Latest News
VBET Announces Major Partnership With OneFootball
VBET have announced a major partnership with OneFootball in the betting giant’s next step of their global expansion. Integrating VBET products and content into OneFootball platforms will enable VBET to engage with fans worldwide in a natural setting. OneFootball is the go-to place for news and live updates for millions around the globe. Providing VBET’s great odds and offers will take the brand to new audiences as VBET continues its strong growth. In the framework of the partnership, VBET will expand its collaboration in the Brazilian market, offering sports campaigns and interviews with Brazilian players. VBET will be looking forward not only to leveraging traffic but also becoming a famous brand in Brazil. VBET will have the opportunity to integrate its brand for the live broadcast of Bundesliga matches in Brazil, and the Champions League and Europa League Qualifying matches in selected markets globally. Football fans will have access to unique digital assets – predict the matches with the 1×2 digital asset, receive in-app messages, push notifications, Pre-rolls, and Exclusive Thumbnail Sponsorship.
OneFootball is a world-leader in creating and delivering football content to the new generation of football fans, and the partnership will see VBET-branded content integrated across their platforms. The partnership will see VBET featured as OneFootball’s official presenting partner for the exclusive and free-to-air live broadcast of the German Bundesliga in Brazil, also selected UEFA Champions League and Europa League Qualifying round matches across the globe. Besides, VBET, as an official betting partner of AS Monaco, FC Pyunik, and headline sponsor of the VBET Armenian Premier League, will leverage these exclusive rights in partnership with OneFootball.
VBET’s Founder and CEO Vigen Badalyan opened up about the inspiration behind the partnership. “I’d like to share the story behind our partnership, which has come a long way. I saw my son using the app for the first time, and I witnessed the excitement and joy in his eyes, and that was the moment it clicked to me. I suddenly thought of all the great opportunities awaiting us. OneFootbal is the ideal platform with an authentic voice that naturally aligns with our core values. I believe that together we will create an exciting sports journey that everyone deserves”.
The CEO and founder of OneFootball, Lucas von Cranach, highlighted the importance of partnering with VBET. “We are delighted to partner with VBET, a forward-thinking and innovative player in the industry. We are building the world’s biggest football media platform, so it is essential to have a strong and like-minded partner like VBET on board. Together, we bring Bundesliga – one of the most popular leagues to Brazil, known to be the most passionate country about football in the world. It is big news for everyone involved, particularly for the millions of football fans in Brazil that will benefit from this fantastic offer.
We look forward to getting started and taking this collaboration to new heights”.
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Balkan's
CT Interactive launches Diamond Tree Jackpot on Inbet in Bulgaria
CT Interactive has launched the Diamond Tree Jackpot on Inbet in Bulgaria, marking another important step in the company’s expansion across regulated European markets. The multi-currency jackpot system combines some of CT Interactive’s most successful slot titles into an engaging progressive jackpot experience, offering players enhanced entertainment and greater winning opportunities.
The Diamond Tree Jackpot portfolio features ten of CT Interactive’s popular slot games: 20 Mega Slot, 20 Star Party, 40 Mega Slot, 40 Treasures, Chilli Fruits, Lord of Luck, Lucky Clover, Moon Lord, Mystic Moon and Win Storm.
“Diamond Tree Jackpot brings together diverse gameplay, progressive jackpot mechanics, and multi-currency support, creating a versatile solution that appeals to a broad range of players. It is designed to help operators increase engagement, extend session durations, and achieve sustainable growth through seamless integration and player-focused features,” said Martin Ivanov, Chief Operating Officer of CT Interactive.
“The integration of Diamond Tree Jackpot further strengthens Inbet’s offering with a proven, high-impact jackpot solution. This jackpot features top-performing titles that players know and enjoy, combined with progressive mechanics, aligning perfectly with our strategy to deliver dynamic and rewarding gaming experiences,” said Vasil Parvanov, Team Lead Commercial Managers at CT Interactive.
Irena Nikolova, Casino Manager at Inbet, said: “We are delighted to introduce Diamond Tree Jackpot to our players. Together with CT Interactive, we remain committed to bringing high-quality gaming experiences and expanding our portfolio with engaging new products.”
The launch of the Diamond Tree Jackpot on Inbet in Bulgaria further strengthens CT Interactive’s presence across Europe and reinforces the company’s commitment to delivering premium gaming content and engaging jackpot solutions to regulated markets worldwide.
The post CT Interactive launches Diamond Tree Jackpot on Inbet in Bulgaria appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Artificial Intelligence
LSports and gripAI Launch Play Insurance
LSports, the world-leading provider of real-time sports data solutions, and gripAI, the artificial-intelligence company behind a new class of real-time betting products, announced a collaboration to bring Play Insurance to sportsbook operators worldwide.
Play Insurance is a bet-insurance product that lets players protect a bet for a small, AI-calculated premium. Insured players are paid back regardless of outcome, with the amount scaled to how close the bet came to winning based on match statistics. For operators, it opens a new revenue stream on top of existing handle and turns the near-miss — the single most frustrating moment in betting — into a reason for players to stay in the game.
“Retention is one of the hardest problems our operators face, and the near-miss is where they lose players. Play Insurance turns that exact moment into loyalty and a new revenue line, without giving anything away. It’s a genuinely new category, and pairing gripAI’s technology with our reach and our data gives operators something no one else offers today,” said Yoav Ziv, CRO at Lsports.
The product is powered by gripAI’s proprietary, patented pricing engine, trained on over 2.5 billion bets, which calculates every premium in real time based on live odds, the number of selections and user’s profile. Because premiums are priced per player and per bet rather than through flat, one-size cashback offers, operators keep control of their margin while giving players a genuinely tailored product. It also works alongside existing tools such as Cash Out: a player can cash out a bet and keep their insurance in play.
Play Insurance drives both engagement and retention where it matters most: 37% of players take the insurance offer, and 39% of insured players purchase insurance again.
“Betting has always been all-or-nothing, and that’s exactly what we set out to change. Our AI prices protection fairly and instantly for every bet, and with LSports as our distribution partner, we can bring it to operators around the world at the speed the industry moves “ said Tal Hayon, CEO at gripAI.
The post LSports and gripAI Launch Play Insurance appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Playson partners with Hollywoodbets for South Africa slots rollout
Playson has partnered with South African operator Hollywoodbets to roll out a selection of its slot titles to players in South Africa’s regulated market, the company said on 20th July 2026.
Under the deal, Hollywoodbets will integrate Playson content via Light & Wonder’s aggregation platform. The operator said the addition will broaden its “live games” portfolio.
The initial rollout includes Coin Strike: Hold and Win, Thunder Coins: Hold and Win, Thunder Coins XXL: Hold and Win, Diamonds Power: Hold and Win, Energy Coins: Hold and Win and 3 Carts of Gold: Hold and Win, with more releases planned.
Blanka Homor, Sales Director at Playson, said: “Partnering with Hollywoodbets represents another important milestone in our African growth strategy. As one of South Africa’s household names, Hollywoodbets offers an outstanding platform through which we can introduce our high-performing portfolio to an even wider audience.
“We are confident our games will resonate strongly with players, and we look forward to building a successful long-term partnership together.”
Wayde Dorkin, Head of Product at Hollywoodbets, said: “Playson’s portfolio has earned an excellent reputation for delivering engaging gameplay and consistent results across regulated markets, making it a valuable addition to our product offering.
“We are always looking to enhance the entertainment experience available to our players, and we are delighted to welcome a selection of Playson’s top-performing titles to the Hollywoodbets platform.”
The post Playson partners with Hollywoodbets for South Africa slots rollout appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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