Canada

AGA Activates Enforcement Process for Responsible Marketing Code for Sports Wagering

Published

6 years ago

September 15, 2020

To commemorate the beginning of Responsible Gaming Education Week (RGEW), the American Gaming Association (AGA) today activated the enforcement process associated with its Responsible Marketing Code for Sports Wagering. The self-regulated, industry-wide program will be overseen by a Code Compliance Review Board, consisting of two independent co-chairs and five AGA member representatives:

Joe Bertolone, Executive Director, UNLV International Center for Gaming Regulation (co-chair)
Becky Harris, Distinguished Fellow in Gaming, UNLV International Gaming Institute (co-chair)
Laura McAllister Cox, Vice President of Regulatory Compliance & Legal Counsel, Rush Street Gaming
Stephen Martino, Senior Vice President & Chief Compliance Officer, MGM Resorts International
Sharon Otterman, Chief Marketing Officer, William Hill
Paul Pellizzari, Vice President, Global Social Responsibility, Hard Rock
Chris Soriano, Vice President & Chief Compliance Officer, Penn National Gaming

The Responsible Marketing Code for Sports Wagering includes self-imposed restrictions on target audiences, outlets, and materials branding, while mandating responsible gaming inclusion. The tenets of the code apply to traditional and digital media marketing activity for AGA members and non-members. Through the process launched today, industry stakeholders and consumers can flag perceived non-compliance with the code via AmericanGaming.org.

“Responsible Gaming Education Week provides a perfect opportunity to launch this important initiative, holding everyone accountable to a standard set by responsible operators,” said AGA President and CEO Bill Miller. “By adhering to this code, U.S. sports betting operators are putting consumers first, and I’m thankful to the distinguished industry representatives on the compliance review board who will help raise the bar for the marketing of sports betting activity in the United States.”

AGA’s Responsible Marketing Code for Sports Wagering supplements individual companies’ existing responsible marketing activities and those adhered to by all AGA members through the Responsible Gaming Code of Conduct, which includes limitations on frequency of advertisements.

Held annually, RGEW (Sept. 13-19, 2020) provides an opportunity to showcase the industry’s year-round commitment to responsible gaming by refreshing employee training, promoting gaming literacy to customers, and working with community partners on advancing RG initiatives. This year, the AGA is highlighting Have A Game Plan.^® Bet Responsibly., its public service campaign to educate new and seasoned sports bettors on responsible sports betting amidst the rapid expansion of legal sports betting.

affiliate marketing

CasinoCanada partners with LolaJack Casino to expand Canadian visibility

Published

7 hours ago

June 2, 2026

GamingAmericas.com

casinocanada-partners-with-lolajack-casino-to-expand-canadian-visibility

CasinoCanada.com has entered into a partnership with LolaJack Casino to increase brand visibility and direct traffic to the platform in the Canadian market, the companies said.

Under the agreement, CasinoCanada will produce and distribute content about LolaJack Casino, including its gaming catalogue, platform features, and operational details. The content will be published in CasinoCanada’s review, comparison, and informational sections, with the stated aim of attracting and redirecting user traffic.

CasinoCanada is a Canada-focused online casino guide operated by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We are pleased to support LolaJack Casino in strengthening its presence in the Canadian market. This partnership is aimed at driving relevant traffic to the platform through CasinoCanada’s content and distribution channels.”

LolaJack Casino is operated by WinLeads and was established in 2026.

The platform operates under a Costa Rican licence issued to Tafico Ltd. Alfie, Affiliate Manager at WinLeads, said: “We are delighted to team up with CasinoCanada to strengthen our brand visibility across Canada. This partnership aligns perfectly with our goal to deliver a top-tier gaming experience to Canadian players through a trusted informational guide.”

The companies said Canadian users have access to a gaming library of more than 11,000 titles from 107 software providers, including Pragmatic Play, Playson, Mascot Gaming, and Hacksaw Gaming.

The post CasinoCanada partners with LolaJack Casino to expand Canadian visibility appeared first on Americas iGaming & Sports Betting News.

Ben Wood CCO at Playson

Playson strengthens North American footprint with Caesars Entertainment partnership

Published

8 hours ago

June 2, 2026

GamingAmericas.com

playson-strengthens-north-american-footprint-with-caesars-entertainment-partnership

Launch brings slot studio’s award-winning portfolio to an increased player base across Ontario

Playson, the accomplished digital entertainment supplier, has secured its latest partnership in Ontario with Caesars Entertainment, bringing a new portfolio of titles to Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.

The agreement will see Playson elevate the industry-renowned operator’s comprehensive online slot collection with an array of top-performing releases from its Hold and Win library, integrated via Light & Wonder’s aggregation platform.

Titles including 4 Pots Riches: Hold and Win, Thunder Coins: Hold and Win and Diamonds Power XXL: Hold and Win will enable players across the province to enjoy feature-led, captivating gameplay experiences, which have already proven successful since Playson first entered the market in 2022.

Playson’s latest tie-up highlights the international recognition of its brand, with its extensive portfolio continuing to drive long-term value for operators worldwide.

Ben Wood, CCO at Playson, said: “Caesars Digital is a prestigious entertainment brand and this partnership reinforces our commitment to deliver player-favourite content to the world’s leading casino operators. We look forward to bringing our proven portfolio to an increased number of players across Ontario and continue strengthening our North American footprint.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “The addition of Playson’s established portfolio of titles broadens the online casino offering for our players in Ontario. This partnership reflects our ongoing focus on advancing the online casino experience across our platforms.”

The post Playson strengthens North American footprint with Caesars Entertainment partnership appeared first on Americas iGaming & Sports Betting News.

Canada

Peter & Sons signs St8 deal to distribute slots in Ontario and the UK

Published

9 hours ago

June 2, 2026

Wladimir P.

peter-&-sons-signs-st8-deal-to-distribute-slots-in-ontario-and-the-uk

The content rollout targets two regulated markets via St8’s aggregation platform, giving operators access to titles including Barbarossa Dragon Empire and Zombie Road.

Peter & Sons has signed a partnership with aggregation platform St8 to distribute the studio’s casino content to operators in Ontario and the UK.

The agreement expands Peter & Sons’ reach through St8’s aggregation network, with the initial focus on the regulated Ontario and UK markets.

Operators in both jurisdictions will be able to offer Peter & Sons titles including Barbarossa Dragon Empire, Ghostfather Awakened, Zombie Road, and Sand of Destiny.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Ontario and the UK are both hugely important markets for us, so partnering with St8 represents a very exciting step in our continued expansion. Their aggregation network creates a strong route for bringing our portfolio to operators in these regions, and we’re looking forward to seeing our games reach even more players across both markets. St8’s approach and understanding of regulated gaming make them a natural partner for Peter & Sons.”

David Fall, Business Development Manager at ST8, added: “We are absolutely delighted to be working with Peter & Sons across the UK and Ontario markets. Their bold creative vision, distinctive game design and commitment to player-first entertainment make them an outstanding partner for us. We are excited about what we can achieve together and look forward to bringing their unique portfolio to even more players.”

The post Peter & Sons signs St8 deal to distribute slots in Ontario and the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.