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Gamevy commits to YG Masters and ground-breaking GATI technology

Published

6 years ago

July 16, 2020

Reading Time: 2 minutes

Innovative games supplier Gamevy has joined Yggdrasil’s rapidly expanding YG Masters programme with access to the ground-breaking GATI technology, designed to allow swift scalability and growth.

The YG Masters programme enables the world’s most innovative independent studios and game developers to design, develop and distribute best performing content using Yggdrasil’s proven technology and global network.

As a YG Masters partner, Gamevy will access Yggdrasil’s GATI technology, a standardised, language agnostic solution which allows developers to swiftly and safely create content, with easy distribution across the supplier’s entire distribution network.

YG Masters partners can also collaborate and cross-sell titles to any YG Franchisee, leading to new global revenue streams.

Gamevy is a multi-award-winning games supplier focusing on highly entertaining and innovative content. It supplies content to state lotteries, sportsbooks, bingo, and casino partners around the world with titles including the popular skill-slot Snake, Psycho Candies, and a classic range of roulette games.

Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, said: “It’s with immense pleasure that I welcome Gamevy to the YG Masters family. Gamevy has quickly grown from being an emerging studio developer to a brand held in very high regard by players and the industry with a host of fun and engaging slots titles. As such they are a perfect fit for the YG Masters programme.

“YG Masters is now well-established and has attracted several fantastic independent studios from all over the world that we are thrilled to have as our partners.”

Helen Walton, CCO of Gamevy, said: “Yggdrasil has a reputation not only for their own fantastic titles, but also for really understanding how to give operators promotional tools that players love.

“As a team they have an eye for quality, and we’re delighted to be working with them to bring our own gorgeous games to an even bigger audience. We know that we can scale our distribution faster as a YG Masters partner and we look forward to making the most of the opportunity.”

2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

13 minutes ago

February 20, 2026

Wladimir P.

rocketplay-won-european-marketing-campaign-of-the-year-–-b2c-at-the-2026-egr-europe-awards

RocketPlay Casino has been awarded European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards for its innovative community-led campaign, RocketWisdom: The Book. The EGR Europe Awards recognise trailblazers and leaders shaping the iGaming industry across Europe, with winners chosen through a rigorous judging process.

What the Award Recognises

The European Marketing Campaign of the Year – B2C category honours marketing initiatives that achieve significant commercial impact or enhance brand development. Judges evaluate originality, creativity, quality of execution, and measurable results.

About RocketWisdom: The Book

RocketPlay’s winning campaign began as a player research project. Over two months, the casino invited its community to share their gaming habits and “rituals,” gathering over 1,000 responses. These insights were transformed into a book featuring 100+ authentic player stories, curated but not rewritten by the brand.

The campaign gained rapid momentum after streamers discovered the book. Within just three days, RocketPlay received around 1,000 direct requests, turning a private research initiative into a fully-fledged public campaign. The project was amplified across owned channels, social media, creator content, media coverage, and in-product activations.

Campaign Highlights

13,000+ downloads
~100 streams showcasing the project (~200,000 viewers)
50+ media outlets coverage

For RocketPlay, the award represents a major milestone and underscores the power of community-driven storytelling. The campaign demonstrates that authentic engagement can deliver measurable performance, not just visibility. RocketPlay continues to build its reputation in the community, maintaining top ratings across platforms including 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

13 minutes ago

February 20, 2026

GamingAmericas.com

RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.

What this award recognises

European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes

About RocketWisdom: The Book

RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.

The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.

Highlights of the campaign

13,000+ downloads
~100 streams featuring the project (~200,000 viewers)
50+ media outlets

For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Americas iGaming & Sports Betting News.