Canada

SportCaller touches down with Betfred USA Sports for fan activation

Published

6 years ago

July 30, 2020

Free-to-play specialist stakes another flag in Colorado’s sports-mad state with a new game leveraging operator’s sponsorship of Denver Broncos

SportCaller, the leading free-to-play (F2P) sports-game provider, has announced its latest stateside partnership in Colorado with Betfred USA Sports, the US subsidiary of UK-based operator Betfred, consolidating its position in the vanguard of a burgeoning North American market.

In an ongoing weekly free-to-play series, players can sign up for free and have the chance to compete for bragging rights and win up to a $1,000 of Denver Broncos merchandise. Betfred USA Sports recently signed a multi-year sponsorship agreement with the Colorado-based football team.

The deal also gives Betfred USA Sports’ growing list of US platform and sportsbook partners access to the industry’s highest quality F2P content solutions for all major US sports (including American football, basketball, baseball, ice hockey and golf) courtesy of SportCaller’s proprietary SCore platform which is leading the way as a core acquisition and retention tool for some of the largest sports betting and media networks in the States.

The past year has seen SportCaller strengthen its presence and influence in the US, releasing double-digit games for new clients including CBS, BetMGM and leading sportsbook-DFS operator FanDuel. As a result, the F2P specialist is bridging the gap between operators, media companies and sports franchises, establishing F2P as a standalone vertical in its own right. This strategic solution provides flexible ways for operators to responsibly acquire and retain customers at low cost but also stay fully compliant (in any state) as regulation continues to roll out in different forms across North America.

Cillian Barry, MD at SportCaller, said: “We’re thrilled to be huddling up with Betfred and their sponsorship ahead of the forthcoming American football season, giving players in Colorado a chance to win some exceptional merch on their local state’s illustrious franchise. Sportsbook marketing used to be about asking players for their favourite team on a registration form. However, with SportCaller’s F2P platform, you enjoy a deep dive into the drivers of any given player, allowing for hyper-personalised marketing communication for both new players and CRM techniques around existing active bettors.

“F2P works well for a US market where on-the-go sports betting remains embryonic. The vast majority of Americans love sports and like the idea of betting, but there are gradations of familiarity and education to be cultivated. Free-to-play is the stepping-stone product of choice, providing fun, responsible fan-engagement opportunities across an ad-hoc sporting timetable still subject to the whim of COVID-19.”

Bryan Bennett, Chief Operating Officer of Betfred USA Sports, added: “We knew we needed a socially engaging product to help get the brand out and at the same time leverage our new sports sponsorship. SportCaller’s F2P platform performs as an acquisition tool that activates fan engagement, with a weekly questionnaire awarding $1,000 of merchandise, by acquiring potential sports bettors. In an already highly competitive market, we were confident that SportCaller’s experience and past results were what was needed.”

Colorado became the 18th state to legalise online sports betting in the US in May this year. The online sports betting market in the Centennial State is predicted to reach approximately $200 million in annual revenue at saturation, according to H2 Gambling Capital.

Canada

St8 expands Octoplay aggregation deal to Ontario and the UK

Published

17 hours ago

July 2, 2026

Wladimir P.

st8-expands-octoplay-aggregation-deal-to-ontario-and-the-uk

St8 has extended its content partnership with Octoplay into Ontario and the UK, expanding distribution of Octoplay’s casino games in two regulated markets. The companies announced the move on 2 July, 2026.

Under the expanded agreement, St8 will make Octoplay’s full portfolio available to operators in both jurisdictions through St8’s single API integration.

David Fall, Business Development Manager at St8, said:

“Expanding our partnership with Octoplay into Ontario and the UK is another important milestone as we continue to strengthen our aggregation platform with premium content from leading suppliers.

“Octoplay has built an excellent reputation for developing engaging, high-performing games, and we’re delighted to extend this collaboration into two highly strategic regulated markets. This agreement enables our operator partners to access even more quality content through a single integration while supporting their growth in competitive jurisdictions.”

Ralitsa Georgieva, CEO at Octoplay added:

“We’re pleased to expand our partnership with St8 into Ontario and the UK, making our full portfolio available to even more operators through its aggregation platform. St8 has established itself as a trusted technology partner for regulated markets, and we look forward to building on our successful collaboration together.”

