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INTRALOT and Simplebet Strike Real Money Betting Micro-Markets Deal

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Partnership features in-play, real money “micro-market” betting opportunities powered by Simplebet’s machine learning and automation engine, to imminently launch with INTRALOT in the U.S. with global expansion to follow.

INTRALOT, a premier global sports betting and lottery supplier, announces that it will be partnering with Simplebet, an innovator in global sports betting technology, to launch new in-play, real money betting micro-market betting opportunities for NFL, MLB, and NBA. Simplebet, a B2B product development company using machine learning and automation to enable every moment of every sporting event to become a betting opportunity, known as Micro-Markets, will offer millions of new and engaging betting opportunities across INTRALOT Orion, the next-generation Sports Betting platform.

Simplebet’s proprietary Micro-Markets pricing engine powers in real-time both the market mechanics of a betting market (i.e. creation, suspension, repricing, and resulting) and odds for each selection. INTRALOT and Simplebet will begin rolling out the products this NFL season and potentially later this MLB postseason, with plans to launch for the next NBA season.

“The continuous enrichment of player experience and the enablement of state organizations in contributing to good causes are key elements of our purpose as a company. We do that organically and through partnerships with innovative companies,” said INTRALOT Group CEO, Dr. Chris Dimitriadis. “We are looking forward to working with Simplebet and diversifying our portfolio further.”

“As we continue to partner with leading operators and suppliers across the sports betting industry, INTRALOT is a natural fit for us to not only showcase our product and proprietary technology this NFL season, but to also provide a best in class experience for fans, both in the U.S. and globally,” said Chris Bevilacqua, Co-Founder and CEO of Simplebet. “As first to market with a truly scalable enterprise solution for Micro-Markets, we’re looking forward to our launch with INTRALOT and providing fans with new ways to bet on and engage with sports.”

“The U.S. sports betting industry continues to grow and evolve at a rapid pace and we are thrilled to partner with Simplebet as we become a first mover in offering U.S. sports fans Micro-Markets,” said Nick Papadoglou, Chief Commercial Officer and Head of Sports Betting in the U.S. for INTRALOT. “Simplebet’s Micro-Market pricing engine provides fans literally millions of additional betting opportunities tied to the moments that drive the consumption of U.S. sports, and we are excited to partner with Simplebet on bringing a new level of product innovation to the marketplace.”

INTRALOT already has sports betting contracts in Washington, D.C., Montana, and New Hampshire. Globally, INTRALOT operates in 42 regulated jurisdictions with an average of $21.5 billion in annual wagering, and will work with Simplebet to launch Micro-Markets globally after the initial launch in the U.S.

Simplebet’s mission is to power the future of fan engagement by creating betting opportunities for every moment of every sporting event. Simplebet enables sportsbook operators and technology platforms to offer new betting markets in an effort to attract new customers, reduce customer acquisition costs, and increase the overall lifetime value of customers.

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Danny Gordon Head of Studio at DEGEN Studios

Zoomania: DEGEN Studios’ wild new frontier

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This isn’t an expedition. It’s the fittest that survive.

DEGEN opens the cage door to Zoomania, a 5-reel, 4-row video slot situated in a realm where instinct reigns and survival is far from assured.

Set in a landscape of steel, shadows, and flashing neon, Zoomania presents players with a lineup of powerful beings like lions, gorillas, and reptiles, each contributing their unique impact to this extremely high-volatility game.

A key aspect of Zoomania is the Top Feature Row, positioned above the reels, which can trigger strong modifiers at any time. Expanding Wilds, multipliers, Wild Converters, and even Super Scatters can appear unexpectedly, altering the grid and forming wins that seemed impossible moments before.

The outcome is a fundamental game that continually changes. One instant the reels seem stable, the next a feature activates and the result changes drastically.

