Latest News
CasinoGrounds chooses Relax Gaming to bring slot vision to life
Relax Gaming, igaming aggregator and supplier of unique content, has been selected by the industry’s largest collective streamer site, CasinoGrounds, to develop a unique, player-led slot game.
The supplier will custom-build the title based on CasinoGrounds’ specifications with the respective teams working closely together to bring the vision to life.
Set to launch in Q4 this year, the game will include multiple features guided by the streamer’s extensive experience playing a wide range of titles and vast industry knowledge gathered through its large community of slot enthusiasts.
CasinoGrounds, which was established in 2016 and backed by LeoVentures the following year, is one of the largest marketing affiliate companies in the online casino sector, which is reflected in the millions of views on its Youtube videos month on month.
The collaboration will build on Relax Gaming’s collection of in-house developed content, which has grown consistently with top-performing titles such as Temple Tumble, Money Train, Snake Arena and Hellcatraz since the company opened its first studio four years ago.
The latest addition to its portfolio, Money Train 2, has already smashed records since its launch on September 2nd and featured in a CasinoGrounds tournament where three streamers, Letsgiveitaspin, Slotspinne and Daskelele, battled to claim the highest payout and win a €7,500 prize.
Simon Hammon, Relax Gaming CPO, said: “CasinoGrounds is a pillar of the affiliate sector and we are proud to have been chosen to transform the team’s great ideas into something really special.
“Being able to take the knowledge they have at their disposal and work with them has been a pleasure. We’re also humbled that this collaboration came about as a result of the reputation our talented studio teams have secured in a relatively short period, and our willingness to go above and beyond to deliver on promises.”
Tobias Svensen, CEO at CasinoGrounds, said: “Relax is and has been a great partner in this project and we choose to work with them because of the level of experience demonstrated by their team, but also because of the respect that the company has for our community and willingness to listen along with the understanding that comes with that.
“This is a game that is made by players for players and we are really looking forward to seeing the game live and played by our fans and community.”
This year Relax Gaming is celebrating its 10th anniversary, marking a decade of quality service to the industry’s leading online casinos. The company supplies its partners with a growing library of over 1000 proprietary and third-party studio games through a quick and simple integration.
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brand campaigns
Stake releases hot air balloon football match stunt at 10,000ft
Stake published a new campaign video on June 23 showing a small-sided football match played on a pitch suspended from a hot air balloon at 10,000ft.
The video features six extreme sports content creators—Nathan Roque, Alessio Papia, Nicolo Contrada, Yasmin Xavier, Sara Vidal, and Carol Chafauzer—playing on a 12m x 20m synthetic grass platform. Stake said the 3,000kg pitch was carried by balloon during a 60-minute flight, with participants later jumping from the platform using parachutes.
The activation sits within Stake’s “It’s All At Stake” brand platform, which the company launched ahead of this summer’s global football tournament. According to Stake, the campaign is being promoted across YouTube, Instagram and X.
Jarrod Febbraio, Director at Stake, said: “This summer sees one of the biggest cultural moments on the planet and simply showing up is no longer enough. Our ambition is to create campaigns that genuinely capture people’s attention, spark conversation and give fans something they haven’t seen before.
“At Stake, we are always looking for ways to push creative boundaries and challenge expectations around sports marketing. Whether it’s our It’s All At Stake campaign or staging a football match thousands of feet in the air, the objective is the same – creating entertainment that resonates with audiences and delivers memorable experiences around the moments they care most about.”
Stake also said the “It’s All At Stake” campaign has generated more than 200 million views across earned and social channels in the first week of the tournament.
The post Stake releases hot air balloon football match stunt at 10,000ft appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Game Aggregation
Infingame says tournaments and missions drive retention on sweepstakes platforms
Infingame has published operational observations on what it says is driving player engagement on sweepstakes platforms, arguing that traditional online casino retention tactics don’t consistently translate to the sweepstakes model.
According to the aggregator, the strongest-performing sweepstakes products are built around progression-driven engagement, social-style competition, lightweight onboarding, and highly dynamic promotional systems. “Sweepstakes players behave very differently from traditional casino audiences,” said Jana Filagina, Head of Commercial at Infingame. “The expectation is much closer to entertainment platforms and gaming ecosystems than classic gambling products. Retention is driven by interaction quality, progression, and continuous engagement rather than purely transactional behavior.”
Infingame identified tournament ecosystems as a leading mechanic for repeat participation and session continuity, saying competitive formats outperform static reward campaigns by adding progression loops and achievement motivation. The company said operators using segmented tournament mechanics recorded higher repeat participation rates than those relying mainly on bonus-driven campaigns, and flagged “multiplier races, win races, and progression-based leaderboard systems” as particularly effective for mobile-first audiences due to short-session play patterns.
“Players want activity, not passive rewards,” Filagina said. “The strongest-performing sweepstakes platforms are creating environments where players continuously interact with missions, rankings, tournaments, and achievement systems rather than simply claiming bonuses.”
Infingame also highlighted mission-based challenge systems as a fast-growing retention lever, saying they encourage broader content exploration and higher daily return activity than standard promotional structures. Separately, the company pointed to infrastructure scalability as an operational priority, arguing that mobile-heavy, interaction-focused audiences make responsiveness and gameplay continuity central to engagement performance as operators scale across North America.
The post Infingame says tournaments and missions drive retention on sweepstakes platforms appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
SolutionsHub marks 10 years and plans more overseas offices
Isle of Man-based regulatory and licensing consultancy says it has opened in Ireland and will announce further locations.
SolutionsHub has marked its 10-year anniversary, highlighting international expansion plans from its Isle of Man base. Founder Lee Hills set up the regulatory and licensing consultancy on 23 June 2016, the day of the Brexit referendum.
The company said it has grown from a one-person operation into what it describes as “the largest regulatory and licensing consultancy on the Isle of Man,” supported by a team that includes former regulators, government officials and compliance specialists. SolutionsHub said it now supports “hundreds of businesses and organisations” across gaming, fintech and other regulated sectors, and has received “more than 55 industry awards, including three EGR awards.”
SolutionsHub said its international footprint has increased, with an office established in Ireland and further overseas offices set to be announced as part of its next stage of development. The company also said it is broadening its work into adjacent regulated industries as regulation and operational complexity evolve globally.
Hills said: “I did not begin with a detailed ten-year plan. I knew the type of business I wanted to create and the standards I wanted it to represent, but what SolutionsHub has become has been built by the people who joined the business and contributed their own knowledge, experience and commitment.
“We have never pursued growth simply for the sake of becoming bigger. We have focused on being consistent, investing in people with genuine regulatory and operational experience and making sure that growth does not come at the expense of the quality of our work.
“That has been a collective effort throughout the past ten years. Every person who has worked with us, supported the business or trusted us to advise them has played a part in reaching this point.
“The opportunity now is to take the same approach into new markets, strengthen our international presence and continue building the expertise our clients will need as regulation becomes increasingly complex.”
SolutionsHub COO Nick Wright added: “When I joined SolutionsHub, it was still a very young business, but the ambition and the standards behind it were already clear,” Wright said.
“What has followed has been a genuine team effort. We have brought together people with significant regulatory, operational and industry experience, and each of them has contributed to the business SolutionsHub is today.
“The company is larger, the team has grown and we now work across more markets, but the underlying principles have remained the same. We want to do the work properly, give clients practical support and build relationships that last.
“Reaching ten years gives us an opportunity to recognise everything the team has achieved together, while also looking ahead to what we can build next.”
The post SolutionsHub marks 10 years and plans more overseas offices appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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