Latest News
SuperLenny takes a step into the Indian market
The successful launch of SuperLenny.com/in/ represents a huge step forward for SuperLenny. The online gambling guide often falls in the shadows of its larger competitors in size and global reach, but are regardlessly loved by an army of loyal users all over the world. Staying true to its slogan, “deer to be different,” SuperLenny is constantly challenging what it means to be an online gambling guide and is laser-focused on developing new and innovative features for its users.
In a world where fake news is influencing financial markets and political elections alike, lighthouses of truth, trust, and honesty, like SuperLenny.com, are not only needed but crucial to the very survival of the online gambling industry and its players. For what is an online casino or an online sportsbook without trust? Players all over the world are asking themselves this very question, and as the night is dark and full of terrors, more and more are seeking SuperLenny.com as their beacon of light, advice, and honesty.
New markets, new products
Localization is more than just translating language. Localization is adoption. It’s not camouflage, but insertion. The SuperLenny team has taken these principles to its core to make the launch in India as smooth and successful as possible.
Among else, SuperLenny has developed the most thorough guide to online kabaddi betting. This ancient and indigenous Indian sport is popular across the whole sub-Indian continent, but bettors in India hold kabaddi particularly close to their hearts. SuperLenny has with this given Indian bettors, regardless of former experience level, a way to win more with better odds.
Experienced editor-in-charge
To head the new expansion, SuperLenny has hired a new and experienced editor-in-charge for the Indian gambling portal, Tanvi Clarke. Tanvi Clarke graduated from IGNOU The People’s University in Delhi with an M.A. in English, and has already shown promising potential in her new position.
“I am honored to be a part of such a great team and a market-leading organization. Performance marketing is nothing without performers, and luckily both SuperLenny and its mother company are filled to the brim with industry-wide recognized talents,” says Ms. Clarke.
India is the 6th market for SuperLenny
SuperLenny is with the latest expansion operating in a total of six markets, including Finland, Sweden, the United Kingdom, Germany, and Canada. SuperLenny has, with this established itself as a significant market player in the iGaming world, and the iGaming portal is now rigged for substantial future growth.
More markets are currently being considered, but are yet to be commercially evaluated by the SuperLenny team.
Why SuperLenny is launching in India
The Indian online gambling market is among analysts considered to be one of the most promising candidates to enter the exclusive group of top-earning markets worldwide, for the online gambling industry. A combination of high digital penetration, a population largely fluent in English, and a sound betting and gambling culture, primes India to become a rising star for online gambling companies in the years to come.
SuperLenny is wholly owned and operated by Gaming Innovation Group, listed at Oslo Stock Exchange and Stockholm Stock Exchange.
SOURCE SuperLenny
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Boomerang Partners
Overtime begins: Boomerang Partners launches the final stage of the Golden Boomerang Awards 2026
The Golden Boomerang Awards 2026 by Boomerang Partners is moving into its decisive phase. The third and final stage of the tournament – titled “Overtime” – will run from 20 July to 31 August. It marks the last opportunity for participants to reshape the leaderboard and compete for the season’s main prize – an exclusive private dinner with a football legend in September 2026.
Overtime mechanics: points allocation
To intensify competition during the final stretch, Boomerang Partners is introducing an updated scoring system. From now on, affiliate teams will earn 3 points for every FTD generated on any partner brand from the Agency’s clients’ portfolio. In the previous stage, participants received 3 points for each sports FTD and 1 point for each online casino FTD. Now, the value of all FTDs is identical.
Overtime mechanics: performance boosts
Within the Overtime stage of the Golden Boomerang Awards 2026, a set of performance boosts remains active. These mechanics give participating teams the opportunity not only to catch up but also to overtake the leaders.
- Welcome Boost – x2 points for the first 14 days after entering the stage
- Lucky Five – +5 points for achieving 10 Casino FTDs per week
- Last Minutes Winner – x3 points during the final 7 days of Overtime
Martin Černý, CEO at Boomerang Partners said: “Overtime brings the Golden Boomerang Awards 2026 to its most competitive stage. At this point in the tournament, every result can influence the leaderboard, and teams still have the opportunity to improve their positions. We expect the final weeks to bring strong competition and determine the final standings.”
A final stretch where every day counts
With fewer than 40 days left in the GBA 2026, the competition enters its most volatile phase. The leaderboard remains open, and even small performance shifts can significantly alter final standings. Participants are now entering a stage where strategy, timing, and consistent activity define the outcome – and where the final push may determine the season’s ultimate winner.
Overtime has begun. TIME TO WIN THE TITLE.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Martin Černý – Boomerang Partners’ CEO since June 2025.
