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Crypto Millions Lotto named “Official Online Lottery Partner” of Serie A Club Atalanta B.C.
Crypto Millions Lotto, the world’s biggest digital lottery, has been named as the Official Online Lottery Partner of Italian Serie A club Atalanta B.C.
It’s the first-ever partnership between an online lottery and a Serie A club. A coming together of two organisations, rising stars in different industries, that share the same bold approach.
Both organisations are known for punching above their weight. Crypto Millions Lotto disrupts traditional lotteries by offering jackpots many times larger than their more established national competitors. Atalanta B.C. have established themselves as a top performer, finishing third in Serie A last season, ahead of some the world’s best-known clubs.
To demonstrate the pioneering approach of this partnership, one of the major steps it will take is to bring the world’s most widely used alternative currency, Bitcoin, into the mainstream.
Commenting on the partnership, Crypto Millions Lotto CEO Sulim Malook said, “We are delighted to have found a partner that has the same disruptive approach as us. With their outstanding performances in Serie A, and having established themselves on the world stage, Atalanta B.C. were an obvious choice of partner for us. This is going to be an exciting year for us both. We are planning to add a number of new lotteries to our site plus the ability to play using credit cards, whilst Atalanta B.C. will be mixing it with Europe’s elite clubs as they challenge for the Champions League again. We’re big football fans and we’ll be supporting them all the way.”
Romano Zanforlin, Commercial Director of Atalanta B.C., said, “We’re excited to partner with Crypto Millions Lotto, an ambitious company that is keen to increase its exposure with the help of Atalanta Bergamasca Calcio’s brand and global reach. We look forward to developing our relationship, which will also see our brand reach new audiences in Asia, Eastern Europe and Latin America.”
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Carl Gatt Baldacchino Head of Account Management SlotMatrix
SlotMatrix crowns the reels with Gold Pigger 2 Royal Snouts release
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The post SlotMatrix crowns the reels with Gold Pigger 2 Royal Snouts release appeared first on European Gaming Industry News.
Blackjack Lucky 7s Xmas
Evoplay deals a Christmas classic in Blackjack Lucky 7s Xmas
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Evoplay, the award-winning game development studio, has added a seasonal touch to one of its popular titles with the launch of Blackjack Lucky 7s Xmas.
Reimagining the classic casino game, Blackjack Lucky 7s Xmas blends traditional play with a touch of festive magic, inviting players to face the dealer for big wins under the glow of Christmas lights.
Similar to the original version, players can compete with up to three hands, aiming to reach a total as close to twenty-one as possible without exceeding it.
Setting the bet, selecting active hands, and pressing ‘Deal’ begins the game, straightforward, intuitive, and immediately recognisable for blackjack enthusiasts.
Adding a twist to the traditional experience, the game includes the Lucky Sevens Bonus, where drawing three cards worth seven triggers an extra reward of 1.5x the original stake.
With its festive theme, sleek interface, and accessible gameplay, Blackjack Lucky 7s Xmas offers a refreshing take on one of the world’s most iconic card games.
Ivan Kravchuk, CEO at Evoplay, said: “Blackjack Lucky 7s Xmas blends the classic charm of blackjack with festive cheer, offering a seamless and captivating experience for all players.
“It’s a simple yet rewarding title that fits perfectly with the atmosphere and energy of this time of year.”
The post Evoplay deals a Christmas classic in Blackjack Lucky 7s Xmas appeared first on European Gaming Industry News.
CasinoGrounds
Push Gaming and CasinoGrounds chart new waters in Sea of Spirits
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B2B gaming supplier Push Gaming has launched its latest seafaring adventure, Sea of Spirits, a highly anticipated slot developed in collaboration with CasinoGrounds, one of the industry’s most influential community-driven streaming platforms.
The partnership marks a significant milestone for Push Gaming, combining the studio’s renowned innovation with CasinoGrounds’ direct player insight to craft an experience shaped by the community. Sea of Spirits fits seamlessly into the Push Originals category.
Set in a haunting underwater realm where ghostly captains guard the treasures of the deep, Sea of Spirits immerses players in a world of mystery, risk, and reward.
Every spin offers the promise of discovery through the new Frame and Activator mechanic, unique overlays that appear randomly on the reels. When triggered by one of three activator symbols, they increase anticipation and potential wins across 4,096 ways to win.
The game’s Frames, in bronze, silver, and gold tiers, upgrade through play, unlocking increasingly lucrative rewards. Persistent frame nudging keeps the tension high between spins. At the same time, the fan-favourite Coin Reveal feature makes a triumphant return with a powerful new twist: frame upgrades that elevate the excitement even further.
In the Bonus and Super Bonus rounds, sticky frames and tier upgrades create a sense of momentum and mastery as players pursue treasures guarded by restless spirits beneath the waves.
Meanwhile, Push Bet offers faster access to the game’s most lucrative features, giving players greater control over their journey.
George Fil, Director of Product Strategy at Push Gaming, said: “Working alongside CasinoGrounds has been an incredibly valuable experience.”
“Its understanding of player behaviour and streaming culture helped us refine every layer of Sea of Spirits, from its mechanics to its storytelling. It’s a true community-inspired slot.”
Daniel Giuffra, Brand Manager at CasinoGrounds, added: “Working with Push Gaming has allowed us to integrate some of its great mechanics with our unique streamer-first ideas. I’m excited to see what the community thinks about this one!”
The post Push Gaming and CasinoGrounds chart new waters in Sea of Spirits appeared first on European Gaming Industry News.
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