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AvatarUX becomes latest YG Masters studio to select revolutionary GATI technology

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Yggdrasil has expanded its YG Masters partnership with AvatarUX with the studio recommitting to the programme after great success. The extended deal will see the studio employ Yggdrasil’s ground-breaking GATI (Game Adaptation Tools & Interface) technology designed to allow for swift scalability and growth.

Yggdrasil’s GATI platform stands alone in the industry due to its standardised, language agnostic interaction which allows developers to swiftly and safely create content, with easy distribution across the supplier’s entire distribution network.

Through the GATI technology, YG Masters partners can adopt the interface to cross-sell all titles to any YG Franchisee, leading to a new avenue of collaboration on a global scale, aimed at growing revenue streams for multiple parties.

All YG Masters partners have access to GATI and use the preconfigured, regulation-ready, standardised development toolkit to develop and distribute games.

AvatarUX has released three games since joining the YG Masters programme. Its inaugural title Lilith’s Inferno was followed by two games in their PopWins and WildPops. Another two titles from the series will be released in 2020. In late September, AvatarUX will release a new YG Masters game via GATI for the first time.

Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, said: “Our proprietary GATI technology has seen partners have a smooth route to market across the globe through our Franchisees.

“Our YG Masters partners will be able to use GATI to further enhance their growth and enjoy the benefits of a unified system which highlights the importance of collaboration in a crowded marketplace.”

Marcus Honney, Managing Director at AvatarUX, said: “Being part of the YG Masters programme has enabled AvatarUX to successfully distribute our games across a broad network of operators. We envision that GATI will further enhance opportunities for our studio and allow us to continue developing unique, high quality and innovative games. We are excited about all possibilities the technology brings forth and we look forward to continuing to work closely with the Yggdrasil team to achieve our business goals.”

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Greentube expands Latin American footprint with Brazino777 partnership

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Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.

Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.

As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes™:Wand of Riches™ 2, Trinity Treasures™ Wukong Buy Bonus, and Caichen Triple Blossom.

Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra™ deluxe, Diamond Link™: Mighty Sevens, and Cash Connection™ – Golden Sizzling Hot™.

These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.

Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.

Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.

Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.

“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”

Andre Medeiros, Country Manager for Brazilat Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.

“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”

The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.

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Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios

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Yggdrasil has expanded its standout YGG Masters program with the addition of Nordic independent game studio Lakka Studios, introducing fresh concepts to its premium global content portfolio.

As the 20th studio to join the YGG Masters family, Lakka Studios aligns with Yggdrasil’s vision of elevating the iGaming landscape through innovative, high-quality content from the industry’s most exciting creators.

Steeped in Nordic spirit, Lakka Studios introduces a refreshing blend of clever mechanics, polished visuals, and player-first design. Its approach to light-hearted and engaging gameplay adds a new dimension to the YGG Masters catalogue, enhancing the variety of games available to Yggdrasil’s operator partners and players worldwide.

Lakka Studios will be another early adopter of Yggdrasil’s cutting-edge Game in a Box™ platform, created to streamline the end-to-end development process, as well as offering a ready-made path to market through its distribution network.

Zoe Bird, Head of Masters at Yggdrasil, at Yggdrasil, said: “We are thrilled to welcome Lakka Studios as the 20th studio to join our Masters community.

“The studio brings a familiar Nordic identity that complements the broad range of studios within our network. We have every confidence that Lakka Studios will quickly build a devoted following across our global operator partners.”

A spokesperson for Lakka Studios added: “Joining the YGG Masters program marks an exciting step in our journey, and we’re incredibly proud to collaborate with a partner that shares our passion for quality and innovation.

“Yggdrasil’s support and technology provide the ideal foundation for us to bring our creative vision to life.”

The post Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios appeared first on Gaming and Gambling Industry Newsroom.

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Gaming in Finland to launch at ICE 2026

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With Finland’s iGaming re-regulation now firmly on the horizon, Gaming in Europe (Gaming in Holland, Gaming in Spain, Gaming in Germany) will be launching its latest initiative, Gaming in Finland, at ICE Barcelona 2026.

Gaming in Finland will kick off with an evening conference in Barcelona on January 19, 2026, from 18:00 until 22:00.

The event, which is being organized in close collaboration with local stakeholders, will feature networking, tapas and drinks, as well as several highly relevant sessions outlining the opportunities and challenges offered by Finland’s soon-to-be regulated iGaming market.

Confirmed speakers include:

  • Pekka Ilmivalta, Head of Finnish Office, Nordic Legal
  • Morten Ronde, Founding Partner, Nordic Legal
  • Jari Vähänen, Founding Partner, The Finnish Gambling Consultants
  • Mika Kuismanen, CEO, The Finnish Trade Association for Online Gambling
  • Josh Hodgson, COO, H2 Gambling Capital
  • Niklas Bondestam, CEO, Ubetec
  • Jessica Maier, Co-Founder, EGARA
  • Paul Foster, CEO, Crucial Compliance

Morten Ronde, Founding Partner at Nordic Legal commented: “Finland’s move to open its gambling market in 2027 creates a rare opportunity for operators and suppliers to enter a newly regulated European market from day one. Our Barcelona event during ICE will combine expert insight on the Finnish framework with high-quality networking for those looking to establish an early presence.”

Gaming in Europe founder Willem van Oort added: “After a long wait, Finland will finally re-regulate its iGaming market in 2026. Looking at other Nordic markets, it is a safe bet that local demand for regulated gambling will be significant. Naturally, operator interest in this market is large. Together with local stakeholders, we hope to provide interested parties with the knowledge and connections to help make their eventual market entry a success.”

Register your interest now

Places at the inaugural Gaming in Finland event are limited. If you are considering attending this event, please register your interest through this link: https://www.gamingin.eu/finland

We will let you know as soon as possible whether we have a seat available for you.

Please note that the Gaming in Finland Evening Conference @ICE will focus foremost on future B2C and B2B license holders.

Join our Gaming in Finland LinkedIn group

In the meantime, feel free to join our Gaming in Finland LinkedIn group, where we will share the latest news and updates on the Finnish market.

Sponsorship opportunities available

Sponsorship and media partnership opportunities are available. Please contact Willem van Oort at [email protected] for more information.

The post Gaming in Finland to launch at ICE 2026 appeared first on Gaming and Gambling Industry Newsroom.

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