advertisers and game developers can feel confident when working with Anzu as it is the first company of its kind to earn an ISO 27001 Certification.

Anzu, the winner of this year’s ESI Clutch Digital competition, has also attracted the attention of those in the esports arena. A few months ago, Anzu signed a partnership deal with Berlin-based esports venue developer VERITAS. More recently, the company expanded its exclusive partnership with Axis Games to bring the first-ever programmatic in-game ads to a live esports tournament.

As the company continues to carve out its path, Dehouck will be a key advisor. Anzu Co-founder and CEO Itamar Benedy said, “We are thrilled to have Ruben on board. He brings a wealth of experience, and his knowledge, which sits at the intersection of gaming, advertising, and strategic partnership development, will be invaluable to us as we move forward.”

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BOYLE Sports

BOYLE Sports deploys automated acca technology as bookmakers accelerate shift to pre-configured betting

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BOYLE Sports has become the latest major bookmaker to deploy automated accumulator technology, following a new two-year agreement with Checkd Dev that will see the operator roll out pre-configured, one-click acca products across football and horse racing.

The partnership sees BOYLE Sports integrate Checkd Dev’s Automated Betting System (ABS) into its sportsbook, enabling the automated creation and presentation of pre-match football and UK and Irish horse racing accumulator bets. The deployment forms part of a broader update to BOYLE Sports’ betting proposition, aimed at delivering scalable, consistent acca products while retaining full control over pricing and risk.

Through the integration, BOYLE Sports has launched two carousels containing packaged accumulator bets, generated using predefined logic and historical performance data. All pricing remains aligned with BOYLE Sports’ internal trading models, with probabilities informed by historic form rather than external odds feeds.

From an operational standpoint, ABS provides BOYLE Sports’ trading team with backend tooling to automate bet creation, updates, and settlement, significantly reducing manual intervention while supporting a consistent pre-match offering across key markets. The solution also integrates BOYLE Sports’ existing Acca Boost mechanics, available to customers from launch.

ABS is built on Checkd Dev’s proprietary BRUNO platform and has evolved over a two-year development cycle. Initially designed as a statistics-led conversion tool, the system has expanded into a fully automated betting solution in response to growing operator demand for scalable, pre-configured wagering products within regulated markets. The product is integrated with the operator’s front end and bet slip, resulting in a frictionless experience for end users.

The BOYLE Sports deployment follows a series of recent commercial agreements for Checkd Dev, including partnerships with Betfred, William Hill, and OpenBet. Collectively, these integrations reflect a wider trend among established bookmakers toward automation-led betting products designed to improve efficiency, consistency, and user experience across football betting.

Adam Matues, Head of Sportsbook at BOYLE Sports, commented: “Pre-configured accas continue to play an important role in how customers engage with football and racing, but they need to be delivered in a way that is both scalable and commercially robust. Checkd Dev’s automated approach allows us to expand our acca offering efficiently, while maintaining full control over pricing, performance, and risk.”

Andrew Grimshaw, Commercial Director at Checkd Dev, added: “We’re seeing increasing demand from tier-one and tier-two operators for automated betting products that enhance UX while remaining fully aligned with existing trading frameworks. BOYLE Sports’ decision to deploy our ABS reflects that shift, and we’re looking forward to supporting the team on both sports as the product scales over the coming seasons.”

The post BOYLE Sports deploys automated acca technology as bookmakers accelerate shift to pre-configured betting appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Knockout Poker League

Stretch Network Announces the Return of the Knockout Poker League with a €910,000 Prize Pool

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Stretch Network is bringing back the Knockout Poker League (KPL), offering players an expanded schedule and a wide variety of tournaments designed to drive engagement. Following the strong performance and positive feedback from last year’s edition, the series features popular knockout formats to keep players active throughout the campaign.

The Knockout Poker League series will run across two separate seasons:

  • Season 1: February 6 – March 1
  • Season 2: March 13 – April 5

Tournament details

  • Total guarantee: Over €910,000
  • Leaderboards: Two tournament leaderboards with a combined prize pool of €10,000

Headliners

  • Two Main Events with €50,000 prize pools each
  • Two Mini Main Events with €8,000 prize pools each
  • Two Omaha Main Events with €5,000 prize pools each
  • Daily headliners with guarantees of up to €20,000
  • Mystery Bounty and Mini Mystery Bounty tournaments, combining PKO and Mystery Bounty mechanics familiar to players
  • Weekend Centroll tournaments with a €0.01 buy-in and a €2,000 guarantee, offering near-freeroll accessibility

With the latest platform releases and updates now live, KPL provides players with the opportunity to enjoy their favorite poker formats within a structured, long-running series. Stretch Network expects that this combination of proven formats and solid guarantees will support sustained engagement across its partner network.

The post Stretch Network Announces the Return of the Knockout Poker League with a €910,000 Prize Pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Carl Gatt Baldacchino Head of Account Management SlotMatrix

SlotMatrix Unleashes Fiesta-Fueled Thrills with Muertos Fortune

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SlotMatrix, the leading global casino content aggregator, has incorporated Muertos Fortune into its unique collection, a vibrant slot drawing inspiration from the lively energy and festivities of Day of the Dead customs.

Muertos Fortune welcomes players to a vibrant realm filled with music and color, where each spin leads to grander moments and more exciting rewards.

The Money Collector function centers on the Muertos symbol that shows up on reel five, serving as the chief collector by retrieving cash values from piñata prizes positioned throughout the reels to enhance winnings and enable extra rewards.

A significant feature of the gameplay is its Perceived Persistence mechanic, enabling piñata rewards that fall uncollected to fill the giant skull above the reels.

As the skull fills up, it explodes, activating the Free Spins feature filled with Muertos’ collections, greater piñata values, and opportunities for several retriggers, transforming growing excitement into massive payout possibilities.

Muertos Fortune can only be accessed via SlotMatrix and is upgraded by EveryMatrix’s sophisticated gamification features, such as free spins, tournaments, and leaderboards. It can additionally be combined with EngageSuite, the all-in-one player loyalty solution.

Carl Gatt Baldacchino, Head of Account Management, SlotMatrix, said: “Muertos Fortune is all about the renowned Mexican tradition. It’s a vibrant, high-energy title that fits perfectly in our growing portfolio.”

The post SlotMatrix Unleashes Fiesta-Fueled Thrills with Muertos Fortune appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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