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Toals launch new digital Racing Post display
Toals have accelerated their print-to-digital transition with the launch of new interactive Racing Post Digital Betting Shop Display (BSD) screens across their retail estate in Northern Ireland. Toals, who boast the largest betting shop in the UK and Ireland, continue their digital-first approach to betting by installing the new state-of-the-art interactive horseracing screens.
The Racing Post BSD has been a mainstay for bookmakers since its launch more than 20 years ago and the new screens showcase the same great content in an interactive format. With the new touchscreens, Toals customers are able to compare the detailed form for horses side by side.
For more casual racing customers, the new interactive touchscreens contain key Racing Post content, including Verdicts and the Predictor so they can make informed betting decisions.
The new screens were rolled out to three shops in Ballymena, Portadown and the flagship store in Belfast.
At the launch of the digital display, Toals CEO Gary Toal spoke about the advancement of the tech approach they have always taken in store.
He said “At Toals we pride ourselves on our tech-led approach and we’re delighted to join Racing Post on their print-to-digital transition. We’ve always considered ourselves leaders in tech-led betting shops and we’re excited to roll out these new Racing Post screens for horseracing punters.’’
Toal went on to discuss how vital it was that Racing Post was included in the tech transition.
“The Racing Post Betting Shop Display has been on every betting shop wall across the UK and Ireland for well over 20 years. It’s a key cog in the horseracing betting decision. It is vital for our customers to see Racing Post content available in our shops as we know just how valuable it is. Their content is just as good on the new screens as it was in the paper and I’m looking forward to introducing customers to it over the coming weeks.”
Alan Pepperell, Retail Director of Racing Post, expressed his excitement at the continued roll-out of the Racing Post Digital Betting Shop Display.
“The past few years have seen a shift in focus for the overall retail landscape. If you look at the high street, most stores are now becoming tech-driven and we know bookmakers are no different. Our newspaper and Betting Shop Display have been staples for bookmakers over the past 20 years and we are delighted now to be at the forefront of this digital transition with our new interactive screens. As always, Gary and his team at Toals are leading the tech race with the displays they already have in store. We’re delighted to be rolling out our number one product in his new stores.”
On the advancing tech behind the Racing Post display, he added: “The tech in the displays is second to none and we now offer customers more content than ever before. We used lockdown to update our tech using new Raspberry Pi technology which allows customers to set it and forget it to make our screens quicker and more cost-effective for our partners. Being able to give full form, and verdicts on all UK and Irish racing as well as international racing, greyhound and virtuals in-store, at the touch of a button means punters are armed with the best information to help make their selection.”
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ELA Games
ELA Games launches King and Flame slot with Hold and Win coins and Bonus Wheel
The 5×3, 20-payline fantasy title includes expanding wild events, Mystery Chests, Free Spins, and a 5,000x max win.
ELA Games has released a new fantasy-themed slot, King and Flame, built on a 5×3 layout with 20 paylines.
The game includes a Hold and Win-style coin mechanic where coins “paying exactly their visible face value,” according to the company. ELA Games also highlighted “Queen’s Mercy” and “Mystery Chests,” which it said can deliver instant prizes or trigger the Grand Jackpot.
On the feature side, ELA Games said the “Tamed by the Crown” event can turn the Dragon Queen into a full reel wild. A “Bonus Wheel Coin” can also appear to unlock a bonus wheel with extra prizes, jackpots, and Free Spins.
The Free Spins round is triggered by three Scatter symbols. During Free Spins, ELA Games said any coin that lands expands to cover the entire column. The title’s maximum win is capped at 5,000x, with a stated maximum exposure of €250,000.
King and Flame is rated mid volatility (2/5), according to the company.
The post ELA Games launches King and Flame slot with Hold and Win coins and Bonus Wheel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Inside GEO
Inside GEO: Slovenia As the Next Emerging Goldmine
Slovenia is definitely one of the most promising GEOs for the iGaming niche.
That is why the N1 Partners team has collected insights that will help to work more accurately with the audience, increase ROI and build effective advertising campaigns for the GEO.
