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Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck as a New Strategic Advisor
The world’s leading in-game advertising platform Anzu.io today announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at Activision Blizzard in various globally operating roles. During his tenure there, Ruben led marketing operations for the industry-leading Call of Duty franchise, was in charge of commercial operations for the breakthrough kids video game franchise Skylanders, and owned strategic partnerships with key industry partners, including PlayStation, Xbox, and Nintendo.
Dehouck joins an impressive group of strategic advisors for Anzu, including David Sable, Takuya Banno, and Jamie Gutfreund. The vast experience that Dehouck brings will contribute to Anzu’s overall gaming strategy and strengthen the company’s position specifically within the AAA gaming segment. Asked about his perspective on the exciting future Anzu is creating, Dehouck said, “In-game advertising offers developers and publishers a compelling new revenue stream, but only if it’s done right. Anzu’s cutting-edge tech solution ensures non-intrusive, blended real-world advertising in video game ecosystems. It’s a solution that understands and respects gamers’ expectations. I’m excited to help drive in-game advertising to new heights and leverage the enormous appetite of leading global advertisers to build meaningful relationships with the ever-growing, 3 billion plus global video game audience.”
Anzu has already launched campaigns with global brands, including Vodafone and Samsung and game companies such as Ubisoft. And the in-game advertising company continues to focus on its commitment to bringing innovative changes to the ecosystem. Its partnership with CHEQ provides the first-ever ad verification solution for console gaming, while its partnership with Kantar’s project Moonshot enables brands to measure advertising campaign effectiveness accurately. Additionally, advertisers and game developers can feel confident when working with Anzu as it is the first company of its kind to earn an ISO 27001 Certification.
Anzu, the winner of this year’s ESI Clutch Digital competition, has also attracted the attention of those in the esports arena. A few months ago, Anzu signed a partnership deal with Berlin-based esports venue developer VERITAS. More recently, the company expanded its exclusive partnership with Axis Games to bring the first-ever programmatic in-game ads to a live esports tournament.
As the company continues to carve out its path, Dehouck will be a key advisor. Anzu Co-founder and CEO Itamar Benedy said, “We are thrilled to have Ruben on board. He brings a wealth of experience, and his knowledge, which sits at the intersection of gaming, advertising, and strategic partnership development, will be invaluable to us as we move forward.”
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Three-game rollout starts April 20 on BetMGM and Borgata Online Casino, with launches set for May 12 and July 2.
BetMGM has secured exclusive first-to-market rights to upcoming online slot titles from AGS’ Rakin’ Bacon!® franchise, with releases set to roll out across BetMGM and Borgata Online Casino, the company said April 20.
The first title, Rakin’ Bacon! Triple Oink Soda Fountain Fortunes, is available now. Two additional games are scheduled: Rakin’ Bacon! Triple Oink San Shen Zhu on May 12 and Rakin’ Bacon! Fu Zhu Bao Bao on July 2.
“The Rakin’ Bacon! franchise is a proven mainstay on casino floors and online,” said Oliver Bartlett, Senior Vice President of Gaming at BetMGM. “Securing first-to-market rights is a natural extension of the strong relationship we’ve built with top-tier game suppliers like AGS. As a premier online casino destination, it is our commitment to offer players first access to the most anticipated titles.”
BetMGM said Rakin’ Bacon! games have been among its top-performing content, noting that two slot titles from the franchise placed among the platform’s top 15 iGaming offerings in 2025.
Zoe Ebling, Vice President of Interactive at AGS, said, “AGS is focused on bringing the energy of land-based favorites into the digital world in ways that drive real engagement. Our continued partnership with BetMGM and bringing even more Rakin’ Bacon! titles online cements AGS’ commitment to offering standout gaming experiences to players across both platforms.”
More data as follows:
- BetMGM newsroom (original release): https://casino.betmgm.com/en/blog/press/ Primary source for the announcement and any follow-up details.
- AGS newsroom: https://newsroom.playags.com/ Company source for product and partnership updates on AGS’ interactive content.
- New Jersey Division of Gaming Enforcement: https://www.nj.gov/oag/ge/ Regulatory context for online casino operations referenced in Jersey City, NJ.
The post BetMGM lands first-to-market exclusivity for new AGS Rakin’ Bacon! slots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Exclusive global deal covers APT Taipei, Incheon, Jeju and the APT Championship in Taipei through the rest of 2026.
