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Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck as a New Strategic Advisor
The world’s leading in-game advertising platform Anzu.io today announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at Activision Blizzard in various globally operating roles. During his tenure there, Ruben led marketing operations for the industry-leading Call of Duty franchise, was in charge of commercial operations for the breakthrough kids video game franchise Skylanders, and owned strategic partnerships with key industry partners, including PlayStation, Xbox, and Nintendo.
Dehouck joins an impressive group of strategic advisors for Anzu, including David Sable, Takuya Banno, and Jamie Gutfreund. The vast experience that Dehouck brings will contribute to Anzu’s overall gaming strategy and strengthen the company’s position specifically within the AAA gaming segment. Asked about his perspective on the exciting future Anzu is creating, Dehouck said, “In-game advertising offers developers and publishers a compelling new revenue stream, but only if it’s done right. Anzu’s cutting-edge tech solution ensures non-intrusive, blended real-world advertising in video game ecosystems. It’s a solution that understands and respects gamers’ expectations. I’m excited to help drive in-game advertising to new heights and leverage the enormous appetite of leading global advertisers to build meaningful relationships with the ever-growing, 3 billion plus global video game audience.”
Anzu has already launched campaigns with global brands, including Vodafone and Samsung and game companies such as Ubisoft. And the in-game advertising company continues to focus on its commitment to bringing innovative changes to the ecosystem. Its partnership with CHEQ provides the first-ever ad verification solution for console gaming, while its partnership with Kantar’s project Moonshot enables brands to measure advertising campaign effectiveness accurately. Additionally, advertisers and game developers can feel confident when working with Anzu as it is the first company of its kind to earn an ISO 27001 Certification.
Anzu, the winner of this year’s ESI Clutch Digital competition, has also attracted the attention of those in the esports arena. A few months ago, Anzu signed a partnership deal with Berlin-based esports venue developer VERITAS. More recently, the company expanded its exclusive partnership with Axis Games to bring the first-ever programmatic in-game ads to a live esports tournament.
As the company continues to carve out its path, Dehouck will be a key advisor. Anzu Co-founder and CEO Itamar Benedy said, “We are thrilled to have Ruben on board. He brings a wealth of experience, and his knowledge, which sits at the intersection of gaming, advertising, and strategic partnership development, will be invaluable to us as we move forward.”
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Bettors in Arizona wagered approximately $822 million on sports and events in December 2025, according to a recent report from the Arizona Department of Gaming (ADG).
This total reflects an approximate 3% year-over-year decrease compared to December 2024, marking a slight pullback in betting activity.
Despite the decrease in handle, the report highlights that the state collected roughly $6.6 million in privilege fees during December, contributing to Arizona’s continued revenue from regulated event wagering. Since launching legal sports betting in 2021, bettors in the state have wagered more than $31 billion, generating over $165 million in privilege fees to date.
For the fiscal year 2026 year-to-date, regulated event wagering and fantasy sports have generated about $33 million in privilege fees, including $32.3 million from sports betting and $774,167 from fantasy sports activity.
Jackie Johnson, Director of the Arizona Department of Gaming, noted that the December figures conclude the 2025 calendar year, during which Arizona sports bettors wagered more than $9 billion on sports and events, further demonstrating the size and scale of the state’s regulated betting market.
The Department’s monthly reports detail wagering and fantasy sports revenue figures from licensed operators, offering transparency into the evolving sports betting landscape in Arizona.
Disclaimer: December figures are self-reported by operators and may be adjusted after audit.
Full report available at gaming.az.gov/resources/reports
The post Arizona Department of Gaming Releases December Sports Betting Figures appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bettors in Arizona wagered approximately $822 million* on sports and events in December of 2025, according to a newly released report by the Arizona Department of Gaming (Department). This represents an approximate three percent decrease year-over-year when compared to December of 2024.
“Today’s report closes out the 2025 calendar year for Arizona sports betting figures, with the year exceeding nine billion dollars in event wagering activity,” said Jackie Johnson, Department Director. “Additionally, legal, regulated event wagering allowed the state of Arizona to collect more than $53 million in privilege fees for the calendar year.”
The state collected approximately $6.6 million in privilege fees for the month of December. Since the launch of legal sports betting in Arizona, people have wagered over $31 billion, generating over $165 million in event wagering privilege fees for the state.
For fiscal year 2026 year-to-date, regulated event wagering and fantasy sports have generated approximately $33 million in privilege fees, including $32.3 million from event wagering and $774,167 from fantasy sports.
The Department publishes monthly Event Wagering and Fantasy Sports Revenue Reports on its website, reflecting figures from operators licensed by the Department. The full December reports are available at: gaming.az.gov/resources/reports
* Disclaimer: These numbers are self-reported by the operators; as such, these numbers are subject to adjustments after audit and review by the Arizona Department of Gaming (“Department”). The Department makes no assurances regarding the accuracy of these numbers.
The post Arizona Department of Gaming Releases December Sports Betting Figures appeared first on Americas iGaming & Sports Betting News.
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PokerStars Casino joins forces with Games Global and Oros Gaming for New The Slotlist Launch ‘Magnificent Power Leprechaun’
PokerStars Casino has expanded its exclusive The Slotlist portfolio with the launch of Magnificent Power Leprechaun, a St Patrick’s Day-themed online slot developed in partnership with Games Global and Oros Gaming.
The new 5×3 video slot delivers a fast-paced Irish-inspired adventure led by a mischievous leprechaun character, combining dynamic gameplay mechanics with engaging bonus features designed to maximize player interaction and win potential.
Key Features of Magnificent Power Leprechaun
The game is powered by three core mechanics:
- Magnificent Power feature
- Cash Collect mechanic, where the leprechaun gathers coins and gold for instant rewards
- Wheel Bonus with retriggerable free spins
The slot’s continuous motion design ensures a high level of engagement, with frequent feature triggers and momentum-driven gameplay. According to Oros Gaming CEO Ryan Cuddy, the title focuses on maintaining a constant sense of action through coin drops, wheel spins and animated bonus sequences.
Expanding The Slotlist Portfolio
Since its launch, PokerStars Casino’s curated The Slotlist collection has attracted over 200,000 players and generated more than 100 million spins, reinforcing its strategy of spotlighting one premium slot release each month.
Magnificent Power Leprechaun joins previous featured titles including 12 Burning Baseballs, Chicken Blast, Olympus Storm, Piggy Heist and Ice Wolf 2, all selected for innovation, visual appeal and immersive mechanics.
St Patrick’s Day Promotion & Rewards
To celebrate the launch, PokerStars Casino is offering a promotional campaign where players earn double reward points for every $50 staked on Magnificent Power Leprechaun and other Slotlist games. Participants are also entered into prize draws featuring:
- Casino cash bonuses
- Satellite tournament tickets
- Two Emerald Passes to the Irish Open
This limited-time promotion enhances player engagement during the seasonal launch period.
Magnificent Power Leprechaun is now available to play on PokerStars Casino across supported markets.
The post PokerStars Casino joins forces with Games Global and Oros Gaming for New The Slotlist Launch ‘Magnificent Power Leprechaun’ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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