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Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck as a New Strategic Advisor

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The world’s leading in-game advertising platform Anzu.io today announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at Activision Blizzard in various globally operating roles. During his tenure there, Ruben led marketing operations for the industry-leading Call of Duty franchise, was in charge of commercial operations for the breakthrough kids video game franchise Skylanders, and owned strategic partnerships with key industry partners, including PlayStation, Xbox, and Nintendo.

Dehouck joins an impressive group of strategic advisors for Anzu, including David Sable, Takuya Banno, and Jamie Gutfreund. The vast experience that Dehouck brings will contribute to Anzu’s overall gaming strategy and strengthen the company’s position specifically within the AAA gaming segment. Asked about his perspective on the exciting future Anzu is creating, Dehouck said, “In-game advertising offers developers and publishers a compelling new revenue stream, but only if it’s done right. Anzu’s cutting-edge tech solution ensures non-intrusive, blended real-world advertising in video game ecosystems. It’s a solution that understands and respects gamers’ expectations. I’m excited to help drive in-game advertising to new heights and leverage the enormous appetite of leading global advertisers to build meaningful relationships with the ever-growing, 3 billion plus global video game audience.”

Anzu has already launched campaigns with global brands, including Vodafone and Samsung and game companies such as Ubisoft. And the in-game advertising company continues to focus on its commitment to bringing innovative changes to the ecosystem. Its partnership with CHEQ provides the first-ever ad verification solution for console gaming, while its partnership with Kantar’s project Moonshot enables brands to measure advertising campaign effectiveness accurately. Additionally, advertisers and game developers can feel confident when working with Anzu as it is the first company of its kind to earn an ISO 27001 Certification.

Anzu, the winner of this year’s ESI Clutch Digital competition, has also attracted the attention of those in the esports arena. A few months ago, Anzu signed a partnership deal with Berlin-based esports venue developer VERITAS. More recently, the company expanded its exclusive partnership with Axis Games to bring the first-ever programmatic in-game ads to a live esports tournament.

As the company continues to carve out its path, Dehouck will be a key advisor. Anzu Co-founder and CEO Itamar Benedy said, “We are thrilled to have Ruben on board. He brings a wealth of experience, and his knowledge, which sits at the intersection of gaming, advertising, and strategic partnership development, will be invaluable to us as we move forward.”

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Weekend Reels | Week 29: Slot Drops & Trends

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Here are this weeks latest slots releases compiled by Eastern European Gaming

EveryMatrix-owned studio Fantasma Games has launched Bonus Bullets, expanding EveryMatrix’s exclusive games portfolio with a new three-reel slot featuring modern bonus mechanics. The game introduces a Bullet Prize mechanic that awards instant cash prizes or one of four jackpots when Bullet symbols align across all three reels.

High 5 Games is marking the 25th anniversary of its Green Machine franchise with a new title, Green Machine Blitz. The company said the game will include a “fast-paced duplication mechanic,” activated collection features, four jackpots, and a LootLink bonus. According to High 5 Games, special symbols can duplicate across the reels to create chain reactions.

BGaming has launched The Godfather: 3 Pillars of Power, a new slot title built on The Godfather film franchise. According to the supplier, the game includes the likeness of Vito Corleone, portrayed by Marlon Brando, alongside the film’s voice and musical score.

Evoplay has launched Flame of Ra, a new ancient Egypt-themed online slot featuring scatter-triggered free spins and a bonus buy option. The game is played on a 5×4 grid. Wild symbols substitute for all regular symbols, while landing three or more scatter symbols anywhere on the reels activates the free spins feature.

Playson has launched 4 Chili Pots: Hold and Win, a new slot built around Hold and Win and Pots mechanics with two bonus modes and jackpots reaching 10,000x. The game runs on a 5×3 grid and triggers a Hold and Win Bonus Game with Chili Features when red, orange or green Chili Bonus symbols land, combining with enlarged matching chilis above the reels

Blueprint Gaming has released a new slot, Wolf Fury Fire Blitz, built around an “evolving Fire Blitz mechanic” and two bonus paths: Fire Spins and Blitz Spins. The game uses a Fire Blitz logo above the reels as a meter. In the base game and Power Play, the supplier said every Cash and Wolf symbol contributes to the meter, with boosts able to add extra symbols.

Wazdan has launched 16 Coins Betsson, a bespoke branded version of its 16 Coins™ title, in partnership with Betsson. The release adapts Wazdan’s Coins™ series format for Betsson players, combining the original game’s mechanics with operator-specific branding. The game is played across 16 independent reels in a 4×4 layout.

