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INTRALOT and Simplebet Strike Real Money Betting Micro-Markets Deal

Published

6 years ago

October 9, 2020

Reading Time: 2 minutes

Partnership features in-play, real money “micro-market” betting opportunities powered by Simplebet’s machine learning and automation engine, to imminently launch with INTRALOT in the U.S. with global expansion to follow.

INTRALOT, a premier global sports betting and lottery supplier, announces that it will be partnering with Simplebet, an innovator in global sports betting technology, to launch new in-play, real money betting micro-market betting opportunities for NFL, MLB, and NBA. Simplebet, a B2B product development company using machine learning and automation to enable every moment of every sporting event to become a betting opportunity, known as Micro-Markets, will offer millions of new and engaging betting opportunities across INTRALOT Orion, the next-generation Sports Betting platform.

Simplebet’s proprietary Micro-Markets pricing engine powers in real-time both the market mechanics of a betting market (i.e. creation, suspension, repricing, and resulting) and odds for each selection. INTRALOT and Simplebet will begin rolling out the products this NFL season and potentially later this MLB postseason, with plans to launch for the next NBA season.

“The continuous enrichment of player experience and the enablement of state organizations in contributing to good causes are key elements of our purpose as a company. We do that organically and through partnerships with innovative companies,” said INTRALOT Group CEO, Dr. Chris Dimitriadis. “We are looking forward to working with Simplebet and diversifying our portfolio further.”

“As we continue to partner with leading operators and suppliers across the sports betting industry, INTRALOT is a natural fit for us to not only showcase our product and proprietary technology this NFL season, but to also provide a best in class experience for fans, both in the U.S. and globally,” said Chris Bevilacqua, Co-Founder and CEO of Simplebet. “As first to market with a truly scalable enterprise solution for Micro-Markets, we’re looking forward to our launch with INTRALOT and providing fans with new ways to bet on and engage with sports.”

“The U.S. sports betting industry continues to grow and evolve at a rapid pace and we are thrilled to partner with Simplebet as we become a first mover in offering U.S. sports fans Micro-Markets,” said Nick Papadoglou, Chief Commercial Officer and Head of Sports Betting in the U.S. for INTRALOT. “Simplebet’s Micro-Market pricing engine provides fans literally millions of additional betting opportunities tied to the moments that drive the consumption of U.S. sports, and we are excited to partner with Simplebet on bringing a new level of product innovation to the marketplace.”

INTRALOT already has sports betting contracts in Washington, D.C., Montana, and New Hampshire. Globally, INTRALOT operates in 42 regulated jurisdictions with an average of $21.5 billion in annual wagering, and will work with Simplebet to launch Micro-Markets globally after the initial launch in the U.S.

Simplebet’s mission is to power the future of fan engagement by creating betting opportunities for every moment of every sporting event. Simplebet enables sportsbook operators and technology platforms to offer new betting markets in an effort to attract new customers, reduce customer acquisition costs, and increase the overall lifetime value of customers.

blask

New Blask heatmap tracks real-time interest across World Cup 2026 nations

Published

53 minutes ago

June 16, 2026

Wladimir P.

new-blask-heatmap-tracks-real-time-interest-across-world-cup-2026-nations

Blask has launched the Blask World Cup Index, a free interactive map showing daily interest across the majority of the 48 nations competing in the 2026 tournament. It runs for the duration of the competition.

Blask updates the map every 24 hours. Countries where interest towards the major football tournament grows over the previous day turn green. Countries where it fell turn red. Unchanged markets stay grey. Hover over any country for a quick snapshot, click through for a multi-day view, or follow the leaderboard of the fastest-rising and falling markets.

What the Blask World Cup Index measures
Blask World Cup Index draws from the Blask Index, Blask’s measure of iGaming search volume within a given market. On the landing page it tracks football related categories: how actively people in each country are searching for odds, match markets and other football-related content tied to the 2026 tournament.

Country cards show day-by-day trends; a daily leaderboard surfaces the daily World Cup Index and its change with the previous day. Visitors can track how interest in their country builds in the days before their team’s next match and how fast it collapses after an exit. The leaderboard shows which nation leads the index and how that position shifts with results. For operators and affiliates, the most actionable view is a market where interest is growing faster than the team’s performance would predict — the signal that precedes a volume spike.