PokerOrg has been appointed the Official Media Partner of the Asian Poker Tour (APT) under an exclusive global partnership announced April 20, 2026 in Douglas, Isle of Man.
The agreement makes PokerOrg APT’s global storytelling and audience development partner for the tour’s remaining 2026 stops: APT Taipei (April/May), APT Incheon (August), APT Jeju (September/October), and the APT Championship (November), which will again be held in Taipei.
APT said it has been the fastest growing poker tour in the world since the “APT New Era” began in 2023. The company also pointed to the debut APT Championship, which it said generated more than $34 million in prize money.
“APT has been one of the most important stories in poker for several years, but much of the global audience hasn’t experienced it yet,” said Eric Hollreiser, CEO of PokerOrg parent company Triple Barrel Media. “This partnership changes that, not by reporting on APT from the outside, but by bringing players inside it and making it matter to a global audience.”
“PokerOrg is the gold standard in poker media, so bringing them on as our Official Media Partner is a natural fit. Their values around integrity and how they approach the game are fully aligned with APT.” said Fred Leung, CEO of the Asian Poker Tour.
PokerOrg said its coverage will include creator-led content, social-first formats and integrated event reporting across its platforms. The company also plans to launch a dedicated APT hub on Poker.org and extend its Pick 3 fan format to the APT Championship, with winners receiving a package to an APT event in 2027.
Relevant data as follows:
- Asian Poker Tour (APT): https://theasianpokertour.com/ Official tour site to verify schedule, destinations and announcements referenced in the partnership.
- PokerOrg: https://www.poker.org/ Official PokerOrg site for details on coverage formats, the APT hub and Pick 3 product references.
- Triple Barrel Media: https://triplebarrelmedia.com/ Parent company site for corporate context around PokerOrg and executive attribution.
The post PokerOrg named official media partner of Asian Poker Tour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetMGM, a leading iGaming and sports betting operator, announced a continuing partnership with AGS, a leading supplier of high-performing slot, table, and online gaming products, to debut new titles from the Rakin’ Bacon!® franchise. BetMGM will have a period of exclusivity for the new games, available at BetMGM and Borgata Online Casino.
Upcoming release schedule:
- Rakin’ Bacon! Triple Oink Soda Fountain Fortunes – Available Now
- Rakin’ Bacon! Triple Oink San Shen Zhu – Available May 12
- Rakin’ Bacon! Fu Zhu Bao Bao – Available July 2
“The Rakin’ Bacon! franchise is a proven mainstay on casino floors and online,” said Oliver Bartlett, Senior Vice President of Gaming at BetMGM. “Securing first-to-market rights is a natural extension of the strong relationship we’ve built with top-tier game suppliers like AGS. As a premier online casino destination, it is our commitment to offer players first access to the most anticipated titles.”
Led by Cornsquealius, the recognizable golden piggy bank character, Rakin’ Bacon! games have consistently ranked among BetMGM’s top performers, with two slot titles from the franchise placing among the platform’s top 15 iGaming offerings in 2025. What began with a traditional pot-collection bonus and five-of-a-kind pays has grown into a suite of styles and features that reflect both player trends and the brand’s creative evolution.
Zoe Ebling, Vice President of Interactive at AGS, said, “AGS is focused on bringing the energy of land-based favorites into the digital world in ways that drive real engagement. Our continued partnership with BetMGM and bringing even more Rakin’ Bacon! titles online cements AGS’ commitment to offering standout gaming experiences to players across both platforms.”
BetMGM’s award-winning online casino is home to over 7,000 titles across North American markets and one of the largest state-by-state exclusive progressive jackpot networks. BetMGM’s jackpot network currently consists of over 25 games including titles such as MGM Grand Millions, Bison Fury, and 15 Lanterns. Players can earn BetMGM Rewards Points and Tier Credits by playing at BetMGM Casino. BetMGM Rewards points can be redeemed for digital bonuses, MGM Rewards Points, and Marriott Bonvoy Points.
As BetMGM continues to expand into new markets and introduce new features, responsible gambling remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
For more information on BetMGM, follow @BetMGM on X.
For more information on AGS, visit newsroom.playags.com.
The post BetMGM Secures Exclusive First-To-Market Rights For Upcoming AGS Rakin’ Bacon! Titles appeared first on Americas iGaming & Sports Betting News.
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