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Toals launch new digital Racing Post display
Toals have accelerated their print-to-digital transition with the launch of new interactive Racing Post Digital Betting Shop Display (BSD) screens across their retail estate in Northern Ireland. Toals, who boast the largest betting shop in the UK and Ireland, continue their digital-first approach to betting by installing the new state-of-the-art interactive horseracing screens.
The Racing Post BSD has been a mainstay for bookmakers since its launch more than 20 years ago and the new screens showcase the same great content in an interactive format. With the new touchscreens, Toals customers are able to compare the detailed form for horses side by side.
For more casual racing customers, the new interactive touchscreens contain key Racing Post content, including Verdicts and the Predictor so they can make informed betting decisions.
The new screens were rolled out to three shops in Ballymena, Portadown and the flagship store in Belfast.
At the launch of the digital display, Toals CEO Gary Toal spoke about the advancement of the tech approach they have always taken in store.
He said “At Toals we pride ourselves on our tech-led approach and we’re delighted to join Racing Post on their print-to-digital transition. We’ve always considered ourselves leaders in tech-led betting shops and we’re excited to roll out these new Racing Post screens for horseracing punters.’’
Toal went on to discuss how vital it was that Racing Post was included in the tech transition.
“The Racing Post Betting Shop Display has been on every betting shop wall across the UK and Ireland for well over 20 years. It’s a key cog in the horseracing betting decision. It is vital for our customers to see Racing Post content available in our shops as we know just how valuable it is. Their content is just as good on the new screens as it was in the paper and I’m looking forward to introducing customers to it over the coming weeks.”
Alan Pepperell, Retail Director of Racing Post, expressed his excitement at the continued roll-out of the Racing Post Digital Betting Shop Display.
“The past few years have seen a shift in focus for the overall retail landscape. If you look at the high street, most stores are now becoming tech-driven and we know bookmakers are no different. Our newspaper and Betting Shop Display have been staples for bookmakers over the past 20 years and we are delighted now to be at the forefront of this digital transition with our new interactive screens. As always, Gary and his team at Toals are leading the tech race with the displays they already have in store. We’re delighted to be rolling out our number one product in his new stores.”
On the advancing tech behind the Racing Post display, he added: “The tech in the displays is second to none and we now offer customers more content than ever before. We used lockdown to update our tech using new Raspberry Pi technology which allows customers to set it and forget it to make our screens quicker and more cost-effective for our partners. Being able to give full form, and verdicts on all UK and Irish racing as well as international racing, greyhound and virtuals in-store, at the touch of a button means punters are armed with the best information to help make their selection.”
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GG.BET has launched Popular Bets, a new platform feature that lets users place bets on ready-made combo selections in a few clicks.
The operator said the “Popular” section on the homepage highlights pre-built combinations based on popular matches and the latest markets. Once a user selects a combo, the full set of selections is automatically added to the bet slip.
According to GG.BET, the combos are generated using “enhanced recommendation algorithms” and built from markets that are popular among gg.bet users. The company said the goal is to reduce the time customers spend building selections and make the betting flow “easier and more accessible” for both experienced and newer bettors.
The update follows other recent product changes on the platform, including the launch of Bet Builder, which GG.BET said allows users to combine multiple markets within one match across both sports and esports.
The post GG.BET adds ‘Popular Bets’ ready-made combo slips appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
22Bet Partners
22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season
As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.
In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.
Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.
Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.
For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.
How The Winner’s League Works
The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.
To participate, affiliates must:
- Register in the 22Bet Partners affiliate program
- Drive traffic from eligible Tier-1, Tier-2 regions
(For detailed GEO information, partners are encouraged to contact their affiliate managers.) - Generate verified First Time Deposits (FTDs) during the campaign period
Only traffic that complies with the program’s official rules and conditions will be considered eligible.
Bonus Levels & Rewards
The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.
20 FTDs
- 5% RevShare boost for 1 month
50 FTDs
- 10% RevShare boost for 2 months
100 FTDs
- 5% RevShare boost for 3 months
- Exclusive Secret Football Box
The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.
Additional Campaign Rules
- Bonuses are credited after FTD confirmation.
- Each partner receives only the highest reward tier achieved.
- The promotion applies to the following brands within the program:
- 22Bet
- Betlabel
- All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions
Playing the Long Game
For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.
Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.
With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.
For affiliates ready to compete, the league has already begun.
The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
22Bet Partners
22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season
As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.
In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.
Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.
Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.
For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.
How The Winner’s League Works
The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.
To participate, affiliates must:
- Register in the 22Bet Partners affiliate program
- Drive traffic from eligible Tier-1, Tier-2 regions
(For detailed GEO information, partners are encouraged to contact their affiliate managers.) - Generate verified First Time Deposits (FTDs) during the campaign period
Only traffic that complies with the program’s official rules and conditions will be considered eligible.
Bonus Levels & Rewards
The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.
20 FTDs
- 5% RevShare boost for 1 month
50 FTDs
- 10% RevShare boost for 2 months
100 FTDs
- 5% RevShare boost for 3 months
- Exclusive Secret Football Box
The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.
Additional Campaign Rules
- Bonuses are credited after FTD confirmation.
- Each partner receives only the highest reward tier achieved.
- The promotion applies to the following brands within the program:
- 22Bet
- Betlabel
- All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions
Playing the Long Game
For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.
Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.
With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.
For affiliates ready to compete, the league has already begun.
The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Americas iGaming & Sports Betting News.
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