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VBET Announces Major Partnership With OneFootball

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VBET have announced a major partnership with OneFootball in the betting giant’s next step of their global expansion. Integrating VBET products and content into OneFootball platforms will enable VBET to engage with fans worldwide in a natural setting. OneFootball is the go-to place for news and live updates for millions around the globe. Providing VBET’s great odds and offers will take the brand to new audiences as VBET continues its strong growth. In the framework of the partnership, VBET will expand its collaboration in the Brazilian market, offering sports campaigns and interviews with Brazilian players. VBET will be looking forward not only to leveraging traffic but also becoming a famous brand in Brazil. VBET will have the opportunity to integrate its brand for the live broadcast of Bundesliga matches in Brazil, and the Champions League and Europa League Qualifying matches in selected markets globally. Football fans will have access to unique digital assets – predict the matches with the 1×2 digital asset, receive in-app messages, push notifications, Pre-rolls, and Exclusive Thumbnail Sponsorship.

OneFootball is a world-leader in creating and delivering football content to the new generation of football fans, and the partnership will see VBET-branded content integrated across their platforms. The partnership will see VBET featured as OneFootball’s official presenting partner for the exclusive and free-to-air live broadcast of the German Bundesliga in Brazil, also selected UEFA Champions League and Europa League Qualifying round matches across the globe. Besides, VBET, as an official betting partner of AS Monaco, FC Pyunik, and headline sponsor of the VBET Armenian Premier League, will leverage these exclusive rights in partnership with OneFootball.

VBET’s Founder and CEO Vigen Badalyan opened up about the inspiration behind the partnership. “I’d like to share the story behind our partnership, which has come a long way. I saw my son using the app for the first time, and I witnessed the excitement and joy in his eyes, and that was the moment it clicked to me. I suddenly thought of all the great opportunities awaiting us. OneFootbal is the ideal platform with an authentic voice that naturally aligns with our core values. I believe that together we will create an exciting sports journey that everyone deserves”.

The CEO and founder of OneFootball, Lucas von Cranach, highlighted the importance of partnering with VBET. “We are delighted to partner with VBET, a forward-thinking and innovative player in the industry. We are building the world’s biggest football media platform, so it is essential to have a strong and like-minded partner like VBET on board. Together, we bring Bundesliga – one of the most popular leagues to Brazil, known to be the most passionate country about football in the world. It is big news for everyone involved, particularly for the millions of football fans in Brazil that will benefit from this fantastic offer.
We look forward to getting started and taking this collaboration to new heights”.

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Betano named FIFA World Cup 2026 Tournament Supporter for Europe and South America

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Betano has been named an Official Tournament Supporter of the FIFA World Cup 2026™ for Europe and South America under a new partnership between FIFA and Kaizen Gaming’s lead brand. The tournament will be held across Canada, Mexico and the United States from Thursday, 11 June until Sunday, 19 July.

The agreement is the third collaboration between Betano and FIFA. Betano previously joined as an Official Regional Supporter of the FIFA World Cup Qatar 2022™ for Europe and was later announced as an Official Partner of the FIFA Club World Cup 2025™.

“We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026,” said FIFA’s Chief Business Officer, Romy Gai.

“Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution,” added George Daskalakis, co-founder and CEO of Kaizen Gaming.

Kaizen Gaming said Betano will run physical and digital fan engagement activations in Europe and South America around the tournament, and will offer responsible gaming tools including financial limits, time management features and 24/7 customer support.

The post Betano named FIFA World Cup 2026 Tournament Supporter for Europe and South America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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S8UL’s Aravindh Chithambaram qualifies for Esports World Cup 2026 chess event

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S8UL’s Grandmaster Aravindh Chithambaram has qualified for the Esports World Cup (EWC) 2026 Chess main event after winning the Road to EWC qualifier at DreamHack Atlanta, according to the organization. S8UL said the result makes him the first Indian player to secure qualification for the Chess main event.

The qualifier used a group stage and playoffs format, with two games per series and Armageddon as the tiebreaker, played at 10 minutes with no increment. Aravindh advanced from Group B into the Upper Bracket semifinals after wins over Kyler Raines, Justin Liang, Oleksander Bortnyk, and Christopher Woo.

In the Upper Bracket semifinals, Aravindh beat Woo 2-1 after two draws and an Armageddon decider. He then defeated Alexey Sarana 2-1 in the Upper Bracket Final to reach the grand final, where he faced Sarana again. S8UL said the grand final used a double-match format, and after Sarana won the opening two games from the Lower Bracket side, Aravindh came back to win the Armageddon decider to take the qualifier.

The win earned the 26-year-old USD 15,000 (~INR 14 lakh) and one of the eight qualification slots confirmed so far for the EWC 2026 Chess main event, scheduled for August 11 to 15 with a USD 1.5 million (~INR 14 crore) prize pool. S8UL said it is now qualified for three EWC 2026 titles, following Fortnite and Honor of Kings.

“Qualifying for the Esports World Cup this year is a very proud and exciting moment for me, especially with so many top players and organizations from around the world competing at the event. This particular format leaves very little room for error, as every decision matters when you are playing 10-minute games without increment against some of the strongest players in the world. I am also very grateful to the team at S8UL for their consistent support and belief in me since last year. Their approach towards chess and nurturing Indian talent has been incredibly encouraging, and I am looking forward to representing the organization and giving my best at the main event” Chithambaram said.

S8UL added that fellow Grandmasters Nihal Sarin and Pranesh M remain in contention to qualify for EWC 2026 Chess via the Champions Chess Tour Leaderboard, Last Chance Qualifiers, and an India Rising slot scheduled to conclude on July 5. “One of the things we’ve consistently focused on at S8UL is creating opportunities for Indian talent to compete and succeed on the biggest global stages. Aravindh Chithambaram qualifying for the Esports World Cup is a huge moment, not just for us as an organization, but for Indian chess overall. The level of competition and pressure in this format is extremely high, which makes this achievement even more special. We’ve always believed India has the talent to stand alongside the very best in the world, and seeing Aravindh become the first Indian to qualify really reinforces that belief,” said Animesh Agarwal, Co-founder and CEO, S8UL Esports.

The post S8UL’s Aravindh Chithambaram qualifies for Esports World Cup 2026 chess event appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Casino Guru Awards 2026 set for May 25 in Malta ahead of NEXT Valletta

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Casino Guru will hold the Casino Guru Awards 2026 on May 25 at Xara Lodge in Malta, ahead of the NEXT Valletta conference. The organiser said the event will recognise companies, initiatives and individuals tied to fairness, player protection and ethical business practices in online gambling.

According to Casino Guru, the awards are positioned differently from typical industry programmes by prioritising “measurable impact and long-term commitment” rather than brand scale or marketing reach.

“The Casino Guru Awards are about recognizing the people and companies that genuinely prioritize players and contribute to a healthier industry,” said Daniela Sliva, PR & Creative Projects Director at Casino Guru. “As we approach the event, we’re excited to celebrate the efforts that often happen behind the scenes but have a real impact on the future of iGaming.”

Casino Guru said around 150 guests are expected to attend, with winners to be announced across multiple categories during an evening programme that also includes networking, dining and an afterparty.

The post Casino Guru Awards 2026 set for May 25 in Malta ahead of NEXT Valletta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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