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YGAM’s Student Hub website receives NUS endorsement as universities return

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The National Union of Students (NUS) which represents 7 million individuals engaged in higher and further education has welcomed the launch of YGAM’s new Student Hub website which has been developed to raise awareness of the risk of students experiencing gaming and gambling-related harm while at university/college. The NUS described the YGAM initiative as ‘vital for students and crucial in helping to provide advice on how to make the most of university life while avoiding the risks.’

Created with input from current students, the website features bespoke advice and guidance to help students make the most out of university while avoiding the risks of gaming and gambling-related harm. It features interactive elements along with lived-experience case studies to further highlight the real issues of gambling and gaming harms on university campuses.

Pete Woodward, Head of Delivery for University and Student Engagement at YGAM, said: “Research commissioned by YGAM and undertaken by Red Brick Research found that 264,000 students are at some risk of gambling-related harm in the UK, while around 88,000 may already be problem gamblers. Student life has changed dramatically this year due to Covid-19, and this could have a detrimental impact on student wellbeing and increase the risks associated with gaming and gambling at university. Our Student Hub is the first of its kind; supporting students to enjoy a university experience free from gaming and gambling-related harm. We will use this online portal to gather insights and share findings with our partners at other universities and students’ unions.”

He added: “Research published by The Lancet in July suggests that the mental health of young people aged 18-24 has deteriorated this year, likely due to the ongoing pandemic. This is a concerning development, as YGAM’s research on the topic suggests that students often turn to gambling and gaming when they are depressed, as a desire to feel more ‘in control’ of their day-to-day activities. One third of students said their gambling habits have had a negative effect on their wellbeing.”

Karen Rowlingson, Professor of Social Policy at the University of Birmingham said: “Students are under huge pressures, more so than ever this year. Gambling and gaming problems can sometimes be a consequence of those pressures and sometimes a further cause. YGAM’s new student hub provides an incredibly important resource to help students avoid the risks of gaming and gambling-related harm at this time.”

To support the Student Hub and its additional university projects, YGAM has also announced the appointment of part-time student positions to drive their programme and to ensure the voice of students is consistently used in their work. YGAM will also be training staff at 25 different universities across the UK, enabling an unprecedented number of young people to benefit from the additional safeguarding this will allow.The Student Hub will sit alongside other tools such as GAMSTOP the free, independent, self-exclusion tool which enables people to exclude from all UK-based online gambling operators for a period of six months, twelve months, or five years.

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Betano partners Fundación Empate on adapted football program in Argentina

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Betano says it will fund weekly training for 192 athletes with Down syndrome and support the FUT21 National Tournament pathway ahead of October.

Betano has partnered with Fundación Empate to launch an adapted football-friendly tournament in Argentina, as part of the operator’s “Desafiá tus límites” (Challenge Your Limits) corporate responsibility programme.

The company said the partnership will support 192 athletes with Down syndrome by funding weekly practices, while also providing operational resources to strengthen training in the run-up to the FUT21 National Tournament in October. Fundación Empate describes FUT21 as Argentina’s main futsal competition for athletes with Down syndrome, bringing together delegations from across the country.

Germán Laborda, President of Fundación Empate, said: “For us, this support means much more than financial aid. It is a concrete opportunity for our players to keep growing, training, and showcasing all their talent. Having companies like Betano get involved in real inclusion helps bring visibility to the enormous effort and commitment of each member of our foundation.”

Alvaro Ferreres, Betano Country Manager for Argentina, added: “At Betano, we understand that social responsibility means getting truly involved and supporting the people behind every story. Supporting the players of Fundación Empate means proving that a company can be an ally that drives opportunities, inclusion, and development through sports.”

Beyond athlete funding, Betano said it will develop Teacher Training Workshops for Inclusive Sports aimed at more than 800 sports professionals, including coaches, physical education teachers and physiotherapists, as well as teams for athletes with Down Syndrome. The company positioned the initiative as part of its broader adapted sports activity under “Desafiá tus límites”, which it said also includes support for Argentina’s national blind football team, Los Murciélagos (The Bats).

The post Betano partners Fundación Empate on adapted football program in Argentina appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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PropellerAds says Social Traffic lifts game registrations 34.5% in Nigeria test

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In a seven-day Onclick campaign, Social Traffic delivered 23.3% of registrations from 17.3% of impressions, the company reports.

