Latest News
INTRALOT Unveils Virtual Sports Betting in Malta
Maltco Lotteries’ U*Bet Virtual Sports Unleash the Opportunity to Live the Game – Anytime.
INTRALOT and its subsidiary in Malta, Maltco Lotteries, announced today the exciting new development of U*BET Virtual Sports, an ultra-realistic game featuring superior technology and high-level graphics, designed to provide an enhanced players’ experience. The new product broadens U*BET’s comprehensive sports betting portfolio and is available across Maltco Lotteries’ retail network, provided in collaboration with Inspired Entertainment, an award-winning gaming content provider.
Maltco Lotteries’ CEO, Vasileios Kasiotakis, noted that this development is a key driver enabling Maltco Lotteries to consistently offer a diversified and entertaining sports betting portfolio. “As the National Lottery operator and the leading sports betting provider on the island, we are thrilled to extend the U*BET offering with this state-of-the-art product and deliver an unparalleled player experience inside our shops operating within a safe environment, practicing social distancing measures, following the Anti-Money Laundering Regulations and providing entertainment through a vast portfolio of games which has been specifically designed on responsible gaming principles.”
INTRALOT Group CEO, Dr. Chris Dimitriadis, said that this announcement reaffirms INTRALOT’s commitment to delivering innovative games and providing unmatched gaming experiences to players in Malta. “Malta has always been a very important market for INTRALOT and that’s why we are excited to offer a broader game selection with the introduction of premium games specifically suited to the local market.”
U*BET Virtual Sports comprises a range of fixed odds virtual football games played in short, five-minute intervals. Featuring top leagues and teams, the game uses advanced algorithms and a certified random number generator (RNG) to determine outcomes. Moreover, historical data is used to determine the probability of potential match results, based on the past performance of real football teams competing in domestic and international competitions.
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2026 EGR Europe Awards
RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards
RocketPlay Casino has been awarded European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards for its innovative community-led campaign, RocketWisdom: The Book. The EGR Europe Awards recognise trailblazers and leaders shaping the iGaming industry across Europe, with winners chosen through a rigorous judging process.
What the Award Recognises
The European Marketing Campaign of the Year – B2C category honours marketing initiatives that achieve significant commercial impact or enhance brand development. Judges evaluate originality, creativity, quality of execution, and measurable results.
About RocketWisdom: The Book
RocketPlay’s winning campaign began as a player research project. Over two months, the casino invited its community to share their gaming habits and “rituals,” gathering over 1,000 responses. These insights were transformed into a book featuring 100+ authentic player stories, curated but not rewritten by the brand.
The campaign gained rapid momentum after streamers discovered the book. Within just three days, RocketPlay received around 1,000 direct requests, turning a private research initiative into a fully-fledged public campaign. The project was amplified across owned channels, social media, creator content, media coverage, and in-product activations.
Campaign Highlights
- 13,000+ downloads
- ~100 streams showcasing the project (~200,000 viewers)
- 50+ media outlets coverage
For RocketPlay, the award represents a major milestone and underscores the power of community-driven storytelling. The campaign demonstrates that authentic engagement can deliver measurable performance, not just visibility. RocketPlay continues to build its reputation in the community, maintaining top ratings across platforms including 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.
The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
2026 EGR Europe Awards
RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards
RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.
What this award recognises
European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes
About RocketWisdom: The Book
RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.
The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.
Highlights of the campaign
- 13,000+ downloads
- ~100 streams featuring the project (~200,000 viewers)
- 50+ media outlets
For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.
The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Americas iGaming & Sports Betting News.
Latest News
RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards
RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.
What this award recognises
European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes
About RocketWisdom: The Book
RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.
The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.
Highlights of the campaign
- 13,000+ downloads
- ~100 streams featuring the project (~200,000 viewers)
- 50+ media outlets
For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.
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