Press Releases
Crazy Sports Joins JD Convenience Stores to Introduce Sports Lottery New Retail Business across China
One of China’s top 100 internet companies, V1 Group Limited, is pleased to announce that the wholly owned subsidiary of the Group, Beijing Crazy Sports Management Company Limited (“Crazy Sports”), has entered into a strategic partnership with Suqian Jingdong Derui Enterprise Management Co. Ltd. (“Suqian Jingdong”) to introduce sports lottery new retail services into JD Convenience Stores in China. The parties will promote the development of sports lottery new retail business, riding on the wave of upcoming major sports events to seize market opportunities and promote the “buy sports lottery at convenience stores” lifestyle.
JD Convenience Stores is one of the series of innovative smart stores forged by JD New Markets; which focuses on upgrading traditional small and medium-sized stores across China, providing them with the brand of JD, as well as strengthening the uniformity in six aspects including store image, store management control, facilities configuration, service standards, product planning and logistical delivery; to fully refined consumer experience. It joint hands with Crazy Sports to combine the strengths of both parties, to commence sports lottery new retail business and forge “All-purpose convenience stores” by installing sports lottery terminals in JD Convenience Stores throughout the country; to provide sports lottery sales and related services for the vast lottery players in the country. JD Convenience Stores now cover all administrative regions in China except Hong Kong, Macau and Taiwan, and has initiated comprehensive coverage at airports, train stations and highway service stations. According to public information, JD Convenience Stores’ geographical coverage will also expand into rural villages, towns and counties. This will effectively carry the sports lottery new retail business of Crazy Sports to third- and fourth-tier cities and towns, thus reaching even more new users.
During the first half of 2020, Crazy Sports has also signed cooperation agreements with other convenience stores including Shenzhen China Resources Vanguard , Dalian Lianhua Quik and Shanghai 007. Together with the 12 chain enterprise lottery sales channels that has been previously announced by Crazy Sports such as Guangdong 7-Eleven, Bianlifeng, Haolinju, and Jiajiayue, it will continuously install sports lottery terminals at sales channels in each province and municipal city to provide convenient sales channels of sports lottery tickets for residents.
The new retail business of Crazy Sports will provide lottery sales and related services for vast sports users, and act as an entry point for our lottery recommendation services ”Crazy Red Insights” to form a closed-loop commercial system. With this strategy in place, Crazy Sports has succeeded in becoming a large and unique internet sports community and lottery information distribution platform in China leveraging its core lottery user data and further refined the structure of its comprehensive online and offline sports community and lottery e-commerce ecosystem, thereby allowing users to participate in sports and sports lottery activities via multiple channels. This strategy is also capable of driving fission growth among the online and offline user base and creating a new retail model featuring online to offline user redirection and consumption through both channels, thereby bringing a positive prospect of quick linear growth.
As the five upcoming major tournaments resumes, it is expected that the sports lottery industry will see a ”retaliatory” rebound with huge commercial potential. The 2021 Tokyo Olympics, European Cup, Copa America, 2022 Beijing Winter Olympics and Qatar World Cup will bring enormous opportunities to the development of sports and lottery businesses. Crazy Sports will accelerate its offline layout to seize the resources in the lottery new retail market.
Mr. PENG Xitao, Joint Chief Operations Officer of V1 Group Limited and Chief Executive Officer of Crazy Sports, said, “Crazy Sports is very honoured to be in this cooperation with JD to bring lottery new retail services into JD Convenience Stores, which will not only facilitate sports lottery users to purchase sports lottery tickets easily, but also strengthen the development of Crazy Sports’ offline physical sports lottery sales network, thus expanding our user base. Looking forward, Crazy Sports will continue to form partnerships with different parties and establish more chain enterprise sales channels and ”365 Smart Stores” to attract more offline traffic, which could then convert into online users to propel the development of our sports lottery new retail business, and seize the huge potential of the upcoming major sports events.”
Dr. ZHANG Lijun, Chairman of the Board of Directors of V1 Group Limited, said, “The partnership between Crazy Sports and JD coincides with the 15th anniversary of VODone Information Engineering Group Co., Ltd, a core enterprise of V1 Group Limited. We have composed remarkable stories of success in the past 15 years, and we will start another grand new chapter today! I believe, with the solid support from our numerous users, the passionate work of our employees, as well as the confidence and support from our shareholders, V1 Group will make life better and happier; thus creating greater value for our users, employees and shareholders!”
