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PGA TOUR signs PointsBet as an Official Betting Operator

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The PGA TOUR and PointsBet, a premier global sportsbook operator, today announced a multi-year content and marketing relationship designating PointsBet an Official Betting Operator of the PGA TOUR.

“We are thrilled to work with PointsBet, a world-class brand with an exciting vision for golf’s potential in the betting space,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “PointsBet has made a substantial commitment to golf through a deep and robust product offering and an emphasis on live, in-play betting, both of which will translate into greater audience development and fan engagement for the PGA TOUR. PointsBet’s golf products are experiencing incredible growth, which lays the foundation for a very successful relationship.”

By joining the TOUR’s Official Betting Operator program, PointsBet will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing PointsBet to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets. Additionally, the PGA TOUR and PointsBet will collaborate to deliver odds-based content to fans via TOUR Digital Platforms like PGATOUR.COM and the PGA TOUR app.

“The PointsBet team is thrilled to partner with the PGA TOUR and work closely with a forward-thinking group that also recognizes golf’s propensity to invest in sports betting innovation,” said Johnny Aitken, PointsBet USA CEO. “PointsBet owns and operates its technology from end to end, meaning we possess full control over the product we offer. This allows us to introduce bet types that cannot be found elsewhere, offer a deeper slate of options both pre-tournament and in-play, and enhance the viewing experience via a faster and more seamless app. As golf betting continues to rise, we are positioned well to innovate and grow with the PGA TOUR.”

Since its U.S. launch in 2019, PointsBet has recorded impressive golf gaming growth:

  • PointsBet offers 500% more bet types for PGA TOUR events vs. the industry average.
  • In 2020, over half of PointsBet’s golf handle has been generated by in-play, live betting (e.g., hole-by-hole, etc.) vs. outright tournament/round bets. Compared to the same [June-July events] last year, in-play golf betting has seen a 65% increase in bet count, in unique bettors, and in total amount of money wagered.
  • PointsBet’s exclusive “PointsBetting” product, which rewards bettors exponentially the more correct their wagers are, has seen a 100% increase in bets placed, money wagered, and unique bettors. The exclusive PointsBetting product unlocks a deep slate of options that cannot be found elsewhere and has been particularly popular in 2020 via the “Finishing Position” bet type.

PointsBet is currently licensed for sports betting in three states: New JerseyIndiana and Iowa. It will soon launch in IllinoisColorado and Michigan. PointsBet has additional market access agreements in KansasLouisianaMissouriNew YorkOhio and West Virginia subject to enabling legislation and regulatory approvals.

Following the Supreme Court’s repeal of the Professional and Amateur Sports Protection Act in 2018, the TOUR instituted an integrity program in collaboration with Genius Sports to protect its competitions from betting-related corruption. Later that year, the TOUR announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world.

The PGA TOUR is a Platinum Member of the National Council on Problem Gambling, committed to industry-leading responsible gaming practices.

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Alberta

Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint

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The Swedish gaming giant confirms its entry into another regulated market, with its industry-leading portfolio of games set to launch in Alberta.

Play’n GO, one of the world’s leading casino entertainment providers, has been granted a licence to supply online gaming content in the Canadian province of Alberta, marking another milestone in the company’s expansion across regulated North American markets.

The licence, awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC), allows the company to offer its portfolio of premium online casino titles to licensed operators in the province ahead of Alberta’s planned market launch later this year.

Alberta represents an important new regulated opportunity within Canada, complementing Play’n GO’s established presence in Ontario and Quebec, while reinforcing the company’s commitment to operating exclusively in regulated jurisdictions.

Magnus Olsson said: “Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.

“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long-term sustainability.”

The Alberta licence forms part of Play’n GO’s broader strategy of expanding through regulated markets, working closely with licensed operators to deliver compliant, high-quality gaming content focused on innovation, responsibility, and long-term commercial value.

As part of its market entry preparations, the company has aligned its technology and game portfolio with Alberta’s regulatory standards and requirements, with an initial batch of titles already undergoing certification to ensure launch readiness.

About Play’n GO

With more than 20 years of experience in mobile-first gaming, Play’n GO is a global leader in casino entertainment and the creator of some of the industry’s most iconic online titles, including Rich Wilde and the Book of Dead, Reactoonz, and Moon Princess.

A pioneer in the sector, Play’n GO was among the first to recognize the potential of mobile gaming, developing casino content for mobile devices as early as 2005, before the smartphone era.

Today, the company offers a portfolio of more than 450 premium titles, available to regulated operators across over 35 jurisdictions.

Play’n GO is strongly committed to a fully regulated, sustainable gaming industry built around entertainment, safety, and long-term collaboration.

The company works closely with operators, regulators, and research institutions to promote responsible gaming standards across all markets in which it operates.

With a deep understanding of both operators’ and players’ needs, Play’n GO focuses on creating high-quality, enduring content designed for long-term engagement.

In addition to game development, the company also provides backend services and solutions that support operators in delivering a seamless gaming experience.

Beyond gaming, Play’n GO has expanded into complementary entertainment verticals with Play’n GO Music and Play’n GO Shop, and is also a proud partner of the TGR Haas F1 Team.

For more information, please visit www.playngo.com

The post Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint appeared first on Americas iGaming & Sports Betting News.

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Alberta

Play’n GO secures Alberta iGaming supplier licence from AGLC

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Play’n GO has been granted a licence to supply online gaming content in Alberta, as the province prepares to launch its regulated online market later this year.

The licence was awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC). Play’n GO said the approval allows it to provide its online casino games to licensed operators in the province.

Magnus Olsson, Chief Commercial Officer at Play’n GO, said:

“Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.

“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long‑term sustainability.”

Play’n GO said it has aligned its technology and game portfolio with Alberta’s regulatory requirements, with an initial batch of titles undergoing certification ahead of launch. The supplier is already active in Canada, with an established presence in Ontario and Quebec, according to the company.

The post Play’n GO secures Alberta iGaming supplier licence from AGLC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta iGaming Corporation Appoints Dan Keene as its CEO

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Dan Keene, who served as the interim CEO of the Alberta iGaming Corporation (AiGC), has been appointed to the role permanently, effective April 21, 2026. Under his leadership, AiGC will launch Alberta’s regulated iGaming market on July 13. Keene has played a pivotal role in shaping the province’s gaming landscape, both through his work standing up AiGC and in his previous roles at the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).

“Dan brings deep operational experience and a strong track record in gaming and market development. His leadership will be essential as the Alberta iGaming Corporation prepares for launch and delivers a regulated market built on social responsibility and player protection,” said Sanjeev Kad, Board Chair, Alberta iGaming Corporation.

About Dan Keene

Serving as Vice-President, Gaming at AGLC since July 2022, Keene overseen a broad portfolio, including gaming retail services, technical operations, compliance, online gambling, player loyalty, supply chain, electronic gaming, and product development across Alberta. He has been instrumental in advancing consumer-focused initiatives. He co-led the creation of Winner’s Edge, Alberta’s first province-wide casino loyalty program, and guided the operations of PlayAlberta.ca, currently, the province’s only regulated online gambling platform. Previously, Keene worked at AGLC as Manager, Casino Products. In this role, he led a team of specialists responsible for selecting slot games and terminals for Alberta’s 30 casinos and 750 VLT locations. Before joining AGLC, he completed successful tenures with Molson Breweries and Century Casinos Inc.

The post Alberta iGaming Corporation Appoints Dan Keene as its CEO appeared first on Americas iGaming & Sports Betting News.

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