eSports
ESL and DreamHack Enter Three-Year Media Rights Deal With Omelete and Globo
ESL, the world’s largest esports company, and DreamHack, the premier gaming lifestyle festival, announced a three-year media deal with Brazil’s top media outlets Globo and Omelete. In cooperation with professional Brazilian streamer Gaules, who recently joined Omelete, the partnership aims to bring Counter-Strike: Global Offensive (CS:GO) in Portuguese to the passionate Brazilian CS:GO community. As part of the deal, all tournaments within ESL Pro Tour for CS:GO, including the ESL Pro League, ESL One, Intel® Extreme Masters, DreamHack Masters & DreamHack Open, will be broadcast in Portuguese language via respective distribution channels of Globo and Omelete.
Beginning in Q1 of 2020 and over the course of the next three years, all ESL Pro Tour tournaments for CS:GO will be brought to the Brazilian community via linear and digital channels of Globo and Omelete. The top ESL and DreamHack CS:GO tournaments will be broadcast in Portuguese by SporTV3, Globo’s principal multi-sport channel on Brazilian linear television, whereas Omelete acquired the rights to distribute all matches online. Contracted by Omelete, Gaules will serve the audience digitally by promoting and broadcasting the competitions, including all qualifiers through live streaming via his Twitch channel as well as through Gaules TV, a show that will feature Brazilian CS:GO talent.
“We are delighted to work together in Brazil with Globo, a leading mass media company, and Omelete, a representative entertainment company. By partnering up with both companies, the Brazilian fans can now enjoy a premium viewing experience via various channels,” said Frank Uddo, Senior Vice President Global Media at ESL. “With Globo serving the linear TV audience and Omelete delivering our content to digital platforms supported by the top local streamer, the partnership allows more fans than ever in Brazil to enjoy professional esports however they choose.”
“All of us at DreamHack are pleased to bring our great content to South America through this new partnership with Globo and Omelete,” said DreamHack Co-CEO Roger Lodewick. “With their impressive reach, we will now be able to connect with even more esports enthusiasts in South America. Gaming brings communities together — and there couldn’t be a better time to bring fans the excitement of esports.”
As part of the partnership, Globo and Omelete as main media partners of ESL and DreamHack in Brazil, further acquired the rights to execute additional marketing initiatives via social media as well as the right to organize fan fests in order to provide local fans with the opportunity to watch selected tournaments remotely collectively.
“One of Brazil’s biggest entertainment companies, Omelete, which was born on the internet and now enables amazing experiences for millions of people, has now striken a partnership with one of the world’s greatest media outlets, Globo, and a world-class streamer, Gaules, in order to establish what has currently been considered one of the world’s boldest esports coverage strategies”, said Pierre Mantovani, Omelete Company’s CEO.
Globo as one of the top Brazilian media outlets covers 98.6% of the municipalities in Brazil, reaching 99.6% of the country’s population via their linear TV channels. Globo reaches 85% of the Brazilian population that has access to the internet making their sub-entities G1, Gshow and globoesporte.com leaders in market share of their respective categories. By reaching more than 100 million people daily across its linear and digital services, Globo has become truly a global player for content from and for Brazil.
“Since 2017, Globo has been investing in the world of games and electronic sports that go far beyond the media. Important esports championships worldwide are as great as any other sports event, not only when it comes to star players, teams, and fans, but also the show that’s put on, the feeling of joy, the matches, the championships. ESL and DreamHack represent the greatest avatar of it all. The partnership between Globo, Omelete, and Gaules enables us to bring the best kind of CS:GO-related content to all Brazilian fans, from the hardcore players to the casual ones, who will be able to get to know Brazilian athletes who are doing their best during these competitions”, said Leandro Valentim, Head of Games and esports at Globo.
“A partnership with ESL and DreamHack is great, since it allows us to expand the kind of content we offer to the gaming community. I’m really glad we can offer esports enthusiasts the opportunity to choose how to watch streaming sessions! Especially because we will feature a talented team of casters to make it possible. Let’s root together and have fun as fans” said Gaules.
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competitive Tekken
Team Vitality Signs 16-Year-Old Tekken 8 Prodigy Neia to Fighting Games Roster
Leading French esports organization Team Vitality has announced the signing of Neia, one of the most promising young talents in Tekken 8, as part of its Fighting Games division.
Following a breakthrough 2025 season and a standout showing at EVO Nice, the 16-year-old phenom has committed to representing Team Vitality for the next two competitive seasons.
Neia now joins an elite lineup within Team Vitality, training alongside renowned Tekken players Jeondding and KingReyJr, as well as the H-DOPE and K-TOPE duo CientifiKOF in Fatal Fury. The signing underlines Team Vitality’s continued ambition to nurture emerging talent while strengthening its presence across the fighting game ecosystem.
A breakout year for a rising Tekken star
Despite her young age, Neia has rapidly established herself as one of France’s most exciting Tekken prospects. Known for her mastery of Lili, she stands out for her aggressive playstyle, creative decision-making, and strong technical execution.
Her rise began on June 8, 2025, during a Kayane Session hosted at V.Hive, Team Vitality’s Paris headquarters. Spotted by French champion and content creator Kayane, Neia impressed immediately by defeating several high-level players, including a professional competitor — a performance that sparked widespread attention within the community.
Strong results on the international stage
Neia’s momentum continued throughout 2025:
- 13th place at Ultimate Fighting Arena (UFA) Paris in September
- 17th place at EVO Nice in October while representing French club BMS, eliminating top international players such as Tibetano
- 4th place at Galaxian Explosion in December, defeating Jodd in the top eight — her best result to date
These performances confirmed her status as a breakout Tekken 8 talent with significant international potential.
