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Minecraft adopts Hadean’s Aether Engine to dynamically scale new gaming experiences
Minecraft, the biggest game in the world, has selected the startup’s powerful spatial simulation engine to accelerate global reach
Minecraft, the best-selling game of all time, has signed up to use a spatial simulation engine that is so powerful it is also being used in the fight against Covid-19. Created by supercomputing startup, Hadean, Aether Engine is being made publicly available for game studios of all sizes, from independent developers to AAA game studios, with Minecraft developer Mojang Studios as its first global partner.
With more people than ever before enjoying video games and going online, the demands on games to support large numbers of users is growing exponentially. Built from the ground-up, Aether Engine allows developers to augment both new and existing games with minimal effort and no disruption to players’ experiences.
Craig Beddis, CEO and Co-Founder at Hadean, said, “We’re seeing a huge behavioural shift in gaming, as more and more people want to be involved in massive, online multiplayers. Aether Engine enhances these experiences by providing games unprecedented depth, complexity, realism and connectivity. That’s been our focus as we developed Aether Engine, along with its ability to integrate with existing games, such as Minecraft and its highly engaged gaming community.”
Aether Engine is underpinned by the Hadean platform, which sits close to the metal and eliminates excessive middleware, orchestration and overengineering. It implements a unique process model which distributes applications by default, dynamically provisioning more or less resources as required, and marking a step-change in how game engines are developed and used by studios. While several other businesses are exploring distributed multiplayer solutions, traditional infrastructure requires layers of middleware, creating architectural complexity that negatively impacts scalability, performance and reliability.
Michael Weilbacher, Chief Technology Officer at Mojang Studios, stated, “Hadean’s Aether Engine is a game-changer that opens up a range of new design possibilities — not just for games like Minecraft, but for streaming platforms, developer communities, and even enterprise applications. We are pleased to be partnering and using Hadean’s next-generation. technology to help us create new opportunities for our customers.”
Being able to run large scale simulations and manage the computational requirements of highly complex environments has a wide range of applications beyond just online gaming. The globally renowned Francis Crick Institute is using the engine to accelerate the development of a single, massive-scale simulation of how viruses, like COVID-19, spread.
Beddis concluded, “It might seem incongruent that AAA games like Minecraft would use the same technology as efforts to better understand viruses, but they both create and consume huge amounts of data. That means massive compute power, combined with the ability to rapidly simulate and model complex situations with millions of different variables. Aether Engine is one of the few platforms with the scalability, adaptability, and reliability to support those requirements.”
For further information, visit www.hadean.com.
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18th Federal Civil Court of the Federal District blocks enforcement of Brazilian registration No. 501759803 after action by Aviator Studio Brazil.
A Federal Court in Brazil has ordered the suspension of Spribe’s trademark registration for “Aviator,” preventing the company from relying on exclusivity rights tied to Brazilian trademark registration No. 501759803 until a final judgment is issued.
The decision was issued by the 18th Federal Civil Court of the Federal District, following legal action brought by Aviator Studio Brazil. Aviator Studio said the court recognized the strength of its claims on the grounds of invalidation of Spribe’s trademarks.
According to Aviator Studio, the case centers on evidence that the Aviator trademark was created and used years before Spribe obtained trademark protection in Brazil. The company said the court acknowledged evidence that the Aviator brand originated in Georgia in 2016 and was formally registered there in 2018.
The court also took note of prior judicial decisions in Georgia that, according to Aviator Studio, invalidated Spribe’s registration of the Aviator trademark and confirmed the rights of the original trademark owner.
“This decision represents an important step in protecting the Aviator brand and enforcing intellectual property rights internationally. In practical terms, this means that, until the final resolution of the Spribe’s trademark invalidation proceedings, Spribe will no longer be able to continue it’s disruptive practices against operators, including sending threatening letters or initiating legal actions related to the use of Aviator Studio’s trademark.” comments George Pruidze, CEO of Aviator Studio. “We remain committed to defending the integrity of the Aviator brand and ensuring that its legitimate ownership is recognized across all jurisdictions.”
The post Brazil federal court suspends Spribe’s Aviator trademark rights pending final ruling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Aviator Studio
Aviator Studio Secures Significant Legal Victory in Brazil as Federal Court Suspends Spribe’s Aviator Trademark Rights
Aviator Studio has achieved a significant legal victory in Brazil after a Federal Court ordered the suspension of Spribe’s trademark registration for “Aviator,” recognizing the strength of Aviator Studio’s claims related to the grounds of invalidation of Spribe’s trademarks.
The decision, issued by the 18th Federal Civil Court of the Federal District, prevents Spribe from relying on the exclusivity rights arising from Brazilian trademark registration No. 501759803 until a final judgment is rendered.
The ruling follows legal action brought by Aviator Studio Brazil, which demonstrated that the Aviator trademark had been created and used years before Spribe obtained trademark protection in Brazil. The court acknowledged evidence showing that the Aviator brand originated in Georgia in 2016 and was formally registered there in 2018, years before Spribe’s Brazilian registration.
Importantly, the court also took note of previous judicial decisions in Georgia that invalidated Spribe’s registration of the Aviator trademark and confirmed the rights of the original trademark owner.
“This decision represents an important step in protecting the Aviator brand and enforcing intellectual property rights internationally. In practical terms, this means that, until the final resolution of the Spribe’s trademark invalidation proceedings, Spribe will no longer be able to continue it’s disruptive practices against operators, including sending threatening letters or initiating legal actions related to the use of Aviator Studio’s trademark.” comments George Pruidze, CEO of Aviator Studio. “We remain committed to defending the integrity of the Aviator brand and ensuring that its legitimate ownership is recognized across all jurisdictions.”
Aviator Studio will continue pursuing all available legal measures to safeguard its intellectual property rights and protect the integrity of the Aviator trademark worldwide.
The post Aviator Studio Secures Significant Legal Victory in Brazil as Federal Court Suspends Spribe’s Aviator Trademark Rights appeared first on Americas iGaming & Sports Betting News.
The Esportes Gaming Brasil activation aired in two five-minute slots after Brazil’s opening match, alongside a broader SBT sponsorship and bar program.
Esportes da Sorte aired a World Cup-themed activation on Times Square’s large-format screens in New York on 13 and 14 June 2026, following Brazil’s opening match of the tournament. The campaign ran in two continuous five-minute slots and prompted passers-by to sing the chant: “I am Brazilian, with great pride and great love”.
The Times Square creative featured singer Léo Santana and a group of brand ambassadors and influencers named by the company as Carlinhos Maia, Bruno Formiga, Luisinho Freitas and Raul Erlich, who are producing tournament coverage from the US.
The activation was placed by Esportes Gaming Brasil, the holding group behind Esportes da Sorte, Lottu and Onabet. The company said the New York placement formed part of a wider multi-platform World Cup strategy spanning advertising, live activations and real-time content.
Esportes Gaming Brasil is an official sponsor of the tournament broadcasts on SBT, with planned visibility across free-to-air TV, the +SBT streaming platform, N Sports and digital channels. In Brazil, the group said it is also running activations across approximately 130 bars in cities including São Paulo, Recife, Salvador, Belo Horizonte and Fortaleza.
The company is also running two national campaigns during the World Cup period: “Cheer Like a Corinthian” and “Call-Up”.
The post Esportes da Sorte runs World Cup fan chant spot on Times Square screens appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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