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Yggdrasil and AvatarUX burst into action with new Popwins™ game CherryPop™

Published

6 years ago

October 6, 2020

George Miller

Reading Time: 2 minutes

Fourth slot by YG Masters studio employing Yggdrasil’s GATI technology

Yggdrasil, the innovative online gaming solutions provider, has partnered with AvatarUX for the newest Popwins, the latest game to be produced through the supplier’s YG Masters program.

Utilising AvatarUX’s unique Popwins mechanic, the 5×3, pays both ways title can see winning spins expand the reels up to a full 5×9 reel, with each winning symbol popping to reveal two more in a tumbling wins style of gameplay.

To trigger the Free Spin mode, players must fully unlock all reels through popping wins, before unlocking three levels of the Free Spins mode, with higher multipliers and more reels possible. Players also have the opportunity to gamble their Free Spins, potentially winning more, using the Gamble Wheel. In certain jurisdictions, players can also go straight to the Free Spins round with the Buy Bonus button.

CherryPop has been configured using Yggdrasil’s pioneering GATI technology, which is used by all YG Masters partners, allowing developers to employ the preconfigured, regulation-ready, standardised development toolkit to create cutting edge content.

Rapid distribution across Yggdrasil’s entire distribution network enables all YG Masters partners to rapidly scale and accelerate their global growth strategies.

Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “We’re thrilled to be releasing our third title with AvatarUX. With their innovative Popwins to the market.

“Our YG Masters program continues to go from strength-to-strength and our partnerships have never been stronger with members.”

Marcus Honney, Managing Director at AvatarUX, said: “CherryPop takes our mechanic and adds a thrilling theme with impressive win potential, and we can’t wait to see how it is received by operator partners across the globe.

“Since joining the YG Masters program, we’ve been able to focus purely on our game design which has led to our Popwins titles becoming very popular throughout Yggdrasil’s distribution network. The end-to-end integration through GATI has been effortless, and with a record fast implementation. GATI is the studio developers dream.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

4 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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