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AvatarUX becomes latest YG Masters studio to select revolutionary GATI technology
Yggdrasil has expanded its YG Masters partnership with AvatarUX with the studio recommitting to the programme after great success. The extended deal will see the studio employ Yggdrasil’s ground-breaking GATI (Game Adaptation Tools & Interface) technology designed to allow for swift scalability and growth.
Yggdrasil’s GATI platform stands alone in the industry due to its standardised, language agnostic interaction which allows developers to swiftly and safely create content, with easy distribution across the supplier’s entire distribution network.
Through the GATI technology, YG Masters partners can adopt the interface to cross-sell all titles to any YG Franchisee, leading to a new avenue of collaboration on a global scale, aimed at growing revenue streams for multiple parties.
All YG Masters partners have access to GATI and use the preconfigured, regulation-ready, standardised development toolkit to develop and distribute games.
AvatarUX has released three games since joining the YG Masters programme. Its inaugural title Lilith’s Inferno was followed by two games in their PopWins and WildPops
Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, said: “Our proprietary GATI technology has seen partners have a smooth route to market across the globe through our Franchisees.
“Our YG Masters partners will be able to use GATI to further enhance their growth and enjoy the benefits of a unified system which highlights the importance of collaboration in a crowded marketplace.”
Marcus Honney, Managing Director at AvatarUX, said: “Being part of the YG Masters programme has enabled AvatarUX to successfully distribute our games across a broad network of operators. We envision that GATI will further enhance opportunities for our studio and allow us to continue developing unique, high quality and innovative games. We are excited about all possibilities the technology brings forth and we look forward to continuing to work closely with the Yggdrasil team to achieve our business goals.”
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Anastasia Rimskaya Chief Account Officer at Aviatrix
Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths
Aviatrix has launched a new Loot Box feature for its premier crash game, presenting collectible rewards, free bets, and progression bonuses aimed at boosting long-term player engagement.
Loot Boxes are granted through a daily rewards mechanism, with players obtaining them according to their in-game actions and advancement. Every box holds a variety of rewards, such as aircraft skins, complimentary bets, and aviation experience points.
The feature enhances Aviatrix’s developing loyalty system, providing players with fresh options to personalize their aircraft and earn rewards through continuous engagement.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Loot Boxes are part of our wider vision for Aviatrix as a connected multi-game universe. As we expand our iGaming Metaverse, features like Loot Boxes add another meaningful layer to how players build their profile, customise their aircraft and earn rewards across the ecosystem.”
Unveiled in February, the Aviatrix iGaming Metaverse signifies the supplier’s shift from a standalone crash game to an integrated multi-title ecosystem.
Starting with the imminent debut of Aviatrix Second Chance and continuing with upcoming titles like Aviatrix Fruits and Aviatrix Mines, every game will utilize a single integrated player profile, progression system, and rewards and achievements framework.
The post Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Atucha Strategic Advisory
Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth
Atucha Strategic Advisory, led by LatAm specialist Ramiro Atucha, has strengthened its leadership team with the appointment of Eliane Nunes as Head of Revenue & Commercial Growth, reinforcing the consultancy’s capabilities across Brazil and the wider Latin American region.
The appointment reflects the ongoing evolution of ASA’s boutique advisory model and its focus on delivering tailored strategic guidance to a select group of clients operating in complex, fast-changing markets.
Eliane Nunes brings more than 30 years of experience across iGaming, public relations, corporate communications, growth strategy, and partnership development. Her career has been defined by deep market understanding, relationship-driven leadership, and a long-term approach to sustainable value creation.
Ramiro Atucha commented:
“Eliane’s market sensitivity and structured thinking make her a natural fit for ASA. Her ability to combine revenue awareness, commercial vision, and attentive listening enhances the value we deliver to our partners.”
Eliane Nunes added:
“Ramiro is a professional I have long admired, and our perspectives on growth, positioning, and client development are highly aligned. In Brazil and LatAm, sustainable performance is shaped not only by metrics, but also by trust, reputation, and close professional relationships.”
In her new role, Nunes will lead revenue development initiatives, commercial expansion, and partnership structuring, helping ASA clients translate strategic direction into measurable business outcomes across Brazil and Latin America.
The post Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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