Asia
Highlight Games Announces Entry Into Philippines
Technology-based Sports Specialist Highlight Games Limited today announces that it has entered into an agreement with Kirschner Games International (“KGI”) in association with Bromhead Holdings Inc. and Interactive Marketing Firm Red Dot Singapore to launch its products into the Philippines.
As detailed in the agreement, products from the Highlight Games portfolio will be supplied by Bromhead Holdings Inc. to Kirschner Games International and will be deployed to all existing Philippine Amusement and Gaming Corporation (“PAGCOR”) authorized outlets that are part of the KGI Network.
Products from Highlight Games’ portfolio of technology driven sports including NBA Last 60, and Italian, English, and Turkish football variants of its flagship SOCCERBET product which will soon become available in over 350 retail venues nationwide in the Philippines with mobile remote play environments to follow.
‘Highlight Games is delighted to be introducing an entirely new range of technology-based sports products to the Philippines,’ said Nick Gardiner, Co-CEO, Highlight Games. ‘Basketball is hugely popular in this territory, and we are confident that NBA Last 60 will deliver a unique betting experience unlike any other currently available in this market. We look forward to working with Bromhead Holdings and Kirschner Games to deliver our compelling portfolio of content to mainland retail venues and remote play channels.’
Mae Javaluyas, COO, Bromhead Holdings, added ‘It is exciting to be introducing these technology based sports into the Philippines, especially the stand-out NBA recognized and branded Last 60 game which will offer basketball fans the opportunity to bet on their favourite sport in a completely new and innovative way. Highlight Games has created a product range which is different to any other in the virtual sports space and we have no doubt that players will be captivated by the product, as they have already proven to be in Europe.’
‘It’s fantastic to be working in partnership with Highlight Games, Bromhead Holdings and their marketing partner Red Dot to bring this new suite of content to venues and their clients across the Philippines,’ said Marvin Tort, President, Kirschner Games International. ‘We look forward to a successful business combination with all parties as we work together to deliver these new games.’
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Asia
PRONET GAMING BECOMES FIRST B2B OPERATOR TO ESTABLISH SCBPO ACCREDITED OPERATION IN THE PHILIPPINES VIA CLAYMORE SOLUTIONS
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Omni-channel turnkey provider Pronet Gaming is the first internationally-licensed B2B company in the gaming sector to establish an SCBPO-accredited operation in the Philippines via Claymore Solutions.
Claymore Solutions is accredited by the Philippine Amusement and Gaming Corporation (PAGCOR) as a Special Class BPO (SCPBO), which authorises them to provide employer of record & serviced office space to internationally licenced gaming operators enabling them to establish operations in the Philippines without taking bets or payments.
Pronet Gaming will now build out IT and Trading teams in Manila, further strengthening its operational presence and technical capabilities in the region.
Pronet Gaming CEO Alex Leese said: “Establishing an SCBPO-accredited presence in the Philippines is a milestone that aligns perfectly with our long-term strategy of expanding our footprint in Asia, in a fully compliant way. We’re happy to have made this possible through the collaboration and support of our trusted partner, Claymore Solutions.”
Paul Fox, Chairman and Co-Founder of Claymore Solutions, said: “We’re honoured to be working with Pronet Gaming, providing EoR and serviced office space solutions for their operations which underlines the quality of local staff and further boosts the Filipino economy.”
PAGCOR Chairman Al Tengco commented: “We’re delighted to have B2B operators such as Pronet Gaming establish their Trading and IT operations here through Claymore Solutions. I hope that more companies follow given the wealth of readily available Filipino talent in this sector.”
Claymore will announce additional client partnerships in the near future.
The post PRONET GAMING BECOMES FIRST B2B OPERATOR TO ESTABLISH SCBPO ACCREDITED OPERATION IN THE PHILIPPINES VIA CLAYMORE SOLUTIONS appeared first on European Gaming Industry News.
