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Blueprint Gaming Extends Banijay’s Deal or No Deal Franchise with Upcoming Slot Launch
Deal or No Deal Megaways
Blueprint Gaming, the leading iGaming slots developer, has partnered with Banijay Brands to continue the Deal or No Deal license phenomenon with an exciting new slot featuring the iconic brand set to launch this October.
Deal or No Deal Megaways
This launch follows the successful debut of a number of high-impact titles, based on Banijay’s Deal or No Deal IP for the UK and beyond. The famous brand first appeared in the market over 15 years ago and remains popular with players worldwide.
The upcoming game launch reaffirms Blueprint’s position as the leading developer of branded content for the iGaming industry. The company has successfully evolved the license over a number of years by reimagining the way it uses the brand alongside current slot mechanics, to ensure the games reach the widest audience.
The most recent release to incorporate the license, Deal or No Deal Lightning Spins. Previous versions have featured in the supplier’s Pub Fruit Series and its flourishing Megaways
Jo Purvis, Director of Marketing and Relationships at Blueprint Gaming, said: “We’re really excited to unveil Deal or No Deal Megaways
“It’s fantastic that the team at Banijay Brands has entrusted us to deliver the iconic brand to the slots market. These Deal or No Deal games are hugely popular with our players in the UK and continue to attract the interest of new customers.”
Lex Scott, Head of Business Development at Banijay Brands, said: “Blueprint has done a tremendous job in elevating the Deal or No Deal brand to new audiences. We are confident this latest addition to the franchise will be a hit, given how successful recent games have performed.
“The company has consistently produced high-quality Deal or No Deal games and its latest creation is set to be another superb release.”
The Megaways
Banijay Brands launched in September, following the recent acquisition of Endemol Shine by Banijay. Led by newly-appointed Chief Commercial Officer, Owain Walbyoff, Banijay Brands is dedicated to all areas of commercial activity and encompasses brand licensing, merchandising, gaming, gambling and music.
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Dominic Sawyer VP Growth at Tequity
Tequity Rolls Out Originals Program with Spartans to Boost Branded Content
Tequity, the emerging iGaming software innovator, has effectively collaborated with Spartans to enhance its branded Originals experience.
The partnership has led to Spartans integrating Tequity’s complete range of Originals titles to enhance a tailored house games selection in its casino lobby.
The integration finished in only one week, offering Spartans a rapid pathway to market. The swift implementation allows the operator to launch an entire range of branded material before a substantial increase in traffic, fueled by notable creator engagement and streaming-focused distribution.
Spartans has been gaining considerable traction through various strategic partnerships, featuring collaborations with prominent creators like X7Dave, as well as notable personalities such as Lil Baby and Conor Benn.
In addition to the Originals suite, Spartans has incorporated Mirror Image Gaming’s Royal Drop, a burst-style game, via Tequity’s Publishing division. The operator intends to enhance its offerings by adding more Tequity-powered content in the upcoming months.
Tequity Originals allow operators to quickly launch fully branded in-house games within days, providing total control over the user interface and player experience. Designed for high-capacity performance, the suite effortlessly manages the significant traffic spikes commonly associated with creator-driven promotions and live broadcasts. Tequity reduces technical burdens by emphasizing a streamlined, efficient integration process, offering a scalable solution that evolves with the brand.
Dominic Sawyer, VP Growth at Tequity, said: “Spartans are moving fast, and they have a clear strategy around brand, partnerships, and streaming-led distribution. We were able to get them live with a full Originals suite in a week, ensuring they can stay focused on growth while upgrading their house games offering with a fully branded, high-performance suite.”
A spokesperson at Spartans said: “We are very happy with the rollout and the speed of delivery. Originals are a core part of the Spartans casino experience, and Tequity has helped us launch quickly with a full branded suite that is ready for high traffic and streaming visibility.”
The post Tequity Rolls Out Originals Program with Spartans to Boost Branded Content appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ACE System
ACE System Partners with QTech Games to Foster a Commercially Aligned Platform Strategy
ACE System, a next-generation iGaming platform provider focused on commercial alignment and selective partnerships, has announced a strategic agreement with QTech Games, the leading game aggregator for emerging markets.
Under the partnership, QTech’s extensive global content portfolio will be integrated into the ACE platform, significantly strengthening its scalable and performance-driven offering.
ACE System was founded on a simple principle: alignment. Rather than positioning itself as a volume-focused infrastructure provider, the company operates on a collaborative “you grow, we grow” philosophy — partnering with ambitious operators and building complementary commercial models that reward long-term performance and sustainable growth.
William Lovqvist, Chief Commercial Officer at ACE System, said:
“We built ACE to challenge the traditional platform model. Operators today need more than just technology — they need true alignment with their partners. QTech shares that mindset through its focus on speed, flexibility and strong commercial depth. This partnership strengthens our ability to deliver a competitive and scalable ecosystem designed for operators who are serious about growth.”
Philip Doftvik, CEO of QTech Games, added:
“ACE System’s commercially aligned and boutique-focused strategy represents a compelling addition to the platform landscape. We’re pleased to support their growth through our aggregation technology and extensive global content network.”
As ACE System continues to expand its network of strategic partners, the company remains focused on building a premium, performance-led platform environment tailored to operators seeking flexibility, operational efficiency and long-term scalability.
The post ACE System Partners with QTech Games to Foster a Commercially Aligned Platform Strategy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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