The post St8 expands Octoplay aggregation deal to Ontario and the UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Canada

St8 extends Octoplay partnership into Ontario and the UK

Published

17 hours ago

July 2, 2026

GamingAmericas.com

st8-extends-octoplay-partnership-into-ontario-and-the-uk

Casino games aggregator and full-service technology provider St8 has expanded its partnership with Octoplay into Ontario and the UK, further strengthening its premium content offering across two of the industry’s most important regulated markets.

Through the extended agreement, St8 will make Octoplay’s full portfolio of casino games available to operators in both jurisdictions, providing partners with seamless access to the supplier’s high-quality content through its single API integration.

The expansion builds on the successful relationship between the two companies and reflects St8’s continued commitment to providing operators with access to leading game providers across regulated markets. By broadening the availability of Octoplay’s portfolio, St8 further enhances the depth and diversity of content available to its operator network.

Octoplay has quickly established itself as one of the industry’s most innovative and fastest growing game studios, recognised for delivering engaging titles that combine premium gameplay with strong player appeal which are now available across 17 jurisdictions. The supplier’s focus on quality and performance aligns closely with St8’s mission to simplify content aggregation while helping operators deliver exceptional gaming experiences.

The latest agreement reinforces St8’s strategy of expanding its premium content portfolio while helping operators simplify integration, accelerate market entry and deliver engaging gaming experiences across multiple regulated jurisdictions.

David Fall, Business Development Manager at St8, said: “Expanding our partnership with Octoplay into Ontario and the UK is another important milestone as we continue to strengthen our aggregation platform with premium content from leading suppliers.

Ralitsa Georgieva, CEO at Octoplay added: “We’re pleased to expand our partnership with St8 into Ontario and the UK, making our full portfolio available to even more operators through its aggregation platform. St8 has established itself as a trusted technology partner for regulated markets, and we look forward to building on our successful collaboration together.”

The post St8 extends Octoplay partnership into Ontario and the UK appeared first on Americas iGaming & Sports Betting News.

AGCO

AGCO Fines Great Canadian Entertainment $120,000 for Using Unauthorised Gaming System Software at Four Casinos

Published

20 hours ago

July 2, 2026

Wladimir P.

agco-fines-great-canadian-entertainment-$120,000-for-using-unauthorised-gaming-system-software-at-four-casinos

The Alcohol and Gaming Commission of Ontario (AGCO) has ordered monetary penalties totalling $120,000 against Great Canadian Entertainment (GCE) for using unauthorided gaming system software at multiple Ontario casino sites, a serious compliance failure that bypassed requirements designed to protect the integrity of casino gaming.

Gaming equipment and systems are central to casino operations. They process payments and wagers, support slot-game play and help maintain controls that protect the integrity, safety and security of the gaming environment. When these systems are used or operated without required testing, monitoring and approval, it weakens safeguards designed to detect and prevent unlawful conduct, including money laundering, and can undermine public confidence in Ontario’s regulated casino sector.

The AGCO reviewed 40 instances in which revoked or unapproved bill validator software had been installed across four casino sites between February 20 and March 15, 2025. Bill validators are components within gaming machines that accept and process cash and help support anti-money laundering controls.

The AGCO’s Standards for Gaming require gaming equipment and software to be tested and approved before being deployed in casinos. Bill validators verify the authenticity and value of cash inserted into electronic gaming machines and are an important safeguard. That is why these systems must undergo rigorous testing and approval to confirm they operate as intended, perform critical functions reliably and are authorised before being introduced into a live casino environment.

Casino operators are responsible for ensuring that changes to gaming systems are properly reviewed, tested and authorised before implementation. Using unapproved software in a live casino environment is a serious compliance failure.

A casino operator served with an Order of Monetary Penalty has the right to appeal the Registrar’s action within 15 days to the Licence Appeal Tribunal (LAT), an adjudicative body that is part of Tribunals Ontario and independent of the AGCO.

“The AGCO requires casino operators to protect the integrity of their gaming systems by making sure they are independently tested, approved and operating as intended. When unauthorised software is used in a live casino environment, it bypasses critical safeguards that are meant to uphold the integrity of gaming and the public’s confidence in the system. The AGCO will continue to hold all casino operators accountable for meeting Ontario’s high standards of gaming system integrity,” said Dr. Karin Schnarr, Registrar and Chief Executive Officer at AGCO.

The post AGCO Fines Great Canadian Entertainment $120,000 for Using Unauthorised Gaming System Software at Four Casinos appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.