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Cloudbet Gets Live Roulette Boost With Authentic Gaming Partnership

Published

6 years ago

September 11, 2020

George Miller

Reading Time: 2 minutes

Crypto operator unveils 16 tables from roulette specialist

Cloudbet has announced an exciting new partnership with Authentic Gaming, the specialist roulette provider renowned for tables live-streamed straight from the floors of historic casinos including Bad Homburg, the birthplace of single-zero roulette.

The live offerings are among 16 Authentic Gaming products unveiled by the pioneering crypto operator, and include the provider’s state-of-the-art Live Arena Studio with 24/7 Roulette, Grand Roulette and its unique flagship product, Blaze Roulette. Based in Malta, Authentic Gaming was acquired by the Genting Group late last year.

The new portfolio significantly amplifies what’s on offer at Cloudbet for players seeking the thrill of online roulette from the comfort of their homes, or on the move, and adds to the swathe of new features the crypto casino and sportsbook has introduced since it relaunched its website in late April. Founded in 2013, Cloudbet is one of the world’s most established bitcoin operators.

“Our prime objective is to help customers take their gaming experience to the next level,” a Cloudbet spokesperson said. “That’s why we’re constantly looking for new ways to upgrade our product, and this partnership is a prime example of that.”

The operator also launched Cloudbet Live Auto Roulette, a bespoke creation by Authentic Gaming that carries the provider’s signature “Bets on Stats” feature. This is the first time that Cloudbet is attaching its name – and its reputation as a highly trusted crypto-gaming site – to a casino table.

“It’s yet another milestone for us, and a sign of more exciting features and products to come,” the spokesperson said.

Roulette is among the hundreds of slots and live-dealer tables available in the Cloudbet casino.

The operator launched its new website more than four months ago with bold features to attract a more diverse audience, including esports, USDT betting, and easy credit-card coin purchases. The site also accepts ethereum and bitcoin cash.

Cloudbet grabbed the attention of industry observers in June with an ambitious English Premier League campaign, under which its sportsbook charged no margin on pre-match bets for the remainder of the season. That allowed customers to access the fairest prices — and therefore the highest returns — in the market.

The campaign was an extension of Cloudbet’s long-standing “best odds” campaigns on sports including soccer, basketball and tennis.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

4 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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