Zoomania presents several bonus paths, each featuring varying levels of intensity. From the dynamic Prison Break feature to the unpredictable Feral Instinct and the extremely rare Beast Mode, the game enables players to encounter increasing degrees of disorder as the session progresses.

Danny Gordon, Head of Studio at DEGEN Studios, said: “Zoomania shows a different side of DEGEN. It looks vibrant, but there’s an eerie edge running through it, and the gameplay keeps shifting under your feet. That tension creates something wildly unpredictable, where no two sessions play out the same.

Step inside. Trigger the chaos. Unleash the wild.”

The post Zoomania: DEGEN Studios’ wild new frontier appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Affiliate Succes

Gaming in Europe Webinar — Inside the Rise of Illegal Affiliate Marketing: Tactics & Countermeasures

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To raise awareness of the increasing issue of illegal affiliate marketing affecting licensed markets, Gaming in Europe will conduct a webinar called “Understanding the rise of illegal affiliate marketing: Techniques & solutions” on Thursday, April 16, at 14:00 CET.

An increasing issue

Due to the rising significance of online platforms – particularly in conjunction with limitations on broadcast and print advertising – affiliate marketing has emerged as a more vital route for participants to discover and locate the iGaming operators that suit their requirements.

The battle for recognition

Unauthorized affiliates, along with the larger entities supporting them, not only enhance the exposure of illicit offers; they frequently also manage to diminish the visibility of licensed operators and affiliates advocating licensed offers.

This webinar will detail the tactics that unlawful affiliates employ to enhance their own visibility while diminishing that of their legitimate rivals. Additionally, this webinar will examine the actions that legal affiliates, licensed operators, and regulators can implement to reduce the effects of unlawful affiliate marketing.

A problem affecting all of Europe

Since offshore online gambling operators and their related illegal affiliates typically function on a European or even worldwide scale, this webinar will be pertinent to stakeholders in all regulated or soon-to-be-regulated online gambling markets, such as Germany, Spain, the Netherlands, Finland, and others.

#TakeBackTheMarket

Founder Willem van Oort of Gaming in Europe stated: “Aligned with Gaming in Europe’s larger goal to assist legal stakeholders against unlawful and unfair competition – concisely captured as #ReclaimTheMarket – we have opted to examine more closely the reasons and consequences of the rising influence of illegal affiliate marketing.” We will examine some of the dubious tactics employed by illegal affiliates and also investigate what advocates of the legal market, including regulators and licensed operators, can do to combat this.”

Speakers

Timothy Malmros Genach, expert in SEO, Magenti Media

Dr. Andreas Ditsche, Chief Executive Officer, iGaming.com

Frank op de Woerd, Hoofdredacteur, CasinoNieuws

Sign-up

Participation in this webinar is complimentary. Tap here to sign up.

The post Gaming in Europe Webinar — Inside the Rise of Illegal Affiliate Marketing: Tactics & Countermeasures appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Albert Zorrilla

Zitro Wins 2026 EXPOJOC Innovation Award

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Zitro has been honored for the second consecutive year with the EXPOJOC Innovation Award, a recognition that positions the company as a leading example of innovation within the gaming industry and highlights its ongoing ability to bring new products to casinos, bingo halls, gaming venues and bars across Spain.

The award was accepted by Albert Zorrilla, General Manager of Zitro Spain, who expressed his gratitude on behalf of the entire company: “Receiving this award for the second consecutive year is a great honor for everyone at Zitro. It is also a reflection of the dedication and effort our team puts into developing products that truly make a difference for our clients — helping them drive better results from their operations and continuously offering them more innovative and competitive offerings.”

Zitro’s strong commitment to innovation is also evident in the significant investment the company makes in R&D, which has enabled it to develop in-house technology, expand its portfolio, and further strengthen its international footprint. A clear testament to this is its two technology campuses in Barcelona and Bangalore, together spanning over 20,000 square meters dedicated exclusively to game creation and development.

The post Zitro Wins 2026 EXPOJOC Innovation Award appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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