Africa
Elbet Expands Presence in Africa Through BtoBet Partnerhip
Virtual sports supplier Elbet has strengthened its presence in Africa through a new agreement with leading platform provider BtoBet. Having recently been acquired by Aspire Global, BtoBet boasts a vast footprint across the regulated African iGaming industry, and is greatly viewed by operators as the iGaming platform gateway for the local industry.
Elbet seeks to couple BtoBet’s presence in Africa with its own strong presence in the continent in both the retail and online markets. Its flagship games, Lucky Colours and Virtual Football, are market leading games in the region and have a loyal customer base. Through this broader partnership both companies will be able to work together to provide players with the best localized content for the different regions in Africa.
“Elbet have consummate knowledge of the African iGaming industry, particularly as regards the players’ content requirements. Their games not only reflect a player-centric approach, but also demonstrate a highly flexible solution based on the local technological scenario, encompassing device and internet requirements,” states Sabrina Soldà, BtoBet’s Chief Marketing Officer.
“Partnering with BtoBet provides us with a great opportunity to further expand our African operations. BtoBet will be a great partner who will help us reach new players across the region. Elbet are able to offer a diverse portfolio of content including live casino, virtual sports and a large range of bingo products. We are looking forward to a long standing commercially successful partnership,” says Shivan Patel, Elbet’s Head of Global Sales.
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Africa
Broadway Platform secures LSLGA B2B supplier licence for Nigeria
Broadway Platform has been granted a B2B supplier licence by the Lagos State Lotteries and Gaming Authority (LSLGA), allowing the company to provide technology services to licensed operators in Lagos State and the wider Nigerian market.
The approval covers Broadway Platform’s product suite, including casino and sportsbook infrastructure, payments, CRM, risk management, affiliate tools and back-office systems, according to the company.
The licence also extends to BroadHub, described as SPRIBE’s content aggregation platform. Broadway Platform said BroadHub provides access to slots, table games and live dealer content from more than 120 providers.
Giorgi Samkharadze, Director of Broadway Platform, said: “Gaining our LSLGA supplier licence is an important step in our commitment to operating within robust local regulatory frameworks. Nigeria represents a key growth market for us, and this approval ensures our partners can operate with full confidence in the compliance and integrity of their platform infrastructure.”
The post Broadway Platform secures LSLGA B2B supplier licence for Nigeria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
TaDa Gaming joins inaugural iGaming AFRIKA Summit in Nairobi
Supplier plans Stand A08 meetings on May 4-6 as it targets further growth across African iGaming markets.
TaDa Gaming will attend the inaugural iGaming AFRIKA Summit in Nairobi, Kenya, on May 4-6, where it plans to meet partners and operators at Stand A08 as it targets further expansion across African markets.
The supplier said it is live in more than 16 countries and is preparing to launch in South Africa through new partnerships and collaborations. TaDa described its approach as a “glocalisation strategy” built around global core mechanics and localised content.
TaDa highlighted its Fortune Gems and Fortune Coins series—specifically Fortune Gems 500 and Fortune Coins 2—as key titles, alongside its market-tailored X Hot slots, including X7 Hot. The company also pointed to its mobile-first focus, citing “fast loading and lightweight deployment” to support local infrastructure and devices.
The company said its Africa footprint includes partnerships with betPawa, Hollywoodbets, World Sports Betting and Betway, as well as distribution via 1XBET and BetConstruct. TaDa previously won SiGMA Africa Slot Newcomer of the Year.
Ray Lee, Director of Business Development, TaDa Gaming, said: ‘We are consistently growing our brand awareness through new partnerships across multiple markets, increasing our know-how and positively impacting our ability to keep delivering the experiences players want. We welcome everyone to drop by Stand A08 to meet our dedicated team and find out more about what we can do for your African success.’
The post TaDa Gaming joins inaugural iGaming AFRIKA Summit in Nairobi appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Playson goes live with Betika in Kenya and Uganda
The supplier enters Kenya via Betika, with the rollout deployed through the Casimba (Markor) aggregation platform.
Playson has entered the Kenyan market after going live with Betika, making its online casino content available to players in Kenya and Uganda.
The rollout includes Playson titles Thunder Coins: Hold and Win, 4 Pots Riches: Hold and Win, and Coin Strike: Hold and Win. The integration was delivered via the Casimba (Markor) aggregation platform, according to the companies.
Conor Jenner, Senior Sales Manager at Playson, said: “Entering the Kenyan market is a major milestone for Playson, and doing so alongside a leading operator like Betika makes this step even more impactful. Betika’s strong market presence and deep understanding of its players provide an excellent foundation for our content to perform from day one.
We have carefully adapted our infrastructure to meet local regulatory standards and operator requirements, ensuring a smooth rollout and high-quality player experience. We are excited about the opportunities this market presents and look forward to expanding our presence across Africa.”
Peter Stagles, Group Chief Product Officer at Betika, added: “We are pleased to partner with Playson and bring their globally recognised portfolio to our players in Kenya and Uganda. At Betika, we are continuously enhancing our offering by working with best-in-class partners to deliver engaging, high-quality entertainment experiences tailored to our markets.”
The post Playson goes live with Betika in Kenya and Uganda appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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