Latest News
Mats Lundin new CCO for iGaming and Gaming developer Gaming Corps
Gaming Corps is pleased to announce the newest addition to their team, Mats Lundin, who will assume the role of Chief Commercial Officer in charge of sales, commercial relationships and operations. Mats joins Swedish based developer Gaming Corps from the previous role of Head of Sales for casino games software provider iSoftBet.
With the recent launch of Gaming and iGaming products, Gaming Corps has entered a new phase which entails intensified demands on both business areas. The company needs to increase focus on sales, the establishment of new commercial partnerships and operational development of our production. Today Mats Lundin joins the management team, responsible for these areas. Mats has a solid background within sales and lately iGaming, joining Gaming Corps after having held the position as Head of Sales for our aggregator partner iSoftBet. Previously Mats worked for development company Play’n Go and before that in various commercial roles, totalling over 15 years in sales and commercial development.
“I have gotten to know Gaming Corps over the course of the past year and am very happy to be joining this team. My goal is to establish Gaming Corps as a well-known developer and games supplier, contributing to the continued growth of this company for which the board and management team have done an amazing job laying the foundation. With my global network I hope to have an impact on the final products in terms of quality and availability, so that our output is on par with what the end user expects from a prominent games provider. We have an intense period of work ahead of us, but a solid plan to bring it to fruition, and I am looking forward to the challenge. I also look forward to continuing working with iSoftBet, this time as a partner.” says Mats Lundin, CCO.
”I am happy to have caught Mats’ interest in Gaming Corps and add him to the team. Since Gaming Corps is expanding and has started launching iGaming products, we need to strengthen operational management at the same time as meet the demands of increasingly intense sales activities for both business areas. It is very positive that Mats has agreed to shoulder the responsibility of CCO and join the management team now that Gaming Corps enters this new phase. With over 5 years’ experience in the iGaming business and 15 years’ experience in sales, Mats has the background and the drive we need, and I bid him a warm welcome!” says Juha Kauppinen, CEO.
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affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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