Latest News
Greentube launches Neccton Responsible Gaming solution with ADMIRAL Casino UK
Greentube, the NOVOMATIC Interactive division, is bolstering its player protection systems with the integration of Neccton’s new AI-based Responsible Gaming (RG) solution, mentor, across its consumer-facing casino portfolio.
Having first launched with ADMIRAL Casino UK and with more real-money gaming brands set to follow soon, the tool helps Greentube identify problem gambling in real-time and automatically interacts with players showing harmful behaviour.
The mentor back-office system tracks specific metrics which could indicate that somebody is spending more than they can afford, such as chasing losses, in-session deposits, failed deposits and cancelled withdrawals, and alerts operators instantly if certain markers of harm are surfacing.
The solution also communicates directly with players via customised text messages detailing changes in their play or overspending and includes information that allows them to analyse their own behaviour and compare it against the player base.
Richard Poole, Greentube’s UK B2C Director, stated: “This is an important step for the UK business as by integrating a specialist RG system such as Neccton, www.admiralcasino.co.uk has added an extra layer of protection for our UK players. Importantly, players can complete a short self-assessment on their activity and also compare their individual gameplay to that of the wider ADMIRAL Casino player base. I look forward to evaluating the behavioural findings and further strengthening our safer gambling tools.”
Neccton’s Director, Dr. Michael Auer, said: “Our 15 years of research and more than 30 academic studies in the area of player tracking and Responsible Gaming show that players who gamble responsibly are more loyal, resulting in a significantly longer customer lifetime. We are proud to partner with Greentube to assist their players across the world. Since mentor improves with each player record that is analysed, this integration will strengthen the tool’s ability to provide a holistic view of games and player behaviour to operators.”
Powered by WPeMatico
Arizona Lottery
Scientific Games rolls out Momentum systems upgrade for Arizona Lottery
New central gaming and retailer management systems support expanded draw game features across the Lottery’s 3,600 retail locations.
Scientific Games said a new suite of systems technology is now powering the Arizona Lottery’s statewide sales, including updates to its draw games portfolio. The rollout is based on Scientific Games’ Momentum ecosystem, incorporating a central gaming system and a retailer management system.
Arizona Lottery Executive Director Alec Thomson said the technology and game changes are intended to modernize operations and refresh the draw game lineup. “Our teams have been working hard behind the scenes with the Scientific Games teams, and we are thrilled to see this project come to life. The changes to our draw games will give our players bigger value, more ways to play and even more chances to win,” Thomson said. “Ultimately, the advanced technology ecosystem modernizes our operations and positions the Arizona Lottery for future growth.”
The Lottery’s draw game changes include an update to The Pick featuring an automatic multiplier on every play and an add-on called The Pick PLUS, the addition of a daily midday drawing for Pick 3, the launch of a new Pick 4 game with midday and evening drawings, and the addition of Powerball Double Play.
Scientific Games said it also upgraded its gem | suite software to support the expanded draw portfolio and to manage retailer licensing, communications and business intelligence across the Arizona Lottery’s network of 3,600 retailers. “As the Arizona Lottery’s systems technology partner since 2015, Scientific Games is focused on readying the Lottery for long-term sustainability through advanced systems and software, and exciting new products that engage players and drive proceeds to the good cause programs that benefit Arizonans,” said John Schulz, President, Americas & Global Instant Products.
Scientific Games has supplied products and services to the Arizona Lottery for 45 years, including Scratchers games and licensed brands, and supports the Lottery from a Phoenix location, according to the company.
The post Scientific Games rolls out Momentum systems upgrade for Arizona Lottery appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
2026 FIFA World Cup
Flashscore: UK World Cup traffic hits 2.35M users ahead of England vs Norway
Flashscore says England vs Mexico is its fourth most-watched match globally so far, drawing 17.5M live followers on the app.
Flashscore reported a lift in UK fan engagement ahead of England’s World Cup quarter-final against Norway, citing new usage data from its tournament coverage.
The company said it has recorded 2.35M unique UK users and 387.7M views across its World Cup content so far, spanning live scores, match centres, previews, articles and audio.
Flashscore also pointed to deeper “second-screen” consumption patterns in the UK during the same period, including 1.6M match preview views, 1.23M article views and 147K audio plays.
In global terms, Flashscore said England ranks seventh for team profile opens. England’s Round of 16 match against Mexico at the Azteca Stadium was the fourth-most popular match of the tournament on the app, attracting 17.5M live followers and generating 53.2M views.
On player interest, Flashscore said England captain Harry Kane ranks 20th globally for player profile opens, with 3.9M—just behind Brazil’s Vinicius Junior on 4.0M. Norway striker Erling Haaland is eighth, with 5.7M profile opens.
The post Flashscore: UK World Cup traffic hits 2.35M users ahead of England vs Norway appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet Italy
Amusnet Italy Enters into Partnership with Entain
Amusnet Italy has launched its premium gaming portfolio on Entain’s prominent online casino brands, bwin and Gioco Digitale, marking a significant step in strengthening its presence within the regulated Italian market.
Through this strategic partnership, local players will gain access to the provider’s premium casino content, known for its exceptional reliability, captivating mechanics and top-tier design. This launch marks the beginning of a phased rollout, with a fully certified portfolio consisting of 174 high-performing titles from Amusnet’s catalogue.
The initial release, which went live on July 1, features the majestic slot Extra Crown Classic Buy Bonus. This royal, fruit-themed game masterfully blends a traditional aesthetic with modern video slot dynamics, featuring expanding Crown Wilds and dual Scatter symbols. It elevates excitement with an innovative Buy Bonus option for instant action alongside Amusnet’s signature 4-level mystery Jackpot Cards bonus game, providing a truly immersive player experience.
“Partnering with premium brands like bwin and Gioco Digitale is a major milestone for our growth in Italy. Launching onto Entain’s platform allows us to reach a wider audience and bring high-quality entertainment to Italian players,” said Polina Nedyalkova, Amusnet Italy Director.
Both bwin and Gioco Digitale are premier online casino brands operating under the global sports betting and gaming giant Entain, utilising a shared platform to deliver secure and cutting-edge gaming experiences. By aligning with these highly trusted brands, Amusnet is well-positioned to leverage their robust market positioning and extensive, loyal user bases to drive long-term engagement and growth.
With this strategic alliance, Amusnet Italy reinforces its commitment to driving growth in the local iGaming market alongside top-tier operators.
The post Amusnet Italy Enters into Partnership with Entain appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Austria7 days agoAustrian Brand Value Study: NOVOMATIC Defends Top Ranking
-
Affiliate Industry7 days agoHub Affiliations Triumphs at the iGB Affiliate Awards 2026: Winner of Programme/Network Campaign of the Year
-
Latest News7 days agoN1 Partners at iGB L!VE 2026: Bringing Together Affiliates, Art and Innovation
-
Amusnet7 days agoAmusnet Releases its Latest Video Slot “Golden Snake”
-
Azerbaijani Parliament7 days agoAzerbaijan to Impose Tougher Penalties for Illegal Online Gambling
-
Amusnet7 days agoWeekend Reels | Week 27: Slot Drops & Trends
-
Betsson7 days agoREEVO Goes Live with Betsson in Paraguay
-
affiliate marketing7 days agoHub Affiliations wins iGB Affiliate Awards 2026 campaign prize



