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Soft2Bet strengthens executive team with Max Portelli hire

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Casino and sportsbook platform provider Soft2Bet has hired Max Portelli as its new Chief Financial Officer.

Portelli brings years of experience in accounting and auditing roles, starting his career with KPMG Malta before becoming the Financial Reporting Accountant for the airline of the Maltese islands. Prior to joining Soft2bet, he spent more than five years working as Chief Financial Officer for the payment services provider Entercash.

Soft2Bet’s new CFO boasts proficient skills in management, accounting and payroll, along with an extensive knowledge and understanding of external audits and International Financial Reporting Standards (IFRS).

Portelli will be based in Soft2Bet’s Malta offices as the company prepares to receive further certification from within the EU in addition to its SGA, MGA and Curacao licences.

Commenting on the hire, Soft2Bet CEO Boris Chaikin said: “We are thrilled to name Max Portelli as our new Chief Financial Officer, and have no doubt that he will be a fantastic asset for our company going forward.

“Max’s extensive experience and skills speak for themselves, and on behalf of the entire team I’d like to welcome him warmly into the Soft2Bet family.”

Soft2Bet CFO Max Portelli added: “I’m delighted to be joining Soft2Bet, an acclaimed industry leader with a world class product offering and a strong track-record in regulated territories across the globe.

“With promising commercial opportunities lined up for the near future, as well as the impressive succession of product launches and new market entries announced in recent weeks, it’s an exciting time to be a Soft2Bet employee.”

 

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AMLA Launches Public Consultation on Three Draft Regulatory Acts

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The Danish Gambling Authority has announced that the new European supervisory authority, AMLA (Anti-Money Laundering Authority), has published three new draft regulatory acts for public consultation.

The draft acts are intended to supplement the Anti Money Laundering Regulation with detailed rules in the following areas:

• Customer Due Diligence procedures. The draft act specifies the detailed requirements for customer due diligence. The main rules are set out in the new Anti Money Laundering Regulation, which enters into force on 10 July 2027. The consultation deadline is 8 May 2026.

• Pecuniary sanctions, administrative measures and periodic penalty payments. This draft act concerns the principles and related elements for determining sanctions to be applied by authorities to entities that fail to comply with the rules. The consultation deadline is 9 March 2026.

• Criteria for identifying business relationships, occasional and linked transactions and lower thresholds. The draft act specifies the criteria for identifying business relationships, occasional and linked transactions, and lower thresholds. The main rules are set out in the new Anti Money Laundering Regulation, which enters into force on 10 July 2027. The consultation deadline is 8 May 2026.

The Danish Gambling Authority encourages gambling operators to submit consultation responses to AMLA’s draft regulatory acts to the greatest extent possible. The public consultations are available on AMLA’s website.

The post AMLA Launches Public Consultation on Three Draft Regulatory Acts appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Zingo Bingo Launches “Your Era” Nostalgia Series Featuring Kerry Katona and Pat Sharp

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Zingo Bingo Launches “Your Era” – A Social-First Nostalgia Series for 2026

Zingo Bingo has officially unveiled Your Era, a new short-form social media content series celebrating iconic throwbacks, shared nostalgia and the cultural moments that defined generations. The series launches in February 2026 and will roll out weekly across TikTok, Instagram, Facebook and YouTube.

Designed to strengthen Zingo Bingo’s identity as a home of nostalgic fun, Your Era focuses on authentic conversation rather than traditional promotional content. The format highlights music, fashion, technology and pop culture milestones that shaped each guest’s personal journey.

Kerry Katona and Pat Sharp Headline Series One

The first confirmed guests include Kerry Katona, singer and media personality best known from Atomic Kitten, and Pat Sharp, the iconic radio and TV presenter associated with classic UK entertainment shows. Additional celebrity names will be revealed throughout the year.

Each episode features five themed nostalgia segments crafted to spark memories, conversation and emotional connections among viewers.


