Canada
AGA Activates Enforcement Process for Responsible Marketing Code for Sports Wagering
To commemorate the beginning of Responsible Gaming Education Week (RGEW), the American Gaming Association (AGA) today activated the enforcement process associated with its Responsible Marketing Code for Sports Wagering. The self-regulated, industry-wide program will be overseen by a Code Compliance Review Board, consisting of two independent co-chairs and five AGA member representatives:
- Joe Bertolone, Executive Director, UNLV International Center for Gaming Regulation (co-chair)
- Becky Harris, Distinguished Fellow in Gaming, UNLV International Gaming Institute (co-chair)
- Laura McAllister Cox, Vice President of Regulatory Compliance & Legal Counsel, Rush Street Gaming
- Stephen Martino, Senior Vice President & Chief Compliance Officer, MGM Resorts International
- Sharon Otterman, Chief Marketing Officer, William Hill
- Paul Pellizzari, Vice President, Global Social Responsibility, Hard Rock
- Chris Soriano, Vice President & Chief Compliance Officer, Penn National Gaming
The Responsible Marketing Code for Sports Wagering includes self-imposed restrictions on target audiences, outlets, and materials branding, while mandating responsible gaming inclusion. The tenets of the code apply to traditional and digital media marketing activity for AGA members and non-members. Through the process launched today, industry stakeholders and consumers can flag perceived non-compliance with the code via AmericanGaming.org.
“Responsible Gaming Education Week provides a perfect opportunity to launch this important initiative, holding everyone accountable to a standard set by responsible operators,” said AGA President and CEO Bill Miller. “By adhering to this code, U.S. sports betting operators are putting consumers first, and I’m thankful to the distinguished industry representatives on the compliance review board who will help raise the bar for the marketing of sports betting activity in the United States.”
AGA’s Responsible Marketing Code for Sports Wagering supplements individual companies’ existing responsible marketing activities and those adhered to by all AGA members through the Responsible Gaming Code of Conduct, which includes limitations on frequency of advertisements.
Held annually, RGEW (Sept. 13-19, 2020) provides an opportunity to showcase the industry’s year-round commitment to responsible gaming by refreshing employee training, promoting gaming literacy to customers, and working with community partners on advancing RG initiatives. This year, the AGA is highlighting Have A Game Plan.® Bet Responsibly., its public service campaign to educate new and seasoned sports bettors on responsible sports betting amidst the rapid expansion of legal sports betting.
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BetMGM
Incentive Studios launches four real-money games with BetMGM in Ontario
Incentive Games, via its real-money gaming division Incentive Studios, has partnered with BetMGM to launch four real-money titles in Ontario. The companies said BetMGM is first to market with the titles in the province.
The games now live on BetMGM in Ontario are Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout. The supplier described the content as crash and arcade-style games.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
Incentive Games said the Ontario rollout builds on its recent licensing in Pennsylvania, Michigan and Ontario as it expands across regulated North American markets.
The post Incentive Studios launches four real-money games with BetMGM in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers
Tonybet has launched its World Cup Card Collection campaign for Canadian customers in time for the start of the 2026 World Cup, with a $150,000 CAD prize fund on offer.
Tonybet’s Canadian playerbase (excluding Ontario) will have the chance to collect a wide range of card packs through the tournament by successfully completing a number of sportsbook and casino-related quests on a weekly basis.
There are 51 cards in total to collect, including 48 standard digital cards – one for each participating World Cup nation – and three unique physical cards available in gold, silver and bronze.
Each card collected possesses a coin value which can be used in exchange for a variety of bonus rewards to be used across the Tonybet platform. Meanwhile, winners of the three unique physical cards will also claim cash prizes of $100,000 CAD for gold, $35,000 CAD for silver and $15,000 CAD for bronze, as well as receiving the one-of-a-kind, handcrafted cards.
Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the 2026 World Cup, it’s set to be a huge period for Canadian sport – and our World Cup Card Collection campaign will ensure our Canadian customers have even more reason to stay engaged through the tournament over the coming weeks.
“By completing quests, collecting card packs, unlocking collection bonuses, and chasing three one-of-a-kind physical cards available throughout the World Cup, there’s a share of $150,000 up for grabs. And with new rewards, tier completion bonuses, and exclusive collectibles on offer, every card pack could bring our players one step closer to a summer to remember.”
The post Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers appeared first on Americas iGaming & Sports Betting News.
Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO
B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has partnered with BetMGM, a leading iGaming and sports betting operator, to launch four real-money titles in Ontario. BetMGM will be first to market with these titles in the province.
The partnership has seen four of Incentive Studios’ titles, Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout, go live on the BetMGM platform, bringing the studio’s portfolio of crash and arcade experiences to players across the province.
As one of North America’s leading betting and gaming operators, BetMGM has built a strong reputation for delivering premium player experiences across regulated markets. Ontario remains a key market within its growth strategy, with a continued focus on high-quality content, innovation and responsible gambling.
The launch further strengthens Incentive Games’ position in North America and marks another important milestone in the company’s continued expansion across regulated gaming markets, building on its recent securing of licences in Pennsylvania, Michigan and Ontario.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
The post INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO appeared first on Americas iGaming & Sports Betting News.
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