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Crypto Millions Lotto named “Official Online Lottery Partner” of Serie A Club Atalanta B.C.
Crypto Millions Lotto, the world’s biggest digital lottery, has been named as the Official Online Lottery Partner of Italian Serie A club Atalanta B.C.
It’s the first-ever partnership between an online lottery and a Serie A club. A coming together of two organisations, rising stars in different industries, that share the same bold approach.
Both organisations are known for punching above their weight. Crypto Millions Lotto disrupts traditional lotteries by offering jackpots many times larger than their more established national competitors. Atalanta B.C. have established themselves as a top performer, finishing third in Serie A last season, ahead of some the world’s best-known clubs.
To demonstrate the pioneering approach of this partnership, one of the major steps it will take is to bring the world’s most widely used alternative currency, Bitcoin, into the mainstream.
Commenting on the partnership, Crypto Millions Lotto CEO Sulim Malook said, “We are delighted to have found a partner that has the same disruptive approach as us. With their outstanding performances in Serie A, and having established themselves on the world stage, Atalanta B.C. were an obvious choice of partner for us. This is going to be an exciting year for us both. We are planning to add a number of new lotteries to our site plus the ability to play using credit cards, whilst Atalanta B.C. will be mixing it with Europe’s elite clubs as they challenge for the Champions League again. We’re big football fans and we’ll be supporting them all the way.”
Romano Zanforlin, Commercial Director of Atalanta B.C., said, “We’re excited to partner with Crypto Millions Lotto, an ambitious company that is keen to increase its exposure with the help of Atalanta Bergamasca Calcio’s brand and global reach. We look forward to developing our relationship, which will also see our brand reach new audiences in Asia, Eastern Europe and Latin America.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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