What to Expect from “Your Era”

Every guest takes part in recurring throwback features designed to boost engagement and relatability:

  • The Memory Bag – Guests reveal five nostalgic items and share the stories behind them
  • Flashback Files – A rapid-fire interview covering music, fashion, tech and cultural trends
  • Mixtape Memories – Guests curate throwback tracks for the official Your Era playlist
  • Taste of the Past – Sampling retro sweets and snacks while rating nostalgia levels
  • Yesterday’s News – A humorous headline-guessing game using real throwback media stories

The series aims to tap into the growing popularity of nostalgia-driven digital content while positioning Zingo Bingo as a community-led entertainment brand.


Built by Kinetic Digital and Blueprintx

Your Era has been developed by Zingo Bingo’s operators, Kinetic Digital, in collaboration with long-term creative partner Blueprintx. Blueprintx has previously supported digital and television campaigns for Kinetic Digital brands including Prime Casino and Slingo.

The production strategy prioritises shareable, short-form content optimised for social discovery and influencer amplification, with episodes distributed across dedicated platform pages as well as guest channels.


A Strategic Play for Community Engagement

Jack Watson, Brand Manager at Zingo Bingo, said the series reflects the brand’s commitment to fun, familiarity and connection.

“Your Era is about celebrating the music we replayed, the fads we cringe at and the memories that still make us smile. It’s designed to bring people together through shared nostalgia while reminding audiences that bingo is about enjoying those moments collectively.”

Series one will feature six guests throughout 2026, with new weekly segments designed to drive audience engagement and repeat viewership.

The post Zingo Bingo Launches “Your Era” Nostalgia Series Featuring Kerry Katona and Pat Sharp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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app launch Feb 2026

Vibra Solutions Powers Betxico Mobile App Launch in Mexico — Scalable iGaming Platform

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Vibra Solutions, the LatAm-focused iGaming technology company, today announced the launch of Betxico’s new mobile app, strengthening Vibra’s presence in Mexico and accelerating Betxico’s rapid growth as one of the country’s fastest-expanding online betting and digital casino operators.

Built for scale and local market needs, the Betxico mobile app represents the latest milestone in a strategic partnership that prioritizes performance, regulatory compliance and user experience. The platform delivers robust support for high concurrent users and real-time transactions, making it well suited to Mexico’s dynamic mobile-first audience.

Fast, local, and scalable technology

Vibra Solutions and Betxico co-developed a scalable technical architecture designed to:

  • Support large volumes of simultaneous users and real-time wagering activity
  • Ensure low-latency, secure transactions across sportsbook and casino verticals
  • Provide localized features and compliance-ready workflows for Mexico’s regulated market
  • Enable rapid updates and continuous product innovation through an agile integration model

These technical strengths help Betxico quickly roll out competitive features while reducing time-to-market and operational friction for both mobile and web channels.

Partnership built on growth and trust

“Seeing Betxico establish itself in such a competitive market is extremely rewarding,” said Werter Luna, CEO of Vibra Solutions. “Their high standards and sustained trust have driven product evolution at every stage.”

Francisco Salazar, CCO of Betxico, added: “We’re proud of our progress in Mexico. Having Vibra Solutions as our technology partner was fundamental — allowing us to move forward with confidence and a strong focus on the user.”

Why this matters for Mexico and LatAm

The Betxico app launch underscores Vibra Solutions’ strategy to deliver regulated-market expertise across Latin America by combining localised product design with enterprise-grade platform engineering. For operators and partners, the app demonstrates how technology-led partnerships can accelerate growth while prioritizing player safety, compliance and seamless UX.

Operators, affiliates and players can expect ongoing feature rollouts and performance optimizations as Betxico scales its footprint in Mexico’s competitive iGaming market.

The post Vibra Solutions Powers Betxico Mobile App Launch in Mexico — Scalable iGaming Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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