Latest News

Twin announces Bruce Buffer as Brand Ambassador

Published

6 years ago

September 21, 2020

George Miller

Reading Time: 2 minutes

Online casino operator Twin have just announced their new brand ambassador, Bruce Buffer.

Bruce is the internationally renowned sports and entertainment announcer also known as the “Voice of Mixed Martial Arts”. Since 1996, Bruce Buffer has been announcing UFC events and many other sports and entertainment events all over the world and in front of a record 23 million viewers in Brazil at UFC 142. He has built up a strong reputation and is well known and respected globally. On top of being one of the greatest announcers worldwide, he is also known for his fashionable Las Vegas casino style and skill as a poker player, going up against the best professionals in the game. Bruce is already well known within the iGaming industry with the launch of his recent successful slot game “It’s Time!!”. Bruce is thrilled to be on-board

In an eventful summer for Twin which has seen the operator integrate several providers such as the popular game provider ELK, along with launching their brand in Sweden and their upcoming innovative Oktoberfest campaign, this latest announcement is one of the highly anticipated milestones expected as the company approaches the end of 2020 and heads into 2021.

Twin’s CMO Rui Barroso commented “at Twin, we could not be more delighted to have Bruce on board as our brand ambassador, knowing he will uphold and reflect the qualities of our brand, as we continue to grow at a thrilling rate. We could not think of anyone better to represent us across all of our markets. Now more than ever is an exciting time to play with Twin, with plenty of unique Bruce Buffer promotions coming up and of course, some amazing exclusive giveaways.”

Twin define themselves as a clear-cut casino created for those who love casino games and good online entertainment, while they are always looking to take care of their players and give them a safe and reliable site to play on.
Twin.com now has 27 different game providers and over 20 different payment options. With the addition of Bruce Buffer as an ambassador, Twin are quickly cementing themselves as a big player in the industry.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

3 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

The post Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.