Canada
Michigan’s FireKeepers Casino Launches Retail Sports Betting with Scientific Games
Second Major Tribal Launch for Scientific Games with Digital Sports and iGaming to follow
Scientific Games Corporation has launched retail sports betting for FireKeepers Casino, owned by the Nottawaseppi Huron Band of the Potawatomi (NHBP), and is working with FireKeepers to expand that effort to include digital sports betting and iGaming when regulation opens within the state of Michigan.
The first stage of FireKeepers’ launch includes the deployment of Scientific Games’ OpenSports The go-live signals the first tribal operator to launch sports betting in Michigan and builds on Scientific Games’ strong Tribal partnerships after the successful launch of retail sports in New York with the Oneida Indian Nation. Following a new bill passing in the state of Michigan, Scientific Games will also deliver its OpenGaming products to launch FireKeepers’ new digital sports betting and casino offering.
FireKeepers Casino first opened in 2009 and has become one of the biggest tribal gaming operators in the US. The casino, based in Battle Creek, features 2,900 slots machines, 70 table games, multiple restaurants and lounges alongside its new retail sportsbook.
Jordan Levin, CEO, Scientific Games Digital said, “FireKeepers are one of the leading casinos in the state of Michigan and the Midwest. It builds on our strategy to partner with forward-thinking tribes as regulations evolve. We were the first to partner with a tribe in New York through our agreement with Oneida and now we’re proud to launch the first tribe in Michigan with FireKeepers.”
Levin continued, “Retail sports is live via our OpenSports once regulations permit.”
Kathy George, Chief Executive Officer, FireKeepers, said, “These are exciting times for FireKeepers Casino and launching our retail sportsbook is the realization of a major strategic objective. The team at Scientific Games have been integral to delivering this fantastic new offering for bettors in Michigan. We keenly await the opportunity take both our sports and our casino online with their player-centric technology and global expertise.”
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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.
The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.
‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.
‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’
AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’
Stay tuned for registration details early next year.
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