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New watchdog formed to protect punter’s interests
A new voluntary organisation has been formed with the aim of protecting members of the betting public from rogue tipsters. The UK Association of Sports Tipping has just launched after 2 well known reviewers joined forces to organise things.
Chris Sowerby and Peter Philipson together have conducted over 2000 service reviews and have wide experience of the range of tipsters that are available. They commented that “UKAST will for the first time allow punters to check if a service being promoted operates in an open and honest manner.”
UKAST’s aim is to offer independent verification and accountability for tipster services operating in the UK. It provides objective information to allow potential customers to make informed choices about tipster services, whilst at the same time providing genuine and authentic services with a recognisable accreditation that attests to their fairness, transparency and integrity.
All membership applications will be actively vetted and approved members will be entered on the public database. In addition a disputes resolution facility is available which certified members have agreed to comply with.
Approved members may display their registered details with a watermarked badge as shown.
The first commercial member is Bet Chat which publishes football services and general betting advice. Founder Josh Allen said “The sports tipping industry has been sorely in need of a verification body for many years now. Not only does the lack of one lead to consumers falling foul of scams and incompetent tipping, it also results in scepticism around genuine tipster platforms.
In Chris and Peter, UKAST is run by two people with exceptional experience in the world of proofing and reviewing and I see them as the ideal duo to head up this new venture. I didn’t need to think twice about submitting my platform to their verification service, and nor should anybody else!”
Other industry players have welcomed the formation of UKAST including Brian Chappell from Justice for Punters which fights for a ‘fair playing field’ for those who like a bet. He said, “J4P welcomes this new Association and the standards it is trying to achieve. We wish UKAST all the best.”
Soon the public should be asking any tipster or service that is not a UKAST member why that is.
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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