PropellerAds has published new user acquisition results from a seven-day game registration campaign in Nigeria, reporting that its “Social Traffic” segment outperformed overall traffic on registrations and revenue efficiency.

According to the company, Social Traffic represented 17.3% of total impressions (20,076 of 115,671) but delivered 23.3% of registrations (199 of 853) and 24.5% of revenue ($96.06 of $392.46). Registrations per 1,000 impressions rose to 9.91 for Social Traffic versus 7.37 campaign-wide, a 34.5% increase. Revenue per 1,000 impressions (RPM) increased to $4.78 versus $3.39, up 41%.

Social Traffic is a targeting subtype within PropellerAds’ Onclick/Popunder format. When enabled on the company’s Self-Service Platform (SSP), ads are served only in placements where a user arrived from a social network such as Facebook or Instagram immediately before landing on the publisher’s page.

PropellerAds attributed the performance gap to browsing context and user intent, arguing that users coming from social platforms are more likely to complete multi-step actions such as registration. Petros Sofroniou, Account Strategist at PropellerAds, said: “In highly competitive user acquisition environments, traffic quality is increasingly critical. In practice, Social Traffic helps advertisers reach users who are more engaged and willing to take action, thereby improving registration performance in campaigns.”

The company positioned the results against what it described as a rapidly expanding Nigerian games market, citing estimates of a $3.5 billion market with roughly 60 million active users and 61% year-over-year growth. PropellerAds said it recommends testing Social Traffic as a dedicated segment and, where results hold, splitting it into a separate campaign for clearer optimization signals; it also suggested using roughly 20× target CPA as a test budget and running tests for 36–48 hours, while noting performance can vary by market and product.

The post PropellerAds says Social Traffic lifts game registrations 34.5% in Nigeria test appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Betnacional realiza o maior São João brasileiro fora do Brasil em Miami

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Créditos: Giovanna Shirassu/CriaMov

Marca reuniu mais de mil convidados entre ex-atletas, influenciadores e artistas para celebração inspirada em uma das tradições culturais mais populares do país, durante o principal momento do futebol internacional em 2026 

O maior São João brasileiro realizado fora do Brasil tomou conta de Miami na última terça-feira (23). Promovido pela Betnacional e organizado pela AMG, agência especializada em posicionar grandes marcas brasileiras nos Estados Unidos, reuniu mais de mil convidados e levou uma das manifestações culturais mais populares do país para os Estados Unidos justamente no período em que a cidade concentra milhares de brasileiros acompanhando o principal momento do futebol mundial.

Realizado no Jóia Beach Club, o São João Betnacional transformou o espaço em um grande arraial à beira-mar, reunindo música, gastronomia típica, experiências interativas e referências às tradições juninas celebradas em todas as regiões do Brasil. A proposta foi transportar para Miami a atmosfera de uma das festas mais emblemáticas da cultura brasileira e proporcionar aos convidados uma experiência de conexão com suas origens mesmo longe de casa.

“Tem coisa mais brasileira do que isso? De um lado, milhares de pessoas reunidas para viver a emoção de acompanhar a Seleção. Do outro, o São João acontecendo por todo o país. A gente quis trazer essas duas paixões para o mesmo lugar. E não de qualquer jeito. Fizemos questão de construir um São João de verdade, com respeito às tradições, à música, à cultura e às pessoas que fazem essa festa ser tão especial. Ter o Movimento Verde e Amarelo com a gente tornou tudo ainda mais simbólico. Foi uma noite para celebrar o Brasil em sua essência”, afirma Jorge Peixoto, Head de Brand Experience da Betnacional.

E o encontro entre essas paixões também se refletiu no público presente. O evento reuniu personalidades brasileiras, influenciadores, atletas, artistas e convidados especiais, que vem acompanhando a trajetória da seleção nos Estados Unidos.

Tradição brasileira em solo americano

A autenticidade da experiência também esteve presente nas atrações da noite. Entre os destaques da programação estavam a apresentação da quadrilha junina e os shows da cantora Gabi Lacombe, artista radicada nos Estados Unidos que levou ao evento o tradicional forró pé de serra, e do músico Rafa Mesquita, com um repertório marcado pela música brasileira contemporânea. Com apresentações cheias de energia e identidade, os artistas ajudaram a transportar para Miami o clima característico do São João brasileiro.

The post Betnacional realiza o maior São João brasileiro fora do Brasil em Miami appeared first on Americas iGaming & Sports Betting News.

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