eSports

Guild Esports appoints MediaCom S&E to support global partnerships strategy

Published

6 years ago

August 13, 2020

Reading Time: 2 minutes

Guild Esports (Guild), the global esports business headquartered in London, today announces the appointment of MediaCom Sport & Entertainment (MediaCom S&E) as the Company’s first consultancy delivering Guild’s commercial partnerships strategy.

Guild’s appointment of the esports division of MediaCom, one of the world’s leading media agencies, will support the Company across all aspects of its commercial proposition, development, and global go-to-market strategy for its commercial partners.

Guild Esports, which is co-owned by David Beckham, is bridging the gap between sports and esports with an academy-powered model and a brand that celebrates and harnesses the diverse and tribal loyalty of esports enthusiasts on a global scale. The Company’s ambition is to build a culture of excellence around both its brand and digital presence and to develop a lifestyle cross-over brand suited to the fast-growing esports market. Globally esports is currently valued at US$1.1bn and is projected to grow by 42% to US$1.56bn by 2023.

Guild welcomes MediaCom S&E as an accomplished agency with a proven track record and a wealth of partnerships and esports expertise that will enhance and strengthen the appeal of Guild’s expanding business. Guild’s appointment of MediaCom S&E dovetails with the agency’s recent expansion of its gaming business following recent work with Tencent, one of the world’s largest investors into esports broadcasting and publishing, alongside Cartier, Piaget and Richemont.

Carleton Curtis, executive chairman at Guild, commented: “We are excited to be working with MediaCom to spearhead Guild’s partnerships strategy. Their wealth of experience within the tech sector and their understanding of our core channels makes them a perfect fit in supporting the growth and establishment of Guild as one of the leading players within esports.”

Michelle Tierney, Director of Commercial Partnerships at Guild, said: “We are at a pivotal moment with Guild poised for accelerated growth. This is an exciting time to welcome MediaCom S&E who can build on the momentum of our launch, foster partnerships and bring Guild to new audiences across the globe.”

Misha Sher, global VP of MediaCom S&E, said: “We are delighted to be partnering with Guild at the beginning of their exciting journey. The popularity and appeal of esports as a cultural phenomenon continues to grow and Guild are perfectly positioned to capitalize on the momentum. Operating at the intersection of media, technology and culture, we know what’s required to attract commercial partners in a new, digitally led world. We thank Guild for their trust and look forward to helping them build one of the industry’s leading organisations.”

Guild’s inaugural teams for EA FIFA Esports and Rocket League debuted earlier this year and the Company will continue to scale into various esports disciplines over the course of the 2020/21 season. Guild’s professional athletes can also expect to compete in the popular title Fortnite.

eSports

G2’s Otis Lawrence wins 2026 F1 Sim Racing World Championship

Published

1 day ago

May 29, 2026

Wladimir P.

g2’s-otis-lawrence-wins-2026-f1-sim-racing-world-championship

Welsh driver beats Ismael Fahssi by two points after a 12-round season running March 27 to May 28 with a $750,000 prize pool.

G2-backed Alpine Sim Racing driver Otis Lawrence has been crowned 2026 F1 Sim Racing World Champion after the season concluded on May 28.

The 2026 F1 Sim Racing World Championship ran from March 27 to May 28 and featured a $750,000 prize pool. Drivers representing Formula 1 teams competed across four events, starting with a live opener at DreamHack Birmingham.

The title was decided at the final event. Lawrence secured multiple race victories across 12 rounds and finished top of the standings.

Lawrence won the championship by two points ahead of Scuderia Ferrari HP Esports driver Ismael Fahssi. Reigning champion Jarno Opmeer of Oracle Red Bull Sim Racing placed third overall.

The post G2’s Otis Lawrence wins 2026 F1 Sim Racing World Championship appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

Esports Foundation books Paris Expo Porte de Versailles for Esports World Cup 2026

Published

2 days ago

May 28, 2026

Wladimir P.

esports-foundation-books-paris-expo-porte-de-versailles-for-esports-world-cup-2026

The Esports Foundation (EF) has confirmed Paris Expo Porte de Versailles as the venue for Esports World Cup 2026, scheduled to run in Paris, France, from July 06 through August 23.

EF said tickets for all 25 competitions will go on sale from Friday, May 29, 2026, via esportsworldcup.com/tickets. The organiser said the venue will host competition arenas, broadcast operations, and fan activations across the seven-week programme.

According to EF, more than 2,000 players from over 200 Clubs and more than 100 countries will compete for a $75 million prize pool as part of the event’s cross-game Club Championship. The tournament lineup spans major competitive genres, including first-person shooters, strategy, sports, MOBAs, battle royales, fighting games, racing games, and Chess.

EF also outlined ticketing tiers, including Regular Tournament Passes, Premium Tournament Passes (with fast-track entry and a limited-edition goodie bag), Daily Regular Tournament Passes, and tiered Final Day seating zones (Gold, Silver, and Bronze) for select championship matches across VALORANT, League of Legends, Rocket League, and Counter-Strike 2.

The published schedule lists Week 1 events including VALORANT (July 9–12), ALGS Year 6 Split 1 Playoffs (Apex Legends) (July 7–11), Dota 2 (July 7–12), and FATAL FURY: City of the Wolves (July 8–11), with Counter-Strike 2 closing out Week 7 from August 19–23 alongside Fortnite Reload Elite Series Championship, Trackmania, and CROSSFIRE.

The post Esports Foundation books Paris Expo Porte de Versailles for Esports World Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

Esports Foundation sets Esports World Cup 2026 venue at Paris Expo Porte de Versailles

Published

3 days ago

May 27, 2026

Wladimir P.

esports-foundation-sets-esports-world-cup-2026-venue-at-paris-expo-porte-de-versailles

Tickets go on sale May 29 for the seven-week Paris event running July 6 to August 23, with a $75 million prize pool across 25 competitions.

The Esports Foundation (EF) has confirmed Paris Expo Porte de Versailles as the venue for the Esports World Cup 2026, scheduled for July 06 through August 23 in Paris, France.

Ticket sales open Friday, May 29, 2026 via esportsworldcup.com/tickets. EF said the event will run for seven weeks and span 25 competitions, with more than 2,000 players from over 200 Clubs and more than 100 countries competing for a $75 million prize pool.

EF said Paris Expo Porte de Versailles will host competition arenas, broadcast operations, fan activations, and festival experiences. The organiser also pointed to the venue’s track record as the home of Paris Games Week since 2010 and as a site used during the Paris 2024 Olympic and Paralympic Games.

Ticketing includes Regular Tournament Passes and Premium Tournament Passes, alongside Daily Regular Tournament Passes. For select championship matches across VALORANT, League of Legends, Rocket League, and Counter-Strike 2, EF said “Final Day Seating Zones” will be split into Gold, Silver, and Bronze tiers.

The published schedule lists Week 1 events including VALORANT (July 9–12), ALGS Year 6 Split 1 Playoffs for Apex Legends (July 7–11), Dota 2 (July 7–12), and FATAL FURY: City of the Wolves (July 8–11), concluding in Week 7 with Counter-Strike 2 (August 19–23), Fortnite Reload Elite Series Championship (August 19–22), Trackmania (August 19–22), and CROSSFIRE (August 18–22).

The post Esports Foundation sets Esports World Cup 2026 venue at Paris Expo Porte de Versailles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.