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SIS secures streaming rights for 2020 Irish Greyhound Derby
Month-long competition available across online and retail channels
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 betting products, has expanded its greyhound offering with the inclusion of every race from the Irish Greyhound Derby across both online and retail channels for the first time.
Live pictures and data of all six rounds of the prestigious competition will be made available through the supplier’s services, including its 24/7 Live Betting Channels.
The 2020 Irish Greyhound Derby, which takes place at Shelbourne Park in Dublin from the 14th August to the 19th September, provides the perfect opportunity for operators to broaden their offering with profitable short-form content.
Securing these rights for both online and retail further strengthens SIS’s market-leading portfolio of greyhound racing, which already consists of premium UK and Irish meetings from tracks across the region.
Gordon Bissett, Greyhound Operations Manager at SIS, said: “The Irish Greyhound Derby is an important date in the sport’s calendar, and we’re thrilled that we’ll now be streaming all six rounds of the event for retail outlets and online.
“Since live greyhound racing returned to the fold, engagement levels have been extremely strong with margins high. Our partners appreciated the quick turnaround in SIS offering a full schedule and the addition of all races from the 2020 Irish Greyhound Derby will be highly beneficial to them.”
Mandy Lucas, Head of Wagering at the Irish Greyhound Board (IGB), said: “This deal is fantastic news for the Irish Greyhound Derby and will ensure that more bettors than ever before will have access to streams of this premier greyhound racing competition.
“SIS has a fabulous reputation for the way in which they deliver greyhound racing pictures to bookmakers, and we’re delighted to be working with them again in this latest venture.”
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Betnacional
Playson strengthens Brazilian presence with Betnacional partnership
Playson, the established digital entertainment supplier, has strengthened its presence in Brazil after going live with leading local operator Betnacional, marking another key milestone in its Latin American growth strategy.
Owned by Flutter, Betnacional is a prominent sportsbook and casino brand focused on the Brazilian market, known for its strong local reach and expanding player base. Through the partnership, Betnacional’s customers now gain access to a selection of Playson’s top-performing titles, including 4 Pots Riches and Diamonds Power—both featuring the popular Hold and Win mechanic—as well as Sugar Teddy x1000, all recognised for their engaging gameplay and proven success in regulated markets.
The agreement highlights Playson’s ongoing strategy of collaborating with trusted, high-impact operators in key growth regions. Brazil continues to be a major focus for the supplier, driven by rising demand for high-quality, mobile-optimised content tailored to local player preferences.
This latest deal further strengthens Playson’s foothold in the country, where it is rapidly expanding its network of operator partners and solidifying its role as a key content provider in the region.
“Partnering with Betnacional is an important milestone for us in Brazil,” said Cristhian Zito, Head of LatAm at Playson.
“As a highly respected local brand with a deep understanding of its audience, we are confident our content will resonate strongly with its players. This launch reinforces our position in the market and our commitment to delivering engaging, high-performing games across Latin America.”
Frederico Cunha, Head of Comercial at Betnacional, added: “We are delighted to welcome Playson’s portfolio to our platform. Their games are known for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering. We look forward to working closely together to enhance the entertainment experience for our players.”
The post Playson strengthens Brazilian presence with Betnacional partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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Gambling in the USA
RubyPlay expands US footprint with West Virginia launch
RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.
The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.
Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.
At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.
The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.
“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.
“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”
The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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