Industry News
Blueprint puts content centre stage with appointment of Alan Claypole as Head of Product

Blueprint Operations has bolstered its senior team following the appointment of Alan Claypole to the position of Head of Product, reporting directly to Managing Director David Purvis.
Alan has a formidable track record in games creation, development and management having formed the Livewire Gaming studio which was subsequently acquired by Blueprint in November 2019. He will continue overseeing Livewire as well as Blueprint’s other gaming studio resources.
Commenting on the appointment, David Purvis said: “I consider Alan to be a key addition to the team as Blueprint Operations’ consolidates its position as the UK’s pre-eminent games developer across the AGC, Bingo and Pub sectors. The digital format enables games suppliers to be both proactive and agile and Alan’s expertise and breadth of experience will help Blueprint to achieve its core objective which is to maximise revenue on behalf of customers.
“As Head of Product he will take responsibility for the entire content journey, which includes identifying the right games, seeing them through the development process, deciding when to deploy games and achieving the optimum blend, balance and mix of the gaming offer. Alan will also be responsible for planning the content road map going forward and tailoring the offering to meet both sector and customer needs.”
Reflecting on his appointment, Alan Claypole said: “Blueprint is a company I know extremely well both in my former role as a supplier of game content and even more so since the acquisition of Livewire which was completed last November. It’s possible to have a much greater degree of involvement with digital content and the adjustments and refinements you make can enhance the player offering and drive machine revenue – which is what it’s all about. I look forward to managing the development process, meeting the challenges that lie ahead particularly in a Covid world and hopefully making an important difference to the business.”
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Industry News
AskGamblers Surpasses 700,000 Registered Members

AskGamblers hits a new milestone by surpassing 700,000 registered members on the website. Since 2006, AskGamblers provides accurate and reliable information on online casinos, sportsbooks, bonuses and more, with the motto Get the Truth. Then Play.
The website has grown, but not only in numbers. In 2024, AskGamblers introduced a comprehensive sports betting section where users can access sportsbook reviews, live scores, odds calculators and find exclusive deals.
Additionally, AskGamblers hosts the annual AskGamblers Awards, a prestigious event where players can nominate and vote for their favourites in four categories: Best Casino, Best New Casino, Best New Slot and Best Sportsbook, but six additional industry awards are handed out during the gala ceremony.
Dijana Radunović, General Manager at AskGamblers, said: “Reaching the milestone of 700,000 registered players is remarkable. It’s great to see new players coming in daily, but the fact that they remain active is what’s truly special!”
The post AskGamblers Surpasses 700,000 Registered Members appeared first on European Gaming Industry News.
Industry News
Amusnet CCO Irina Rusimova Unveils 2025 Business Strategy and Vision

Irina Rusimova, Amusnet’s Chief Commercial Officer, gave a video interview at ICE Barcelona 2025, the premier iGaming event, sharing insights on the company’s business priorities and future strategic vision. The event provided an ideal platform for Amusnet to showcase its latest innovations and set the tone for the year ahead. With a strong presence across the Online Casino, Live Casino, and Land-Based verticals, the company reaffirmed its position as a leading all-casino solutions provider.
“In 2025, our strategic focus remains on expanding in key markets across Europe and Latin America. Our teams in Greece, Spain, the Netherlands, Croatia, Malta, Belgium, Italy, Romania, Georgia, Serbia, and LATAM will continue working closely with partners to deliver tailored content that meets regional player preferences,” said Irina Rusimova.
“We started the year strong with our successful launch in Brazil, certifying over 160 games and becoming one of the first providers in the newly regulated market. We aim to deepen our market position by offering localized content and collaborating with local operators.
“We will continue reinforcing our relationships with international partners to ensure Amusnet’s games reach diverse audiences worldwide.”
As part of its strategic expansion into LATAM, Amusnet participates as a Headline Platinum Sponsor at SBC Rio from February 25 to 27 at stand B680. The company will showcase popular slots such as 20 Golden Coins, Candy Palace, Cocktail Rush, and Hot Deco, along with new titles like Stoichkov #8, Cavemen & Dinosaurs, and Dancing Dead. It will also unveil new jackpot systems and promotional tools designed to boost player engagement. Attendees can explore Type S, Amusnet’s first-ever slot cabinet series, crafted to meet the highest standards of the global land-based casino industry, and discover Crazy Red, a highly anticipated cascade slot featuring the “tumbling reels” mechanic, vibrant characters and exciting features.
The post Amusnet CCO Irina Rusimova Unveils 2025 Business Strategy and Vision appeared first on European Gaming Industry News.
Industry News
BetBlocker Launches Italian Version of its App

BetBlocker has launched the Italian version of its app.
“Italian is the fifth language that we’ve launched support for in the first two months of 2025. Unlike commercial blocking softwares, who focus their attentions on markets that are viewed as commercially viable, BetBlocker is determined to remove the language barrier for as many users as possible,” the Company said.
“Gambling addiction is no different in Zambia, Brazil or Serbia than it is in the UK, US or the Netherlands. It is critical that we remove unnecessary friction to our free, anonymous support for as many people as possible.
“BetBlocker would like to extend our heartfelt thanks to Francesco Casartelli, who volunteered to provide the translation services that have facilitated this launch. Francesco’s work will allow us to support thousands more Italian speakers, and directly touch and improve the lives of a huge number of people and families.”
The post BetBlocker Launches Italian Version of its App appeared first on European Gaming Industry News.
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