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Mats Lundin new CCO for iGaming and Gaming developer Gaming Corps

Published

6 years ago

August 4, 2020

Reading Time: 2 minutes

Gaming Corps is pleased to announce the newest addition to their team, Mats Lundin, who will assume the role of Chief Commercial Officer in charge of sales, commercial relationships and operations. Mats joins Swedish based developer Gaming Corps from the previous role of Head of Sales for casino games software provider iSoftBet.

With the recent launch of Gaming and iGaming products, Gaming Corps has entered a new phase which entails intensified demands on both business areas. The company needs to increase focus on sales, the establishment of new commercial partnerships and operational development of our production. Today Mats Lundin joins the management team, responsible for these areas. Mats has a solid background within sales and lately iGaming, joining Gaming Corps after having held the position as Head of Sales for our aggregator partner iSoftBet. Previously Mats worked for development company Play’n Go and before that in various commercial roles, totalling over 15 years in sales and commercial development.

“I have gotten to know Gaming Corps over the course of the past year and am very happy to be joining this team. My goal is to establish Gaming Corps as a well-known developer and games supplier, contributing to the continued growth of this company for which the board and management team have done an amazing job laying the foundation. With my global network I hope to have an impact on the final products in terms of quality and availability, so that our output is on par with what the end user expects from a prominent games provider. We have an intense period of work ahead of us, but a solid plan to bring it to fruition, and I am looking forward to the challenge. I also look forward to continuing working with iSoftBet, this time as a partner.” says Mats Lundin, CCO.

”I am happy to have caught Mats’ interest in Gaming Corps and add him to the team. Since Gaming Corps is expanding and has started launching iGaming products, we need to strengthen operational management at the same time as meet the demands of increasingly intense sales activities for both business areas. It is very positive that Mats has agreed to shoulder the responsibility of CCO and join the management team now that Gaming Corps enters this new phase. With over 5 years’ experience in the iGaming business and 15 years’ experience in sales, Mats has the background and the drive we need, and I bid him a warm welcome!” says Juha Kauppinen, CEO.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

5 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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