The Global Esports Federation Teams Up With Global Sports Innovation Center Powered by Microsoft

The Global Esports Federation marks a powerful milestone with the announcement of a strategic partnership with Global Sports Innovation Center powered by Microsoft (GSIC). This latest alliance enables the GEF to further leverage the expert knowledge of GSIC to innovate and contribute to the future development of esports – deepening the engagement within the esports community across various touchpoints.

“Esports has been on a significant upward trajectory for some time now and has a unique opportunity for continued expansion. The partnership with GSIC enables the GEF to further bridge the connection and networks between esports and traditional sport through the responsible use of technology for good,” said Chris Overholt, Chair, Digital, Technology and Innovation Commission, Global Esports Federation. “We are excited about the future of esports, and through this alliance, we can accelerate our digital capabilities and elevate our position as a leader.”

The GEF will leverage on GSIC’s expertise in digital transformation and innovation, alongside the Federation’s aim to convene the esports community on the world stage, empowering greater engagement with athletes and players, intensifying international commercial focus, and offering an immersive spectator experience in esports.

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“The growth of esports and its prevalence has never been more robust, particular during this time. The world sports industry has begun to see the blurring of lines between esports and traditional sport. We look forward to working with the GEF, the convening body of the world’s esports ecosystem, to support the innovation in esports and empowering the convergence of esports and traditional sport for a vibrant and exhilarating esports experience worldwide,” said Iris Cordoba, General Manager, Global Sports Innovation Center.

About The Global Esports Federation:
The Global Esports Federation promotes the credibility, legitimacy and prestige of esports. We convene athletes, players and the world’s publishers, developers, industry partners and sporting organizations on one inclusive platform. We encourage and support competition along with developing community and connection among esports, active esports and traditional sports.

About Global Sports Innovation Center Powered by Microsoft:
Global Sports Innovation Center powered by Microsoft (GSIC) is a business cluster powered by Microsoft Sport Team that gathers all kind of sports entities (clubs, federation, associations), institutions, tech-companies (from start-ups to enterprises), research organizations, investors and key figures of sport industry to improve its value chain. To do so, we focus our activities and services on 6 main points: entrepreneurship, networking, applied research, showcase, Microsoft Partners Solutions and digital transformation advisory services. More than 340 companies from 38 different countries have already received support from the GSIC through different activities, as well as from their ambassadors and network of professionals of the sports industry.