The next chapter in yellow and black
For the 2026 season, Neia has chosen to continue her competitive journey with Team Vitality, benefitting from world-class coaching, infrastructure, and performance support. Her next major milestones include Tekken World Tour Sweden (January 2026) and EVO Japan (May 2026).
Team Vitality’s commitment to talent development
As a major force in European esports, Team Vitality places player development at the heart of its strategy. By joining the organization, Neia will train in a high-performance environment alongside seasoned professionals, accelerating her growth on the international fighting game circuit.
Fabien “Neo” Devide, President and Co-Founder of Team Vitality, commented: “We are delighted to welcome Neia to Team Vitality. Her potential, seriousness, and determination fully reflect the club’s mindset. Alongside her mentor Kayane, we are proud to support her in this new phase and confident she will find the ideal conditions to thrive with our fighting game players.”
With Neia’s arrival, Team Vitality strengthens its Fighting Games roster while reinforcing its role in shaping the next generation of esports champions.
The post Team Vitality Signs 16-Year-Old Tekken 8 Prodigy Neia to Fighting Games Roster appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETER
BETER dominates ICE Barcelona 2026 with prestigious double esports award win
BETER, a Europe-based provider of live streams, live data, and odds for esports and sports, is celebrating a double award win at ICE Barcelona 2026.
The provider took home the trophy for Best Esports Innovation at the European iGaming Awards 2026 and Esports Innovator of the Year at the International Gaming Awards 2026.
The win marks the second consecutive year that BETER has topped the Esports Innovator category at the International Gaming Awards, driven by its commitment to evolving the iGaming industry with new formats of in-demand, fast-paced content.
BETER’s esports offering sets the standard for others to follow, consisting of its exclusive ESportsBattle tournaments. These tournaments deliver non-stop betting action across popular titles, including eFootball, eBasketball, eHockey, and eTennis, with more than 500,000 events scheduled annually.
Underlining the provider’s commitment to transparency, ESportsBattle recently received the ESIC Gold Standard Accreditation, further establishing BETER as one of the most trusted names in high-frequency content.
Operators can also take advantage of BETER’s Esports Odds Feed, delivering market-leading odds with the highest uptime across more than 450 tournaments globally, covering 40,000+ pre-match and live events annually, all powered by a team of in-house expert traders.
The awards follow a hugely successful period for BETER’s esports division, including the launch of eTennis, the first of its kind in the market, as well as the addition of the European Conference tournament to its eBasketball series.
BETER has also strengthened its position in the US market, where ESportsBattle is already live in New Jersey and Colorado with tier-one operator bet365. Internationally, the product was integrated by leading operators and aggregators, including Entain CCE and Meridianbet in 2025.
Securing two major award wins at ICE Barcelona is a testament to the quality of BETER’s market-leading fast-betting product suite, as well as the dedication and professionalism of its team.
Vladyslav Vitrenko, Public Relations Lead at BETER, said: “Winning two major esports awards at ICE is a significant milestone for BETER and marks an incredibly strong start to the year.
“We have worked hard developing the best fast-betting products in the market, and this award is a testament to the effort put in by the team – effort that we continue to make to ensure more players than ever before can access our products.
“We are constantly developing new products while maintaining a strong public presence, openly showcasing our operations, integrity measures, and product updates to remain transparent and trustworthy for our operator partners and their players.
“The demand for fast-betting content will only continue to rise, and these awards further position BETER as the go-to provider on the market.”
The post BETER dominates ICE Barcelona 2026 with prestigious double esports award win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Esports World Cup 2026 Tickets on Sale Now
First wave of tickets includes Early Bird passes, premium experiences and special travel offers ahead of seven-week competition for a record-breaking $75 million prize pool
The Esports World Cup Foundation (EWCF) officially opened tickets sales for the Esports World Cup 2026 (EWC), the world’s largest esports event, set to return to Riyadh, Saudi Arabia, from July 6 through August 23. The first wave of ticket options for fans is now live at esportsworldcup.com and through international ticketing partners Tixr (US and EU), Webook (Middle East and Saudi Arabia), Platinumlist (Middle East and India), and Damai (China), alongside special travel packages from Saudia Holidays available to first purchasers.
EWC 2026 will feature a record-breaking $75 million prize pool that reflects the evolution of the EWC as a premier sporting event and the anchor multi-title competition within the global esports ecosystem. Over 2,000 players representing more than 200 Clubs and over 100 countries will compete in Riyadh in the industry-leading cross-game Club Championship that is now a focal point of the esports calendar.
Limited-edition goodie bags for Weekly All-Access and Premium Tournament purchases contain a collector coin, trading card, aluminium water bottle, tote bag, T-shirt, fridge magnet, merch voucher, and a collectible pin.
Saudia Holidays, the travel division of Saudia Airlines, the Kingdom’s national carrier, now also offers an all-in-one Early Bird package to experience the Esports World Cup in Riyadh, including return flights, hand-picked hotels near the action, and a free All-Access Pass for the full duration of the stay, with one simple booking and no hidden fees.
Regular Tournament Passes and Daily Passes will be released in the next wave of sales.
The EWCF has officially confirmed the weekly schedule for EWC 2026, locking in seven weeks of world-class competition. Below is the schedule for each EWC tournament, sorted by week.
The post Esports World Cup 2026 Tickets on Sale Now appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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