SOURCE V1 Group Limited
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Brazil
RubyPlay launches casino titles on Flutter-owned Betnacional in Brazil
RubyPlay has launched its casino games with Betnacional in Brazil, extending its reach in the country’s regulated iGaming market. The rollout was announced on 22nd July 2026 and involves Flutter-owned Betnacional via Flutter Brazil.
According to the companies, the partnership was facilitated by Flutter Brazil, the Brazilian arm of Flutter Entertainment formed following its acquisition of NSX Group, the creators of Betnacional.
Betnacional is now live with a selection of RubyPlay Studio titles including Brilliant Gems and Gummy Giga Match®. The operator has also added Koala Games content, including Voltage Blitz® Zeus Up and other releases from the Voltage Blitz® series.
Dima Reiderman, Chief Commercial Officer at RubyPlay, said: “Betnacional is a major player in Brazil’s regulated market, and this partnership represents an important milestone in our continued growth across LatAm. Partnering with one of Brazil’s leading operators further strengthens our position in one of the industry’s most dynamic regulated markets and reinforces our commitment to delivering content that resonates with local audiences.
“Our layered studio ecosystem allows us to combine speed to market, localised content and a broad range of player experiences, making us a strong long-term content partner for leading operators such as Betnacional.”
Frederico Cunha, Head of Games at Flutter Brazil, added: “We are always looking for opportunities to enhance our casino proposition and diversify the content available on our platform.
“Bringing RubyPlay’s games to Betnacional supports that goal and provides our players with access to additional entertainment options.”
The post RubyPlay launches casino titles on Flutter-owned Betnacional in Brazil appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
DEGEN Studios goes live with Superbet in Brazil
Deal adds DEGEN’s full current catalogue to Superbet, with future slot releases planned for rollout.
DEGEN Studios has launched its games with Superbet in Brazil, making the studio’s full existing catalogue available to the operator’s players, with future releases also set to be added.
Superbet is the leading commercial brand of Super Technologies and is described by the company as a top-three ranked operator in Brazil. The rollout positions DEGEN’s current and upcoming titles within Superbet’s casino offering in the market.
Titles included in the launch include Plague City. DEGEN also flagged upcoming title Howl N’ Huff as part of its planned content roadmap for Superbet.
Danny Gordon, Head of Studio at DEGEN Studios, said: “Superbet is exactly the kind of brand we want to partner with. It has built a strong audience in Brazil and a reputation for delivering entertainment-led experiences. That is the type of stage our games are made for.”
Caterina Chatzipantazi, Director of Commercial Partnerships – Gaming at Super Technologies, added: “We always explore new ways to thrill our customers, and this partnership exemplifies this mindset. DEGEN Studios brings a very different energy to the casino mix. Their games have a clear sense of identity, with worlds and mechanics that feel distinct from more conventional content. For us, this partnership adds something novel to the player experience, building on a strong portfolio of proven games while introducing innovations that can potentially shape the future of entertainment.”
The post DEGEN Studios goes live with Superbet in Brazil appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Succes
Gambling Zone rolls out casino comparison tool for UK players
Interactive feature lets users compare licensed UK online casinos by bonuses, games, payout times and Gambling Zone ratings.
Gambling Zone has launched the Gambling Zone Casino Comparison Tool, a new feature aimed at helping UK players compare online casinos in one place.
The tool allows side-by-side comparisons of “trusted UK online casinos,” pulling together information including casino bonuses, free spins, game selection and payout times. Gambling Zone also assigns each casino an overall rating based on its review process, giving users a single view for assessing differences between brands.
Michael Vella, Brand Manager at Gambling Zone, said: “Choosing an online casino shouldn’t mean opening dozens of browser tabs just to compare bonuses, wagering requirements or withdrawal times. We wanted to build a tool that puts all of the important information in one place, making it quicker and easier for players to compare licensed operators and decide which one is right for them.
“The comparison tool is another step in our commitment to creating genuinely useful resources for players. Alongside our expert reviews and casino guides, it’s designed to give users greater transparency and confidence when choosing where to play.”
Gambling Zone said the launch is part of a wider strategy to build practical decision-support tools alongside its reviews, guides and educational content. The Casino Comparison tool is now live.
The post Gambling Zone rolls out casino comparison tool for UK players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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