Latest News
AvatarUX becomes latest YG Masters studio to select revolutionary GATI technology
Yggdrasil has expanded its YG Masters partnership with AvatarUX with the studio recommitting to the programme after great success. The extended deal will see the studio employ Yggdrasil’s ground-breaking GATI (Game Adaptation Tools & Interface) technology designed to allow for swift scalability and growth.
Yggdrasil’s GATI platform stands alone in the industry due to its standardised, language agnostic interaction which allows developers to swiftly and safely create content, with easy distribution across the supplier’s entire distribution network.
Through the GATI technology, YG Masters partners can adopt the interface to cross-sell all titles to any YG Franchisee, leading to a new avenue of collaboration on a global scale, aimed at growing revenue streams for multiple parties.
All YG Masters partners have access to GATI and use the preconfigured, regulation-ready, standardised development toolkit to develop and distribute games.
AvatarUX has released three games since joining the YG Masters programme. Its inaugural title Lilith’s Inferno was followed by two games in their PopWins and WildPops
Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, said: “Our proprietary GATI technology has seen partners have a smooth route to market across the globe through our Franchisees.
“Our YG Masters partners will be able to use GATI to further enhance their growth and enjoy the benefits of a unified system which highlights the importance of collaboration in a crowded marketplace.”
Marcus Honney, Managing Director at AvatarUX, said: “Being part of the YG Masters programme has enabled AvatarUX to successfully distribute our games across a broad network of operators. We envision that GATI will further enhance opportunities for our studio and allow us to continue developing unique, high quality and innovative games. We are excited about all possibilities the technology brings forth and we look forward to continuing to work closely with the Yggdrasil team to achieve our business goals.”
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Contributors Program
Gamblers Connect adds Xessable CEO Vladimir Mihailovski as 2026 contributor
He becomes the sixth contributor announced this year and will cover software engineering, AI and product development in iGaming.
Gamblers Connect has added Vladimir Mihailovski, CEO and Founder of Xessable, to its Contributors Program as its sixth contributor of 2026.
The B2B iGaming media platform said it plans to appoint 12 contributors this year, announcing one each month. Mihailovski will contribute content focused on software engineering, AI and product development within iGaming.
Mihailovski is an engineer-turned-founder with more than 15 years’ experience in software architecture and has led Xessable since it launched in 2017. Xessable operates between Utrecht and Skopje and provides dedicated engineering teams that integrate with operators’ and suppliers’ product organisations.
According to Gamblers Connect, Mihailovski’s articles will cover software development, applying AI within product teams, scaling engineering organisations and the impact of technical decision-making on long-term product development.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Software underpins every part of the iGaming industry, yet engineering perspectives are often underrepresented in industry discussion. Vladimir brings extensive experience in software architecture, AI and engineering leadership, and we’re pleased to welcome him to the Contributors Program. His articles will provide readers with practical insights into software development, AI implementation and organisational growth.”
The post Gamblers Connect adds Xessable CEO Vladimir Mihailovski as 2026 contributor appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Compliance
Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse
Xpoint has launched a proprietary pattern-analysis engine aimed at helping betting and gaming operators detect coordinated fraud, including organized bonus abuse and location spoofing. The company announced the product on 6th July 2026 and said it is currently rolling out with partners in North America.
Xpoint said the engine is designed to catch groups that cycle the same devices, accounts, and locations to farm sign-up bonuses and exploit promotions. Unlike conventional geolocation checks that assess each login in isolation, the new engine analyzes historical location activity to identify patterns that emerge over time.
As an example, Xpoint said the engine can flag groups of users that repeatedly appear together across locations, particularly where some members have previously been linked to location spoofing—signals the company associates with coordinated bonus-abuse rings. Xpoint added that the analysis runs in the background against historical data and is intended to avoid adding friction to the player journey.
The launch follows a new investment round earlier this year, which Xpoint said was dedicated to accelerating growth and supporting further product enhancement.
Manu Gambhir, CEO of Xpoint, said: “Attempts to defraud operators are becoming ever more coordinated and advanced, so operators need the best possible tools to spot areas of concern early.
“Our pattern-analysis engine examines historical data to uncover unusual patterns an operator needs to be aware of, without in any way adding friction to the player journey. It further underlines our commitment to innovative, adaptable compliance solutions for operators.”
The post Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Fan Engagement
Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize
Midnite has renewed its partnership with Southampton FC for the 2026/27 season, continuing as the club’s Official Training Kit partner and back-of-shirt sponsor.
The company said the extension builds on its first season with the club in 2025/26, when it ran supporter activations including “Midnite Express” away travel, a commemorative tifo marking the 50-year anniversary of Southampton’s FA Cup success, and hospitality giveaways via its “Ticket Treats” campaign.
For 2026/27, Midnite is introducing a season-long fan initiative called “2UP”. Under the format, if Southampton go two goals up in any home league match, one fan wins the 2UP prize pot. Midnite said the pot increases by £1,000 each week a jackpot is not won, and noted Southampton held a two-goal home lead on six occasions last season.
Greg Baker, Chief Revenue Officer of Southampton Football Club said:
“We’re delighted to continue our partnership with Midnite after a successful first season together.
“They’ve consistently looked for new and engaging ways to reward our supporters, whether through unique matchday experiences, away travel or fan competitions, and we’re excited to see that continue this season.
“The launch of 2UP is another fantastic example of that commitment and we look forward to seeing Saints fans enjoying the campaign throughout the 2026/27 season.”
Andrew Mook, Midnite‘s Head of Brand Marketing, added:
“We’re excited to be Southampton’s Official Training Kit partner for a second year.
“During the 2025/26 campaign, Midnite worked closely with the club to create experiences that reward Saints supporters. From helping fans travel in style on the Midnite Express and commissioning the club’s commemorative FA Cup tifo, to providing hospitality experiences through Ticket Treats, our aim has always been to add something extra for Saints fans.
“With that said, we are pleased to introduce ‘2UP’ where one lucky fan will win prize money if Southampton take a two-goal lead in any home league fixture, with £1,000 being added to the pot after each game at St Mary’s.
“With Southampton taking a two-goal lead at home six times last season, we’re looking forward to seeing a number of Saints fans rewarded through ‘2UP’ during the campaign.”
The post Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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