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AnonyMind, the world’s first 24/7 addiction treatment platform, launches to help Britain’s 1.4 million problem gamblers
Operators can now offer all players access to a network of 120+ professional counsellors in real time via video call
Residential gambling addiction centre Leon House has launched AnonyMind, the UK’s first CQC and RET registered online gambling treatment platform.
A Gambling Commission report in December 2019 found that 1.5% of people aged 16+ in England are classified as problem gamblers whilst in a YouGov survey commissioned by charity GambleAware, it was estimated that up to 2.7% of adults in Great Britain – nearly 1.4 million people – had a gambling problem.
Despite significant efforts by operators to mitigate the risk to players, treatment and residential care are not always readily available or practical solutions.
AnonyMind has been created in collaboration with Cognacity, a Harley Street specialist provider of mental health and addiction treatment and EPIC Risk Management, the leading independent gambling harm minimisation consultancy.
Providing a full, impartial and anonymous psychiatric assessment identifying any potential comorbid issues prior to starting treatment, the AnonyMind digital platform provides national and international scalability, with over 120+ trained consultants working collaboratively within an expanding network of psychiatrists and psychologists .
For gamblers requiring further treatment beyond AnonyMind’s online service, Leon House is a purpose built residential clinic that can facilitate up to 40 clients per week and offers innovative ‘short burst’ treatment designed around the individual’s lifestyle and personal commitments – leading to a significant increase in completion rates (currently at 100%).
Every individual who reaches out will receive a personalised treatment pathway, delivered either in-house, as an outpatient or through AnonyMind’s secure digital platform.
Leon House and AnonyMind professionals can also host mental health and resilience workshops for in-house player protection and marketing teams.
Carolyn Harris MP, Chair of the All-Party Parliamentary Group on Gambling Related Harm, said: –
“The coronavirus pandemic has exposed the startling levels of problem gambling that exist across our communities. It’s vital that people who are stuck in this vicious cycle are able to access support when they need it. AnonyMind’s new 24-hour service allows users to get confidential, secure support whenever they might need it. I would encourage anybody who is struggling with gambling addiction to take a look at this platform and reach out for support if they need it.”
Chris Metcalf, COO at Leon House, said: –
“The recent £100 million pledge to Gamble Aware from five BGC member operators shows that there is a real commitment from the UK gaming industry to help and support problem gamblers. Now, with the launch of AnonyMind by Leon House, these same operators will be able to offer free, anonymous, 24/7 professional counselling to their players via video calls for the first time ever and residential treatment at Leon House should it be required. We’re looking forward to working with more UK operators as we go through the year”.
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ADM
Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market
Studio cites integrations with Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, Goldbet and Diecimilauno via Octavian and Light & Wonder.
Peter & Sons said it has expanded its distribution in Italy and is now live with approximately 70% of the country’s leading operators under the Agenzia delle Dogane e dei Monopoli (ADM) license.
The studio attributed the milestone to operator partnerships including Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, and Goldbet and Diecimilauno, with distribution supported by aggregators Octavian and Light & Wonder. Peter & Sons said the network is expected to grow further.
Italy remains one of Europe’s most established regulated iGaming markets, with concentrated operator share and extensive go-live requirements. Peter & Sons said Italian players can access titles including Barbarossa Dragon Empire, Barbarossa Revenge, and Thunderhawk.
Lauryn Duncan, Head of Sales at Peter & Sons, said: “Italy has become one of our most important markets, not because it was new to us, but because of how quickly it has evolved into a key part of our distribution network. Reaching 70% of the market is a strong validation of the partnerships we’ve built with leading operators and aggregators. It’s a market that demands quality, structure, and consistency, and we’re proud to see our games resonate so well within that environment.”
The post Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blue Bird Bonus
EdgeLabs Signs Content Partnership with Stake
EdgeLabs has signed a new content partnership with Stake that will bring more than 50 games from the EdgeLabs portfolio to the platform, including Blue Bird Bonus, Diamond 10x and Mark of Z, alongside casino-style titles such as Emily’s Treasure and Kandy Land Keno. The agreement expands EdgeLabs’ reach with a major global operator while giving Stake access to additional multilingual content and promotional tools across key markets.
In addition to its slot titles, Stake will also leverage EdgeLabs’ casino-style games, including the fish-shooting title Emily’s Treasure and keno game Kandy Land Keno, enhancing the overall player experience within its ecosystem.
Founded in 2017, Stake has rapidly become one of the world’s largest online casino and sportsbook. With a major focus on community engagement, the platform also offers a sweepstakes casino model, providing free-to-play experiences to its users.
Similarly, EdgeLabs’ team brings decades of industry experience, building a high-quality game portfolio supported across 35 languages and 95 currencies, with reach across North America, Europe and Asia. The studio focuses on optimizing partnerships through offering bespoke content, pre-release exclusives and a fully integrated suite of promotional tools.
By combining efforts, both companies aim to accelerate their respective commercial growth objectives and further establish themselves as key players for online free-to-play entertainment.
Marina Rodov, CEO of EdgeLabs, said: “We’re delighted to take our relationship with Stake to the next level. We will now be able to work closely and mutually boost our business by providing our best-in-class games, promotional tools, and account management. We are confident that with our games and Stake’s volumes, this will be a fruitful partnership for both companies.”
Caelum Ferrarese of Stake said: “We’re very excited to begin our partnership with Edgelabs. With Edgelabs’ catalogue of top-quality slots content, combined with a close, working relationship, the sky is the limit for what we can achieve together across a wide range of markets.”
The post EdgeLabs Signs Content Partnership with Stake appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Australia
IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria
Bally’s Intralot S.A. (Bally’s Intralot) has announced that its Australian subsidiary, Intralot Gaming Services (IGS) has been awarded a new 15-year Electronic Gaming Machine (EGM) Monitoring Licence for the State of Victoria, effective 16 August 2027.
This landmark award positions Bally’s Intralot to deliver a new generation of technology, transparency and collaboration to one of the world’s most mature and highly regulated gaming markets.
Approximately 26,300 EGMs will be connected to the Monitoring System which will provide a vital role in ensuring the ongoing integrity of EGM transactions in gaming venues. It will also provide data and information on EGMs for regulatory, harm minimisation, taxation and research purposes.
Under the licence, IGS will also be responsible for the delivery, operation and maintenance of the statewide Pre-commitment System for all EGMs in Victoria, including 2628 EGMs at the Melbourne casino.
A New Technology Era for Victoria
IGS will deploy a next-generation, cloud-enabled monitoring platform designed to deliver:
• Real-time monitoring and reporting
• Advanced data analytics capabilities
• Best-in-class cybersecurity protections
• Scalable architecture to support evolving regulatory requirements
• Future-ready integration enabling seamless connectivity with venues, manufacturers and regulatory systems
“This award represents a major milestone for Bally’s Intralot and IGS and is a significant investment in the future of Victoria’s gaming technology infrastructure. We look forward to working with the Victorian Government, the Victorian Gambling and Casino Control Commission, and industry stakeholders to deliver a secure and transparent monitoring system that supports integrity and player protection,” said Robeson Reeves, CEO of the Bally’s Intralot Group.
IGS and Bally’s Intralot will commence planning and stakeholder engagement in the coming months to support a carefully managed, smooth and seamless transition.
The post IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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