Africa
Elbet Expands Presence in Africa Through BtoBet Partnerhip
Virtual sports supplier Elbet has strengthened its presence in Africa through a new agreement with leading platform provider BtoBet. Having recently been acquired by Aspire Global, BtoBet boasts a vast footprint across the regulated African iGaming industry, and is greatly viewed by operators as the iGaming platform gateway for the local industry.
Elbet seeks to couple BtoBet’s presence in Africa with its own strong presence in the continent in both the retail and online markets. Its flagship games, Lucky Colours and Virtual Football, are market leading games in the region and have a loyal customer base. Through this broader partnership both companies will be able to work together to provide players with the best localized content for the different regions in Africa.
“Elbet have consummate knowledge of the African iGaming industry, particularly as regards the players’ content requirements. Their games not only reflect a player-centric approach, but also demonstrate a highly flexible solution based on the local technological scenario, encompassing device and internet requirements,” states Sabrina Soldà, BtoBet’s Chief Marketing Officer.
“Partnering with BtoBet provides us with a great opportunity to further expand our African operations. BtoBet will be a great partner who will help us reach new players across the region. Elbet are able to offer a diverse portfolio of content including live casino, virtual sports and a large range of bingo products. We are looking forward to a long standing commercially successful partnership,” says Shivan Patel, Elbet’s Head of Global Sales.
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Africa
TaDa Strengthens its Presence in South Africa Through New Partnership with Sunbet
TaDa has strengthened its presence in the South African iGaming market through its new partnership with Sunbet, one of the country’s premier online gaming and sports betting operators.
The new collaboration supports TaDa Gaming’s continued growth in regulated markets and further strengthens its presence in South Africa’s rapidly evolving online gaming sector.
Winner of the SiGMA Africa Slot Newcomer of the Year 2025 award, TaDa’s mobile first, player-centric and expertly localised games stand out through their dynamic features and mechanics, immersive themes and easy onboarding that aligns with local preferences.
Sunbet customers will have immediate access to TaDa’s leading Fortune Gems series, including Fortune Gems 500 which is currently the top slot across African jurisdictions; while the retro slot machine design of Rapid Gems 777 has seen it quickly become a player favourite. Distribution is through Light & Wonder Inc.
Ray Lee, Director of Business Development, TaDa Gaming, said: “We are delighted to be working with Sunbet. Their strong customer focus and reputation for being ahead of the curve for innovative content gives us opportunities to increase our know-how, improve our localisation and continue to deliver great gaming experiences to more players across South Africa.”
Tyler Gentle, Casino Product Manager at Sunbet, said: “Great games are games that people come back to. They strike the right balance between simplicity, reward and engagement. TaDa’s games do that, and then some. They’re accessible, engaging and importantly, built to be played. And that’s why we’re so excited they are now part of Sunbet’s line up.”
The post TaDa Strengthens its Presence in South Africa Through New Partnership with Sunbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Amusnet and Goldrush Strike Strategic Partnership to Enhance SA Online Gaming
Amusnet, a leading global provider of premium gaming solutions, announced its official launch on Goldrush.co.za. Live as of 1 April 2026, the partnership brings Amusnet’s world-class portfolio of slots and classic casino titles to one of South Africa’s most trusted platforms.
Based in Cape Town, the Amusnet team is currently focused on establishing a strong local presence. Partnering with Goldrush – an operator with a 20-year South African heritage – is a cornerstone of this mission.
A Fresh Experience for Goldrush Players
Unlike “one-size-fits-all” providers, Amusnet’s integration with Goldrush offers a refined, high-performance selection:
• The “Hot” Series: Iconic titles like 20 Super Hot and Burning Hot deliver a classic casino feel that resonates with local players.
• Jackpot Cards: Access to a signature four-level jackpot feature, bringing international-standard excitement to the platform.
• Mobile-First Design: Meticulously optimised for local network conditions to ensure seamless, low-latency play on any device.
Cameron Green, Country Manager for Amusnet South Africa, said: “We are in an exciting growth phase in South Africa, and there is no better partner than Goldrush to help us build our local identity. We aren’t just adding games; we are introducing a new standard of global gaming excellence to a community that values reliability and authenticity. This launch is a proud milestone for our Cape Town-based team.”
Peter Amblianities, Marketing Manager at Goldrush, said: “Goldrush has a long history of providing quality entertainment. Welcoming Amusnet allows us to offer our players something fresh and internationally proven. We are excited to support Amusnet as they establish their footprint in South Africa and are busy planning great campaigns with them to bring an even more rewarding offering to our existing and new player base.”
This partnership marks the beginning of a long-term collaboration aimed at setting new benchmarks for the South African iGaming industry.
The post Amusnet and Goldrush Strike Strategic Partnership to Enhance SA Online Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
EveryMatrix goes live with Betsson Africa platform rollout in Cameroon
Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.
EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.
The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.
Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.
“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”
Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”
The post EveryMatrix goes live with Betsson Africa platform rollout in Cameroon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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