After a 4-1 victory over Paraguay, the United States leads our World Cup Interest Index with 14.4 million demand points — more than three times ahead of second-placed Brazil (4.28 million), despite the Seleção’s global popularity. Germany sits third with 3.15 million following a 7-1 win over Curaçao, while England (2.53 million) and Egypt (2.22 million) round out the top five ahead of their opening group-stage matches.

To put the 2026 data in context, Blask has published two research reports drawing on iGaming activity across the 2018 and 2022 World Cups — one covering six European markets (UK, Germany, France, Spain, the Netherlands, Italy), one covering six LATAM markets.

The data shows the effect is not automatic: Germany posted positive acquisition signals at both tournaments despite group-stage exits; Peru surged +41% in 2022 without qualifying; Colombia fell 14% the same year.

Both reports include country-level APS data, cross-market patterns, and 2026 projections.

The post New Blask heatmap tracks real-time interest across World Cup 2026 nations appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Ani Isakhanyan Head of Rights and Content at FeedConstruct

FeedConstruct adds Ecuador’s Liga Básquet Pro to global basketball rights

Published

53 minutes ago

June 16, 2026

Wladimir P.

feedconstruct-adds-ecuador’s-liga-basquet-pro-to-global-basketball-rights

Supplier takes exclusive worldwide streaming and data rights for all matches in Ecuador’s top men’s league.

FeedConstruct has acquired the exclusive worldwide streaming and data rights for all matches of the Liga Básquet Pro, Ecuador’s premier men’s basketball competition.

The deal adds another Latin American basketball property to FeedConstruct’s rights portfolio, as the supplier positions its content for sportsbook customers seeking additional live betting inventory.

“This partnership with FeedConstruct marks a decisive step in the international projection of Ecuadorian basketball,” said Enrique Zeballos Márquez, President of Liga Básquet Pro. “Working with a global leader in sports media and data rights allows us to maximise the value of our competition, safeguard the integrity of its data, and bring it to new audiences worldwide.”

Ani Isakhanyan, Head of Rights and Content at FeedConstruct, said: “We are excited to expand our regional basketball portfolio with the addition of Liga Básquet Pro. With its passionate fan base and strong competitive profile, the league brings valuable content opportunities to our network of more than 100 operators worldwide.”

FeedConstruct said the acquisition supports its continued expansion across emerging betting markets and strengthens its basketball rights offering.

The post FeedConstruct adds Ecuador’s Liga Básquet Pro to global basketball rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Ani Isakhanyan Head of Rights and Content at FeedConstruct

FeedConstruct Adds Ecuador’s Liga Básquet Pro to Its Global Basketball Rights Portfolio

Published

53 minutes ago

June 16, 2026

GamingAmericas.com

feedconstruct-adds-ecuador’s-liga-basquet-pro-to-its-global-basketball-rights-portfolio

FeedConstruct has acquired the exclusive worldwide streaming and data rights for all matches of the Liga Básquet Pro, Ecuador’s premier men’s basketball competition.

Latin America continues to emerge as a fast-growing market for the sports betting industry, with basketball playing an increasingly important role in regional engagement. The Liga Básquet Pro has helped elevate the sport’s visibility in Ecuador while building a passionate local fan base. With its growing commercial appeal and competitive matchups, the league continues to strengthen its position within the Latin American basketball ecosystem.

The addition of the competition enables sportsbooks to deliver consistent and engaging basketball content to bettors while benefiting from favorable regional time zones that support increased betting activity and stronger player engagement.

“This partnership with FeedConstruct marks a decisive step in the international projection of Ecuadorian basketball,” said Enrique Zeballos Márquez, President of Liga Básquet Pro. “Working with a global leader in sports media and data rights allows us to maximise the value of our competition, safeguard the integrity of its data, and bring it to new audiences worldwide.”

Ani Isakhanyan, Head of Rights and Content at FeedConstruct, commented: “We are excited to expand our regional basketball portfolio with the addition of Liga Básquet Pro. With its passionate fan base and strong competitive profile, the league brings valuable content opportunities to our network of more than 100 operators worldwide.”

The acquisition further strengthens FeedConstruct’s basketball rights portfolio and supports the company’s continued expansion across emerging betting markets worldwide.

The post FeedConstruct Adds Ecuador’s Liga Básquet Pro to Its Global Basketball Rights Portfolio appeared first on Americas iGaming & Sports Betting News.