The Agency’s clients’ portfolio contains brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Overtime begins: Boomerang Partners launches the final stage of the Golden Boomerang Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
GR8_TECH
The World Cup Is Over. GR8_TECH Opens “The Locker Room” to Count What It Was Worth
The trophy has been lifted. Now comes the most interesting part for operators: counting the revenue, assessing what worked, learning from what didn’t, and deciding what to change before the next betting event.
On Thursday, August 20, at 4:00 p.m. CEST, GR8_TECH will host “The Locker Room: World Cup Numbers”, a closed-door benchmarking session created to help operators make sense of their tournament results and see how their performance stacked up against the room and the wider market.
Led by Dinos Doxiadis, Head of Sportsbook Business at GR8_TECH, the session will combine anonymized benchmarks with in-depth post-World Cup platform data on margin, player behavior, retention, and peak-load performance. It isn’t a tournament recap, but a working session built around deeper analysis than GR8_TECH releases publicly.
A First Look at the World Cup Numbers
Initial aggregated data from the GR8_TECH platform shows an average tournament margin of over 12%, alongside a significant increase in staking during the knockout stages.
Average stakes during the play-offs were 53% higher than during the group stage, while the average stake on the final was 89% above the tournament average.
Player interest was highly concentrated. Matches featuring Spain, Argentina, England, or France generated 42% of the total World Cup turnover. Argentina was the tournament’s most-bet-on team, accounting for 12.5% of all bets, although Spain finished only 0.09 percentage points behind Argentina by turnover.
The final also created one of the tournament’s most demanding operational moments. Within one minute of the final whistle, GR8_TECH’s platform settled more than half a million bets, demonstrating the level of processing performance required when a global audience reaches the same outcome simultaneously.
Inside The Locker Room, participants will examine what happened across:
- Live betting and bet builders
- Margin and staking dynamics
- Peak-load and settlement moments
- Acquisition compared with player reactivation
- Retention beyond the final whistle
- Unexpected geographic performance
- Operational, product, and campaign failures
- Priorities for the next major event
“The World Cup generates a huge amount of data, but the value comes from understanding what sits behind it,” said Dinos Doxiadis, Head of Sportsbook Business at GR8_TECH. “This session is about identifying the patterns operators might miss in their own reporting, challenging assumptions, and turning one month of World Cup activity into better decisions for future events.”
See How Your World Cup Stacked Up
Leave the session with anonymized benchmarks, exclusive GR8_TECH platform insights, and a clear view of where your World Cup performance led—or lagged—the market.
Turn the lessons into your next strategy. Join The Locker Room: World Cup Numbers on Thursday, August 20, at 4:00 p.m. CEST.
Register here to secure your place.
GR8_TECH. Platform for Champions
GR8_TECH is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. GR8_TECH’s comprehensive portfolio includes the GREAT_TURNKEY and GREAT_CRYPTO TURNKEY solutions, GREAT_SPORTSBOOK, and GREAT_CASINO AGGREGATION.
With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8_TECH helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8_TECH has over 100 successful cases and earned multiple recognitions, including the title of Platform Provider of the Year by SBC Awards 2025.
The post The World Cup Is Over. GR8_TECH Opens “The Locker Room” to Count What It Was Worth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
ELA Games launches Age of Cleopatra slot with Hold & Win bonus
ELA Games has released a new slot, Age of Cleopatra, adding another ancient-Egypt theme title to its portfolio. The studio positions the game as a medium-volatility release and says it is available to demo now.
Age of Cleopatra runs on a 5×3 reel set-up with 25 paylines. ELA Games lists RTP at 93.75% / 95.73%, with Buy Bonus RTP at 93.8% / 95.9%. The maximum win is x5000, according to the company.
In the base game, a Collect Symbol gathers coin prizes visible on the screen, while “colored coins” charge pyramids that can unlock additional value, ELA Games said. The slot’s Hold & Win Bonus Game awards three respins by default (or four in an “Extra Respin” version), with modifiers tied to collected coins.
Features named by the studio include Multipliers, Extra Respins, and an Expand Grid mechanic that increases the layout from 3×5 to 5×5. ELA Games also states that multiple features can trigger at the same time.
“You can’t do justice to a legendary theme with just background art. Building a world around Cleopatra meant it had to feel truly authentic, a standard we apply to all our releases. At ELA Games, we consistently look beyond the visuals to craft an original universe, keeping storytelling through the mechanics at the center of our titles.” Marharyta Yerina, Managing Director at ELA Games.
The post ELA Games launches Age of Cleopatra slot with Hold & Win bonus appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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