Booming Games has launched Tasty Bonanza Max Scatter, a new online slot released on 16 July 2026 from the supplier’s Malta base. The title is the second game in its Max Scatter series and uses a 6×4 grid with Scatter Pays, cascading wins and a stated maximum win potential of 15,000x.

The post Weekend Reels | Week 29: Slot Drops & Trends appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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WSOP 2026 wraps in Las Vegas with record 251,899 entries and $469.98m paid out

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The 57th annual World Series of Poker (WSOP) concluded its summer tournament schedule on July 15, 2026, after 51 days at Paris Las Vegas and Horseshoe Las Vegas. WSOP said the series ran 100 live gold bracelet events and finished with a record 251,899 total entries and $469,975,059 paid out across gold bracelet events.

WSOP reported the $10,000 No-Limit Hold’em World Championship (Main Event) attracted 9,208 entrants, with the final nine set to return to Las Vegas from August 3 to 5, 2026, to play down to a champion live on ESPN. “The 57th annual World Series of Poker proved that Las Vegas remains the undisputed epicenter of the poker universe,” said Ty Stewart, Chief Executive Officer of the WSOP. “What is truly remarkable this year is how our community expanded far beyond the physical walls of the casino floor… we are incredibly proud of this summer’s success and cannot wait to witness the Final Nine battle for the World Championship on ESPN next month.”

The operator also pointed to a redesigned final table arena and an expanded distribution footprint. It said Main Event coverage returned to ESPN and cited a multi-year agreement with Warner Bros. Discovery to distribute coverage across HBO Max, Eurosport, and TNT Sports globally. WSOP added that edited broadcasts will air from July 21.

On tournament metrics, WSOP said 35,157 places were paid and 41 prizes of $1m+ were awarded. The operator highlighted several field-size records, including 22,811 entries for Event #63 $1,000 Mystery Millions No-Limit Hold’em, 1,368 entries for Event #68 $1,000 Ladies No-Limit Hold’em Championship, and 11,933 entries for Event #18 $1,500 Monster Stack No-Limit Hold’em. WSOP also said 149 countries were represented across the series and 111 countries were represented in the Main Event field, which it called a new record.

WSOP also reported digital and social growth during the series, citing 378.3 million total views across its social channels and 222,828 new followers overall. By platform, it reported 38.7 million YouTube views (103,128 new subscribers), 125 million Instagram views (54,450 new followers), 127 million Facebook views (56,800 new followers), and 36.6 million impressions on X (8,450 new followers). Looking ahead, WSOP said it is rolling out a revamped $1 Million Global Player of the Year race spanning WSOP Europe, the Las Vegas summer series, and WSOP Paradise, with the overall winner to be crowned at WSOP Paradise at Baha Mar in The Bahamas from December 1 to 17, 2026.

The post WSOP 2026 wraps in Las Vegas with record 251,899 entries and $469.98m paid out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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iPredicta launches US prediction markets price comparison site

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iPredicta has launched a comparison platform for US prediction markets, aimed at bringing live prices from multiple venues into a single interface, including Polymarket. The company announced the launch from London.

iPredicta operates an affiliate model, letting users compare prices on its site before continuing to a participating exchange to register and trade. At launch, the company said it tracks dozens of live markets across two venues, with data updating automatically as markets move.

The platform includes market scoring and notifications designed to help users monitor price differences, liquidity and market movements. It also offers plain-English guides for newcomers and an “AI explanation layer” that summarizes a market’s question, resolution criteria and what the current price implies. iPredicta said the AI “produces the words, not the numbers” and “does not set scores, predict outcomes or give trading advice.”

“Prediction markets have grown rapidly over the past 12 months, yet the information people need is still scattered across different exchanges,” said Charlotte Nimmo, founder of iPredicta. “We launched iPredicta because people should not have to piece everything together across several exchanges just to understand what is happening.

“Whether you are well versed in prediction markets or trying them for the first time, iPredicta brings prices and comparisons together in one place, making it easier to follow how markets are changing. It also gives newcomers a clearer way into a category that can look complicated from the outside.”

The launch comes as prediction markets expand across categories including sport, politics, entertainment, crypto and climate. iPredicta cited CertiK’s 2026 Skynet Prediction Markets Report, which said global prediction market trading volume rose from $15.8 billion in 2024 to $63.5 billion in 2025. Nimmo previously ran affiliate betting platform Best of Bets and founded Cavalier Public Relations, according to the company.

The post iPredicta launches US prediction markets price comparison site appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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