Asia
2025 Esports Innovation and Communication Seminar Held in Mudanjiang, China
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The 2025 Esports Innovation and Communication Seminar, supported by the China Media Group (CMG) National Institute for Esports Development and hosted by CCTV Animation Group Co., Ltd., was held on October 17, 2025, in Mudanjiang, China. The event gathered experts, academics and industry leaders from China’s esports community, as well as participants from Europe, the Middle East, Southeast Asia and other parts of the world.
Through roundtable discussions and keynote addresses, the seminar explored key topics such as:
• “Breaking Barriers, Thriving Together: How Gen Z is Shaping and Growing Within Esports Culture”
• “Digital Bridges, Global Synergy: Esports as a New Platform for Cross-Cultural Exchange and Collaboration”
• “AI-Driven Innovation, Gear Revolution: Unlocking New Opportunities for the Sports Industry Through Esports”
Discussions at the event connected with concrete developments in China’s esports sector over the past year. China has hosted a growing slate of international tournaments, with three major esports competitions for League of Legends, Honor of Kings and CS2 scheduled to take place in the country in November.
The League of Legends 2025 World Championship traveled through Beijing and Shanghai before concluding in Chengdu on November 9. Global audiences saw a broadcast package featuring iconic sites such as the Great Wall alongside Shanghai’s city lights and Chengdu’s local culture, offering esports fans worldwide a multifaceted look at contemporary China.
Inspired, jungler for the LTA region’s top-seeded team FLY, shared in an interview, “My experience in China has been great, and I’m eager to see which teams we will compete against at Worlds.”
Such enthusiasm from international players is matched by the energy of Chinese fans. After a match at the League of Legends 2025 World Championship, South Korean competitor Chovy noted, “There were many Chinese fans in the arena cheering us on—we are truly thankful.”
This spirit of support, focused on performance rather than outcome, reflects the openness and professionalism of local esports audiences—an expression of cultural confidence. That confidence leaves a strong impression on global participants.
Brazilian player lux remarked in a June media interview, “Whenever I’m asked which city is my favorite, I always say Shanghai. It’s incredible. The fans are amazing, and so are the events.”
China’s capacity for hosting high-caliber esports events has also drawn international recognition. After attending this year’s KPL Grand Finals, German commentator Danny Engels said, “The production level is world-class. The stage screens are unique, and attention to detail is evident throughout.”
As esports continues to grow in global influence, these events convey not only competition, but also culture, image and values.
The post 2025 Esports Innovation and Communication Seminar Held in Mudanjiang, China appeared first on European Gaming Industry News.
Asia
Philippines Cracking Down on Influencers Promoting Illegal Online Gambling Sites
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The Philippines’ Cybercrime Investigation and Coordinating Center (CICC) is enhancing efforts to crack down on the promotion of illegal online gambling sites by providing a list of influencers and online entities it says have been promoting and enabling such sites.
In a statement, the CICC – working alongside digital advocacy network Digital Pinoys – said it had provided a list to the Philippine National Police–Anti-Cybercrime Group (PNP-ACG) for formal investigation and case build-up – marking a firm escalation in the government’s campaign against platforms operating without authorisation from regulator PAGCOR. Each detection activates immediate action by way of takedown requests, notices to explain and case referral, the CICC explained.
“The latest endorsements affirm the government’s commitment to hold accountable not just illegal operators, but also individuals and entities who knowingly promote or enable these schemes online,” it said.
“Endorsement of these cases by the CICC signifies that evidence has been collected against the promoters, and that their case-buildup affirms that sufficient grounds exist for prosecution.”
The CICC added that it continues to track pages, personal accounts and paid online promotions found to be facilitating or advertising illegal gambling, with its collaboration with Digital Pinoys having contributed to a 93% reduction in reported illegal gambling links.
One Philippine esports identity announced late last week that he was launching a new livestream platform for the specific purpose of bringing together iGaming streamers and content creators in a responsible way by promoting only PAGCOR-licensed games.
The post Philippines Cracking Down on Influencers Promoting Illegal Online Gambling Sites appeared first on European Gaming Industry News.
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