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Parimatch Tech hosts Universal Sports & Games Hackathon

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Over 100 ideas generated in just 48 hours

Between 7th-9th of August Parimatch Tech hosted a two-day online Universal Sports & Games Hackathon at its state-of-the-art “PMHUB” event space. The hackathon, organized by Parimatch Tech together with JKR in partnership with Amazon and SectorX, bought together over 400 developers, marketers and designers to come up with innovative solutions in the gaming and gaming services industry.

Participants came from nine countries including Ukraine, Germany, Spain, Belarus and Poland, generating 111 ideas over 48 hours, including games, streaming tools, analytics services and various applications. 37 teams made it to the final, but only one could be crowned winner.

The Hackathon was won by “The Dragon’s team”, made up of developers Nikolay Ursatiy and Sergey Poverennov. The duo created “RunOut”, a runner platform game. They took home the first place prize of $1500.

“It is great to see people keep generating ideas, even though they can’t get together in the same room as normal. An online hackathon is a new format for us and we are pleased with the result: organizers, judges, and mentors saw many different high concept ideas being generated.” — noted Stepan Shulga, head of Esports at Parimatch.

“We are delighted with our victory. The hackathon was a great experience for us. Many teams came up with some really interesting and exciting ideas. This event gave us a chance to test our capabilities and get feedback from mentors and judges. We’re going to continue working on the game, and shortly, we will move on to negotiations with publishers.” — comments Nikolay Ursatiy, team leader of the  Dragon’s Team.

Second and third places were taken by teams “Narwhal” who came up with a service for the multification of sporting events, and “PixelGaming”, whose idea was a mobile game in the MOBA clicker genre. They received $1000 and $500 respectively.

As part of the hackathon, select teams carried out particular challenges set by the judges. The teams “Team B” and “Kodoklyaksa” were each awarded $500 for their innovative ideas. The JKR Foundation also invited team “PolyRef” to further develop their idea of a service for collecting sports statistics.

As well as the prize money, the winner and two runners-up get exclusive access to the Parimatch Tech team and its facilities. Here, together with Parimatch’s tech specialists, the participants will have the opportunity to test their ideas on an audience of thousands of people.

But the hackathon doesn’t end there. The judges took an extra week to look through all the applications one more time to advance some additional ideas. The results of this will be announced on 19th August 2020.

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Alchemy of Passion

WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement

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This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.

Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.

Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.

From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.

The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.

This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.

While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.

The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.

The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign

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SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.

The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.

“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”

SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”

The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.

The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alchemy of Passion

WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement

Published

on

winspirit-launches-alchemy-of-passion:-a-birthday-campaign-combining-gamification,-rewards,-and-player-engagement

This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.

Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.

Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.

From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.

The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.

This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.

While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.

The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.

The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on Americas iGaming & Sports Betting News.

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