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Aston Villa announce LT partnership

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Aston Villa is pleased to unveil LT as the club’s new Principal and official betting partner.

The global gaming brand’s logo will appear on the sleeves of first team jerseys for all forthcoming matches during the 2020/21 season.

Nicola Ibbetson, Chief Commercial Officer, said: “We are delighted to announce our partnership with LT and work with them to grow our fan base internationally.

“As a brand with a global reach, we are excited to see LT feature on our first team’s shirt sleeves for the first time this season on Monday night and for the rest of this campaign.”

LT CEO Ronald Tan, said: “We are both delighted and excited to be partnering with Aston Villa, one of England’s top football clubs with great history and a remarkable global fanbase.

“We are looking forward to next season and engaging closely with the fans, players and club management. LT is a 16 years old trusted gaming brand with presence in many different markets and we share the same values with Aston Villa and are both playing to win.”

Established in 2004, LT was the one of the first Asian companies to provide cash-based online gaming entertainment services and enjoys an international player base and strong market share.

The industry pioneers focus on serving players worldwide with premium-quality gaming entertainment around the world.

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Booming Games

Booming Games launches Henhouse Hustle: Hold and Win

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New farm-themed slot adds Free Spins, Hold and Win, and optional bonus buys priced at 75x and 150x the bet.

Booming Games has launched Henhouse Hustle: Hold and Win, a new farmyard-themed slot featuring a Free Spins mechanic and a Hold and Win bonus. The supplier said the game runs on a 5×3 grid with 20 paylines and offers a maximum win potential of 6,000x.

In the base game, Golden Eggs are stored in a Collection Pot. Free Spins trigger when three Golden Eggs land on the middle reels, with their cash value moved above the reels at the start of the round. Booming Games said that cash value is awarded each time a Golden Egg lands during the feature.

During Free Spins, Boost symbols can increase Egg prizes to the next prize level from one to five times, while an Extra Spins symbol can award between one and five additional spins. The company said Boost symbols can increase to Prize Pot values of 10x-1000x, awarding Mini, Minor, Major and Grand prizes.

The Hold and Win round triggers with five or more Eggs and starts with three respins, with Egg symbols held in place and the respin counter resetting when additional Eggs land. The Grand Prize is awarded when all positions on the grid are filled with Eggs. The release also states that triggering with five or more eggs including three golden eggs activates a Combo Bonus, awarding both Hold and Win and Free Spins in a Super Bonus Round.

Booming Games said players can purchase either the Bonus or the Combo Bonus for 75x and 150x the bet amount respectively, which is guaranteed to trigger the Hold and Win feature. A Boost+ option can also be activated in the base game, increasing the bet amount by 1.25x and increasing the chance of triggering bonus features.

Craig Asling, Director of Games at Booming Games, said: “Packed with a host of innovative new features which offer fast-paced, high stakes gameplay, Henhouse Hustle: Hold and Win is the latest example of Booming Games’ market-leading capabilities. The Fox acts as the antagonist, stealing Golden Eggs and adding a real sense of theatre to the game, which we’re confident will be a hit among players.”

The post Booming Games launches Henhouse Hustle: Hold and Win appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Releases its Latest Cascading Slot, Crime King 1000

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Amusnet has released its latest cascading slot Crime King 1000, which transports players into the heart of a gripping underworld inspired by classic mafia stories, hidden fortunes and high-stakes ambition. In this city of secrets, only the boldest are destined to build an empire.

Played across 6 cascading reels, the game features an engaging Match 8+ mechanic, where the matching symbols disappear after every successful combination, making room for new symbols to fall into place. This dynamic gameplay creates opportunities for consecutive cascades, keeping the action flowing and the anticipation high throughout every round.

At the centre of the experience is the Progressive Multiplier feature. As valuable multiplier symbols are collected, four distinct multiplier tiers – green, blue, purple and red – come into play, each offering increasingly powerful values. The highest tier can reach an impressive 1000x, adding a dramatic boost to both the base game and the Free Spins feature as multiple multipliers combine during cascading sequences.

The pressure intensifies when four Scatter symbols appear anywhere on the reels, unlocking 15 Free Spins and opening the door to even greater multiplier opportunities. The feature can also be retriggered, extending the action and allowing players to stay in the heart of the underworld even longer.

For those unwilling to wait, the Buy Bonus feature offers immediate access to the Free Spins experience, providing a fast track to the game’s most exciting moments.

With its cinematic crime-inspired atmosphere, cascading gameplay and powerful multiplier mechanics, Crime King 1000 delivers a bold adventure where every cascade strengthens the player’s influence and every decision brings the player one step closer to ruling the city. In this world, reputation is everything – and only the true king of crime will claim the throne.

Cascades & Match 8

The winning symbols disappear, allowing new symbols to drop into their place, potentially triggering additional wins from a single spin. A winning configuration consists of 8 or more identical symbols anywhere on the reels.

