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BtoBet launches “Nigeria Betting Focus”

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Includes data on smartphone and internet penetration, device usage and local betting demographics

Sports betting has slowly emerged as an important industry in Nigeria, leveraging the population’s huge football culture, with some of the big leagues, such as the English Premier league, and the Spanish La Liga, having millions of fans in the country. Nigerians are passionate about their sports, especially football, and this has been translated into a keen interest in sports betting.

The rise in sports betting has also been aided by improving technology, with many Nigerians now having access to mobile phones and affordable internet. In fact the ameliorating infrastructure has led Nigeria to become the second largest online gambling market in Africa, behind South Africa, with a Gross Gaming Revenue of $58 million in 2018, according to a report by top accounting and auditing firm, PwC. The report projects that the GGR will rise by 16% over a five-year period.

The “Nigeria Betting Focus”, focuses on the future of the local industry, highlighting the market’s dynamics, consumer preferences, and technological improvements. Furthermore the report analyses smartphone and internet penetration, internet connection speeds, device usage, financial inclusion factors, betting demographics amongst other market elements.

The Report also includes market insights from STM Gaming’s Alessandro Pizzolotto, BtoBet’s Certified Partner for Africa, regarding the importance for a localized betting solution, and the evolving payments gateways scenario in Africa.

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Africa

Alea adds FAZI games via single API aggregation deal

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Nearly 300 FAZI titles will roll into Alea’s operator network as the aggregator targets regulated growth in Latin America, Africa and Europe.

Alea has signed a content partnership with casino game provider FAZI that will see FAZI’s portfolio of nearly 300 games distributed to Alea’s global operator network via a single API integration.

Alea said the agreement supports its expansion across regulated markets in Latin America, Africa, and Europe. The integration adds FAZI content to Alea’s aggregation platform, allowing operators to access the games through the same connection they use for other suppliers.

Titles highlighted in the launch line-up include Wild Hot 40, Golden Crown, Wild Hot 40 Free Spins, Very Hot 5, and Wild Hot 40 Blow.

“We’re happy to welcome FAZI to the Alea platform,” said Eduard Verdaguer, Partnerships Manager at Alea. “They have a strong portfolio with games that already perform well in different markets, and we’re looking forward to making their content available to our operators.”

“Alea’s strong operator network makes them a valuable partner in scaling our distribution globally,” said Bojan Mitic, CEO of FAZI. “This collaboration allows us to reach new markets more efficiently and strengthen our position across key regions.”

The post Alea adds FAZI games via single API aggregation deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

MozzartBet is Live on Fast Track’s AI-native CRM Platform

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MozzartBet, one of South-East Europe’s largest sports betting and gaming operators, has gone live with Fast Track CRM platform, rolling out the platform across its brands in the Balkans, Romania and Africa.

MozzartBet operates across a range of regulated markets, with brands in Serbia, Bosnia, Croatia, Romania, Malta, Kenya and Nigeria. The launch is the next step in MozzartBet’s player engagement strategy, as the operator continues to scale its multi-market presence and deepen the experience it delivers across its brands.

“We have been genuinely impressed with Fast Track from day one. Their team understood our operation, our markets, and what we needed to achieve – and the platform has lived up to it. Our CRM team is already running campaigns in ways we could not before, across all of our markets, and we are excited about what this partnership will let us build for our players going forward,” said Nemanja Savkovic, COO at MozzartBet.

The launch gives MozzartBet’s team a single real-time customer model across its brands, alongside Fast Track AI – the platform’s natural-language and agentic-workflow capabilities, which let operators interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents.

“What MozzartBet have built across the Balkans and Africa is genuinely impressive. We are deeply aligned with their vision for where they are going, and we will continue to do everything we can to help them see that vision through,” said Simon Lidzén, Co-Founder and CEO of Fast Track.

The post MozzartBet is Live on Fast Track’s AI-native CRM Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

Kiron rolls out Kiron.Lite Virtual League with MojaBet brands across six African markets

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Kiron Interactive has launched its Kiron.Lite Virtual League with MojaBet brands across the Democratic Republic of Congo, Senegal, Zambia and Nigeria. The rollout also includes Ghana via Keedbet and Benin via LNB Pari.

Kiron said Kiron.Lite is built for mobile-first and low-bandwidth environments, aiming to maintain performance across varying network conditions. The company positioned the deployment as a response to operator demand for content that can reach more players without impacting gameplay.

Steven Spartinos, Co-CEO of Kiron Interactive, said: “The expansion of Kiron.Lite with MojaBet is an important step in making virtual sports content more accessible across diverse African markets. In many regions, players are engaging primarily through mobile devices and often within bandwidth constrained environments. Kiron.Lite was developed specifically to address those realities, delivering a high quality virtual sports experience with significantly reduced data requirements. This launch reflects our continued focus on creating products that are commercially effective for operators while remaining accessible and relevant to local player behaviours.”

Aris Filippopoulos for MojaBet added: “Kiron.Lite Virtual League aligns strongly with the needs of our player base across multiple African markets. The product delivers an engaging football entertainment experience while supporting the mobile first environments that are increasingly defining player interaction today.”

The post Kiron rolls out Kiron.Lite Virtual League with MojaBet brands across six African markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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