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VBET Announces Major Partnership With OneFootball

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VBET have announced a major partnership with OneFootball in the betting giant’s next step of their global expansion. Integrating VBET products and content into OneFootball platforms will enable VBET to engage with fans worldwide in a natural setting. OneFootball is the go-to place for news and live updates for millions around the globe. Providing VBET’s great odds and offers will take the brand to new audiences as VBET continues its strong growth. In the framework of the partnership, VBET will expand its collaboration in the Brazilian market, offering sports campaigns and interviews with Brazilian players. VBET will be looking forward not only to leveraging traffic but also becoming a famous brand in Brazil. VBET will have the opportunity to integrate its brand for the live broadcast of Bundesliga matches in Brazil, and the Champions League and Europa League Qualifying matches in selected markets globally. Football fans will have access to unique digital assets – predict the matches with the 1×2 digital asset, receive in-app messages, push notifications, Pre-rolls, and Exclusive Thumbnail Sponsorship.

OneFootball is a world-leader in creating and delivering football content to the new generation of football fans, and the partnership will see VBET-branded content integrated across their platforms. The partnership will see VBET featured as OneFootball’s official presenting partner for the exclusive and free-to-air live broadcast of the German Bundesliga in Brazil, also selected UEFA Champions League and Europa League Qualifying round matches across the globe. Besides, VBET, as an official betting partner of AS Monaco, FC Pyunik, and headline sponsor of the VBET Armenian Premier League, will leverage these exclusive rights in partnership with OneFootball.

VBET’s Founder and CEO Vigen Badalyan opened up about the inspiration behind the partnership. “I’d like to share the story behind our partnership, which has come a long way. I saw my son using the app for the first time, and I witnessed the excitement and joy in his eyes, and that was the moment it clicked to me. I suddenly thought of all the great opportunities awaiting us. OneFootbal is the ideal platform with an authentic voice that naturally aligns with our core values. I believe that together we will create an exciting sports journey that everyone deserves”.

The CEO and founder of OneFootball, Lucas von Cranach, highlighted the importance of partnering with VBET. “We are delighted to partner with VBET, a forward-thinking and innovative player in the industry. We are building the world’s biggest football media platform, so it is essential to have a strong and like-minded partner like VBET on board. Together, we bring Bundesliga – one of the most popular leagues to Brazil, known to be the most passionate country about football in the world. It is big news for everyone involved, particularly for the millions of football fans in Brazil that will benefit from this fantastic offer.
We look forward to getting started and taking this collaboration to new heights”.

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Groove says its casino content library passes 20,000 games

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Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.

The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.

Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”

Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”

Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”

The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Octoplay integrates with Lottomart to expand UK distribution

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Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.

Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.

Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”

Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”

The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Commercial Gaming

Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval

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Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.

The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.

Scott Burton, Chief Operating Officer, Momentum Group, said:

“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”

Conor Grant, President, Fanatics Gaming, said:

“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”

Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.

The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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