Africa
BtoBet Bolsters Tailored Virtual Content Portfolio for LatAm and Africa With Global Bet

BtoBet has announced its partnership with Global Bet in an agreement that will see the content provider’s Pro-Series content bolster the leading iGaming platform provider’s virtual sports portfolio.
Global Bet’s state-of-the art 3D visualisations, sounds and dynamic events, coupled with the logical behaviour of virtual athletes is one of the main highlights that underline the popularity of the game titles amongst players resulting in high engagement levels.
Global Bet’s virtual sports product architecture allow for an omni-channel experience across all platforms, channels and devices through a single account and wallet system, unifying the betting experience on both retail and online channels.
Sabrina Soldà, BtoBet’s Chief Marketing Officer, said that Global Bet’s extensive virtual sports content add more value to BtoBet’s content portfolio, with their high-end visuals and life-like elements making the games amongst the most sought after virtual sports games.
Daniel Grabher, Global Bet’s Chief Executive Officer, stated his pleasure at the company’s partnership with BtoBet. He stated that both companies share the common goal of delivering an unrivalled betting experience through innovation. He added that through this strategic partnership, Global Bet will be in the ideal position of delivering their uniquely tailored products to BtoBet’s partner portfolio in emerging markets, such as Latin America and Africa, allowing the company to further its growth in a short span of time.
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Africa
Shaden Dre Shabalala (Captain of the MSSA Protea Esports Team for MLBB) will lead his brave, and dedicated, team against Madagascar on 23 July 2025 at 19H00)

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With the South African Protea Esports Team for the Mobile Legends Bang Bang title having laid waste to all its opponents in its group (Namibia and Congo), the Proteas now have to do battle against Madagascar.
Madagascar has also won all its matches in its group having beaten both Mauritius and Zimbabwe.
Thus to see which country earns its place to represent Southern Africa at the prestigious IESF World Esports Championships â WEC25 â the two titans will meet on the field of battle.
The winner of this clash on 23 July 2025 will see only one country emerge to represent Southern Africa at IESFâs WEC25.
Thus, there is much at stake, honour, prestige, and a nationâs pride!
The match is a thrilling best-of-five games in which, all MSSA is confident that the Proteas will emerge victorious!
As usual the dedicated team from Waylander Gaming will stream the match on https://youtube.com/@waylander_gaming at 19H00.
The battle hardened veteran team of Protea athletes for the Mobile Legends Bang Bang esports title are:
Name | Club | Nick | Province |
Shaden Dre Shabalala (Capt.) | King of the Hill | SUPER Shady | Gauteng |
Mogamat Junaid Ismail | King of the Hill | JỄjuMC.⥠| Western Cape |
Slindokuhle Ndlovu | King of the Hill | lindo | Gauteng |
Umer Ali Khan | King of the Hill | VeloTzy. | Gauteng |
Schalk Rademeyer | Paradox | SUPER Light | Eastern Cape |
The post Shaden Dre Shabalala (Captain of the MSSA Protea Esports Team for MLBB) will lead his brave, and dedicated, team against Madagascar on 23 July 2025 at 19H00) appeared first on European Gaming Industry News.
Africa
Altenar appoints Brendon Jeacocks as Regional Director in South Africa

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Sportsbook provider hires respected industry consultant to fuel growth during its first year
Altenar, a leading sportsbook and iGaming software provider, has invested in its presence in South Africa with the appointment of Brendon Jeacocks as Regional Director.
Jeacocks brings more than eight years of experience in the online gaming industry, primarily in finance, regulation and compliance. He joins Altenar after working as an independent consultant for South African iGaming brands, before which he worked as Financial Manager at African operator SportPesa.
The move follows Altenarâs receipt of a National Manufacturer licence from the Western Cape Gambling and Racing Board in December 2024, which paved the way for the company to supply its sportsbook technology to licensed operators in South Africa and other African markets.
In his role, Jeacocks will drive growth for Altenar in South Africa, where it already offers its tailored premium data providers, localised sports offering and mobile app aimed at players in the mobile-first market.
John Quaye, CFO at Altenar, said: âWe are delighted to welcome Brendon to the team as he builds our on-the-ground presence in South Africa. His expertise in the market will undoubtedly help us achieve strong growth in our first year as a licensed provider in the country.
âHe is well-positioned to forge partnerships and help us tailor our product to meet the regionâs growing demand for localised sports betting solutions.â
Brendon Jeacocks, Regional Director at Altenar, said: âIâm pleased to be joining Altenar at such an exciting time for the companyâs ambitions in Africa. Iâm currently based in Cape Town and will serve as the local point of contact for our operations here.
âI look forward to helping to develop Altenarâs presence in South Africa and connecting with the rest of the industry.â
The post Altenar appoints Brendon Jeacocks as Regional Director in South Africa appeared first on European Gaming Industry News.
Africa
TigonBet Enters Kenyaâs Betting Market

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TigonBet, a digital sportsbook and casino platform, has officially entered the Kenyan Betting Market.
With gamified features, swipe-to-bet tech and lucrative tournaments, this new platform is putting the fun back in betting, offering speed, interactivity and mobile usability.
TigonBet is backed by a bold brand identity the âTigon,â a hybrid of lion and tiger. The platform is aiming to blend entertainment with strategic play, catering to both sports bettors and casino enthusiasts.
At the core of TigonBetâs user experience is a Tinder-style swipe feature that allows punters to scroll through match options and betting markets quickly. Built for mobile-first users, the interface reduces friction and aims to make browsing and betting more intuitive.
TigonBet also introduces a tournament system where players can compete in live leaderboards. Whether betting on sports or spinning in the casino, users can climb rankings and win prizes from airtime and smartphones to consoles and TVs. The system is performance-based, meaning consistency is rewarded over high spending.
The post TigonBet Enters Kenyaâs Betting Market appeared first on European Gaming Industry News.
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