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YGAM’s Student Hub website receives NUS endorsement as universities return
The National Union of Students (NUS) which represents 7 million individuals engaged in higher and further education has welcomed the launch of YGAM’s new Student Hub website which has been developed to raise awareness of the risk of students experiencing gaming and gambling-related harm while at university/college. The NUS described the YGAM initiative as ‘vital for students and crucial in helping to provide advice on how to make the most of university life while avoiding the risks.’
Created with input from current students, the website features bespoke advice and guidance to help students make the most out of university while avoiding the risks of gaming and gambling-related harm. It features interactive elements along with lived-experience case studies to further highlight the real issues of gambling and gaming harms on university campuses.
Pete Woodward, Head of Delivery for University and Student Engagement at YGAM, said: “Research commissioned by YGAM and undertaken by Red Brick Research found that 264,000 students are at some risk of gambling-related harm in the UK, while around 88,000 may already be problem gamblers. Student life has changed dramatically this year due to Covid-19, and this could have a detrimental impact on student wellbeing and increase the risks associated with gaming and gambling at university. Our Student Hub is the first of its kind; supporting students to enjoy a university experience free from gaming and gambling-related harm. We will use this online portal to gather insights and share findings with our partners at other universities and students’ unions.”
He added: “Research published by The Lancet in July suggests that the mental health of young people aged 18-24 has deteriorated this year, likely due to the ongoing pandemic. This is a concerning development, as YGAM’s research on the topic suggests that students often turn to gambling and gaming when they are depressed, as a desire to feel more ‘in control’ of their day-to-day activities. One third of students said their gambling habits have had a negative effect on their wellbeing.”
Karen Rowlingson, Professor of Social Policy at the University of Birmingham said: “Students are under huge pressures, more so than ever this year. Gambling and gaming problems can sometimes be a consequence of those pressures and sometimes a further cause. YGAM’s new student hub provides an incredibly important resource to help students avoid the risks of gaming and gambling-related harm at this time.”
To support the Student Hub and its additional university projects, YGAM has also announced the appointment of part-time student positions to drive their programme and to ensure the voice of students is consistently used in their work. YGAM will also be training staff at 25 different universities across the UK, enabling an unprecedented number of young people to benefit from the additional safeguarding this will allow.The Student Hub will sit alongside other tools such as GAMSTOP the free, independent, self-exclusion tool which enables people to exclude from all UK-based online gambling operators for a period of six months, twelve months, or five years.
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av advertising
BetVictor rolls out new brand campaign with biggest AV spend to date
BVGroup’s flagship brand BetVictor has launched a new brand campaign, “For All Your Favourite Things”, backed by what the company said is its largest AV investment to date.
The campaign, created by Barn Door Studios, uses a rewrite of “My Favourite Things” from The Sound of Music over visuals of sporting events. BetVictor said the creative focuses on “the uncomplicated thrill of sport and betting”.
BetVictor is timing the launch around this weekend’s Premier League schedule, with spots running alongside Arsenal vs Newcastle on Saturday evening and Chelsea vs Leeds on Sunday afternoon.
Media planning is led by Bountiful Cow. The plan includes a new partnership with Sky, spanning live sport integrations, on-demand, YouTube channels and targeted digital placements via Sky Advance. BetVictor also outlined a data-led SVOD and BVOD strategy across ITVX, Channel 4, Prime Video and Netflix, plus digital and social.
Richard Walters, Director of Brand and Creative at BetVictor, said:
“‘For All Your Favourite Things’ captures what BetVictor stands for today – a premium, straightforward experience that enhances the thrill of sport.
When done right, we believe that gambling is a simple pleasure; one that we love connecting our customers to. We wanted to celebrate the moments that matter most to sports fans.”
The post BetVictor rolls out new brand campaign with biggest AV spend to date appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026
QTech Games has won the Leader in Online Casino award at the Annual Sports Betting East Africa (SBEA+) 2026 Summit in Nairobi, Kenya.
The company said it beat other shortlisted suppliers including SA Gaming, BetConstruct, and DST Gaming. The award is described by the event as recognising the “top all-round online casino platform for innovation, user engagement, and sustained growth” over the past year.
The SBEA+ Eventus Awards focus on the East African igaming and sports betting sector and were presented at a gala ceremony at the Argyle Grand Hotel. QTech Games said the judging period covered 2025/26 and that its aggregation platform performance was ranked highest by the panel.
QTech Games CEO Philip Doftvik said: “We’re thrilled to have walked off with another notable award for the best overall online-casino-platform provision in East Africa. Being shortlisted in such good company was already a result, but victory provides the real validation, particularly after running a great campaign at recent Eventus events in Africa. We’ve been promoting QTech Hybrid, our breakthrough retail solution, to great effect and it’s been fantastic to see that going live with a handful of top-tier clients on this continent has led to such overwhelmingly positive feedback and immediate success cases in the realm of genuine innovation.
“This win is testimony to our diligent team at QTech Games, and to the constantly growing group of innovative suppliers that our platform represents. It’s a truly collaborative effort. We remain committed to rolling out high-quality content that drives revenue for our worldwide partners across Africa and beyond. After all, in today’s marketplace, only premium games of the highest standard will separate you from the crowd, so we were delighted to see the panel acknowledge how our premier platform is delivering across Africa’s eclectic ecosystem. We’ve made our name as the pre-eminent aggregator in these evolving margin markets, delivering localised games that speak to a host of player proclivities. This award win will spur us on to new horizons.”
The post QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
Evoplay adds 24 slot titles to Oleybet in Brazil deal
Evoplay has signed a content partnership with Brazilian operator Oleybet to distribute 24 slot titles on the brand’s online casino in Brazil’s regulated market.
Oleybet is operated by Lindau Gaming S.A. in Brazil and offers sportsbook, online casino and live casino products. The rollout focuses on Evoplay’s slot portfolio, with the supplier saying the content is intended to support Oleybet’s casino expansion.
The integration is delivered through Sportingtech’s platform, which the companies said is intended to support a streamlined rollout and operational efficiency as Oleybet scales its games catalogue.
Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.
“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”
Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.
“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”
The post Evoplay adds 24 slot titles to Oleybet in Brazil deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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