Free Spins

15 Free Spins are triggered by landing at least 4 Scatter Symbols at any position across the reels. The feature can be retriggered by landing another 3 Scatter symbols during Free Spins.

Progressive Multiplier

Available both in the Base game and Free Spins mode. There are four colours of multiplier gems, as follows:

Green Multiplier symbol – 2x, 3x, 4x, 5x, 6x, 8x

Blue Multiplier symbol – 10x, 12x, 15x, 20x

Purple Multiplier symbol – 25x, 50x

Red Multiplier symbol – 100x, 250x, 500x, 1000x

If several multipliers appear after the cascading sequence ends, their values are added together.

Buy Free Spins

Enables the player to purchase 15 Free Spins at the price of 100x the total bet.

The post Amusnet Releases its Latest Cascading Slot, Crime King 1000 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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City Center Online

FIRST.bet Launches in Argentina with ONDISS and City Center Online

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FIRST.bet has launched in Argentina through ONDISS, bringing its Tier 1 sportsbook technology to City Center Online, one of the leading regulated .bet.ar operators in the region.

The launch marks a significant step in FIRST.bet’s continued expansion across Latin America and brings its fully managed sportsbook engine into one of the region’s most promising regulated markets.

Through ONDISS’s platform technology and its partnership with City Center Online, FIRST.bet is now live in Argentina, adding a full online sports betting vertical to City Center Online’s regulated entertainment offering.

This launch represents an important opportunity for all parties involved and supports the continued development of Argentina’s legal online gaming and betting sector.

The launch with ONDISS represents a new growth opportunity for FIRST.bet in Argentina and across Latin America.

By going live through ONDISS and City Center Online, FIRST.bet enters the market with a strong foundation: a leading platform partner, one of the region’s most important operators and a regulated environment that continues to develop rapidly.

The partnership also reflects the growing demand for sportsbook technology built around real market conditions, including settlement speed, market depth, player behavior, and reliable in-play performance.

Supporting the Growth of Legal Online Gaming

For FIRST.bet, this partnership reinforces its commitment to supporting the growth and professionalisation of regulated online gaming across Latin America.

The arrival of FIRST.bet in Argentina adds to other milestones that have marked the evolution of the local market and opened the way for important developments and new opportunities in the country.

FIRST.bet continues to work with leading operators, platforms and technology partners to contribute to an increasingly innovative, competitive, and responsible regulated ecosystem.

FIRST.bet and ONDISS on the New Alliance

“ONDISS and City Center Online wanted technology built for real market conditions, not a feed dressed up as a sportsbook. That’s what FIRST delivers. Speed, control and the product depth players in Argentina expect,” Tom Light, Founder and CEO of FIRST, said.

Facundo Giorgi, CEO of ONDISS, said: “At Ondiss, we are committed to bringing our operators the best technology solutions from around the world. The integration of FIRST into our platform reflects that commitment and expands the opportunities available to our customers.

“FIRST’s decision to begin its expansion into Argentina alongside Ondiss reinforces our position as a strategic partner for international suppliers looking to grow in Latin America’s regulated gaming markets. We are excited about the value this partnership will bring to our operators.”

Gonzalo Alvarez, CCO of ONDISS, said: “By bringing FIRST to our ecosystem, we are addressing a critical issue: settlement speed and the depth and number of real-time markets. Today’s player doesn’t wait; if the platform doesn’t respond, they leave.

“With this alliance, our platform is not only more robust, it’s more profitable for those who trust us. Less friction equals more seamless bets and equals higher gross gaming revenue for operators.

“This isn’t just about a new product; it’s about strengthening our value proposition and giving our operators the tools to continue growing in an increasingly demanding market.

“With a diverse and innovative offering of games and events, Ondiss reinforces its position as the leading platform in the Argentine sports betting and casino gaming market.”

City Center Online Expands into Online Sports Betting

As part of this launch, ONDISS developed the online sports betting vertical for City Center Online Casino, expanding the operator’s entertainment offering.

The new vertical allows City Center Online to expand its offer with FIRST.bet’s full sportsbook engine, strengthening its position in the regulated Argentine market.

The launch follows the recent authorisation of online sports betting by the Santa Fe Lottery, the provincial regulatory body. This makes City Center Online one of the first .bet.ar operators to offer this modality within the province in a safe and regulated environment that supports responsible gaming.

The partnership reaffirms FIRST.bet’s commitment to working with leading operators and platform providers to support the continued growth of legal online gaming in Latin America.

Through technology, product focus, and strategic alliances, FIRST.bet continues to contribute to a more professional, competitive, and responsible regulated industry across the region.

The post FIRST.bet Launches in Argentina with ONDISS and City Center Online appeared first on Americas iGaming & Sports Betting News.

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