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Marc Etches to step down as CEO of GambleAware
After almost a decade as Chief Executive, Marc Etches has announced he will step down from his role as Chief Executive of GambleAware at the end of March 2021.
Under Marc Etches’ leadership, GambleAware has evolved to become the primary commissioner and convenor of services dedicated to reducing and preventing gambling harms in Great Britain. Formerly known as the Responsible Gambling Trust, the charity is now guided by a public health approach, overseen by a wholly independent and expert Board of Trustees, and works collaboratively with those in the public health sector, including the NHS, public health agencies, local authorities and voluntary sector organisations.
Marc Etches has led a substantial increase in funding and donations during his time as CEO and leading members of the Betting and Gaming Council have recently committed further funding of £100 million for the next four years. The charity now has £40m of grant funding under active management and the additional pledged funding will help GambleAware to continue to develop the National Gambling Treatment Service with its partners across England, Scotland and Wales.
The process to select a new Chief Executive will be led and overseen by GambleAware’s Board of Trustees. As GambleAware enters into the next stage of its evolution, the independent Board will look to appoint someone with appropriate expertise, including in commissioning healthcare services, who will be able to continue to ensure gambling harms are understood and tackled as a matter of public and individual health and wellbeing.
Commenting on Marc Etches’ departure, Kate Lampard CBE, Chair of GambleAware said:
“It has been a pleasure working with Marc over the past four years and he has taken the charity from strength to strength. As a result of his hard work, GambleAware has developed the expertise and sustainability to continue to deliver and work with partners across the healthcare spectrum to prevent and protect against gambling harms. I look forward to continuing this important work with a new Chief Executive next year.”
Marc Etches also commented: “It has been an extraordinary privilege to serve as CEO for nearly a decade and I am enormously proud of the charity’s development and the contribution it makes, in partnerships with others, to keeping people safe from gambling harms.
With the prospect of a new era of increased funding and wider commissioning responsibilities, it is the right time for the charity to find someone with the skills and expertise necessary to take it into the next stage of its evolution.
I want to thank the Board of trustees and the entire staff team at GambleAware for their hard work and commitment to the charity’s purpose as well as for their magnificent personal support of me.”
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The leading digital marketing and customer acquisition group Media Troopers has announced it will expand its reach into the LatAm-regulated market ahead of the 2026 FIFA World Cup.
The US, Canada, and Mexico will see a strong surge in soccer engagement ahead of the World Cup from 11 July to 19 July. Media Troopers, which already has a strong foothold in the US and Canada, is moving ahead of the curve and investing in the LatAm region ahead of the big event.
As part of expanding its operations in the region, Media Troopers will create new soccer-focused marketing channels, enhance its expansive portfolio with new and existing publishers and affiliates, and add localized features to its proprietary marketing technology platform, Media Cruiser, to support targeted campaigns across key LatAm markets.
As part of those new features, Media Troopers has introduced enhanced geo-targeting tools, Spanish and Portuguese localization, and more thorough integration with regional traffic sources to help operators drive targeted campaigns.
Operators can also engage fully with audiences in Brazil, Mexico, Colombia, Argentina, and Chile through Media Trooper’s onboarding of sports media sources and affiliates specializing in soccer content.
“Soccer dominates the sports landscape across Latin America, and the World Cup presents a major opportunity for operators to engage fans through localized and data-driven marketing,” said Shmulik Segal, CEO of Media Troopers.
“By expanding our regional publisher network and enhancing the capabilities of our Media Cruiser platform, we’re enabling our partners to launch more targeted campaigns and reach audiences across LATAM at scale.”
The post The leading digital marketing and customer acquisition group Media Troopers has announced it will expand its reach into the LatAm-regulated market ahead of the 2026 FIFA World Cup. appeared first on Americas iGaming & Sports Betting News.
Evoplay
Evoplay expands into Peru through new partnership with LaFija.com
Evoplay, the award-winning game development studio, has strengthened its presence in Peru by partnering with leading regional operator LaFija.com, marking another step in the company’s ongoing expansion across regulated Latin American markets.
The collaboration introduces Evoplay’s portfolio to LaFija’s Peruvian customer base, bringing popular and high-performing titles such as Cat’s Blessing, Penalty Shoot-Out: Street, and Hot Volcano to local players.
LaFija.com, operated by Virtual Padlocks, is a popular casino brand focused on delivering localised, high-quality content across Latin America.
Evoplay continues to build momentum across the region through strategic partnerships with leading brands, and the launch with LaFija.com further reinforces its commitment in ensuring its content aligns with LatAm preferences and regulatory standards.
Alex Malchenko, Head of Sales at Evoplay, said: “Peru is a key market for us. Partnering with LaFija.com allows us to bring our portfolio of popular, performance-led titles to a new audience, strengthening our presence in the region and supporting our ambition to deliver market-aligned content across LatAm.
“Our goal is to continue to provide operators with experiences that engage players while building upon our own long-term growth.”
Debora Camacho Alvarez, Head of Marketing at Virtual Padlocks, added: “We are pleased to collaborate with Evoplay and bring their visual and engaging content to players via the LaFija.com brand in Peru.
“Their innovative titles complement the platform perfectly, enhancing the experience LaFija.com offers while supporting its drive for localised, high-quality gaming.”
The post Evoplay expands into Peru through new partnership with LaFija.com appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Media Troopers Extends World Cup Operations to Include LatAm
With soccer engagement expected to surge across the United States, Canada, and Mexico ahead of the World Cup from July 11 to July 19, Media Troopers is accelerating its investment in the Latin American market to capitalize on growing demand around the global event.
Already well established in the US and Canada, the company is now expanding its regional presence by developing new soccer-focused marketing channels, strengthening its network of publishers and affiliates, and enhancing its proprietary marketing platform, Media Cruiser, with localized capabilities designed to support campaigns across key Latin American markets.
As part of these upgrades, Media Troopers has introduced advanced geo-targeting tools, Spanish and Portuguese localization, and deeper integration with regional traffic sources to help operators run more precise, market-specific campaigns.
Through the onboarding of sports media outlets and affiliates focused on soccer content, operators will also be able to connect with audiences in major markets including Brazil, Mexico, Colombia, Argentina, and Chile.
Shmulik Segal, CEO of Media Troopers, said:
“Soccer dominates the sports landscape across Latin America, and the World Cup presents a major opportunity for operators to engage fans through localized and data-driven marketing.
By expanding our regional publisher network and enhancing the capabilities of our Media Cruiser platform, we’re enabling our partners to launch more targeted campaigns and reach audiences across LATAM at scale.”
The post Media Troopers Extends World Cup Operations to Include LatAm appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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