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Minecraft adopts Hadean’s Aether Engine to dynamically scale new gaming experiences
Minecraft, the biggest game in the world, has selected the startup’s powerful spatial simulation engine to accelerate global reach
Minecraft, the best-selling game of all time, has signed up to use a spatial simulation engine that is so powerful it is also being used in the fight against Covid-19. Created by supercomputing startup, Hadean, Aether Engine is being made publicly available for game studios of all sizes, from independent developers to AAA game studios, with Minecraft developer Mojang Studios as its first global partner.
With more people than ever before enjoying video games and going online, the demands on games to support large numbers of users is growing exponentially. Built from the ground-up, Aether Engine allows developers to augment both new and existing games with minimal effort and no disruption to players’ experiences.
Craig Beddis, CEO and Co-Founder at Hadean, said, “We’re seeing a huge behavioural shift in gaming, as more and more people want to be involved in massive, online multiplayers. Aether Engine enhances these experiences by providing games unprecedented depth, complexity, realism and connectivity. That’s been our focus as we developed Aether Engine, along with its ability to integrate with existing games, such as Minecraft and its highly engaged gaming community.”
Aether Engine is underpinned by the Hadean platform, which sits close to the metal and eliminates excessive middleware, orchestration and overengineering. It implements a unique process model which distributes applications by default, dynamically provisioning more or less resources as required, and marking a step-change in how game engines are developed and used by studios. While several other businesses are exploring distributed multiplayer solutions, traditional infrastructure requires layers of middleware, creating architectural complexity that negatively impacts scalability, performance and reliability.
Michael Weilbacher, Chief Technology Officer at Mojang Studios, stated, “Hadean’s Aether Engine is a game-changer that opens up a range of new design possibilities — not just for games like Minecraft, but for streaming platforms, developer communities, and even enterprise applications. We are pleased to be partnering and using Hadean’s next-generation. technology to help us create new opportunities for our customers.”
Being able to run large scale simulations and manage the computational requirements of highly complex environments has a wide range of applications beyond just online gaming. The globally renowned Francis Crick Institute is using the engine to accelerate the development of a single, massive-scale simulation of how viruses, like COVID-19, spread.
Beddis concluded, “It might seem incongruent that AAA games like Minecraft would use the same technology as efforts to better understand viruses, but they both create and consume huge amounts of data. That means massive compute power, combined with the ability to rapidly simulate and model complex situations with millions of different variables. Aether Engine is one of the few platforms with the scalability, adaptability, and reliability to support those requirements.”
For further information, visit www.hadean.com.
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affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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