Latest News
Zynga Enters Into Agreement to Acquire Istanbul-based Rollic
Zynga Inc., a global leader in interactive entertainment, announced it has entered into an agreement to acquire Istanbul-based Rollic, a mobile games developer and publisher with an exciting portfolio of popular hyper-casual games that have been downloaded more than 250 million times. With this acquisition, Zynga enters the hyper-casual market – one of the largest and fastest growing gaming categories on mobile – and adds a highly talented team and an extensive network of external developers. Rollic will meaningfully increase our audience and grow our advertising business.
Founded in December 2018 by Burak Vardal, Deniz Basaran and Mehmet Can Yavuz, Rollic is a hyper-casual publisher and game developer based in Istanbul, Turkey. Eight of Rollic’s games have reached #1 or #2 top free downloaded games in the U.S. App Store, and their latest releases, Go Knots 3D and Tangle Master 3D, were the top two most downloaded games in the U.S. App Store in Q2 2020. Rollic’s titles currently have more than 5 million mobile daily active users (DAUs) and 65 million mobile monthly active users (MAUs).
“We are excited to expand into the hyper-casual category with the acquisition of Rollic, one of the fastest growing hyper-casual developers and publishers worldwide in 2020, led by an incredibly creative team,” said Frank Gibeau, Chief Executive Officer of Zynga. “With Rollic, we are meaningfully growing our audience, expanding and diversifying our global advertising business, and adding to our game pipeline and developer network. Zynga and Rollic are well-positioned to grow faster together.”
“The Rollic team is proud to be joining Zynga,” said Burak Vardal, founder and Chief Executive Officer of Rollic. “Our expertise in hyper-casual is a seamless fit for Zynga’s proficiency in product management, data science, ad monetization and world-class publishing. With Rollic’s robust slate of existing and new hyper-casual games joining Zynga’s portfolio, we look forward to advancing our collective mission to connect the world through games.”
Zynga will acquire 80% of Rollic for $168 million in cash. The final upfront transaction consideration will also include customary closing adjustments and is expected to close on October 1, 2020. Over the next three years, Zynga will acquire the remaining 20% in equal installments at valuations based on specific profitability goals.
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Africa
African iGaming Alliance names SPRIBE a Platinum Supplier Member
The African iGaming Alliance (AiA) has signed a strategic partnership with iGaming supplier SPRIBE, with SPRIBE joining the pan-African industry association as a Platinum Supplier Member.
AiA said the partnership will focus on regulatory engagement, industry research, responsible gaming initiatives, policy advocacy and stakeholder engagement aimed at strengthening regulated gaming markets across African jurisdictions.
According to AiA, the collaboration will also support efforts to promote effective regulation, combat illegal gambling, improve market channelisation and encourage evidence-based policymaking.
Peter Emolemo Kesitilwe, Chief Executive Officer of the African iGaming Alliance (AiA), said:
“SPRIBE’s decision to join the African iGaming Alliance as a Platinum Supplier Member represents a significant endorsement of our vision for a sustainable and well-regulated African gaming industry. As one of the industry’s leading technology innovators, SPRIBE brings valuable expertise, insight, and global experience that will strengthen our efforts to support regulators, governments, operators, and other stakeholders across the continent. We look forward to working closely together to promote responsible gaming, regulatory best practice, and long-term industry sustainability.”
The post African iGaming Alliance names SPRIBE a Platinum Supplier Member appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Digital Wallets
Neosurf partners with Mercado Pago to add betting deposits in Mexico
Neosurf has announced a partnership with Mercado Pago to expand wallet-based funding options for online betting customers in Mexico.
Under the integration, Mercado Pago wallet holders will be able to use their Mercado Pago balance to fund online betting accounts via the Neosurf wallet. Neosurf said the rollout is initially focused on the Mexican market and supports transfers to participating sports betting operators.
Mercado Pago described itself as Latin America’s leading fintech platform with more than 56 million active monthly users. Neosurf positioned the deal as part of broader growth in digital wallet adoption across Latin America, with customers seeking mobile-first payment experiences.
Sue Page, Neosurf CEO Americas, said: “Mexico represents a major growth market for both digital payments and online betting, and we’re incredibly excited to partner with Mercado Pago. This partnership creates a new, easy way for Mercado Pago wallet holders to use their balance to fund their online sports betting accounts through the Neosurf wallet. It reinforces our commitment to delivering secure, compliant and player focused payment solutions throughout Latin America.”
The post Neosurf partners with Mercado Pago to add betting deposits in Mexico appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
game launches
Pragmatic Play releases Mahjong Wins Triple Pot with 100,000x bonus prize
Pragmatic Play has launched Mahjong Wins Triple Pot, a new online slot release, the supplier said on 18th June 2026. The title introduces “golden reels” and bonus coin symbols with values of up to 100,000x.
The game uses a 4-5-5-5-4 grid with tumble mechanics. Pragmatic Play said consecutive tumble wins trigger a progressive multiplier trail that increases payouts by 2x, 3x and 5x until the end of the spin.
The supplier added that random symbols on reels 2-4 can be marked gold and then transform into a wild on the subsequent tumble if they form part of a winning combination.
Three scatter types (blue, red and purple) are collected into pots above the middle three reels and can randomly trigger a bonus with eight free spins. Pragmatic Play said the feature marks the full reel below in gold and can award an instant cash prize of up to 100,000x, with boosted multipliers during the bonus.
Pragmatic Play positioned the release as a follow-up to Mahjong Wins Super Scatter.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Mahjong Wins Triple Pot builds on the classic tile game theme with the chance to win up to 100,000x when triggering the bonus game. It is an exciting, golden addition to our portfolio inspired by the East Asian pastime.”
The post Pragmatic Play releases Mahjong Wins Triple Pot with 100,000x bonus prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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