Let’s look at the big picture to understand the potential of the region better. Slovenia is a small country in Central Europe with a population of about 2.1 million people and its capital in Ljubljana. The official language is Slovenian, the currency is euro, and the time zone is CET (UTC+1).
With the background of a high living standard and a stable economy, the market creates favorable conditions for online gambling: the iGaming sector is already showing steady growth, and its volume was estimated at about $497 million by 2025.
Reasons to test Slovenia
Slovenia is a promising region, but it often turns out to be underestimated in the iGaming niche.
Top 3 reasons to drive traffic to Slovenia right now:
- Low competition.
Slovenia is the country with a low share of online gambling in the market. For partners, this is a signal: with proper localisation and strategy, you can enter a less competitive environment and make a long-term profit. - Solvent players.
The GDP per capita in Slovenia is about $35.3 thousand, which confirms the high level of audience solvency and the potential for stable LTV. - High potential.
Slovenia is not an overheated online market: in European comparison, the share of online gambling in the overall revenue structure remains relatively low. This means that the market has not yet fully realised its digital potential and there’s a room for growth.
Players’ behaviour
Slovenian users are more likely to choose online platforms due to their convenience, wide choice of games and accessibility from mobile devices.
In this region, smartphones account for the majority of iGaming traffic — 86.45%, which requires the adaptation of all funnels to mobile devices.
Gender and age
- Men — 63%, average age 31-35 years
- Women — 37%, average age 26-30 years
According to N1 Partners, the iGaming market remains predominantly male, which is confirmed by external research: the main audience is men aged 25-44. At the same time, the proportion of women is gradually increasing, expanding the segment’s potential.
Top 10 slots Among N1 Partners Players in Slovenia
N1 Partners team notes that players prefer slots with recognizable series, bonus features and adventure themes — this directly affects retention and LTV.
- Legacy of Dead
- Book of Dead
- Heist Stakes
- Book of the Fallen
- Gates of Olympus Super Scatter
- Lucky Lady’s Charm Deluxe
- Magic Apple 2
- Rich Wilde and the Tome of Madness
- Gonzo’s Quest II: Return to El Dorado
- More Magic Apple
Conclusion
Slovenia is a GEO with strong and sustainable potential and a high share of mobile traffic, as well as a growing iGaming market, ideal for those working with gambling traffic.
N1 Partners analytics confirms that with the right localisation strategy and taking into account the characteristics of the audience, this market is able to bring stable profits and long-term growth within the framework of iGaming partner programs.
Wanna scale and increase your income? Work with N1 Partners!
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high conversion (CR) and Reg2Dep across Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
The post Inside GEO: Slovenia As the Next Emerging Goldmine appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
3 Oaks Gaming
3 Oaks Gaming adds Must Drop JACKPOT mechanic to 4 Pots of Egypt slot
New variant pairs Hold & Win gameplay with two daily progressive jackpots designed to drop before a capped maximum value.
3 Oaks Gaming has released Must Drop JACKPOT
4 Pots of Egypt, extending its Must Drop JACKPOT
series by adding the time-limited jackpot mechanic to its 4 Pots of Egypt slot.
The 5×3, 20-line title uses a Hold & Win format and a four-pots bonus structure, with a progressive jackpot that the supplier says is guaranteed to drop before reaching a defined maximum value. 3 Oaks Gaming said two progressive jackpots are available daily.
According to the company, the Must Drop JACKPOT
prize is set at network level within the game, meaning operators can deploy the promotional feature without additional administrative setup.
The game is built on the original 4 Pots of Egypt, with three smaller pots—Boost, Collect and Multi—and a fourth pot that can add Mini to Major jackpot values on up to three random symbols during the Bonus Game.
Victoria Vashukevich, Acting CCO 3 Oaks Gaming, said: “Must Drop JACKPOT
4 Pots of Egypt builds on the strength of proven Hold & Win gameplay with the added excitement of our Must Drop JACKPOT
feature.
“The game’s layered bonus features, engaging Egyptian theme and progressive jackpot functionality make it a valuable addition to our portfolio and an attractive proposition for operators seeking high-performing content.”
The post 3 Oaks Gaming adds Must Drop JACKPOT mechanic to 4 Pots of Egypt slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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